This document discusses mobile advertising and content creation. It notes that mobile digital media time in the US now exceeds desktop usage, but that many smartphone users consider mobile ads to be spam and ignore them. It argues that mobile advertising needs to focus on smart offers and entertaining content. It also discusses using mobile apps and platforms to provide personalized, relevant experiences to users based on location and timing to engage new and loyal fans.

2. # OKOSMOBILOK
VS. MARKETINGESEK
& TARTALOMGYÁRTÓK?

3. MEMES &
SMARTPHONES

4. „Mobile digital media time in the US
is now significantly higher at 51%
compared to desktop (42%)”
„75% of the smartphone owners
say they don’t see mobile ads at all,
consider them like spams”
YouGov SMIX
Smartinsides.com
HOUSTON, WE’VE GOT SOME PROBLEM?

5. MOBILE ADVERTISING =
SMART OFFERS
&
ENTERTAINING
CONTENT

7. TV IS JUST RE:TARGETING
1 TÁRSULÁS
25 M HÁZTARTÁS
65.000 MOBIL APP
190 M FELHASZNÁLÓ

8. ÉTLAP MINDIG A VÁSÁRLÓNÁL
AKKOR + OTT = RELEVÁNS
SZEMÉLYRE SZABOTT
PLATFORMKÉNT FUNKCIONÁL
18.000.000 USER
MINDEN 5. TRANZAKCIÓ

9. EXPERIENCE
NEW &
LIFELONG
FANS

10. NBA VR
2015.10.28.
FIRST LIVE VR
MAJOR SPORT BROADCAST

11. BE FEARLESS

12. OSCAR
CASEY NEISTAT
VLOGGING IN 360 by
SAMSUNG

14. KIRE HAT
KINEK AZ
ÖTLETE?

16. A CONTENT
USER GENERATED.