Lenskart customer acquisition and retention strategies mayank girdhar
Pre – covid customer acquisition strategies-
1)Free eye check-up and trials of frames at home.
2)Partnering with non-optical people in
tier 2 and tier 3 cities
3)Partnering with doctors
4) Micro precision zero-error manufacturing
5) Offers like discounts
Post – covid customer acquisition strategies-
1) Using SEO to dominate Google search results
2) Using Google Shopping Ads to acquire customers
3) Using Google Display ads for getting more traffic
4) Using Universal App Ads to get app installs
5) Using Facebook Ads to get more app installs
Customer Retention Strategies-
1) Loyalty Program
2) Lenskart Rewards
3) Specs Finder
4) Insurance
5) Lifetime Warranty
Everyday public relations for businesses. Public relations can communicate directly with your audience or ideal customer, or it can connect indirectly through new and traditional media.
Kinetic Social’s Multivariate Testing Suite enables Kinetic Social Platform users to quickly build and optimize large-scale multivariate and A/B tests, making it easy to maximize performance while tapping social’s unrivaled potential
for audience learning.
Whether you are a brand marketer trying to learn about a large and complex audience, or a performance marketer who needs to drive efficiency at scale, the Kinetic Social Testing Suite is your go-to solution.
The efficiency of online advertising (Andrew Felbert - Nielsen)SEMPL
The nature of online advertising allows us the chance to deeply understand performance but in the past we haven’t done a very good job of making these capabilities work for us. The Nielsen representatives will show us how we are able to understand the effectiveness of brand based advertising online and use this information to become more efficient, but this requires organizational and attitudinal change.
Lenskart customer acquisition and retention strategies mayank girdhar
Pre – covid customer acquisition strategies-
1)Free eye check-up and trials of frames at home.
2)Partnering with non-optical people in
tier 2 and tier 3 cities
3)Partnering with doctors
4) Micro precision zero-error manufacturing
5) Offers like discounts
Post – covid customer acquisition strategies-
1) Using SEO to dominate Google search results
2) Using Google Shopping Ads to acquire customers
3) Using Google Display ads for getting more traffic
4) Using Universal App Ads to get app installs
5) Using Facebook Ads to get more app installs
Customer Retention Strategies-
1) Loyalty Program
2) Lenskart Rewards
3) Specs Finder
4) Insurance
5) Lifetime Warranty
Everyday public relations for businesses. Public relations can communicate directly with your audience or ideal customer, or it can connect indirectly through new and traditional media.
Kinetic Social’s Multivariate Testing Suite enables Kinetic Social Platform users to quickly build and optimize large-scale multivariate and A/B tests, making it easy to maximize performance while tapping social’s unrivaled potential
for audience learning.
Whether you are a brand marketer trying to learn about a large and complex audience, or a performance marketer who needs to drive efficiency at scale, the Kinetic Social Testing Suite is your go-to solution.
The efficiency of online advertising (Andrew Felbert - Nielsen)SEMPL
The nature of online advertising allows us the chance to deeply understand performance but in the past we haven’t done a very good job of making these capabilities work for us. The Nielsen representatives will show us how we are able to understand the effectiveness of brand based advertising online and use this information to become more efficient, but this requires organizational and attitudinal change.
AIQ Genie - Omni-Channel advertisement platform powered by AIaiqtech
AI computer vision technology for image matching can be deployed to bring Offline 2 Online and Online 2 Offline engagement. Any print, magazine, product logo, billboard, advertisement, image, live TV, video can become a revenue monetisation medium with a mobile bespoke call to action such as mCommerce, mCoupon, exclusive content and drive measurable engagement and data analytics.
At Advertising Week 2009, the 360 Media and Marketing Council of the Advertising Research Foundation presents "New Directions in Marketing Simulation Scenario Planning, Communications, Planning and Targeting."
Targeting has always been a primary ingredient in creating better, more focused communications plans. Some of the approaches used in the past to target, both online and offline, have been labeled as socio-economic, geo-demographic, product purchase, psychographic, contextual, behavioral, associative, etc. With advances in marketing mix modeling and the advent of Touchpoints planning initiatives, the need to be able to create a variety of “what-if” scenarios to identify the impact of different media/marketing plans on different groups of consumers is pivotal.
Facebook Ads - Best Practices and ROI, brought to You by XPLAIN's Information Alchemist Stefanos Karagos, creator of the 3rd Most Popular Business Presentation Worldwide for 2011
(http://www.slideshare.net/karagos/social-media-is-dead-long-live-social-media-roi).
As delivered in 2013 Digital Marketing Forum.
http://www.spiral16.com Social media ROI is tough to calculate because its a financial metric, and social media's value is not inherently financial. But the challenge isn't new -- finding ROI is difficult in other programs and campaigns as well. This presentation gives you 6 steps you can follow to measure an effective social media program.
Best Practices for Reaching and Engaging Your Mobile AudienceOrigami Logic
How Top Brands Measure and Optimize Mobile Ads Campaigns:
Today’s marketers have embraced mobile advertising, and the landscape continues to evolve at a rapid pace. Changes in human behavior, and the explosion of mobile-specific technologies, audience targeting techniques, and mobile content channels have made it difficult for brands to build an effective mobile strategy.
Join Origami Logic and Tim Hayden to learn how to:
- Boost Customer Engagement: Ensure that your mobile web and app are cohesive and user-friendly, with built-in capabilities to track performance and high value customer attributes.
- Succeed with Mobile Advertising: Use mobile audience insights and the newest mobile advertising technologies to augment your cross-channel campaigns.
- Measure Mobile Performance: Build a comprehensive view across paid, owned and earned mobile efforts to act on mobile opportunities quickly and effectively.
About Tim Hayden
Tim has two decades of experience in leading high growth technology firms and marketing agencies. Before Brain+Trust Partners, he was head of marketing at Zignal Labs, head of the Mobile program at Edelman Digital in North America, and has been a founder of agencies and technology ventures serving as a catalyst for transformational change in some of the world’s leading brands.
Feeding Business Growth: PR, Marketing, Advertising, Business DevelopmentDawn Yankeelov
Aspectx, a marketing and communications firm, presented evidence and understanding around why "the press release is not dead," in a September 2012 presentation.
A New Bing-Microsoft Strikes Back.pptx (Chester Yang)ChesterYang6
In this talk, Chester will talk about the rise of AI in advertising and the return of Microsoft Advertising (The new Bing) in the search landscape. Sharing insights for ad formats and best practices that advertisers should adopt to capitalise on the new technology.
7 Ideas to Boost Your Digital Marketing Strategy.pptxThebuzztag media
Buzztag Media is a new-age digital marketing agency offering a horde of creative services that cater to transforming your business to create a distinct brand identity, right from scratch. We are a team of passionate achievers who inject every ounce of our acumen into a project. While we strive to give visibility to your product we also try to connect the dots while you are on a mission to reach out to your audience.
Read More: https://bit.ly/3geYTgA
Developing a Successful Mobile Strategy ap iv2Pete Morano
Presented at the American Press Institute's "Mobile Media: Opportunities on the Move" conference July 18-19 in Washington, DC.
Pete's talk discussed the inevitability of adopting a mobile strategy for your business. A successful mobile strategy must have reaching your customers and your market as its central goal (and this doesn't necessarily require developing a native application). Pete shared several important elements to consider when developing a mobile strategy, including methods for connecting with a mobile audience, effective audience engagement, mobile platform differences and the impact this can have on market reach.
As applications continue to migrate toward the web, mobile devices are becoming inextricably linked with our everyday lives. According to The Mobile Internet Report released by Morgan Stanley, within five years, more users will connect to the web via mobile devices than desktop computers.
Forrester Research mobile analyst Melissa Parrish takes you on a guided tour of how brand marketers are going from experimentation to executing high-impact, rich media mobile marketing campaigns.
The presentation presents how content can help you make difference in the industry.
The highlights are what is content marketing, importance of competition awareness, vision and roadmap, which eventually translates in short and long term goals. At the end, I have highlighted few actionable recommendations to gain from content-strategy.
AIQ Genie - Omni-Channel advertisement platform powered by AIaiqtech
AI computer vision technology for image matching can be deployed to bring Offline 2 Online and Online 2 Offline engagement. Any print, magazine, product logo, billboard, advertisement, image, live TV, video can become a revenue monetisation medium with a mobile bespoke call to action such as mCommerce, mCoupon, exclusive content and drive measurable engagement and data analytics.
At Advertising Week 2009, the 360 Media and Marketing Council of the Advertising Research Foundation presents "New Directions in Marketing Simulation Scenario Planning, Communications, Planning and Targeting."
Targeting has always been a primary ingredient in creating better, more focused communications plans. Some of the approaches used in the past to target, both online and offline, have been labeled as socio-economic, geo-demographic, product purchase, psychographic, contextual, behavioral, associative, etc. With advances in marketing mix modeling and the advent of Touchpoints planning initiatives, the need to be able to create a variety of “what-if” scenarios to identify the impact of different media/marketing plans on different groups of consumers is pivotal.
Facebook Ads - Best Practices and ROI, brought to You by XPLAIN's Information Alchemist Stefanos Karagos, creator of the 3rd Most Popular Business Presentation Worldwide for 2011
(http://www.slideshare.net/karagos/social-media-is-dead-long-live-social-media-roi).
As delivered in 2013 Digital Marketing Forum.
http://www.spiral16.com Social media ROI is tough to calculate because its a financial metric, and social media's value is not inherently financial. But the challenge isn't new -- finding ROI is difficult in other programs and campaigns as well. This presentation gives you 6 steps you can follow to measure an effective social media program.
Best Practices for Reaching and Engaging Your Mobile AudienceOrigami Logic
How Top Brands Measure and Optimize Mobile Ads Campaigns:
Today’s marketers have embraced mobile advertising, and the landscape continues to evolve at a rapid pace. Changes in human behavior, and the explosion of mobile-specific technologies, audience targeting techniques, and mobile content channels have made it difficult for brands to build an effective mobile strategy.
Join Origami Logic and Tim Hayden to learn how to:
- Boost Customer Engagement: Ensure that your mobile web and app are cohesive and user-friendly, with built-in capabilities to track performance and high value customer attributes.
- Succeed with Mobile Advertising: Use mobile audience insights and the newest mobile advertising technologies to augment your cross-channel campaigns.
- Measure Mobile Performance: Build a comprehensive view across paid, owned and earned mobile efforts to act on mobile opportunities quickly and effectively.
About Tim Hayden
Tim has two decades of experience in leading high growth technology firms and marketing agencies. Before Brain+Trust Partners, he was head of marketing at Zignal Labs, head of the Mobile program at Edelman Digital in North America, and has been a founder of agencies and technology ventures serving as a catalyst for transformational change in some of the world’s leading brands.
Feeding Business Growth: PR, Marketing, Advertising, Business DevelopmentDawn Yankeelov
Aspectx, a marketing and communications firm, presented evidence and understanding around why "the press release is not dead," in a September 2012 presentation.
A New Bing-Microsoft Strikes Back.pptx (Chester Yang)ChesterYang6
In this talk, Chester will talk about the rise of AI in advertising and the return of Microsoft Advertising (The new Bing) in the search landscape. Sharing insights for ad formats and best practices that advertisers should adopt to capitalise on the new technology.
7 Ideas to Boost Your Digital Marketing Strategy.pptxThebuzztag media
Buzztag Media is a new-age digital marketing agency offering a horde of creative services that cater to transforming your business to create a distinct brand identity, right from scratch. We are a team of passionate achievers who inject every ounce of our acumen into a project. While we strive to give visibility to your product we also try to connect the dots while you are on a mission to reach out to your audience.
Read More: https://bit.ly/3geYTgA
Developing a Successful Mobile Strategy ap iv2Pete Morano
Presented at the American Press Institute's "Mobile Media: Opportunities on the Move" conference July 18-19 in Washington, DC.
Pete's talk discussed the inevitability of adopting a mobile strategy for your business. A successful mobile strategy must have reaching your customers and your market as its central goal (and this doesn't necessarily require developing a native application). Pete shared several important elements to consider when developing a mobile strategy, including methods for connecting with a mobile audience, effective audience engagement, mobile platform differences and the impact this can have on market reach.
As applications continue to migrate toward the web, mobile devices are becoming inextricably linked with our everyday lives. According to The Mobile Internet Report released by Morgan Stanley, within five years, more users will connect to the web via mobile devices than desktop computers.
Forrester Research mobile analyst Melissa Parrish takes you on a guided tour of how brand marketers are going from experimentation to executing high-impact, rich media mobile marketing campaigns.
The presentation presents how content can help you make difference in the industry.
The highlights are what is content marketing, importance of competition awareness, vision and roadmap, which eventually translates in short and long term goals. At the end, I have highlighted few actionable recommendations to gain from content-strategy.
Get to know your GR MSFT Audience Research Analysis (MIcrosoft & Thinkdigital)ThinkDigital
"MSN: Global and Greek Insights" the presentation of Dimitra Letsa – MSN Microsoft, Nordic Hub Lead at Breakfast with Microsoft, an event that took place in Semiramis Hotel, Kifisia, on Wednesday 4/11/2015.
Multimoment Advertising (Bela Papp - Microsoft)ThinkDigital
"Multimoment Advertising" the presentation of Bela Papp - Managing Director, CEE MEA Microsoft Advertising, Thinkdigital at Breakfast with Microsoft, an event that took place in Semiramis Hotel, Kifisia, on Wednesday 4/11/2015.
Find Your Audience with Behavioral Targeting (Mariefi Tranopoulou - Thinkdigi...ThinkDigital
"Find Your Audience with Behavioral Targeting", the presentation of Mariefi Tranopoulou – Agency Sales Director, Thinkdigital at Breakfast with Microsoft, an event that took place in Semiramis Hotel, Kifisia, on Wednesday 4/11/2015.
Is the Mobile Revolution already under way? Is Online something we are? A persistent state of constant connectivity? What do marketers think about Mobile Advertising & what does the near future hold for it?
Enjoy this insightful presentation by Vanina Leka, Sales Director of ThinkDigital in Greece, Cyprus & Albania, which was delivered at Mobile Marketing Conference'14 on July 3.
Is Facebook Newsfeed the new "Prime Time"?ThinkDigital
Is Facebook Newsfeed the new "Prime Time"? Anna Karakatsani, the Country Manager of ThinkDigital in Greece, Cyprus & Albania, addressed this question during her presentation at the Social Media Conference '14 in Athens, Greece, on April 7.
Vanity dies hard: Make your Facebook Strategy Make SenseThinkDigital
Forget Vanity Metrics. Find here all you need to know in order to make your Facebook Stratgegy make sense! This keynote was delivered on November 25, 2013, at the AllThingsFacebook conference in Athens, Greece.
The entrepreneurial mythology and how we built a multinational group without itThinkDigital
This presentation was delivered by Odysseas Ntotsikas, Founder & Managing Director of the ThinkDigital Group, at the Open Coffee session that took place on June 28 in Athens, Greece. Open Coffee Club Greece and its meetings are the point of reference for the greek startup community.
The 3 musketeers in the era of convergenceThinkDigital
This keynote was delivered by Adda Kirkili, Thinkdigital's Regional Head of Business Development, at IAB Serbia's Forum and focuses, among others, on the emergence of Media Convergence, the challenges and opportunities that come with it for advertisers, whereas it offers 7+1 tips for the era of multichannel advertising.
All you need to know about Facebook Marketing ThinkDigital
Here you will find the 48+2 slides you should remember from the AllThingsFacebook '12 conference, which took place in Athens on November 30.
The event is an annual conference that is endorsed by Facebook and is co-organized by Thinkdigital & Marketing Week.
e-marketing and e-commerce found dead side by side! "e" is the main suspect!ThinkDigital
How are brands supposed to operate in a time when terms such as “e-marketing” & “Digital Marketing” are essentially “dead”? Odysseas Ntotsikas, Founder & Managing Director of the Thinkdigital Group, summarizes the main global trends and analyzes the shift in consumers’ habits and expectations, while he also explains how the multiple new channels influence the relationship between retailers and customers. Finally, he focuses on the additional skills that marketers will have to master in order to rise to the occasion.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
3. 79% of smartphone users check facebook
within 15 mins from waking up
... while 62% don’t even wait 15 minutes
4. …need more “engagement” data ?
Smartphone users check Facebook 14
times a day
Average daily mobile time is 30’
5. …still not convinced?
46% check it when shopping
48% at gym
47% when preparing a meal
50% while at a movie
Peak Facebook time is… just before bed
21. New Facebook Newsfeed
Marketing Tips
Publish more visual content
Create image focused ads
Keep your copy short
Focus more on your evangelists
Create more compelling content
Integrate your FB &Pinterest strategies
Influence users to check in
Continue increasing Likes of your Page
28. Facebook Premium ads
The most impactful bundle to distribute your content
5-10x better performance
3X ROI for RHS of homepage* Desktop and mobile
than the rest of Facebook
+
* The source is from a variety of third party studies, including media mix models and various test/control approaches
31. the Key to driving results
Prepare Test Scale
• Setting campaign's • Conduct a low cost test • Implement according to
goals strategy
• Follow test guidelines
• Identify and agree • Incrementally increase
on correct KPIs & • Optimize as needed spend while meeting
Benchmarks targets
• Set the test up
accurately to ensure
proper testing
34. LAUNCH OF SAMSUNG GALAXY S III
Reached 7 million Fans in
just 6 months
Advertising
Reach Block (3 days)
Log out experience (6 days)
Page Post Ads
Sponsored Stories
Mobile Clusters (i-phone users,
handsets 3+ years old)
Mobile Target Block
News Feed mobile
Desktop Premium Ads
10 – point lift in 13 X return on $ 129M in sales
favorability advertising spend attributable to Facebook