The document discusses making organizations more productive through mobile technologies. It covers topics like leveraging employees' mobile devices to drive innovation, the convergence of technologies creating new opportunities, and how gamification can increase engagement. Methods for uncovering business opportunities through mobility are presented, such as accessing new markets, increasing productivity and collaboration, and improving customer service. The document emphasizes designing experiences with a mobile-first approach to build a better business.

2. AGENDA FOR TODAY
Introductions and networking
Overview for today
What do we mean by ‘making organisations more productive’
Why User Experience is everything
What is your ACDT strategy?
If you want it done; make it fun
Uncovering opportunities in your business

3. YOUR OBJECTIVES FOR TODAY

4. WHAT DO WE MEAN BY
‘MAKING ORGANISATIONS MORE PRODUCTIVE’

5. MAKING ORGANISATIONS MORE PRODUCTIVE
Right now, there’s no other technology in the world that 87% of the world’s
population owns...

6. March 6th, 2008

7. THE FASTEST GROWING CONSUMER
TECHNOLOGY IN HISTORY
“Compared to recent technologies, smart
device adoption is being adopted 10X faster
than that of the 80s PC revolution, 2X faster
than that of 90s Internet Boom and 3X
faster than that of recent social network
adoption.”
(Flurry Analytics)

8. MAKING ORGANISATIONS MORE PRODUCTIVE
The most significant opportunities for leveraging the use of mobile
technologies in business lie in the hands of your employees...
(40% of workers will be mobile in less than two years*)
*Gartner Symposium, San Francisco, Oct 24 2012

9. thinking about your business over the next 12 months, how would you rate the following priorities?
thinking about your business over the next 12 months, how would you rate the following priorities?
improving customer experience
engaged workforce
improving productivity
increasing revenue
70 75 80 85 90
Telstra Productivity Indicator - 2012

10. My device gives me
superpowers...
A business’s greatest asset
is its people. By leveraging
people with the latest devices
creates innovation and ideas
— keep your people in your
organisation.

11. MAKING ORGANISATIONS MORE PRODUCTIVE
The convergence of mobile technologies, cloud computing, gamification, data
analytics and social media has established an innovation platform with
unprecedented potential.
(Two years from now, 20% of sales organizations will use tablets as their primary platform for the mobile salesforce*)
*Gartner Symposium, San Francisco, Oct 24 2012

12. According to IDC, by 2013, more than
1.19 billion workers worldwide will be
using mobile technology, accounting for
34.9% of the workforce.
Source: Worldwide Mobile Worker Population 2009-2013 Forecast (IDC, 2009)

13. WHY USER EXPERIENCE IS EVERYTHING

15. USER EXPERIENCE
...is the way a person feels about using a product,
system or service. User experience highlights the
experiential, affective, meaningful and valuable aspects
of human-computer interaction.
Wikipedia

16. THE SPECTRUM OF UX

18. “WE WASTED 2 YEARS IN DEVELOPMENT
EFFORT” - Mark Zuckerberg

19. Total time spent using Mobile web v Apps
150
112.5
minutes
spent 75
per
month
(billions)
37.5
0
Mar 11 Jun 11 Sep 11 Dec 11 Mar 12
Source: Nielsen Smartphone Analytics

20. “In any new system, the risk is always user engagement”
Oliver Poss, Group Risk Manager, Lend Lease

21. “No-one ever wants technology”
Jon Duhig, Principal, User Experience - Stamford Interactive

23. who is more likely to purchase on their mobile?
45% of guys have shopped using a mobile device, compared with just 34% of females
(USamp Research - mobile shopping 2012 )

24. "Simplicity is the ultimate sophistication."
Leonardo da Vinci

27. Amazon acquires Kiva for $775 million to bolster robotic workforce

29. what is your ACDT strategy?
(amazon can’t do this strategy)

30. If you want it done,
make it fun...
Engagement meets collaboration.
The emphasis of keeping it social
with a gaming like experience —
engage everyone.

31. WHAT IS GAMIFICATION
Gamification is the process of
applying game mechanics to solve
problems and engage users.

33. IF YOU WANT IT DONE...MAKE IT FUN
By 2013, more than 50 percent of all
social business initiatives will include
an enterprise gamification component¹.
In March 2012, Scientific American
reported that online gamers had
achieved the first crowd-sourced
redesign of a protein
¹Gartner Enterprise Architecture Summit 2011

34. TOTAL ENGAGEMENT
Upgrades
Bonus, attributes, multipliers
accessory customizations,
Tasks
objectives, actions,
progress bars
Rewards Ranking
Achievements, Points, Status, leader-boards,
Virtual goods & currency leagues, social

35. GAME MECHANICS
• Achievements • Infinite Gameplay
• Appointments • Levels
• Behavioral Momentum • Loss Aversion
• Blissful Productivity • Lottery
• Bonuses • Ownership
• Cascading Information Theory • Points
• Combos • Progression
• Community Collaboration • Quests
• Countdown • Reward Schedules
• Discovery • Status
• Epic Meaning • Urgent Optimism
• Free Lunch • Virality

36. GAME MECHANICS
• Achievements • Infinite Gameplay
• Appointments • Levels
• Behavioral Momentum • Loss Aversion
• Blissful Productivity • Lottery
• Bonuses • Ownership
• Cascading Information Theory • Points
• Combos • Progression
• Community Collaboration • Quests
• Countdown • Reward Schedules
• Discovery • Status
• Epic Meaning • Urgent Optimism
• Free Lunch • Virality

38. HOW TO UNCOVER OPPORTUNITIES IN YOUR
BUSINESS

39. Sales Growth Productivity Service Delivery Differentiation
Mobile devices are allowing sales Increase productivity by allowing Customer expectation is changing Disruptive business models and
professionals to influence prospects people to share content with faster than ever before. Customers service experiences are appearing
in new ways, and capture data each other from any location; and prospects need answers, and daily. As new business becomes
essential in decision making. remotely complete tasks that are expect service in a timely manner… harder to find, innovation is gaining
Mobility is allowing organisations then seamlessly integrated into anywhere. Engage your employees pace. Smartphone, tablet and
to access new markets, and attract front and back-office systems; by introducing new and exciting mobile applications are changing
new customers. redesign business processes; and ways to interact with and service customer demands by presenting
collaborate. customers. new opportunities for business
and government.

40. Mobile first approach...
Many business systems have
been built around desktop
technologies.
We take a mobile-first approach
and bring them into alignment
— build a better business
experience.

41. THE ALIVE ENGAGEMENT PROCESS
Focus Create Extend
(Professional Services) (Software Development) (Managed Services)
Plan Brief Prototype Design Build Deploy Market Manage Analyse
01. 02. 03. 04. 05. 06. 07. 08.

42. WIREFRAMES
Wireframe 1.1 & 1.1a – Wireframe 1.2 & 1.2a –
Wireframe 1.0 – Job search
Search results & save search Job detail and Share

44. NEED SOME MORE IDEAS?

46. Real time risk management. Largest integrated audit platform of its kind.
3 x increase in productivity. Winner - best in field services application!

47. Event Manager. Event risk management. Increase in productivity. Captured business process.

48. Over 4,000 surveys completed and over 1,000 instances of diagnosis and treatment.

49. Simplexity... understanding ACFI, and delivering real benefits to all parties. 20% penetration of Aged
Care Residential facilities in Australia

50. The first Australian football code app. #1 app in Australia and NZ and the most downloaded sporting
app on iTunes until that time.

51. Integrated desktop and mobile ecosystem; real time messaging and expectation management.
50% reduction in service costs.

52. Enterprise conference platform. Connecting people and stories.
37 global events, 1,000 speakers, 10,000 attendees.

53. IN CLOSING
mobility is about giving your people superpowers!

54. IN CLOSING
user experience is everything...

55. IN CLOSING
you can do anything on a mobile device...don’t

56. GIVE TO GET
Drop us your business card
We will send you a list of all demo apps

57. THANK YOU
P. +61 2 9460 3307 | F. + 61 2 9460 4440
ALIVEMOBILE.COM | BUILDING 6, 5 HOLT STREET
MCMAHONS POINT | NSW | AUSTRALIA | 2060