Presentation at the Univ of Toronto iSchool "Future Technology Strategies"; discusses the positive tension between organizational and technology strategies - which comes first? Which drives the other?
Software company marketing plan outlineDaniel Stiel
The document outlines components for creating a marketing plan for a technology company, including acquisition, activation, usage, retention, market development, and market insight. It discusses integrating both strategies and tactics into the plan. Examples of strategic and tactical opportunities include defining marketing for key products/services, client retention planning, branding, online presence, case studies, events, media/PR, and social media management. The marketing plan is intended to be a "living" document that evolves over time.
As brands’ story-tellers, we understand how digital nowadays flows seamlessly in 24 hours of a consumer. That radical change has provided us big opportunity to ignite the conversation at the "moment of truth” and sustain the brand experiences beyond transactions of sellers and buyers, to create a relationship of value between brands and consumers.
Since 2013, with a new vision in digital communication marketing, we have geared up to accelerate their creativity in strategy, to provide a desired balance between “WOW” factor and insightful strategy with scalable execution.
Emerald in 2014 proudly introduces more new digital media which empower them in the role of trans-media story-teller.
“It’s not only digital, that is innovations to make experience happen without interruption."
Numa era de mudanças organizacionais e perturbações globais sem precedentes, o relatório Global Marketing Trends 2022 apresenta as principais tendências de marketing, fruto dos desafios de negócio que enfrentamos
This document outlines Sujan Patel's content creation process. It begins with an overview of the results his content drove in 2016, including pageviews, backlinks, leads, and a book deal. It then notes that most blogs are inactive and identifies two common reasons content fails. The process involves ideating high-quality, differentiating content through research and brainstorming techniques. Key steps include outlining, writing while adding promotional elements, publishing, and promoting content through social media, advertising, email, and relationship building. The goal is to spend 80% of efforts marketing content once created.
Learn how to go from traction to scale. The first stage is to understand your current team, your vision, and your long term goals. From there, you can start building and preparing your B2B SaaS team for growth.
Modern marketing organizational structure @kaykas - jascha kaykas-wolffJascha Kaykas-Wolff
Organizational design and restructuring is not new. But, with the requirement to create data-driven marketing organizations and support marketers who show bottom line results more emphasis is being placed on marketing leaders to structure their teams and business in a way that is agile and impactful.
Reflecting on this, and doing some additional research of my own, I was struck by the lack of published material describing how one might go about building a marketing organization that addresses business challenges happening right now and most importantly that can drive results right now.
Over the past several years as I’ve been fortunate to lead marketing organizations for enterprise and mid-market businesses. During this time I’ve developed an organizational playbook that can scale to virtually any size of business, is highly adaptable, and has a proven track record for success.
Enclosed is the core framework for what I believe is an ideal composition for the modern marketing organization. I’m looking forward to your feedback. - Jascha
The document provides a content strategy for XXX U.S. that was compiled based on competitive audits, research, and stakeholder interviews. It defines key terms, outlines themes and topics recommended for different audiences, and types of content that could be created, such as long-form videos, case studies, and podcasts. It also discusses repurposing original content into different formats, and including curated third-party content to position XXX as a thought leader. The strategy aims to shift XXX's content from an inward focus on services, to topics of interest to transformational leaders around areas like technology, diversity and global trends.
This document proposes content marketing strategies for fashion brands. It notes that today's shoppers research purchases online and want information throughout the shopping process. Content marketing allows fashion brands to truly connect with customers by making the customer the hero of content, weaving the brand purpose throughout, and linking online and offline experiences. Proven tactics include upgrading e-commerce sites for easier navigation, turning brand fans into ambassadors through user-generated content, and linking in-store and online ordering. When brands connect emotionally with consumers through content, they see growth triple that of competitors.
Software company marketing plan outlineDaniel Stiel
The document outlines components for creating a marketing plan for a technology company, including acquisition, activation, usage, retention, market development, and market insight. It discusses integrating both strategies and tactics into the plan. Examples of strategic and tactical opportunities include defining marketing for key products/services, client retention planning, branding, online presence, case studies, events, media/PR, and social media management. The marketing plan is intended to be a "living" document that evolves over time.
As brands’ story-tellers, we understand how digital nowadays flows seamlessly in 24 hours of a consumer. That radical change has provided us big opportunity to ignite the conversation at the "moment of truth” and sustain the brand experiences beyond transactions of sellers and buyers, to create a relationship of value between brands and consumers.
Since 2013, with a new vision in digital communication marketing, we have geared up to accelerate their creativity in strategy, to provide a desired balance between “WOW” factor and insightful strategy with scalable execution.
Emerald in 2014 proudly introduces more new digital media which empower them in the role of trans-media story-teller.
“It’s not only digital, that is innovations to make experience happen without interruption."
Numa era de mudanças organizacionais e perturbações globais sem precedentes, o relatório Global Marketing Trends 2022 apresenta as principais tendências de marketing, fruto dos desafios de negócio que enfrentamos
This document outlines Sujan Patel's content creation process. It begins with an overview of the results his content drove in 2016, including pageviews, backlinks, leads, and a book deal. It then notes that most blogs are inactive and identifies two common reasons content fails. The process involves ideating high-quality, differentiating content through research and brainstorming techniques. Key steps include outlining, writing while adding promotional elements, publishing, and promoting content through social media, advertising, email, and relationship building. The goal is to spend 80% of efforts marketing content once created.
Learn how to go from traction to scale. The first stage is to understand your current team, your vision, and your long term goals. From there, you can start building and preparing your B2B SaaS team for growth.
Modern marketing organizational structure @kaykas - jascha kaykas-wolffJascha Kaykas-Wolff
Organizational design and restructuring is not new. But, with the requirement to create data-driven marketing organizations and support marketers who show bottom line results more emphasis is being placed on marketing leaders to structure their teams and business in a way that is agile and impactful.
Reflecting on this, and doing some additional research of my own, I was struck by the lack of published material describing how one might go about building a marketing organization that addresses business challenges happening right now and most importantly that can drive results right now.
Over the past several years as I’ve been fortunate to lead marketing organizations for enterprise and mid-market businesses. During this time I’ve developed an organizational playbook that can scale to virtually any size of business, is highly adaptable, and has a proven track record for success.
Enclosed is the core framework for what I believe is an ideal composition for the modern marketing organization. I’m looking forward to your feedback. - Jascha
The document provides a content strategy for XXX U.S. that was compiled based on competitive audits, research, and stakeholder interviews. It defines key terms, outlines themes and topics recommended for different audiences, and types of content that could be created, such as long-form videos, case studies, and podcasts. It also discusses repurposing original content into different formats, and including curated third-party content to position XXX as a thought leader. The strategy aims to shift XXX's content from an inward focus on services, to topics of interest to transformational leaders around areas like technology, diversity and global trends.
This document proposes content marketing strategies for fashion brands. It notes that today's shoppers research purchases online and want information throughout the shopping process. Content marketing allows fashion brands to truly connect with customers by making the customer the hero of content, weaving the brand purpose throughout, and linking online and offline experiences. Proven tactics include upgrading e-commerce sites for easier navigation, turning brand fans into ambassadors through user-generated content, and linking in-store and online ordering. When brands connect emotionally with consumers through content, they see growth triple that of competitors.
Keynote at Digital Workplace Conference 2016 on Change Management for Digital Transformation. I looked at examples of transformation around the world, and explored the direct and indirect effects across work practice, organisational structure, corporate culture, and business model.
SmartNewSolutions is a digital agency founded in 2007 that provides digital solutions and advertising campaigns. They have over 160 campaigns, 85 projects, and 31 specialists. The agency focuses on developing communication platforms and technological innovations to build brand-consumer relations. Key departments include research and measurement, strategy and creative, media propagation and engagement, and an in-house production studio.
to be more clear on using influencer on Thailand Market. How select the right influencer for your brand. Influencer type, influencer structure, and how to measurement.
The document outlines strategies for building a high-performance LinkedIn lead generation system to 2-10X sales in 2023. It discusses setting up teams, tools, processes for smart outbound outreach like webinars and smart inbound content generation. Case studies show how these pillars were used to exponentially grow connections, leads, meetings and sales for consulting businesses. The key is establishing a continuous optimization system to refine strategies based on data.
Better LinkedIn Campaign Planning - Return to Growth 2021LinkedIn
Laying groundwork for B2B ad campaigns can be difficult, but doesn’t need to be. Make it easy with this simple template for LinkedIn campaign planning.
This document discusses the role of advertising and agencies in the digital age. It argues that while social media has disrupted advertising, paid advertising is still important, especially when used strategically. Agencies can help develop strategies for paid social media advertising and provide other services around content, analytics, and community management. The landscape is rapidly evolving as digital becomes a larger part of agencies' revenue and as pure-play social media agencies emerge.
Digitalization and business model innovationPeter Tyreholt
The presentation go through my view on digitalization, how it affects a business model, some examples and finally our approach to take on the challenge.
Video from the presentation is available here (in swedish).https://www.facebook.com/handelskammaren/videos/10154861067538197/
This document discusses the symbiotic relationship between content strategy and social media. It notes that without great content, social media has no purpose, and without social media, content reach will be limited. It then provides overviews of major social media platforms like Facebook, Twitter, Instagram, LinkedIn, and YouTube, discussing their demographics, best practices, and challenges. It emphasizes that defining goals, understanding audiences, establishing baselines, creating engaging content, monitoring and measuring are keys to successful social media strategies that can also inform content development.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.Idris Mootee
This book includes the very latest thinking on branding and brand strategy. It has been published in different many languages and use by top global brands to train their brand managers. New updated hard cover version is not available from Amazon May 2013
Pls view in full screen mode. Published in more than 5 languages.
This document provides an overview of a presentation on digital transformation and business change. It begins with introductory slides on the opportunity for business change and a preface. The majority of the document outlines the content to be covered in the presentation, including perspectives on paradigms shifts necessitating business change, understanding disruption, the impact on consumers, inspiration from other business models, and pillars of activating transformation related to leadership, empowerment, innovation, and customer centricity. The presentation aims to inspire organizations to reengage in discussions around digital transformation initiatives and refining transformation roadmaps.
Social Media Marketing Agency Sales Deck - Vulpine InteractiveDerric Haynie
Vulpine Interactive is a social media marketing agency that builds online communities for brands through social media management, advertising, and engaging content. They help brands grow passionate fan bases and increase website traffic, leads, and sales. Their services include developing social media strategies, managing brand presences across platforms like Facebook and Twitter, and promoting content through paid advertising. They aim to provide unique experiences for audiences in order to build trust and loyalty for their client brands.
Social Beat - India's fastest growing independent digital marketing agencySocial Beat
Founded in 2012, Social Beat is India's fastest growing independent digital marketing solutions company, enabling businesses to build their brands and achieve business results via the digital medium. They manage 2% of digital media investments that happen in India.
Social Beat is a Premier Google Partner, recommended Facebook agency and a member of Facebook India SME Council and a trusted online expert with offices in Bangalore, Chennai, Mumbai and Delhi. Our expertise with video content, as well as platforms such as Influencer and 22 Languages makes us the ideal digital marketing solutions partner for brands and businesses as they seek to engage with audiences in both urban and rural markets The 170-plus member team of digital experts offers integrated digital marketing solutions including brand strategy, social media marketing, digital media planning, content marketing, video production, Search Engine Optimisation, influencer marketing, UX, technology services and impactful language content.
With focus verticals of retail, fmcg, consumer apps, real estate, BFSI, ecommerce and healthcare, Social Beat has 50+ marquee clients including Malabar Gold, Himalaya Pharma, Jaquar, Khata Book, Kangaroo Kids, Khadims, mFine, Swiggy, Klay Schools, Shop101, Chumbak, Assetz Property, Sundaram Mutual, Wonderchef, Forum Mall, Rummy Culture, Casagrand, Bewakoof.com, Neuberg Diagnostics, Tata Mutual and Boat Headphones amongst others.
For two years in a row, in 2017 & 2018, Social Beat was recognised by Google for innovation in Display & Mobile Marketing. It won Agency of Year by Maverick awards 2018 and won Silver at Agency of the Year 2019 for Performance Marketing & Influencer Marketing at AgencyCon by Social Samosa. It has bagged numerous awards from Advertising Club of Madras, Advertising Club of Bangalore, Paul Writer and others.
Website: https://www.socialbeat.in/
Too many people think that brand management matters most to a consumer brand, and they underestimate the value of marketing for B2B brands. And many of these people are running B2B brands. They treat marketing as a support function, hiring low-cost marketing coordinators to support their sales team, and do basic packaging for new launches and run a few basic trade magazines.
Infographic: DC vs Marvel – The Battle of Brandsdomain .ME
Generations of comic book fans have argued over which superhero would come out on top in the ultimate superhero battle between DC and Marvel universe. That is one argument that we cannot resolve, but what we offer instead is a look at the battle of the brands, and seeing who is currently winning the everlasting war.
Looking back at the very beginning, DC has dominated the comic book world from the 1930s to 1960s. Slowly but surely Marvel has taken over the lead, currently holding around 47% of the total comic book market, while DC commands around 27%.
Both companies have branched out their brands into movies. With DC again paving the path with its 1966 Batman the Movie. Marvel followed 20 years later with 1986’s Howard the Duck. The new millennium saw a significant increase in interest for superhero movies and Marvel was yet again able to surpass DC, having the 3rd biggest box office hit of all-times with The Avengers franchise, while DC had the 7th biggest with The Dark Knight Rises.
The video gaming world was the next natural step for both franchisees. With yet again DC pioneering the genre with Supermen in 1979 and Marvel following shortly after with Spider-Man in 1982. DC has held the lead in this industry so far with Batman: Arkham Knight selling over 5 million copies in 2015, while Marvel’s last release The Amazing Spider-Man 2 scored only 52/100 on Metacritic.
With the arrival of the digital era, both brands moved their battlefield from newsstands to the digital marketing arena. So far Marvel has been a clear winner, generating 3.9 million in organic keyword search, in comparison to DC’s 1 million. In the social media ring, Marvel still keeps knocking DC out with a Twitter following of over 3 million, while DC was able to generate around 1.5 million followers so far. On Facebook there is no contest, Marvel’s 21 million likes pulverizes DC’s 3 million.
We will definitely keep an eye on this ongoing battle of the brands and its possible future developments. But for now, have a look at our Battle of the Brands infographic and choose for yourself which brand, Marvel or DC, is the safest bet.
B2B Marketing Communications Plan (template) v2Scott Armstrong
This B2B marketing communications plan outlines objectives, target customer profiles and segments, a customer decision stages model, content engagement planning, communications strategy, marketing program budget, and performance measurement sections. The plan provides guidance on developing targeted content for different customer segments at various decision stages, as well as strategies and budgets for marketing communications across multiple channels.
This document provides an overview of digital supply chain services from BDO. It discusses (1) how business is changing in the digital era, with new models for buying, selling, marketing and management; (2) the evolution of supply chain models from standard to social and ecosystem-based approaches utilizing tools like CRM, mobile apps, and data analytics; and (3) how companies can transform digitally through developing people's skills, reengineering processes, and implementing new technology solutions. The goal is to help companies increase efficiency, speed, and competitiveness through digital transformation.
The document provides an overview and analysis of the digital offerings of major retail banks in Luxembourg based on a benchmarking study conducted by Deloitte.
The study evaluated 10 retail banks across 5 dimensions (onboarding, content/functionalities, design/ergonomics, navigation, and safety/security) and identified 3 groups of performers: leaders, medium performers, and clear sub-performers. While leaders demonstrated some best practices, all banks can still improve the customer experience and drive efficiency through digital.
The benchmark highlights areas for improvement such as streamlining the onboarding process, increasing the use of digital channels to lower costs, providing customized and targeted digital content, and adopting innovative strategies from global leaders.
Thinking strategically & critically seeing possibilitiesRebecca Jones
Strategic thinking involves seeing possibilities by viewing situations from different perspectives, questioning assumptions, and focusing on the future. It requires openness, flexibility, and adapting views over time. Key aspects of strategic thinking discussed in the document include clarifying assumptions, questioning the status quo, avoiding decision traps like anchoring, and seeing opportunities where others see difficulties. The document provides techniques for practicing strategic thinking and emphasizes its importance for effective problem solving and decision making.
Core Capabilities: Library Staff Know-How, Know-That & Know-WhoRebecca Jones
This document discusses core capabilities for customer guides, concierges, and troubleshooters. It identifies five top core capabilities: 1) Curiosity, 2) Critical thinking, 3) Expertise in digital sources and their application, 4) Familiarity with a variety of technologies and applications, and 5) Embodiment of the mission, vision, and values of the library. The document provides explanations and examples for each core capability to help library staff develop the skills needed to successfully assist customers.
Keynote at Digital Workplace Conference 2016 on Change Management for Digital Transformation. I looked at examples of transformation around the world, and explored the direct and indirect effects across work practice, organisational structure, corporate culture, and business model.
SmartNewSolutions is a digital agency founded in 2007 that provides digital solutions and advertising campaigns. They have over 160 campaigns, 85 projects, and 31 specialists. The agency focuses on developing communication platforms and technological innovations to build brand-consumer relations. Key departments include research and measurement, strategy and creative, media propagation and engagement, and an in-house production studio.
to be more clear on using influencer on Thailand Market. How select the right influencer for your brand. Influencer type, influencer structure, and how to measurement.
The document outlines strategies for building a high-performance LinkedIn lead generation system to 2-10X sales in 2023. It discusses setting up teams, tools, processes for smart outbound outreach like webinars and smart inbound content generation. Case studies show how these pillars were used to exponentially grow connections, leads, meetings and sales for consulting businesses. The key is establishing a continuous optimization system to refine strategies based on data.
Better LinkedIn Campaign Planning - Return to Growth 2021LinkedIn
Laying groundwork for B2B ad campaigns can be difficult, but doesn’t need to be. Make it easy with this simple template for LinkedIn campaign planning.
This document discusses the role of advertising and agencies in the digital age. It argues that while social media has disrupted advertising, paid advertising is still important, especially when used strategically. Agencies can help develop strategies for paid social media advertising and provide other services around content, analytics, and community management. The landscape is rapidly evolving as digital becomes a larger part of agencies' revenue and as pure-play social media agencies emerge.
Digitalization and business model innovationPeter Tyreholt
The presentation go through my view on digitalization, how it affects a business model, some examples and finally our approach to take on the challenge.
Video from the presentation is available here (in swedish).https://www.facebook.com/handelskammaren/videos/10154861067538197/
This document discusses the symbiotic relationship between content strategy and social media. It notes that without great content, social media has no purpose, and without social media, content reach will be limited. It then provides overviews of major social media platforms like Facebook, Twitter, Instagram, LinkedIn, and YouTube, discussing their demographics, best practices, and challenges. It emphasizes that defining goals, understanding audiences, establishing baselines, creating engaging content, monitoring and measuring are keys to successful social media strategies that can also inform content development.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.Idris Mootee
This book includes the very latest thinking on branding and brand strategy. It has been published in different many languages and use by top global brands to train their brand managers. New updated hard cover version is not available from Amazon May 2013
Pls view in full screen mode. Published in more than 5 languages.
This document provides an overview of a presentation on digital transformation and business change. It begins with introductory slides on the opportunity for business change and a preface. The majority of the document outlines the content to be covered in the presentation, including perspectives on paradigms shifts necessitating business change, understanding disruption, the impact on consumers, inspiration from other business models, and pillars of activating transformation related to leadership, empowerment, innovation, and customer centricity. The presentation aims to inspire organizations to reengage in discussions around digital transformation initiatives and refining transformation roadmaps.
Social Media Marketing Agency Sales Deck - Vulpine InteractiveDerric Haynie
Vulpine Interactive is a social media marketing agency that builds online communities for brands through social media management, advertising, and engaging content. They help brands grow passionate fan bases and increase website traffic, leads, and sales. Their services include developing social media strategies, managing brand presences across platforms like Facebook and Twitter, and promoting content through paid advertising. They aim to provide unique experiences for audiences in order to build trust and loyalty for their client brands.
Social Beat - India's fastest growing independent digital marketing agencySocial Beat
Founded in 2012, Social Beat is India's fastest growing independent digital marketing solutions company, enabling businesses to build their brands and achieve business results via the digital medium. They manage 2% of digital media investments that happen in India.
Social Beat is a Premier Google Partner, recommended Facebook agency and a member of Facebook India SME Council and a trusted online expert with offices in Bangalore, Chennai, Mumbai and Delhi. Our expertise with video content, as well as platforms such as Influencer and 22 Languages makes us the ideal digital marketing solutions partner for brands and businesses as they seek to engage with audiences in both urban and rural markets The 170-plus member team of digital experts offers integrated digital marketing solutions including brand strategy, social media marketing, digital media planning, content marketing, video production, Search Engine Optimisation, influencer marketing, UX, technology services and impactful language content.
With focus verticals of retail, fmcg, consumer apps, real estate, BFSI, ecommerce and healthcare, Social Beat has 50+ marquee clients including Malabar Gold, Himalaya Pharma, Jaquar, Khata Book, Kangaroo Kids, Khadims, mFine, Swiggy, Klay Schools, Shop101, Chumbak, Assetz Property, Sundaram Mutual, Wonderchef, Forum Mall, Rummy Culture, Casagrand, Bewakoof.com, Neuberg Diagnostics, Tata Mutual and Boat Headphones amongst others.
For two years in a row, in 2017 & 2018, Social Beat was recognised by Google for innovation in Display & Mobile Marketing. It won Agency of Year by Maverick awards 2018 and won Silver at Agency of the Year 2019 for Performance Marketing & Influencer Marketing at AgencyCon by Social Samosa. It has bagged numerous awards from Advertising Club of Madras, Advertising Club of Bangalore, Paul Writer and others.
Website: https://www.socialbeat.in/
Too many people think that brand management matters most to a consumer brand, and they underestimate the value of marketing for B2B brands. And many of these people are running B2B brands. They treat marketing as a support function, hiring low-cost marketing coordinators to support their sales team, and do basic packaging for new launches and run a few basic trade magazines.
Infographic: DC vs Marvel – The Battle of Brandsdomain .ME
Generations of comic book fans have argued over which superhero would come out on top in the ultimate superhero battle between DC and Marvel universe. That is one argument that we cannot resolve, but what we offer instead is a look at the battle of the brands, and seeing who is currently winning the everlasting war.
Looking back at the very beginning, DC has dominated the comic book world from the 1930s to 1960s. Slowly but surely Marvel has taken over the lead, currently holding around 47% of the total comic book market, while DC commands around 27%.
Both companies have branched out their brands into movies. With DC again paving the path with its 1966 Batman the Movie. Marvel followed 20 years later with 1986’s Howard the Duck. The new millennium saw a significant increase in interest for superhero movies and Marvel was yet again able to surpass DC, having the 3rd biggest box office hit of all-times with The Avengers franchise, while DC had the 7th biggest with The Dark Knight Rises.
The video gaming world was the next natural step for both franchisees. With yet again DC pioneering the genre with Supermen in 1979 and Marvel following shortly after with Spider-Man in 1982. DC has held the lead in this industry so far with Batman: Arkham Knight selling over 5 million copies in 2015, while Marvel’s last release The Amazing Spider-Man 2 scored only 52/100 on Metacritic.
With the arrival of the digital era, both brands moved their battlefield from newsstands to the digital marketing arena. So far Marvel has been a clear winner, generating 3.9 million in organic keyword search, in comparison to DC’s 1 million. In the social media ring, Marvel still keeps knocking DC out with a Twitter following of over 3 million, while DC was able to generate around 1.5 million followers so far. On Facebook there is no contest, Marvel’s 21 million likes pulverizes DC’s 3 million.
We will definitely keep an eye on this ongoing battle of the brands and its possible future developments. But for now, have a look at our Battle of the Brands infographic and choose for yourself which brand, Marvel or DC, is the safest bet.
B2B Marketing Communications Plan (template) v2Scott Armstrong
This B2B marketing communications plan outlines objectives, target customer profiles and segments, a customer decision stages model, content engagement planning, communications strategy, marketing program budget, and performance measurement sections. The plan provides guidance on developing targeted content for different customer segments at various decision stages, as well as strategies and budgets for marketing communications across multiple channels.
This document provides an overview of digital supply chain services from BDO. It discusses (1) how business is changing in the digital era, with new models for buying, selling, marketing and management; (2) the evolution of supply chain models from standard to social and ecosystem-based approaches utilizing tools like CRM, mobile apps, and data analytics; and (3) how companies can transform digitally through developing people's skills, reengineering processes, and implementing new technology solutions. The goal is to help companies increase efficiency, speed, and competitiveness through digital transformation.
The document provides an overview and analysis of the digital offerings of major retail banks in Luxembourg based on a benchmarking study conducted by Deloitte.
The study evaluated 10 retail banks across 5 dimensions (onboarding, content/functionalities, design/ergonomics, navigation, and safety/security) and identified 3 groups of performers: leaders, medium performers, and clear sub-performers. While leaders demonstrated some best practices, all banks can still improve the customer experience and drive efficiency through digital.
The benchmark highlights areas for improvement such as streamlining the onboarding process, increasing the use of digital channels to lower costs, providing customized and targeted digital content, and adopting innovative strategies from global leaders.
Thinking strategically & critically seeing possibilitiesRebecca Jones
Strategic thinking involves seeing possibilities by viewing situations from different perspectives, questioning assumptions, and focusing on the future. It requires openness, flexibility, and adapting views over time. Key aspects of strategic thinking discussed in the document include clarifying assumptions, questioning the status quo, avoiding decision traps like anchoring, and seeing opportunities where others see difficulties. The document provides techniques for practicing strategic thinking and emphasizes its importance for effective problem solving and decision making.
Core Capabilities: Library Staff Know-How, Know-That & Know-WhoRebecca Jones
This document discusses core capabilities for customer guides, concierges, and troubleshooters. It identifies five top core capabilities: 1) Curiosity, 2) Critical thinking, 3) Expertise in digital sources and their application, 4) Familiarity with a variety of technologies and applications, and 5) Embodiment of the mission, vision, and values of the library. The document provides explanations and examples for each core capability to help library staff develop the skills needed to successfully assist customers.
Municipal Engagement: to Ontario Public Libraries Marketing ThinkTankRebecca Jones
Rebecca Jones provides an overview of municipal engagement and being influential. She discusses the importance of building long-term, productive, and influential relationships through meaningful conversations to understand others' goals, challenges, and priorities. The key is knowing people individually to gain their trust and support for common goals. Regular check-ins help maintain relationships over the long run to have productive influence through social networks and as a knowledgeable expert on issues.
COLAL 2011 Top Ten Reasons Information Professionals SucceedRebecca Jones
Presentation to COLAL 2011 (Conference for Ontario Law Associations' Libraries)
The conference for Ontario Law Associations' Libraries is the primary vehicle for continuing education for the library staff in the 48 County and District Law Libraries in Ontario.
Framing the opportunities for powerful metrics in libraries with joe matthewsRebecca Jones
The document discusses framing opportunities for powerful metrics in libraries. It suggests libraries focus on understanding stakeholder needs rather than what the library thinks people need. Successful measurement involves understanding context, aligning strategies with objectives, identifying impactful services, defining appropriate measures, managing measurement data, translating data into outcomes and impacts, and communicating results. The document advocates reframing measurement from outputs to impacts by starting with desired impacts in mind. It provides examples of studies measuring library impacts at various universities.
Transitioning to leadership & management rolesRebecca Jones
Presentation for LMD at SLA 2012 on practical success-oriented ways to move into a new role, especially a new role in leadership & management positions
This document discusses best practices for non-profit boards to be fulfilling, effective, and smart. It emphasizes the importance of having a common vision, clear roles and responsibilities for the board and staff, and focusing on strategic issues rather than micromanagement. Essential questions are provided to guide board members in investing their time to improve strategy, relationships, public standing and the position of the CEO.
Meaningful Measures: Why size (and volume) doesn't matterRebecca Jones
This document provides a framework for developing a performance measurement system for libraries. It begins by outlining key underlying assumptions, such as the difficulty of establishing a "culture of assessment" in libraries. It then presents a multi-step framework for defining and implementing meaningful performance measures. The steps include understanding the context, aligning strategies and objectives, identifying services and programs, defining measures, managing measurement data, translating data into outcomes and impacts, and communicating results. Examples are provided for each step to illustrate how to apply the framework. The overall goal is to select measures that demonstrate the library's impact and value to its stakeholders.
This document summarizes the digital services offered by a marketing firm, including social media marketing, web design, analytics, and brand management. The firm has a team of 10 professionals with experience in web technologies and offers turn-key services such as digital marketing strategy, social media marketing, search engine optimization, and mobile marketing. It also provides insights into consumers and competitors to inform strategies. The document poses questions about how to build an online brand presence, engage consumers, develop effective content and communication strategies, and work with influencers on social media.
Digital Marketing Transformation in Law Firmsedynamic
This document discusses digital transformation and digital marketing strategies for law firms. It begins with an agenda covering digital engagement, technology, websites, content and communications, data and analytics, demand generation, and social media. It then discusses challenges departments face and where firms are on the digital maturity curve. The remainder of the document provides guidance on developing a digital strategy and roadmap, focusing on an engaging website, content strategy, demand generation, and the importance of data and analytics. The overall message is that law firms must transform digital marketing from static, spray and pray approaches to integrated, personalized, and measurable multi-channel engagement to succeed going forward.
You’ve seen the future for your organisation and it's unquestionably digital. But then the questions start: Who goes on the journey? How do you lead them along? What direction? How fast? What’s the path? Is the journey the same for everyone throughout the business?
Embarking on a Digital Transformation (DT) strategy can seem daunting enough. But when you apply that strategy to large teams, the numerous complexities and variables can make the whole project appear just too exhausting a proposition to even bother taking the first step, let alone all those steps that must inevitably follow if it is to succeed.
So how do you bring your team on the journey?
The document discusses digital marketing technology stacks and how organizations can implement them effectively. It notes that digitally advanced businesses use "full funnel stacks" that integrate digital marketing hubs (DMHs), customer relationship management (CRM) platforms, and content management systems (CMS) to manage the entire customer journey. While full stacks provide comprehensive capabilities, they can be overwhelming. The document suggests that organizations starting out can implement stacks piecemeal as a "half stack" but must have the right architecture to support this approach. It stresses that change management is critical to successfully roll out new technology at the right pace and ensure processes and skills are in place.
The document summarizes a presentation about maximizing ROI through effective user adoption of social computing and collaboration technologies. It defines social computing, discusses common business challenges, and emphasizes the need to think economically about technology investments by focusing on context, closeness between IT and users, convenience, and convergence. It also provides a case study of a chemicals company that was spending millions on different technology platforms without connecting people or information effectively. The presentation recommends developing an information management strategy and IT service to centralize information, streamline processes, consolidate platforms, and reduce costs while improving user adoption.
Digital Talent: not just know how to use technologySeta Wicaksana
The talented employees who are able to adapt and use the existing digital technologies, has the technological skills to make things easier, characterised by a combination of business acumen and technological skill, need to understand the reasons behind the actions, not just know how to use technology, and simply the prowess to handle or implement a successful digital transformation program.
- Seta A. Wicaksana (2021)
Digital is a strategy, not just tactics. This presentation is explains what and why and how digital is a strategic enterprise. It explains digital maturity, why its so hard, and has a framework for digital maturity, so you can see where your org is and where you want to go. This is the short overview; the longer version reviews what does into a digital strategy, and dives deep into the organizational principles for building digital maturity within your org, namely leadership, culture and talent.
If you’re looking to transition to or build a career in digital marketing, there’s huge demand across industries right now. Plus, there are a lot of different careers in this area, each quite varied in terms of skills required, aptitude and natural abilities.
Digital Media Consultant Resume. Expertise: Our teNoel Brooks
The document provides information about digital media consultation services offered by BestResumeHelp.com. It discusses establishing an online presence, the importance of digital media strategy, and the tailored strategies and services offered - including social media management, SEO enhancement, and analytics. It highlights the expertise of consultants, custom solutions, access to cutting-edge tools and proven results as reasons to choose BestResumeHelp.com. Potential clients are encouraged to unlock their digital potential through the company's consultation services.
Digital is a strategy, but how exactly? This presentation is explains what and why and how digital is a strategic enterprise. It explains digital maturity, why its so hard, and has a framework for digital maturity, so you can see where your org is and where you want to go. It reviews what does into a digital strategy, and dives deep into the organizational principles for building digital maturity within your org, namely leadership, culture and talent.
Manager's Guide to Social Media Marketing Growth Hack!Pallab Kakoty
Create write up to define content marketing strategy based on objective of online audience, what site they are visiting currently and what material they are offering to readers on their website. Identify keywords related to business and respective rankings on SERP.
Create responsive landing page to outline for index prefaces of business brochures. Define how to interact with web visitors & subscribers and what we plan to show with clarity by citing clients expectations from conversions.
Outline conversion strategy to collate leads from centralized digital user interfaces like landing pages, micro sites, social campaigns, hashtag campaigns, email campaigns and strategic advanced SEO techniques like holistic & barnacle SEO all in native contextual format.
This document discusses content marketing and provides examples of different types of content that can be created. It introduces the four main content marketing archetypes: the poet, the professor, the preacher and the promoter. The poet creates content that sparks conversation and challenges beliefs by promoting a brand's values. The professor focuses on thought leadership and expertise through mentorship and data-driven research. The preacher shares news, trends and how-to guides for micro moments. The promoter generates case studies, covers events and includes product calls-to-action for conversion goals. The rest of the document provides more details on each archetype and examples of companies exemplifying different styles of content.
Digital Transformation and the Marketing ProfessionalMatthew W. Bowers
Defining and understanding digital transformation and the marketing role. How can marketing drive transformation? what are the tasks, strategies and things that can help.
How To Create Meaningful Constituent Relationships Webinar featuring 2Dialog ...TheConnectedCause
Day 1 of the How To Create Meaningful Constituent Relationships Webinar featured Heller Consulting who spoke about creating strategies to help you deepen your nonprofits relationships with their constituents. Here's the full webinar, for your viewing pleasure: <a />video on Vimeo</a>
How many skills do you need for online earning.pdfgm057287
Online earning refers to generating income through internet-based activities. With the rapid advancement of technology and widespread internet access, more people are exploring various avenues to earn money online. Here are some popular methods
Seven Technology Trends that are Changing Marketing and the CMO Damon Gjording
This document summarizes 7 technology trends that are changing marketing: 1) facial recognition, 2) customer profiles and preferences, 3) wearable technology, 4) data lakes and experimentation, 5) automation, 6) personalization, and 7) content automation. It notes that marketing departments will outspend IT on technology by 2017. It also discusses how software has become central to how marketing engages with customers and that brands will need to meet customers on their own terms across websites, apps, emails, and social media.
Tampa Bay Library Consortia: To Next From NowRebecca Jones
Implications of AI, Blockchain & other technologies for academic, public, corporate & healthcare libraries, & how libraries need to be at the table - so get in the restauarant!
This document discusses how libraries are reallocating resources by stopping some services and starting new initiatives. It provides examples of services libraries have stopped, such as daily service desk shifts and solo programming. It also lists new services libraries have started, including librarians working on faculty teams or in corporate roles. The document advocates using a strategic portfolio approach to determine which services to maintain, divest, or phase out based on factors like client value, organizational capability, and strategic fit. It emphasizes the importance of knowing an library's mission in order to prioritize projects and programs through a rigorous process of estimating return on investment and considering dependencies, timelines, and staff capacity.
Using the Logic Model for Impact & Success; #SLA2017Rebecca Jones
Given at the SLA Conference in Phoenix 2017, an overview of the logic model to measure the outcomes of information services & programs from the decision-makers' perspectives.
There are many excellent courses, presentations, blog posts and books on project management. This presentation looks at 'must have' tools & skills for the smallest to largest project - beyond the textbook to the sanity savers for project managers.
Determing & Demonstrating Value with the Logic ModelRebecca Jones
Moe Hosseini-Ara, Director of Culture, City of Markham and I lead a discussion of outcomes based measures with the participants at the University of Toronto's iSchool Symposium on Defining New Metrics for Library Success, May 2015.
The document discusses anticipating and determining actions for 2015. It covers preparing by exploring signals, reframing assumptions, and analyzing data and information. Key considerations in decision making include identifying traps like status quo bias, sunk costs, and confirmation bias. The document outlines an activity where participants on the left side identify broad association actions and those on the right identify unit actions, considering value of information professionals, SLA, and member experience. The goal is to anticipate the environment, consider different frames, and decide on actions for 2015.
Organization structure @ Building an Engaged Flat Army in the Library Symposi...Rebecca Jones
The document discusses organizational structure and principles for designing an effective structure. It provides examples of structures that focus on continuous improvement, breaking down barriers, and closer relationships with customers. The key factors to consider in structure design are strategies, services, processes, roles, skills, and rewards. Changing an organization's structure is a complex process that requires clear communication and training to help staff understand and transition to the new structure.
Books & Mortar: Getting attention for facility plansRebecca Jones
Presentation to OLA's 2014 Annual Institute Library As Place about the importance of facility planning for public library systems, and highlighting the debate of provision standards in the digital environment.
Cla 2012 Strategic Planning: Keep it From FailingRebecca Jones
This version of the slides replaces the photos used during the presentation with text. Hope this is more useful - although not as visually compelling - than the presentation slides.
Imagine and dream big about your libraryRebecca Jones
This document discusses how to envision and plan for the future of libraries. It recommends that library staff close their eyes and imagine what their library will look like in 2015-2016. Staff are encouraged to think positively about the future and not focus on barriers. The document provides questions to guide visualization of details about the library's services, spaces, processes, and community engagement. It also suggests identifying barriers that can and cannot be controlled and factors critical for the envisioned change. The goal is to focus on controllable factors and steps that can realize the vision.
The document provides an overview of a conference for new managers and leaders. It discusses tools and approaches for transitioning into management roles, understanding personal tendencies, and creating motivating environments for employees. It emphasizes the importance of communication, setting clear expectations, understanding employees' strengths and needs, and focusing on people. The document also provides examples of goals and disciplines for new managers to focus on in their first year.
Jim morgenstern strat planning presentation distribution copy Rebecca Jones
The document discusses strategic planning for libraries. It outlines the key differences between strategic plans and master plans, noting that strategic plans should focus on where the library wants to go in the future rather than just where it is now. The presentation identifies five common reasons why strategic plans fail: having an ineffective vision, limited future forecasting, poor leadership, inappropriate use of community input, and not committing enough time to the planning process. Effective strategic plans require envisioning how the library and community may change in the future.
Sla pharma thinking strategically & critically seeing possibilities for webRebecca Jones
The document discusses strategic and critical thinking. It emphasizes seeing possibilities, seeing differently, and adjusting views. Good strategic and critical thinking involves raising the right questions, gathering relevant information, developing well-reasoned conclusions, and communicating effectively. Critical thinking is about decision-making, open-mindedness, and productive dialogue. The document provides tips for strategic thinking such as clarifying assumptions, questioning the status quo, avoiding common decision traps like anchoring, and focusing on the future.
CIL 2011 Thinking Strategically & Critically: Seeing possibilities Rebecca Jones
This document discusses strategic thinking and critical thinking. It emphasizes questioning assumptions, challenging the status quo, focusing on the future, and considering different perspectives. Strategic thinking involves clarifying goals, gathering information, and developing creative solutions. It notes that strategic and critical thinking helps raise the right questions, assess relevant information, rely on recognizing assumptions and implications, and communicate effectively to solve complex problems. The document provides several references and resources for further developing strategic and critical thinking skills.
CIL 2011 Performance Measures: Illustrating Value to Your Community for webRebecca Jones
This document discusses performance measures for libraries and how to illustrate value to stakeholders. It provides guidance on developing an effective performance measurement system, including: aligning measures with organizational strategies and objectives; focusing on outcomes that matter most; using both qualitative and quantitative measures; and communicating results using stories of impact in addition to statistics. Key recommendations include understanding the organizational context, defining success, and interpreting and communicating data in a way that shows how the library contributes to organizational goals.
From Concept to reality : Implementing Lean Managements DMAIC Methodology for...Rokibul Hasan
The Ready-Made Garments (RMG) industry in Bangladesh is a cornerstone of the economy, but increasing costs and stagnant productivity pose significant challenges to profitability. This study explores the implementation of Lean Management in the Sampling Section of RMG factories to enhance productivity. Drawing from a comprehensive literature review, theoretical framework, and action research methodology, the study identifies key areas for improvement and proposes solutions.
Through the DMAIC approach (Define, Measure, Analyze, Improve, Control), the research identifies low productivity as the primary problem in the Sampling Section, with a PPH (Productivity per head) of only 4.0. Using Lean Management techniques such as 5S, Standardized work, PDCA/Kaizen, KANBAN, and Quick Changeover, the study addresses issues such as pre and post Quick Changeover (QCO) time, improper line balancing, and sudden plan changes.
The research employs regression analysis to test hypotheses, revealing a significant correlation between reducing QCO time and increasing productivity. With a regression equation of Y = -0.000501X + 6.72 and an R-squared value of 0.98, the study demonstrates a strong relationship between the independent variables (QCO downtime and improper line balancing downtime) and the dependent variable (productivity per head).
The findings suggest that by implementing Lean Management practices and addressing key productivity inhibitors, RMG factories can achieve substantial improvements in efficiency and profitability. The study provides valuable insights for practitioners, policymakers, and researchers seeking to enhance productivity in the RMG industry and similar manufacturing sectors.
Project Management Infographics . Power point projetSAMIBENREJEB1
Project Management Infographics ces modèle power Point peut vous aider a traiter votre projet initiative pour le gestion de projet. Essayer dès maintenant savoir plus c'est quoi le diagramme gant et perte, la durée de vie d'un projet , ainsi que les intervenants d'un projet et le cycle de projet . Alors la question c'est comment gérer son projet efficacement ? Le meilleur planning et l'intelligence sont les fondamentaux de projet
Small Business Management An Entrepreneur’s Guidebook 8th edition by Byrd tes...ssuserf63bd7
Small Business Management An Entrepreneur’s Guidebook 8th edition by Byrd test bank.docx
https://qidiantiku.com/test-bank-for-small-business-management-an-entrepreneurs-guidebook-8th-edition-by-mary-jane-byrd.shtml
A comprehensive-study-of-biparjoy-cyclone-disaster-management-in-gujarat-a-ca...Samirsinh Parmar
Disaster management;
Cyclone Disaster Management;;
Biparjoy Cyclone Case Study;
Meteorological Observations;
Best practices in Disaster Management;
Synchronization of Agencies;
GSDMA in Cyclone disaster Management;
History of Cyclone in Arabian ocean;
Intensity of Cyclone in Gujarat;
Cyclone preparedness;
Miscellaneous observations - Biparjoy cyclone;
Role of social Media in Disaster Management;
Unique features of Biparjoy cyclone;
Role of IMD in Biparjoy Prediction;
Lessons Learned; Disaster Preparedness; published paper;
Case study; for disaster management agencies; for guideline to manage cyclone disaster; cyclone management; cyclone risks; rescue and rehabilitation for cyclone; timely evacuation during cyclone; port closure; tourism closure etc.
Designing and Sustaining Large-Scale Value-Centered Agile Ecosystems (powered...Alexey Krivitsky
Is Agile dead? It depends on what you mean by 'Agile'. If you mean that the organizations are not getting the promised benefits because they were focusing too much on the team-level agile "ways of working" instead of systemic global improvements -- then we are in agreement. It is a misunderstanding of Agility that led us down a dead-end. At Org Topologies, we see bright sparks -- the signs of the 'second wave of Agile' as we call it. The emphasis is shifting towards both in-team and inter-team collaboration. Away from false dichotomies. Both: team autonomy and shared broad product ownership are required to sustain true result-oriented organizational agility. Org Topologies is a package offering a visual language plus thinking tools required to communicate org development direction and can be used to help design and then sustain org change aiming at higher organizational archetypes.
Colby Hobson: Residential Construction Leader Building a Solid Reputation Thr...dsnow9802
Colby Hobson stands out as a dynamic leader in the residential construction industry. With a solid reputation built on his exceptional communication and presentation skills, Colby has proven himself to be an excellent team player, fostering a collaborative and efficient work environment.
Leading Change_ Unveiling the Power of Transformational Leadership Style.pdfEnterprise Wired
In this comprehensive guide, we delve into the essence of transformational leadership style, its core principles, key characteristics, and its transformative impact on organizational culture and outcomes.
Impact of Effective Performance Appraisal Systems on Employee Motivation and ...Dr. Nazrul Islam
Healthy economic development requires properly managing the banking industry of any
country. Along with state-owned banks, private banks play a critical role in the country's economy.
Managers in all types of banks now confront the same challenge: how to get the utmost output from
their employees. Therefore, Performance appraisal appears to be inevitable since it set the
standard for comparing actual performance to established objectives and recommending practical
solutions that help the organization achieve sustainable growth. Therefore, the purpose of this
research is to determine the effect of performance appraisal on employee motivation and retention.
Originally presented at XP2024 Bolzano
While agile has entered the post-mainstream age, possibly losing its mojo along the way, the rise of remote working is dealing a more severe blow than its industrialization.
In this talk we'll have a look to the cumulative effect of the constraints of a remote working environment and of the common countermeasures.
14. A good digital strategy
….doesn’t focus on the buzz but on the interaction of
audiences and their experience within the different
channels (i.e., web, portal, mobile, social, etc.).
What do customers need and want from you to remain
loyal and engaged? Customer-centric content and data
management strategy across multiple channels. Develop
content and easy access that supports your customers’
needs at all the various touch points.
PointB.com’s Defining Your Digital Strategy
16. Organizational
Excellence
1. Simultaneous continuous
improvement
2. Breaking down organizational
barriers between departments
3. Eliminating layers of
management, creating flatter
organizational hierarchies
4. Closer relationships with
customers and suppliers
5. Intelligent use of new
technology
6. Global focus
7. Improving human resource
skills
MIT’s research of
best practices
3 areas relate to
Organizational Structure