This document provides information about the ICEEfest conference in 2016 including: - It had over 3,350 attendees from 17 countries with over 30 speakers and guests from 15 countries. - Attendees included representatives from brands, agencies, media, tech firms, entrepreneurs and investors. - It covered topics like digital marketing, design, health tech, entrepreneurship and new technologies. - Surveys found over 99% of attendees were interested in returning and over 87% were happy with the event. - Speakers and sponsors praised the event for its organization, content, networking and fresh ideas. - The event saw strong growth over previous years and significant media coverage totaling over 2,000 articles.

2. Digital marketing, design,
branding, creativity, storytelling
Keynotes on the latest
trends & innovations
A new stream for e-health,
wearables and med-tech
Special stream and expo on
entrepreneurship
TV, publishers, independent
producers, bloggers
New technologies, AdServing,
Programmatic, Data & More
A special stream on virtual
& augmented reality
e-commerce, performance
marketing, payments
Day Time Festival 2016

3. Celebrating creativity and
quality in the world of advertising
Serious presentations of
seriously crazy topics,
provided by Sector 7
24/2 of music, lounge, food
and outdoor mingling
“Life in the Digital Age”
powered by ShortsUp
PLAYGROUND
After Dark AGENDA 2016

4. We’ll have dedicated streams to the internet of things,
for a better understanding of how technology and connectivity
can improve our lives and change the world.
FINTECH
SMART: HOMES, CARS & CITIES
2017
What’s new in

5. linkedin.com/ICEEfest ICEEfest iceefest@thinkdigital.net Facebook.com/ICEEfest
What was ICEEfest
really 2016 like?

6. What was ICEEfest really 2016 like?
The inside out experience
Dusk to dawn!

7. What was ICEEfest really 2016 like?
The inside out experience
Dusk to dawn!

8. What was ICEEfest really 2016 like?
The inside out experience
Dusk to dawn!

9. What was ICEEfest really 2016 like?
The inside out experience
Dusk to dawn!

10. linkedin.com/ICEEfest ICEEfest iceefest@thinkdigital.net Facebook.com/ICEEfest
Click to check
the video
Get The Vibe. Hit play!
The Official
ICEEfest 2016 Aftermovie

11. Who are the ICEEfest people
ICEEfest is attended by brand
representatives, advertisers,
agencies, media owners, tech
firms, entrepreneurs and
investors.
Beyond the learning, the
debate and the experience -
the networking breakdown
makes ICEEfest an invaluable
resource to gain marketing
inspiration, competitive
advantage, contacts, leads
and new business.
Owner/CEO
Executives & Middle
Management
Freelancers/
Entrepreneurs
Students
Others
64%
9%
2%
2%
23%
The Festival’s Demographics

12. Attendance
3350 participants
from 17 countries
3053 app users 137 speakers, guests and artists
from 15 countries
Figures breakdown:
ROMANIA MOLDOVA POLAND CZECH REPUBLIC HUNGARY USA UAE GREECE GREAT BRITAIN
UKRAINE BULGARIA SERBIA RUSSIA Others* *Iran, Sweden, Denmark, Germany
71%
6%
3%
3%
3%
1%
1%
1%
1%
0%
2%
2%
2%
2%
2%
The Festival’s Demographics

13. Attendees segmentation
by sector of activity
Agencies, affiliates Media, publishers Retail IT Telecom Services Startup Pharma Banking FMCG
Health Auto Freelancers, students, bloggers, journalists Industry, energy, agriculture
14.4%
10.8%
7.5%
6.8%
6.0%
4.3%
4.2%
4.0%
3.3%
2.4%
2.4%
2.3%
2.0%
1.5%
0.8%
0.4%
0.6%
29.2%
The Festival’s Demographics

14. After Festival Survey
(1.800+ questionnaires)
“It's a great opportunity for all of us in Romania to have this amazing conference.
More people need to know that good things happen in our country and to see beyond our borders.
If 2-3000 open mind people can bring or take valuable insights it's a huge step.
Speakers are amazing, with energy and passion and a lot of new ideas.”
Said they are interested
in coming back for
ICEEfest 2016
Said the Summer
Playground was a great
networking choice
Were very happy for
taking part at
the event
Of the attendees are
owners, Top or Middle
Management positions
in their companies
99.2% 81.5% 87.5% 68.3%
What PEOPLE
say about ICEEfest?

15. What SPONSORS
say about ICEEfest?

16. OPINION FEEDBACK RESULTS
92.86% were satisfied and very satisfied
with the quality of the audience
92.86% are interested in participating at
ICEEfest in the future
70.21% 27.79% 98%
“Much better than other
conferences worldwide”
“As good as other
conferences worldwide”
Appreciated the festival in terms of organization,
content, logistics, staff and networking opportunities
What SPONSORS
say about ICEEfest?

17. I feel very good. It’s a great honor to
be able to represent Netflix here. For
me it’s an opportunity - the first time
Netflix is in Romania, or in this region.
Great energy, lots of types of tracks
and information.
Joris Evers
Vice-president
Head of Communications Europe,
Netflix
The energy and the buzz in the
whole room are incredible. It’s
probably one of the best
festivals I’ve ever been
in the world.
Niall Harbison
Founder
Lovin Dublin
ICEEfest is a bundle of great talent,
best practice examples, and
hands-on experiences from around
the world. It’s scientifically
impossible to walk away without
some fresh thinking and inspiration.
Norm Johnston
Global Chief Strategy & Digital Office
Mindshare
What SPEAKERS
say about ICEEfest?

18. ICCEfest 2016 was about ideas and
the people that bring them to life,
hearing about the former and
speaking to the latter made it
interesting as well as valuable.
Duncan Hooper
Editor in Chief - Digital Platforms
Euronews
ICEEFest was a great surprise. I have been and
spoken at many conferences, but nothing felt as
well organized as iCeeFest. From the moment I
landed in Bucharest to the moment I came on
stage and after, it was truly a great experience.
I strongly recommend!
Geoff Desreumaux
CEO & Chief Editor,
We Are Social Media
What SPEAKERS
say about ICEEfest?

19. NUMBERS:
Ok. Enough blah blah. Let’s get down to the numbers.
Figures of ICEEfest 2016?

20. Bigger and stronger
2012 2013 2014 2015
1.155 1.790
The audience of ICEEfest increased every year.
The most common milestone – 2.000 paid tickets sold – was surpassed since 2014.
There is a 21% growth rate vs 2015 and 95% vs 2014.
2.355 2.768
2016
3.350
More Tickets Sold

21. More brands, better networking
2012 2013 2014 2015
65 86
Companies and speakers grew in numbers exponentially year on year!
92 123
2016
188
More Companies

22. Total: 159.76
TV WEB PRINT RADIO
116.45 28.70
AVE distribution by type of media (per thousands)
13.66 0.95
AVE distribution
by type of media

23. Our impact in the media with
articles, features, news
and mentions (2016)
The type of media that
covered the festival (2016)
TOTAL:
2057
TOTAL:
2057
PRESS
INTERNET
RADIO
TV
SOCIAL MEDIA
14
1636
118
56
54
52
49
92
773
3
11
1256
GENERAL INFO
MEDIA, MARKETING, PR
OTHERS
OTHERS
FINANCES, INSURANCE, LEGISLATION
CULTURE, ENTERTAINMENT, PEOPLE
IT, NEW TECHNOLGIES
Coverage stats

24. Share of voice Facebook Reach: 15.318.702
Total share: 61.04%
FACEBOOK TV RADIO WEBSITES
PRESS TWITTER BLOGS
FACEBOOK WEBSITES TWITTER BLOGS
FORUMS PRESS TV RADIO
46.1%
37.4%
10%
4%
1.1%
0.7%
0.5%
0.1%
61%
19%
9%
5%
5%
1%
1%
Visibility & interaction
all media

25. LET’S ROCK!
Contact:
sales@iceefest.com