Blackberry has launched the Classic smartphone, bringing back its iconic features while targeting enterprise customers through partnerships for its new mobile-security software. Lenovo has completed a $2.9 billion acquisition of Motorola from Google as it aims to enter the US smartphone market. Additionally, the document highlights digital marketing tips for small businesses and innovative marketing strategies by Kontor Records and Mercedes, alongside popular app summaries for Uber and Just Eat.

1. Mobile Commerce Presentation
Joe Woolley
Andy Painter
Sam Pullen
George Dowland
Dave Mullan
Mitchell Rossiter

2. Story 1 - Classic BlackBerry is Back
• BlackBerry has started taking pre-orders for the new BlackBerry Classic in the US.
• Brings back the design, QWERTY keyboard and trackpad from older handsets,
together with the latest BlackBerry OS and support for Android apps.
• Only launching a 2G GSM version, which means it’s not compatible with Verizon,
Sprint or US Cellular networks.
• It will cost $449 (£288).
• In another bid to corner the enterprise market, BlackBerry is joining forces with
Samsung, Salesfore.com, Orange SA, Verizon and Vodafone Group to drive sales
of its new mobile-security software — BlackBerry Enterprise Service 12 — a key
component of the company’s strategy to return to profitability.

3. Story 2 - Lenovo Closes Deal to Buy Motorola for $2.9bn
• Chinese PC maker Lenovo has completed its acquisition of the Motorola handset
unit from Google for $2.9bn (£1.8bn).
• The purchase is likely to lead to the company making a fresh move into the US
smartphone market, as it seeks to diversify its business and establish itself as a
player in the global mobile market.
• Motorola was acquired by Google in 2012 for $12.5bn, but the company has
struggled to reverse its long-running decline. Google will retain a large number of
Motorola’s crucial patents as part of the deal with Lenovo.

4. Website- Mobile Marketing Watch

5. Story 1- ‘Digital Marketing Experts Share Top Tips for Marketing Any Small Business’
• Relates to the group directly as we are a small agency
• Gives tips on how to use Social Media
• Gives tips for ‘newsworthy’ articles which can get the name of the
business out to the world

6. Story 2- 8 Website Blunders Small Businesses Should Avoid
• As we are new to using a website this showed us things that we
shouldn’t be doing with the site
• Gives us an idea of what the website should do and not do

7. Back to Vinyl
Summary
Kontor Records GmbH Combat the ever
competitive music industry by sending
out the world's first “office turntable” to
play vinyl discs.
Strategy and execution
Turntable mad out of an envelope with
QR code printed on it.
To play simply place the disc on the
turntable using a smartphone to
activate the QR code and place over to
play.
Giving a combined analog and digital
experience

8. #YOUDRIVE
Summary
With the launch of Mercedes new A class the
brand decided to move away from its traditional
use of tv and outdoor to incorporate social
media. The #YOUDRIVE allows viewers to
determine the story over three ads. Creating a
customer driven approach.
Strategy and execution
Mercedes knew the target audience 25-44:
.Interacted through a variety of connected devices
.Expected immediacy from communications
.Shared with the use of social media
.Hated being passengers
Therefor it decided to reach out to young people who
were watching TV white also interacting on a mobile
device. The TV commercial steering the #youdrive story
and encouraging the viewers to go to twitter to
determine what happened next. Live voting results were
published on the #youdrive website giving absolute
control over what happened In real time.
To build excitement around the campaign Mercedes
promoted in replication of a film premier. This pre-release
lasted for a week.

9. App- Uber
• Taxi company
• Pay via the app
• Use the app to book the taxi
• Free £10 of fare when first use app
• Share your promotional code for others to use and get another £10
Credit
• Rate the drivers

10. App- iTate

11. Just Eat
• Online shopping service for takeaway stores
• Easier way of ordering food for customers
• Over 50,000 restaurants registered to the application
• 852 ratings with overall score of 3 stars on App Store