The document summarizes a presentation about maximizing ROI through effective user adoption of social computing and collaboration technologies. It defines social computing, discusses common business challenges, and emphasizes the need to think economically about technology investments by focusing on context, closeness between IT and users, convenience, and convergence. It also provides a case study of a chemicals company that was spending millions on different technology platforms without connecting people or information effectively. The presentation recommends developing an information management strategy and IT service to centralize information, streamline processes, consolidate platforms, and reduce costs while improving user adoption.

1. Rich Blank Web, Portals & Collaborative Technologies Conference IT & Business Alignment Forum, Las Vegas, NV November 10, 2008 The Economics of Social Computing Maximizing ROI through Effective User Adoption

5. Information Workplace Diagram: Forrester Research

6. Structured to Unstructured Content Less Structured More Structured Reports Forms Records Management Business Processes Document Management Collaborative Spaces Wikis Rich Media Project Plans Calendars Surveys Email Instant Messaging Blogs Communities Discussions Social Networks RSS Feeds

7. Social Interaction is Dynamic! Diagram: EMC

8. How do we make sense of it all? Diagram: EMC

15. Thinking Economically… Convenience Context Closeness Convergence Cost $$$

18. Context

22. Convenience Convenience Degree of Openness

24. Convergence Enterprise Application Integration SCM, ERP, CRM, POS, PRM, PDM Process Program Project Portals Dashboards and Roll-ups Analytics and Reporting Business Intelligence and DSS Ad-hoc and Pre-defined Reports Communities

25. Convergence: MS SharePoint

28. Maximizing ROI: Developing Your Strategy Design Design a plan. Further analysis? Identify measurement (both quantitative & qualitative). Is there some high-level ROI to be identified? Define success. Collect any baseline data that is available. Pilot Engage in the opportunity and work closely with business users and sponsors. Introduce new tools and training. Collect feedback, data for measurement. Reflect Lessons learned. Was this successful? Was it the right context? Is this initiative one that can be expanded to a broader context? If so, how will it be managed? Rollout Market, Manage, and Measure, Train. Promote successes. Focus on operations and technology, support if applicable. Ongoing sustainable ownership? Other opportunities? Clarify What is the context? How close is IT to your end users? How convenient will the technology solution be to ensure it’s adopted? What type of convergence is necessary? Do initiatives exist already? Build business case.

29. Maximizing ROI: Sustaining Initiative Design Rollout Clarify Reflect Pilot