This document discusses trends in second screen viewing and engagement. It covers connected TV devices, social TV services, synchronized content, gamification, audio recognition technology, metadata, search and discovery tools, remote controls, set-top box integration, and game console integration. It also includes a chart on the hype cycle for second screens.

1. Second Screen
Market Analysis
Stay Tuned to Audiences Everywhere

2.  Roku
 Boxee
 Apple TV
 Google TV
 Most new televisions
 PCs, tablets, smartphones
 Game platforms (Xbox, Nintendo, Playstation)
Connected TV Devices

3. Nielsen Cross-Platform Report ,Q4 2012
Second Screen Engagement: Trends

4. Second Screen Engagement: UK Trends

5. The Big Picture: Social TV Ecosystem

6. Second Screen App Categories

7. Facebook, Twitter
Specialized Social TV Services
 GetGlue, Miso, Clipsync, TvPlus, IntoNow, others
Synchronized content services
 Via Audio Content Recognition (ACR) & Closed Captioning
 Broadcaster (& user) driven interactivity
 Synchronized content, displayed off the main screen (live or time-shifted)
Evolution of Social TV & the Second Screen

8. What’s Next?
Early Stage Trends

9. Rewards
From simple trivia games to complex fight scoring,
exciting games are engaging consumers in large
numbers
 Viggle & TV Dinner are touting strong numbers
of engaged consumers
 Mobovivo’s AXS TV Fights app is recognized as a
leader
What’s Next: Gamification

10. Stream Capture ACR
While tracking watermarks & fingerprints in video
has been around for years, deploying this
technology to trigger events on the second screen
is only early stage
 Most likely to succeed:
• Civolution with its 17k monitored channels
What’s Next: Stream Capture ACR

11. Audio ACR
 Many in the industry are now using ACR primarily for “check-ins”—
as the quality for event triggering has been unreliable
 Widespread usage will depend upon the availability of ubiquitous
scene specific metadata & use cases that integrate better polling of
audio streams to determine time code accuracy
 Companies with apps built around this value proposition:
• Red Bee Media, Yahoo’s IntoNow, ConnecTV and TVplus
 Leading Service Provider: Civolution
• Likely to soon integrate audio ACR with “OS-level” and stream
capture ACR to improve the overall user experience
What’s Next: Audio ACR

12. Rich, Related Metadata
 There are many apps which perform this function at
some level, and some derive their value entirely from
this resource (ex. IMDB)
 Fanhattan and Zeebox continue to lead the way in this
field, leveraging metadata service providers like
Digitalsmiths and Tribune Media Services
What’s Next: Rich, Related Metadata

13. Search & Discovery
 Discovery (the ability to be presented with relevant content in a lean-back
mode)
 Most of what consumers get today are collaborative filtering-based
recommendations (ie. Amazon-style “people who viewed this also liked...”)
 Poor metadata & a lack of integrated sources of content have so far made
this a poor consumer experience (Fanhattan is probably the best at this so
far)
 Digitalsmiths’ Seamless Discovery is gaining traction with both pay TV
operators & connected CE manufacturers
 The grid guide: While some operators have customized the grid guide
with favorites & there is discussion of a “custom channel” approach, most
improvement in this search & discovery method is likely to come from UI
innovation
What’s Next: Search & Discovery

14. Smart Remote Control
Tablets and smartphones make great remote controls
 Computing power is in the cloud, but not 100%
 Browser-based navigation on TV is not user friendly
• Typing & search work on computers, but not well on
mobile devices
• Voice is unproven
 As mirroring technologies like Apple’s Airplay get more
traction, this function will become a reality for many
What’s Next: Smart Remote Control

15. Set-top Box Integration
Operators are only now opening up & publishing their APIs to allow
3rd parties to integrate app functionality
 BuddyTV is the leading 3rd party app in this space
 DirecTV, Comcast & AT&T lead the way for US-based operators
 Outside North America implementation is much more complex
What’s Next: STB integration

16. Game Console Integration
 Microsoft’s Xbox has now taken the lead with
SmartGlass, by committing to an SDK for their
platform
 Playstation & Nintendo are still at the drawing board
What’s Next: Game Console Integration

17. Second Screen Hype Cycle

18. Industry Leadership
Second Screen Society: Mobovivo is a Founding member