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Emerald Consulting Co., Ltd. - 40 Pham Ngoc Thach Street, Ward 6, District 3, Ho Chi Minh City, Vietnam. www.emerald.vn www.facebook.com/emeraldconsulting
CONTENTS 
About Emerald 
About us 
Core values 
Vision and Mission 
Our logo 
Our teams 
Our partners and suppliers 
Why Emerald 
Why us 
How we create the story 
5 years of Emerald 
What we do 
Service Packages 
Digital Communications and Achievements 
Creative Works and Case Study 
Public Relations and Achievements 
Crisis Management 
Leadership 
Management Team 
Managers
ABOUT US 
As brands’ story-tellers, we understand how digital 
nowadays flows seamlessly in 24 hours of a consumer. That 
radical change has provided us big opportunity to ignite the 
conversation at the "moment of truth” and sustain the 
brand experiences beyond transactions of sellers and 
buyers, to create a relationship of value between brands 
and consumers. 
Since 2013, with a new vision in digital communication 
marketing, we have geared up to accelerate their creativity 
in strategy, to provide a desired balance between “WOW” 
factor and insightful strategy with scalable execution. 
Emerald in 2014 proudly introduces more new digital media 
which empower them in the role of trans-media story-teller. 
“It’s not only digital, that is innovations to make experience 
happen without interruption."
CORE VALUES 
1.HELPFUL 
Sharing values and knowledge without any hesitation, 
to generate a great result with a mutual benefit. Choose 
to proactively advise the best solution for the best 
result. Create and empowering and inspiring enviroment 
for our members at work of and in life. 
2.INTEGRITY 
We honor our words as our commitment. Commited do 
what we declare to it properly, by the time it is 
supposed to be done. Choose to say what we really 
mean to say, with a value of contribution. 
3.RESULT-ORIENTED 
Do whatever it takes with the highest effort to archive 
an over-expected result. Choose to aim at a measurable 
and specific result. Arrange ourselves arround the result 
and hold other people accountable for relevant results. 
4.RESPONSIBLE 
Choose to be responsible for every single work we do. 
Including be responsible to produce result ourselves at 
the source of the result.
VISION VISION 
MISSION 
A leading agency in Digital Marketing 
Communications practicing at global 
standards within coming 5 years. 
To provide leadership in digital brand building 
with “exe-able” creativity, holistic approach 
and excellent performance. 
AND 
MISSION 
OUR LOGO 
1.CONCEPT 
The overall KEY SHAPE represent for digital solutions to 
unlock a maze (social network, multi channels, ….) 
BE HELPFUL and RESULT ORIENTED. 
2.COLOR 
The great combination of yellow-brown and black for 
perfect & professional look. 
3.CONNECTION 
The E-letter and maze icon highlight how digital changing 
brand versus consumers engagement model.
OUR TEAMS 
Management 
Team 
Account 
Team 
Creative 
Social Media Team 
Team 
Performance 
Marketing 
Team 
PR 
Team 
Business 
Supporting 
Team 
(Mobile Marketing) 
Production 
House
OUR PARTNERS 
AND SUPPLIERS
WHY US 
We connect the dots across all media 
PR and Digital Communications combination 
Creativity starting point from consumer insight 
Having perfect balance of Creative and Execution Strategy
HOW WE CREATE 
THE STORY 
STRATEGY 
Analyze and craft a 
content mission and 
framework for 
consideration, 
development and 
execution 
INTEGRATION 
Create meaningful 
connection to existing 
content 
PRODUCT 
Build the 
infrastructure 
technology for multi-platform 
content 
re/experience 
ORIGINATION 
Develop storytelling that 
entertains, educates and 
deepens brand 
engagement 
DISTRIBUTION 
Manage the deployment of 
content within the Bought, 
Owned and Earned media 
space
EMERALD (2009 - 2014) 
YEARS 
EXPERIENCE 
51 OFFICIAL STAFFS 
in HCMC 
35 PRODUCTION STAFFS 
in Nha Trang 
120+ 
CLIENTS in 3 YEARS 
3YEARS 
RETAINING 
2013 
STRATEGIC SEARCH 
PARTNER We always CHANGE 
to ADAPT and GROW 
8 Brands 
5 YEARS OF 
Affiliate of 
2012 in Vietnam.
5 YEARS OF 
EMERALD (2009 - 2014) 
YEARS 
EXPERIENCE 
We are PROUD to be a part of 
INTERNATIONAL EVENTS 
Heineken 
UCL Trophy Tour 
2014 
Coca-Cola 
FIFA World Cup 
Trophy Tour 
2013-2014 
P&G - Thank you Mom 
Olympics London 2012 
Heineken 
SKYFALL 2012
WHAT WE DO 
ONLINE 
ADVERTISING 
SEM 
WEBSITES 
MOBILE SITES 
MOBILE APPS 
SEO 
VIRAL 
USER GENERATED 
CONTENT 
PR 
INFLUENCER 
MARKETING 
RETAIL STORES 
LOYALTY SCHEMES 
MAGAZINES 
TELEVISION 
OUTDOOR / PRESS 
RADIO 
BLOG POSTS 
& COMMENTS 
FAN PAGES 
SOCIAL APPS 
BRAND PAGES 
FACEBOOK ADS 
YOUTUBE ADS 
SOCIAL ADS 
TRADITIONAL 
OWNED 
EARNED 
DIGITAL 
SOCIAL 
BOUGHT
DIGITAL 
COMMUNICATIONS 
Digital Communications / Marketing has become a fast-growing 
battle within the last 4 years, along of which many new 
technologies and advanced communication tools have been 
developed to catch the latest global digital trends. Yet not 
many people really know how to master it! 
STRATERY 
CAMPAIGN 
OUR APPROACHING 
EXPERIENCE PLATFORMS PRODUCTS
DIGITAL COMMUNICATIONS 
ACHIEVEMENTS 
Retaining Scopes 
Social Media Partner 
2013 - 2014 
Social Media Partner 
2014 - Now 
Social Media Partner 
2012 - Now 
Search Strategic Partner 
2014 - Now 
Digital Marketing Partner 
2012 - Now
DIGITAL COMMUNICATIONS 
ACHIEVEMENTS 
Highlighted Social Media Campaigns 
Coca-Cola FIFA 
Trophy Tour 
2013 
Nestle NAN 
2013 
Vinamilk Optimum 
Launching 
2012 
Samsung Galaxy Tab3 
2014 - Now 2013 - Now Launching - 2013
DIGITAL COMMUNICATIONS 
ACHIEVEMENTS 
Highlighted Full Digital | Digital-lead Campaigns 
Enfa Mama 
“Trieu me tin dung, 
trieu loi chia se” 
2013 
Full Digital 
Marketing Campaign 
2012 - Now 
Full Digital 
Marketing Campaign 
2011 - Now 
Full Digital Marketing 
Campaign - 2014 
Full Digital Marketing 
Campaign 
2014 - Now 
360o Campaign 
2013 - Now 
Full Digital Marketing 
Campaign 
2014 - Now 
Full Digital Marketing 
Campaign 
2014 - Now 
Full Digital Marketing 
Campaign 
2013 - Now 
Launch new product 
Turanza GR 100 
2014 - Now
DIGITAL COMMUNICATIONS 
ACHIEVEMENTS 
Performance Marketing Campaigns 
ACET Recruitment 
2012 - 2013 
Kornova Immigration 
2011 - Now 
ILA Recruitment 
2013 - 2014 
2012 
2013 
Promotion 
2013 - 2014 
Strategic Search 
Partner 
2014 - Now
DIGITAL COMMUNICATIONS 
ACHIEVEMENTS 
Performance Marketing Campaigns 
Retailer Promotion 
2010 - 2011 
Strategic Partner 
SEO/SEM Retaining 
BMW X5 2011
DIGITAL COMMUNICATIONS 
ACHIEVEMENTS 
Social CRM 
Gia đình Enfa 
2013 
Online Customer Support 
in forums and Fan Page 
2013 - 2014 
Facebook Fan Page 
2012 - Now 
Facebook Fan Page 
2014 - Now
DIGITAL COMMUNICATIONS 
ACHIEVEMENTS 
Digital Brands 
F & B 
FMCG 
ICT/HI-TECH 
RETAILER 
PHARMACEUTICAL 
AUTOMOTIVE 
OTHERS
Creative works is proudly based on 
consumers’ insight which filter through 
many observation and findings. 
Brand 
insight 
We respect and 
value brand insight 
to bring it to live 
Consumer 
insight 
Our Strategic 
Creativity 
Media 
Behaviour 
Finding unmet is 
our desire to make 
our creative to live 
To conquer culture 
barrier or fit in culture 
value is our discovery 
OUR APPROACHING 
CREATIVE 
WORKS
CREATIVE WORKS 
CASE STUDY 
Case Study 
Father’s Day 2014 
Mother’s Day 2014 
Dieu Nhay Giat Giu 2014 
Sao anh khong nhan ra em? 
2014 
PHO KUNG FU 
Cau be bat nap- 2013
PUBLIC 
RELATIONS 
Success in promoting brands and corporate image depends to 
a large extent on an agency’s ability “to speak the same 
language” as the media in Vietnam. We have succeeded in 
establishing reliable media contacts to help us implement 
effectively PR programs for our client. 
OUR APPROACHING 
Project mission/ vision 
Project aim/ objectives 
Project USP 
Stakeholder groupings 
Stakeholder needs & issues 
Objectives 
Key messages 
Key communication channels and tools 
What we aim to achieve 
(measures of success) 
Prioritizations 
Activity plan 
. Key activities 
. Responsibilities 
. By when? 
. Priorities 
. Resources required 
. Strategic? 
. Measurable 
. Attainable 
. Relevant 
. Time- specific 
Is it SMART? 
Tools and processes for 
evaluation of the strategy 
and plan. 
(Focus on objectives, 
measures of success and 
IMPACT) 
How to have a strong 
linkage with the next 
campaign? 
How to have ambience 
effect for the message?
WHY EMERALD 
PUBLIC RELATIONS 
We have a proven track record in: 
. Profound understanding of local market, well-connected and 
strong relationship with media, celebrities and government 
authorities. 
. Producing campaigns with a holistic approach to 
communication from strategy to execution. 
. National network and resources to deliver nationwide projects 
with well-established systematic database of media, celebrities 
and activation human resources. 
OUR SERVICES 
From building a corporate image to planning 
a product recall campaign, the PR specialists 
at Emerald are well-positioned to cater to a 
wide range of PR needs that includes: 
. PR strategy 
. PR retaining service 
. Media Relations 
. Sponsorship 
. Corporate Communication 
. Online reputation management 
. Crisis Management 
OUR TOOLS 
We utilize tools that match the 
requirements and systems of our 
clients. We also have a very 
structured system to safe keep all our 
essential contacts – A system 
database that stores and updates our 
contacts: 
. Media Database 
. Celebrity/Socialites Database 
. Government Database 
. VIPs/Key Opinion 
Leaders/Consultants Database 
. Key Influencers from Private and 
Public Sectors 
OUR NETWORK 
. Government 
. Industry Experts/Consultant, KOLs 
. Celebrities 
. Sister Company Online Marketing 
Insight
Conference 
OUR 
Press 
Press 
Briefing 
SERVICES 
Media Launching 
Event 
Oversea Media 
Trip 
Oversea Media 
Event 
Exclusively 
Interview 
Media 
Luncheon 
MEDIA EVENTS 
MANAGEMENT 
Thanks for dedicated team experienced in series of local & oversea 
events. One-stop destination for any kind of event with media’s 
attendance. 
We are pioneers introducing NEW MEDIA EVENTS differentiate us 
with remarkable approach: 
. Conceptual media launch event for new products. 
. KOLs, influencers, real Moms invited. 
. Integrate with Doctor/Expert’s seminar. 
. Highly experienced Event Management team.
PUBLIC RELATIONS 
ACHIEVEMENTS 
PR Retaining Clients 
Become market 
leader just after 1 
year coming to 
Vietnam 
2008 - Now 
2012 - 2013 2013 - 2014 2014 - Now
PUBLIC RELATIONS 
ACHIEVEMENTS 
PR Campaigns 
Samsung Asia Elite 2014 
Samsung Sono School 2014 
Samsung Galaxy Core 2 
Samsung Galaxy Pocket 2 
Happy Taiko Dance 
2014 
Lavie World Water Day 
2014 
Cetaphil and Dermatix Ultra 
2014 
Launch new product 
Turanza GR 100 
2014 Dulux Weathershield 
2014
PUBLIC RELATIONS 
ACHIEVEMENTS 
PR Campaigns 
Cross-market 
launching 2013 
(Malaysia - Singapore 
- Vietnam) 
Chevorlet Launching 
Campaign 
2013 
LG Style 
Launching Campaign 
2013 
Lien A Pillow Day 
2013 
Shell Advance Ax7, Ax5 
2012 - 2013 
Seasonal PR Campaign 
2013 - Now 
Thank you Mom 
Olympics London 
2012
PUBLIC RELATIONS 
ACHIEVEMENTS 
Corporate PR 
British American 
Tobacco Sustainability 
Publication 
2013 
Keppel Land Corporate 
Quarterly Newsletters 
2012 - 2013 
P&G Thank You 
Mom - London 
Olympic 
2012 
Sustainability Publication 
in the framework of 
stakeholder engagement 
strategy 
2011 
Samsung Sono School 2014 
Samsung Smart Library 2014 
Samsung SAE 2014
PUBLIC RELATIONS 
ACHIEVEMENTS 
Client lists 
PRODUCT MARKETING PRs 
CORPORATE PR 
CRISIS MANAGEMENT 
MEDIA - EVENT 
PR RETAINING
CRISIS 
MANAGEMENT 
Crisis Management has always been a very important part in 
Communication Management and also the toughest part. Emerald 
does not only tackle the Crisis Management at the spot of 
exposure but also recommended a full process of Risk 
Management with adequate knowledge about legal structure, 
compliance and stakeholder engagement, which ensures the 
benefit of the corporate reputation in long run. 
With deep understanding about media behaviour and the public 
response on social media aspect, Emerald has advantages to 
resolve relevant remaining after the outburts and recover / rebuid 
the corporate reputation, both on the conventional and non-conventional 
contexts.
CRISIS 
MANAGEMENT 
Crisis Management Cases
EMERALD 
MANAGEMENT TEAM 
Denise Thi 
Managing Director 
M.A. in PR & Communications (UK)
EMERALD 
MANAGEMENT TEAM 
Lee Le 
Business Director 
M.A. in Marketing Sales & Services (CFVG HCM) 
B.A. in Journalism 
Nguyen Khoa Hong Thanh 
Operations Director 
B.A. in International Relations
EMERALD 
MANAGEMENT TEAM 
Jordan Nguyen 
Account Director 
B.A in Industrial Management 
Polytechnique University 
An Khanh Minh Chau 
Creative Strategy Director 
Business Management 
University of Sunderland (UK)
EMERALD 
MANAGEMENT TEAM 
Joan M.Manalang 
Creative Director 
Degree in Fine Arts Major in Advertising 
(Manila, PHILIPPINES) 
Course in Culinary Studies 
(Florence, ITALY) 
Duong Nu To Giang 
PR Director 
B.A in English Faculty 
Social Sciences and Humanities
EMERALD 
MANAGEMENT TEAM 
Nguyen Phuc Chau 
Technical Director 
BSC. Computer Science (UK) 
Nguyen Nam Thanh 
Managing Director - Touch Solutions 
MA. International Relations & Law (UK)
EMERALD ACCOUNT MANAGERS 
Nguyen Minh Loc 
Senior Account Manager 
Dang Thi Thanh Ngan 
Account Manager 
Phan Khang 
Account Manager 
Chu Thanh Trang 
Account Manager
EMERALD MANAGERS 
Phan An 
Head of Content 
Ton Nu Quynh Nhu 
HR Manager 
Ho Nguyen Thao Nguyen 
PR Manager 
Nguyen Thi Tuyet Linh 
Social Media Manager 
Nguyen Huy Vu 
Performance Marketing Team Leader 
Nguyen Phuong Linh 
Finance Manager
THANK YOU! 
Emerald Consulting Co., Ltd. - 40 Pham Ngoc Thach Street, Ward 6, District 3, Ho Chi Minh City, Vietnam. www.emerald.vn www.facebook.com/emeraldconsulting

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Emerald Credentials 2014

  • 1. Emerald Consulting Co., Ltd. - 40 Pham Ngoc Thach Street, Ward 6, District 3, Ho Chi Minh City, Vietnam. www.emerald.vn www.facebook.com/emeraldconsulting
  • 2.
  • 3. CONTENTS About Emerald About us Core values Vision and Mission Our logo Our teams Our partners and suppliers Why Emerald Why us How we create the story 5 years of Emerald What we do Service Packages Digital Communications and Achievements Creative Works and Case Study Public Relations and Achievements Crisis Management Leadership Management Team Managers
  • 4.
  • 5. ABOUT US As brands’ story-tellers, we understand how digital nowadays flows seamlessly in 24 hours of a consumer. That radical change has provided us big opportunity to ignite the conversation at the "moment of truth” and sustain the brand experiences beyond transactions of sellers and buyers, to create a relationship of value between brands and consumers. Since 2013, with a new vision in digital communication marketing, we have geared up to accelerate their creativity in strategy, to provide a desired balance between “WOW” factor and insightful strategy with scalable execution. Emerald in 2014 proudly introduces more new digital media which empower them in the role of trans-media story-teller. “It’s not only digital, that is innovations to make experience happen without interruption."
  • 6. CORE VALUES 1.HELPFUL Sharing values and knowledge without any hesitation, to generate a great result with a mutual benefit. Choose to proactively advise the best solution for the best result. Create and empowering and inspiring enviroment for our members at work of and in life. 2.INTEGRITY We honor our words as our commitment. Commited do what we declare to it properly, by the time it is supposed to be done. Choose to say what we really mean to say, with a value of contribution. 3.RESULT-ORIENTED Do whatever it takes with the highest effort to archive an over-expected result. Choose to aim at a measurable and specific result. Arrange ourselves arround the result and hold other people accountable for relevant results. 4.RESPONSIBLE Choose to be responsible for every single work we do. Including be responsible to produce result ourselves at the source of the result.
  • 7. VISION VISION MISSION A leading agency in Digital Marketing Communications practicing at global standards within coming 5 years. To provide leadership in digital brand building with “exe-able” creativity, holistic approach and excellent performance. AND MISSION OUR LOGO 1.CONCEPT The overall KEY SHAPE represent for digital solutions to unlock a maze (social network, multi channels, ….) BE HELPFUL and RESULT ORIENTED. 2.COLOR The great combination of yellow-brown and black for perfect & professional look. 3.CONNECTION The E-letter and maze icon highlight how digital changing brand versus consumers engagement model.
  • 8. OUR TEAMS Management Team Account Team Creative Social Media Team Team Performance Marketing Team PR Team Business Supporting Team (Mobile Marketing) Production House
  • 9. OUR PARTNERS AND SUPPLIERS
  • 10.
  • 11. WHY US We connect the dots across all media PR and Digital Communications combination Creativity starting point from consumer insight Having perfect balance of Creative and Execution Strategy
  • 12. HOW WE CREATE THE STORY STRATEGY Analyze and craft a content mission and framework for consideration, development and execution INTEGRATION Create meaningful connection to existing content PRODUCT Build the infrastructure technology for multi-platform content re/experience ORIGINATION Develop storytelling that entertains, educates and deepens brand engagement DISTRIBUTION Manage the deployment of content within the Bought, Owned and Earned media space
  • 13. EMERALD (2009 - 2014) YEARS EXPERIENCE 51 OFFICIAL STAFFS in HCMC 35 PRODUCTION STAFFS in Nha Trang 120+ CLIENTS in 3 YEARS 3YEARS RETAINING 2013 STRATEGIC SEARCH PARTNER We always CHANGE to ADAPT and GROW 8 Brands 5 YEARS OF Affiliate of 2012 in Vietnam.
  • 14. 5 YEARS OF EMERALD (2009 - 2014) YEARS EXPERIENCE We are PROUD to be a part of INTERNATIONAL EVENTS Heineken UCL Trophy Tour 2014 Coca-Cola FIFA World Cup Trophy Tour 2013-2014 P&G - Thank you Mom Olympics London 2012 Heineken SKYFALL 2012
  • 15. WHAT WE DO ONLINE ADVERTISING SEM WEBSITES MOBILE SITES MOBILE APPS SEO VIRAL USER GENERATED CONTENT PR INFLUENCER MARKETING RETAIL STORES LOYALTY SCHEMES MAGAZINES TELEVISION OUTDOOR / PRESS RADIO BLOG POSTS & COMMENTS FAN PAGES SOCIAL APPS BRAND PAGES FACEBOOK ADS YOUTUBE ADS SOCIAL ADS TRADITIONAL OWNED EARNED DIGITAL SOCIAL BOUGHT
  • 16.
  • 17.
  • 18. DIGITAL COMMUNICATIONS Digital Communications / Marketing has become a fast-growing battle within the last 4 years, along of which many new technologies and advanced communication tools have been developed to catch the latest global digital trends. Yet not many people really know how to master it! STRATERY CAMPAIGN OUR APPROACHING EXPERIENCE PLATFORMS PRODUCTS
  • 19. DIGITAL COMMUNICATIONS ACHIEVEMENTS Retaining Scopes Social Media Partner 2013 - 2014 Social Media Partner 2014 - Now Social Media Partner 2012 - Now Search Strategic Partner 2014 - Now Digital Marketing Partner 2012 - Now
  • 20. DIGITAL COMMUNICATIONS ACHIEVEMENTS Highlighted Social Media Campaigns Coca-Cola FIFA Trophy Tour 2013 Nestle NAN 2013 Vinamilk Optimum Launching 2012 Samsung Galaxy Tab3 2014 - Now 2013 - Now Launching - 2013
  • 21. DIGITAL COMMUNICATIONS ACHIEVEMENTS Highlighted Full Digital | Digital-lead Campaigns Enfa Mama “Trieu me tin dung, trieu loi chia se” 2013 Full Digital Marketing Campaign 2012 - Now Full Digital Marketing Campaign 2011 - Now Full Digital Marketing Campaign - 2014 Full Digital Marketing Campaign 2014 - Now 360o Campaign 2013 - Now Full Digital Marketing Campaign 2014 - Now Full Digital Marketing Campaign 2014 - Now Full Digital Marketing Campaign 2013 - Now Launch new product Turanza GR 100 2014 - Now
  • 22. DIGITAL COMMUNICATIONS ACHIEVEMENTS Performance Marketing Campaigns ACET Recruitment 2012 - 2013 Kornova Immigration 2011 - Now ILA Recruitment 2013 - 2014 2012 2013 Promotion 2013 - 2014 Strategic Search Partner 2014 - Now
  • 23. DIGITAL COMMUNICATIONS ACHIEVEMENTS Performance Marketing Campaigns Retailer Promotion 2010 - 2011 Strategic Partner SEO/SEM Retaining BMW X5 2011
  • 24. DIGITAL COMMUNICATIONS ACHIEVEMENTS Social CRM Gia đình Enfa 2013 Online Customer Support in forums and Fan Page 2013 - 2014 Facebook Fan Page 2012 - Now Facebook Fan Page 2014 - Now
  • 25. DIGITAL COMMUNICATIONS ACHIEVEMENTS Digital Brands F & B FMCG ICT/HI-TECH RETAILER PHARMACEUTICAL AUTOMOTIVE OTHERS
  • 26. Creative works is proudly based on consumers’ insight which filter through many observation and findings. Brand insight We respect and value brand insight to bring it to live Consumer insight Our Strategic Creativity Media Behaviour Finding unmet is our desire to make our creative to live To conquer culture barrier or fit in culture value is our discovery OUR APPROACHING CREATIVE WORKS
  • 27. CREATIVE WORKS CASE STUDY Case Study Father’s Day 2014 Mother’s Day 2014 Dieu Nhay Giat Giu 2014 Sao anh khong nhan ra em? 2014 PHO KUNG FU Cau be bat nap- 2013
  • 28. PUBLIC RELATIONS Success in promoting brands and corporate image depends to a large extent on an agency’s ability “to speak the same language” as the media in Vietnam. We have succeeded in establishing reliable media contacts to help us implement effectively PR programs for our client. OUR APPROACHING Project mission/ vision Project aim/ objectives Project USP Stakeholder groupings Stakeholder needs & issues Objectives Key messages Key communication channels and tools What we aim to achieve (measures of success) Prioritizations Activity plan . Key activities . Responsibilities . By when? . Priorities . Resources required . Strategic? . Measurable . Attainable . Relevant . Time- specific Is it SMART? Tools and processes for evaluation of the strategy and plan. (Focus on objectives, measures of success and IMPACT) How to have a strong linkage with the next campaign? How to have ambience effect for the message?
  • 29. WHY EMERALD PUBLIC RELATIONS We have a proven track record in: . Profound understanding of local market, well-connected and strong relationship with media, celebrities and government authorities. . Producing campaigns with a holistic approach to communication from strategy to execution. . National network and resources to deliver nationwide projects with well-established systematic database of media, celebrities and activation human resources. OUR SERVICES From building a corporate image to planning a product recall campaign, the PR specialists at Emerald are well-positioned to cater to a wide range of PR needs that includes: . PR strategy . PR retaining service . Media Relations . Sponsorship . Corporate Communication . Online reputation management . Crisis Management OUR TOOLS We utilize tools that match the requirements and systems of our clients. We also have a very structured system to safe keep all our essential contacts – A system database that stores and updates our contacts: . Media Database . Celebrity/Socialites Database . Government Database . VIPs/Key Opinion Leaders/Consultants Database . Key Influencers from Private and Public Sectors OUR NETWORK . Government . Industry Experts/Consultant, KOLs . Celebrities . Sister Company Online Marketing Insight
  • 30. Conference OUR Press Press Briefing SERVICES Media Launching Event Oversea Media Trip Oversea Media Event Exclusively Interview Media Luncheon MEDIA EVENTS MANAGEMENT Thanks for dedicated team experienced in series of local & oversea events. One-stop destination for any kind of event with media’s attendance. We are pioneers introducing NEW MEDIA EVENTS differentiate us with remarkable approach: . Conceptual media launch event for new products. . KOLs, influencers, real Moms invited. . Integrate with Doctor/Expert’s seminar. . Highly experienced Event Management team.
  • 31. PUBLIC RELATIONS ACHIEVEMENTS PR Retaining Clients Become market leader just after 1 year coming to Vietnam 2008 - Now 2012 - 2013 2013 - 2014 2014 - Now
  • 32. PUBLIC RELATIONS ACHIEVEMENTS PR Campaigns Samsung Asia Elite 2014 Samsung Sono School 2014 Samsung Galaxy Core 2 Samsung Galaxy Pocket 2 Happy Taiko Dance 2014 Lavie World Water Day 2014 Cetaphil and Dermatix Ultra 2014 Launch new product Turanza GR 100 2014 Dulux Weathershield 2014
  • 33. PUBLIC RELATIONS ACHIEVEMENTS PR Campaigns Cross-market launching 2013 (Malaysia - Singapore - Vietnam) Chevorlet Launching Campaign 2013 LG Style Launching Campaign 2013 Lien A Pillow Day 2013 Shell Advance Ax7, Ax5 2012 - 2013 Seasonal PR Campaign 2013 - Now Thank you Mom Olympics London 2012
  • 34. PUBLIC RELATIONS ACHIEVEMENTS Corporate PR British American Tobacco Sustainability Publication 2013 Keppel Land Corporate Quarterly Newsletters 2012 - 2013 P&G Thank You Mom - London Olympic 2012 Sustainability Publication in the framework of stakeholder engagement strategy 2011 Samsung Sono School 2014 Samsung Smart Library 2014 Samsung SAE 2014
  • 35. PUBLIC RELATIONS ACHIEVEMENTS Client lists PRODUCT MARKETING PRs CORPORATE PR CRISIS MANAGEMENT MEDIA - EVENT PR RETAINING
  • 36. CRISIS MANAGEMENT Crisis Management has always been a very important part in Communication Management and also the toughest part. Emerald does not only tackle the Crisis Management at the spot of exposure but also recommended a full process of Risk Management with adequate knowledge about legal structure, compliance and stakeholder engagement, which ensures the benefit of the corporate reputation in long run. With deep understanding about media behaviour and the public response on social media aspect, Emerald has advantages to resolve relevant remaining after the outburts and recover / rebuid the corporate reputation, both on the conventional and non-conventional contexts.
  • 37. CRISIS MANAGEMENT Crisis Management Cases
  • 38.
  • 39. EMERALD MANAGEMENT TEAM Denise Thi Managing Director M.A. in PR & Communications (UK)
  • 40. EMERALD MANAGEMENT TEAM Lee Le Business Director M.A. in Marketing Sales & Services (CFVG HCM) B.A. in Journalism Nguyen Khoa Hong Thanh Operations Director B.A. in International Relations
  • 41. EMERALD MANAGEMENT TEAM Jordan Nguyen Account Director B.A in Industrial Management Polytechnique University An Khanh Minh Chau Creative Strategy Director Business Management University of Sunderland (UK)
  • 42. EMERALD MANAGEMENT TEAM Joan M.Manalang Creative Director Degree in Fine Arts Major in Advertising (Manila, PHILIPPINES) Course in Culinary Studies (Florence, ITALY) Duong Nu To Giang PR Director B.A in English Faculty Social Sciences and Humanities
  • 43. EMERALD MANAGEMENT TEAM Nguyen Phuc Chau Technical Director BSC. Computer Science (UK) Nguyen Nam Thanh Managing Director - Touch Solutions MA. International Relations & Law (UK)
  • 44. EMERALD ACCOUNT MANAGERS Nguyen Minh Loc Senior Account Manager Dang Thi Thanh Ngan Account Manager Phan Khang Account Manager Chu Thanh Trang Account Manager
  • 45. EMERALD MANAGERS Phan An Head of Content Ton Nu Quynh Nhu HR Manager Ho Nguyen Thao Nguyen PR Manager Nguyen Thi Tuyet Linh Social Media Manager Nguyen Huy Vu Performance Marketing Team Leader Nguyen Phuong Linh Finance Manager
  • 46. THANK YOU! Emerald Consulting Co., Ltd. - 40 Pham Ngoc Thach Street, Ward 6, District 3, Ho Chi Minh City, Vietnam. www.emerald.vn www.facebook.com/emeraldconsulting