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Technology: One Enabler for
Digital Strategies
Rebecca Jones
Dysart & Jones Associates
rebecca@dysartjones.com
You need to know:
Did you know? 2014 updated
Ah yes…..
a technology strategy…
Organizational Toolbox
Which
strategy
comes 1st?
Technology Strategy
Strategy Technology
Considerations for your
technology strategy
Drucker Knew
If you watch
nothing else
Gartner Top 10 Tech
Trends -
Every autumn
Will a digital future mean a different
organizational structure?
Mindset
Capabilities Enablers
https://www.linkedin.com/pulse/wirearchy-workplace-jane-mcconnell
People
Organiz
ationTools
Leadership
Culture
Process
Structure
Individual
Enterprise
Galbraith’s Star Model
Skills
&
Mindsets
Rewards Processes
Reporting
&
Relationships
Strategic
Direction
Organizational
Structure
A good digital strategy
….doesn’t focus on the buzz but on the interaction of
audiences and their experience within the different
channels (i.e., web, portal, mobile, social, etc.).
What do customers need and want from you to remain
loyal and engaged? Customer-centric content and data
management strategy across multiple channels. Develop
content and easy access that supports your customers’
needs at all the various touch points.
PointB.com’s Defining Your Digital Strategy
Digital transformation requires transformed
organizational structures
Organizational
Excellence
1. Simultaneous continuous
improvement
2. Breaking down organizational
barriers between departments
3. Eliminating layers of
management, creating flatter
organizational hierarchies
4. Closer relationships with
customers and suppliers
5. Intelligent use of new
technology
6. Global focus
7. Improving human resource
skills
MIT’s research of
best practices
3 areas relate to
Organizational Structure
Factors to consider
Rewards
Key roles, skills & mindsets
Processes (including technology) underpinning services & operations
Services
Strategies
Technology Impacts:
Work processes
Communication flows with employees & clients
Service delivery
Incentives
Recognition
How it impacts the shape
of the organization
depends on the people
Draft the frame
Your
organizational
strategies
Technologies to
move
strategies
forward
Processes to
be remade
Technologies to
remake
processes

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