This B2B marketing communications plan outlines objectives, target customer profiles and segments, a customer decision stages model, content engagement planning, communications strategy, marketing program budget, and performance measurement sections. The plan provides guidance on developing targeted content for different customer segments at various decision stages, as well as strategies and budgets for marketing communications across multiple channels.

1. B2B Marketing Communications Plan (Template) 2010

2. 2 Objectives

3. 3 Target/Customer Profiles Key Targets Who Else Should We Influence Segment A ________ ________ Segment B ________ ________

4. Customer Decision Stages Model 4 See: http://blog.brainrider.com/2010/03/b2b-marketing-understanding-decision-stages/

5. Content Engagement Planning 5 See: http://blog.brainrider.com/2010/05/b2b-marketing-content-how-to-plan-website-sales-collateral-email-blog-linkedin-twitter-and-other-marketing-copy-for-my-business/

6. 6 Communications Strategy Overall Strategy Statement (including positioning & value proposition)

7. 7 Marketing Program

8. Budget & Blocking Chart 8

9. Performance Measurement: Program 9

10. Performance Measurement: Content 10