This B2B marketing communications plan outlines objectives, target customer profiles and segments, a customer decision stages model, content engagement planning, communications strategy, marketing program budget, and performance measurement sections. The plan provides guidance on developing targeted content for different customer segments at various decision stages, as well as strategies and budgets for marketing communications across multiple channels.

1. B2B Marketing Communications Plan (Template)2010

2. 2Objectives

3. 3Target/Customer ProfilesKey TargetsWho Else Should We InfluenceSegment A________________Segment B________________

4. Customer Decision Stages Model4See: http://blog.brainrider.com/2010/03/b2b-marketing-understanding-decision-stages/

5. Content Engagement Planning5See: http://blog.brainrider.com/2010/05/b2b-marketing-content-how-to-plan-website-sales-collateral-email-blog-linkedin-twitter-and-other-marketing-copy-for-my-business/

6. 6Communications StrategyOverall Strategy Statement(including positioning & value proposition)

7. 7Marketing Program

8. Budget & Blocking Chart8

9. Performance Measurement: Program9

10. Performance Measurement: Content10