Presentation from Doug Robinson, CEO of Fresh Digital Group, for Producers Guild of America New Media Council East event, 'Television Extended: Producing for the 2nd Screen,' at The New School, Monday, October 6, 2014
AdReaction : Insights on perceptions of advertising, particularly digital for...Philippe KHATTOU
AdReaction delivers insights on perceptions of advertising, particularly digital formats. AdReaction 2014 explores multiscreen advertising and consumer receptivity to ads on TV, smartphones, laptops and tablets.
AdReaction : Insights on perceptions of advertising, particularly digital for...Philippe KHATTOU
AdReaction delivers insights on perceptions of advertising, particularly digital formats. AdReaction 2014 explores multiscreen advertising and consumer receptivity to ads on TV, smartphones, laptops and tablets.
Chapter Four- 4 Digital Display Advertisement (DDA)Edem Adzroe
Detailed analysis of DDA (Digital Display Advertisement) comprising of types of banners ads and sizes be it leaderboards, skyscrapers, island, MPU (Mid-Placement Units), HTPO and etc...
5 Essentials to Get More Downloads for Your Mobile AppInMobi
From on the top tactics and techniques to market your mobile app and build your userbase.
You'll also learn:
How smart targeting can maximize your app's exposure in the app stores
Use different ad formats to reach different demographics and new pockets of users
Key details to include when promoting your app to ensure maximum results
Can't make the call? Sign up anyway and we'll be sure to send you the recording.
The Mobile Leaders Alliance introduces MLA Sessions, a new educational series developed to help today’s marketers understand the power of mobile and the importance of mobile marketing. Learn proper planning techniques and best practices from seasoned mobile professionals in this innovative new series.
Mobile Marketing: Everything You Need To KnowVincent Teo
Mobile presents a unique opportunity for marketers to reach consumers at the right place and time and add value through branded utility. There's a huge growth potential in Mobile in Asia and this presentation provides a good framework for developing your Mobile Marketing strategy
Crisp Media presents a Sneak Peek at Tablet Advertising for 2011. This presentation covers a market outlook, examples of real campaigns, best practices in ad design and tracking, tablet ad serving, and tablet ad formats.
Millennial Media - How to Monetize Your Appsthumbsup
Slide from Start it Up, Power it Up #4 by thumbsup.in.th
Speaker: Mr.Lichi Wu
More Detail of the event:
http://thumbsup.in.th/2013/04/start-it-up-power-it-up-4-eng/
If 2014 was the year of mobile, 2015 is most definitely the year of Rich Media.
Mobile ad spend is expected to increase 77%, in 2015. We will see sophisticated and creative collaboration in 2015, as content creators build audiences that rival those of pop stars and brands grasp just how powerful mobile can be. In order for brands to get the most ROI for their mobile advertising spend, they need to invest in Rich Media, to create immersive experiences, transforming their level of engagement with consumers.
In FreshDigitalGroup’s “Rethink 2015,” we take an in-depth look at the following Rich Media predictions in addition to forecasts for digital, mobile and social industries.
Using Mobile Video & Rich Media to Promote Your Business (Encore)Purplegator
In addition to our media buying, ATS Mobile is a full-service production house for video & rich media. Let us help you develop & execute your idea. Don't get left behind as your competitors engage on the mobile platform. Let industry expert Jim Marnie show you the cutting edge of web marketing and how you can start implementing it TODAY.
Forrester Research mobile analyst Melissa Parrish takes you on a guided tour of how brand marketers are going from experimentation to executing high-impact, rich media mobile marketing campaigns.
What Savvy Brand Marketers Must Know About MobileInMobi
You'll learn:
- What the latest research tells us about consumer behavior and how they relate to their favorite brands.
The crucial components of a successful mobile campaign
How rich media campaigns can blend realtime A/B testing and personalization for stunning results.
How to go beyond impressions, clicks and engagement to measure – and maximize – your customer's lifetime value.
Chapter Four- 4 Digital Display Advertisement (DDA)Edem Adzroe
Detailed analysis of DDA (Digital Display Advertisement) comprising of types of banners ads and sizes be it leaderboards, skyscrapers, island, MPU (Mid-Placement Units), HTPO and etc...
5 Essentials to Get More Downloads for Your Mobile AppInMobi
From on the top tactics and techniques to market your mobile app and build your userbase.
You'll also learn:
How smart targeting can maximize your app's exposure in the app stores
Use different ad formats to reach different demographics and new pockets of users
Key details to include when promoting your app to ensure maximum results
Can't make the call? Sign up anyway and we'll be sure to send you the recording.
The Mobile Leaders Alliance introduces MLA Sessions, a new educational series developed to help today’s marketers understand the power of mobile and the importance of mobile marketing. Learn proper planning techniques and best practices from seasoned mobile professionals in this innovative new series.
Mobile Marketing: Everything You Need To KnowVincent Teo
Mobile presents a unique opportunity for marketers to reach consumers at the right place and time and add value through branded utility. There's a huge growth potential in Mobile in Asia and this presentation provides a good framework for developing your Mobile Marketing strategy
Crisp Media presents a Sneak Peek at Tablet Advertising for 2011. This presentation covers a market outlook, examples of real campaigns, best practices in ad design and tracking, tablet ad serving, and tablet ad formats.
Millennial Media - How to Monetize Your Appsthumbsup
Slide from Start it Up, Power it Up #4 by thumbsup.in.th
Speaker: Mr.Lichi Wu
More Detail of the event:
http://thumbsup.in.th/2013/04/start-it-up-power-it-up-4-eng/
If 2014 was the year of mobile, 2015 is most definitely the year of Rich Media.
Mobile ad spend is expected to increase 77%, in 2015. We will see sophisticated and creative collaboration in 2015, as content creators build audiences that rival those of pop stars and brands grasp just how powerful mobile can be. In order for brands to get the most ROI for their mobile advertising spend, they need to invest in Rich Media, to create immersive experiences, transforming their level of engagement with consumers.
In FreshDigitalGroup’s “Rethink 2015,” we take an in-depth look at the following Rich Media predictions in addition to forecasts for digital, mobile and social industries.
Using Mobile Video & Rich Media to Promote Your Business (Encore)Purplegator
In addition to our media buying, ATS Mobile is a full-service production house for video & rich media. Let us help you develop & execute your idea. Don't get left behind as your competitors engage on the mobile platform. Let industry expert Jim Marnie show you the cutting edge of web marketing and how you can start implementing it TODAY.
Forrester Research mobile analyst Melissa Parrish takes you on a guided tour of how brand marketers are going from experimentation to executing high-impact, rich media mobile marketing campaigns.
What Savvy Brand Marketers Must Know About MobileInMobi
You'll learn:
- What the latest research tells us about consumer behavior and how they relate to their favorite brands.
The crucial components of a successful mobile campaign
How rich media campaigns can blend realtime A/B testing and personalization for stunning results.
How to go beyond impressions, clicks and engagement to measure – and maximize – your customer's lifetime value.
Conexión Startup reúne los mejores estudiantes de Buenos Aires con los startups más prometedores.
Se trata de un recorrido en un grupo de estudiantes, donde visitamos un número de oficinas de startups en menos de 6 horas. Los startups te invitan a conocerlos en persona, y de paso te ofrecen algunos refrescos para pasarla bien.
Focusing on the four main screens of TVs, smartphones, tablets and laptops, AdReaction 2014 provides readers with an essential guide on the momentum of multiscreen use and the implications for brands
Millward Brown AdReaction Multiscreen 2014 Global ReportKantar
AdReaction delivers insights on perceptions of advertising, particularly digital formats. AdReaction 2014 explores multiscreen advertising and consumer receptivity to ads on TV, smartphones, laptops and tablets.
Mobile Marketing presentation from Magnus Jern, CEO Golden Gekko, at CREA Dig...DMI
The presentation covers the following topics
* Why Mobile - latest stats and trends that you need to know
* Why Mobile First - why mobile is more important than desktop PCs
* Apps vs Web - what technology should you go for?
* How do I create a great mobile service - tips and tricks
Mobile Video: The Next Level of Mobile VideoPurplegator
With the growth of the mobile web comes advances in technology and the emergence of mobile trends. Today consumers are confronted with advertising on every platform - and increasingly on mobile. With the adoption of mobile video and rich media advertisements, using video and other rich media can be a way to make your business stand out. The window of opportunity is wide open; learn what you could be doing to engage your consumers with a memorable experience.
In this presentation, we discuss:
THE GROWTH OF MOBILE RICH MEDIA. The numbers are staggering - smartphone & tablet users consume more web video than anyone else. Learn about the many ways they are watching.
MOBILE AD BUYING & TARGETING. With so many platforms and outlets, how do you choose where to advertise - and how do you reach your ideal customers without breaking the bank?
WEB VIDEO PRODUCTION. In addition to our media buying, ATS Mobile is a full-service production house for video & rich media. Let us help you develop & execute your idea.
Don't get left behind as your competitors engage on the mobile platform. Let industry experts Jim Marnie & Michael Candelori show you the cutting edge of web marketing and how you can start implementing it TODAY.
Talent Acquisition and Recruitment for Healthcare HR Departments | ats MobilePurplegator
The old fashioned ways of promoting your healthcare jobs simply don't work any more. That's why more and more savvy healthcare talent acquisition personnel are using a mobile first approach to digital marketing for recruitment.
Learn more about recruitment for healthcare and hospitals from ATS Mobile (http://www.atsMobile.com) and Purple Gator (http://www.purplegator.com).
Guide to Programmatic Media buying for recruitment. Top tips, explanation of strategic uses, examples of how ads are targeted and all the important terms decoded.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
techFdg pga final
1. Capabilities & Select Product Showcase
Television Extended: Second
Screen Strategies and Case Study
2.
3. Why
FDG?
Intro Demographics &
Stats
Multi-Screens Showcase
A second screen experience is
a specifically designed app or
mobile optimized webpage that
is created in order to capture
the attention divide of a person
using a mobile device or a
laptop while watching TV and
use it to compliment the
program that the consumer is
currently viewing.
What exactly is a Second Screen
experience?
ROI
4. People Who Use Smartphones While
Watching Television by Frequency:
39% of smartphone owners
reported using their devices
while watching TV on a daily
basis.
85%
67%
46%
0%
20%
40%
60%
80%
100%
MonthlyMultiple Times a Week DailySource: Pool, Two Square TV Lane, 2013
While watching TV most users are Multi-
Tasking on their Smartphones
Why
FDG?
Intro Multi-Screens ShowcaseROIDemographics & Stats
5. 85% of tablet owners also claim to watch TV while using their tablets.
Watch TV while
using my Tablet
85%
Heavy
Multi-taskers
38%
Light
Multi-taskers
47%
… or on their tablets.
Why
FDG?
Intro Multi-Screens ShowcaseROIDemographics & Stats
6. In the U.S., this behavior thus far is correlated with younger ages and
higher incomes. We expect smartphone and tablet growth this holiday
season to increase the lower categories.
81%
72%
60%
45%
29%
16%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
18-24 25-34 35-44 45-54 55-64 65+
Viewers Who Use Phones While Watching TV by Age
Source: Pew Internet & American Life project.
Why
FDG?
Intro Multi-Screens ShowcaseROIDemographics & Stats
7. Live Events:
While watching the
Olympics on TV, 63% of
consumers with a PC,
tablet, or smartphone were
simultaneously looking at
other scores or match
information
Live events offers an opportunity to engage deeper with the viewer.
Mass media events are increasingly experienced on the second screen. This
emergence of the "digital water cooler" requires high-level, end-to-end workflows
with an integrated capability to publish to second-screen web services.
Why
FDG?
Intro Multi-Screens ShowcaseROIDemographics & Stats
8. 8
• Non-Simultaneous Usage (Shifting): all non-simultaneous usage of
screens throughout the day.
• Simultaneous Usage: Using another digital screen at the same time
as watching TV
• Meshing: Using an internet-enabled second screen to enhance
the media experience by researching, talking, and engaging in the
program being viewed on the television screen
• Stacking: Using an internet-enabled second screen to conduct
unrelated media tasks while watching TV.
New terms: Simultaneous Usage vs. Shifting
Stacking is frequently seen as a threat, since it can be viewed as a hijacker
of attention
Why
FDG?
Intro ShowcaseROIDemographics & Stats Multi-Screens
9. Simultaneous Multi-Screening
When do they use each
screen?
• There are a multitude
of reasons that people
engage in
simultaneous multi-
screening.
• There are more
reasons to engage in
stacking than meshing.
Why
FDG?
Intro ShowcaseROIDemographics & Stats Multi-Screens
10. • People typically follow
a common sequence
when shifting between
different screens
relating to similar
content
• It is estimated that we
will begin to see the
sequence shifting
towards starting with
the smart phone, then
moving to laptop.
Simultaneous Usage vs. Shifting
Why
FDG?
Intro ShowcaseROIDemographics & Stats Multi-Screens
11. What does that mean to marketers?
1. Content is King
Television advertisements that provide multiscreen users with engaging
content are more likely to incite users to engage with the brand on another
screen. Content that is engaging and catches attention is likely to go viral,
and garner more views and interactions.
2. Storytelling
Similarly, a advertisement that has interesting visuals, music and story drive
users to look up the ad on another screen after seeing it on a television and
share it with their social networks through their smartphone.
3. Subtly infusing 1st screen into 2nd screen
4. Marketers should not define impact by numbers. Marketers should
consider their definition of impact, and adjust it to fit a multiscreen marketing
technique. Television may seem like it beats multiscreen marketing since it
has large viewership and is easy to measure number of people who have
seen it.
Why
FDG?
Intro ShowcaseROIDemographics & Stats Multi-Screens
12. Why? Consumers are already shopping
on their mobile devices while watching TV.
Over 40% of tablet owners do so.
+ Second screen commerce is a
natural extension of pre-existing
advertising and product placement
strategies.
+ If you like a product advertised on
television, it is easy to act on an
impulse and purchase it immediately
on a mobile device.
+ Timed ads set to appear in a
complimentary fashion to television
ads can help push consumers further
along the path to purchase.
+ Only a small % of TV viewers need
to develop an affinity for the activity,
for massive revenue potential.
Second Screen Commerce is poised to
Generate Significant Revenue
Why
FDG?
Intro ShowcaseDemographics & Stats Multi-Screens ROI
13. Unaided awareness, in particular,
has dramatically increased by
73% after users are exposed to
the ads on second screen.
Source: Pool, Two Square TV Lane, 2013
Second screen ads have proved to be
successful in lifting key brand metrics
73%
10%
45%
21% 19%
13%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Unaided
Awareness
Aided
Awareness
Advertising
Recall
Campaign
Message
Recall
Brand
Favorability
Purchase
Intent
Why
FDG?
Intro ShowcaseDemographics & Stats Multi-Screens ROI
15. … the return of mobile investment is significant.
ADVANCED ROI
CALCULATION
CURRENT ROI CALCULATION
Order Value Percent
By Device
MOBILE
PC
TABLET
85.7%
11.8%
3.5%
59.0%
8.2%
32.8%
Why
FDG?
Intro ShowcaseDemographics & Stats Multi-Screens ROI
However, if we take the second screen effect
of mobile into consideration…
16. ESPN InPlay: Live Broadcasted 2nd Screen Trivia
Experience• HTML5 & Responsive Web Development
• Built for the 2012 US Open Tennis Tournament, 2013
ESPYS, Home Run Derby, and Wimbledon
• This year the platform will run NFL Draft and The World
Cup
• Equipped with a customized CMS to enable real-time
product updates during broadcast times
• Offer multiple advertising opportunities for brands to
interact and engage with consumers in different ways.
• ESPN InPlay experienced 10x the amount of anticipated
user traffic for the product.
• 100% growth of visitors day over day
• 20,000 Visitors per night
• 100,000+ users
Why
FDG?
Intro Demographics & Stats Multi-Screens ROI Showcas
e
17. 17
Network TV: as Participatory Medium:
Gamification
• The viewers become active
participants in the show,
blurring the lines between
content and audience.
• Gamification, as a way to
drive audience
participation, works best
when the game-play is
intrinsic to the show
content.
Why
FDG?
Intro Demographics & Stats Multi-Screens ROI Showcas
e
18. NFL Draft
• 2014 NFL Draft
• Sponsored by Corona
• Featured player related trivia
Why
FDG?
Intro Demographics & Stats Multi-Screens ROI Showcas
e
19. Instantly jump into
a conversation and
tweet a response
or comment on
their Facebook
wall.
Utilize Twitter and
Facebook to see
what others were
saying about the
match.
Interact with
predictive and
historical trivia
questions
The user was able to…
2 31
This Allowed for a Rich Experience
Why
FDG?
Intro Demographics & Stats Multi-Screens ROI Showcas
e
20. “For ESPN, mobile has become virtually
indispensable. For the network’s coverage of live
games, up to 50% of online usage comes from
mobile. Thus, the key for advertisers is managing
that connectedness to a live event.”
-David Roter
SR. Dir. Digital Sales & Strategy at ESPN
Combined, the iPhone and the iPad constituted more
than 50% of the total traffic to the site
Why
FDG?
Intro Demographics & Stats Multi-Screens ROI Showcas
e
21. Key Takeaways
• The majority of media interactions are screen-based, and so marketing
strategies should no longer be viewed as ‘‘digital’’ or ‘‘traditional’’.
• Consumers turn to their devices in various contexts. Marketing and websites
should reflect the needs of a consumer on a specific screen.
• The sequential usage of mobile devices makes it imperative that business
enable customers to save their progress between devices. Saved shopping
carts, ”signed-in”, etc.
• During simultaneous usage, content viewed on one device can trigger specific
behavior on the other.
• Consumers shop differently across devices, so business should tailor the
experience to each channel.
• Most of the time when TV is watched, another screen is being used. These
instances present the opportune time to convey your message and inspire action.
22. • Best-in-class mobile marketing initiatives do not operate in a vacuum.
They formulate the core of an integrated and relevant cross-channel
strategy. In order to maximize their marketing efficacy and revenue
contribution, their performances are measured, analyzed and
improved. We know how to manage those plans.
• We are storytellers and brand builders blended with user-centered
designers, technologists and analysts. The collision of these poles can
cause overwhelming tension between the idea and the user. Our
execution of great work solves that tension—a resolution we live for.
End to End Solutions
Intro Demographics & Stats Multi-Screens ROI Showcas
e
Why
FDG?
23. 111 John St., 4th Floor,
New York, NY 10038
FreshDigitalGroup.com