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- 1. Good Morning! Our Presentationfor Lycoming County Health Improvement Council Will Begin at 11AM
- 2. Intel Your presenter this AM George Sackandy Founder & CEO
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- 4. The pace of changein Health Care today is making us all feel a bit overwhelmed.
- 5. “As it relatesto science and technology, the rate of change in the next decade, is likely to be 4 to7 times faster than in the last decade. If it is 4x faster it would be like planning for 2011 in 1911, if it is 7x faster it would be like planning for 2011 in 1670.” Expert on education- the Aspen Institute
- 6. Health Care Marketers are worriedabout keeping up with technology, especially this social media stuff!
- 7. (Concerned Parties) (Patients) (Medical Community) Where is our message going? (Caregivers)
- 8. We are askingif this is something that we need to pay attention to, or is this a passing fad?
- 9. You need help figuringout what to pay attention to and how to build your plan.
- 10. Today, you willlearn how social media & Web 2.0 can help you with two of the top issues facing Health Care Marketers 1) keeping up with change; and 2) marketing & practice growth.
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- 12. So Why Arewe Here? Facebook: 500 million users LinkedIn: 70 million users Twitter: 75 million users
- 13. Among active Internetusers … • 73% have read a blog • 45% have started their own blog • 39% subscribe to an RSS feed • 57% have joined a social network • 55% have uploaded photos • 83% have watched videos
- 14. Here are fivemajor benefits that The Economist report says that social media has created: 1. Trusted online venues where real people can meet up using their real identities. 2. New ways for firms and organizations to reach their customers and those who influence them. 3. Reduced friction in labor markets by allowing employers and prospective employees to find each other and connect. 4. Faster information flow and communication inside companies and organizations. 5. A "free and immensely powerful set of communication and collaboration tools to everyone on Earth who has access to a broadband internet connection."
- 15. Three Drivers ofChange The Net Web 2.0 Generation i cs Inspired by Don ‐ m ino Wik New Order Tapscott The omic n Eco
- 17. Here comes theNet Generation "There is plenty of cause for alarm and/or optimism when it comes to my generation; even I can see that. Still I think the negative views of us come from a fear of the unknown, a fear of change. Our world is evolving at a rapid rate, and that can be scary for older generations — Savannah Jones, 17, Portland, Oregon NGenophobia—the irrational and morbid fear of youth, especially with regards to their use of the Internet
- 18. Meet your futureemployees “over 64% of students in grades K‐12 play online and/or electronics based games regularly Downloading music is the # 1 activity by middle and high school students 40% of middle school, 67% of high school students have a personal web site, Facebook,Myspace Source- Project Tomorrow
- 19. erational Gap? OrGenerational Lap? Generation Gap? Or Generation Lap? “In 1997, y were recog authoritie revolution interactive – Don Tap
- 20. Eight Net GenNorms 1. Freedom – The freedom to work when and where you want 2. Customization – My job my life 3. Scrutiny – I know what you did last night 4. Integrity – Be a good company to work for 5. Collaboration – Teamwork 6. Entertainment – Work should be fun 7. Speed – Let’s make things happen now! 8. Innovation – Let me invent
- 21. Social Media isa Game Changer • Social media is changing the business of your profession, longstanding industries, marketing and communications • People trust the opinions of other people as much as, or sometimes more than the “experts” – and definitely more than spokespeople • Relationships are an important “The Net Gen’s eight norms provide part of today’s commerce a manifesto for change that will revolutionize the workplace of tomorrow. These norms will also provide competitive advantage to companies that embrace these norms today.” – Don Tapscott
- 22. Social Media forHCM-steps to take 1.Understand the tools 2.Increase your relationships 3.Boost your social capital 4.Marketing 2.0 5.Follow the leader 6.Challenges 7.Next Steps
- 23. Tools • Social networking •Blogs / Wikis • Microblogs • Video & Content Sharing
- 24. Boo! • Don’t let feardrive your social media decisions. • Inform yourself!
- 25. It is allabout connecting, sharing and conversation
- 26. Social networking useby 50+ nearly doubled in the last year.
- 27. What is aBlog? Interactive A Web site of news and commentary that allows readers to give feedback about what •Conversational they are reading. • Cost-effective • Powerful connectors
- 28. What Can aBlog do for You? Establish Your Organization as a Thought Leader Reinvent Your Marketing Strategy Build Communities and Improve Client Relations Enhance legislative advocacy Expand Your Brand Get you Found on Search Engines
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- 30. The New Math Social Networking (Old) Social Media (N relationships Healthcare online - how to know what’s hot www.thehealthcareguy.com
- 31. Shaking up thehealthcare industry through tech www.docinthemachine.com
- 32. Podcasts - Howan iPod makes you smart Low-tech recorded online ‘radio shows’ • Amazing knowledge sharing • Listen on your computer at your desk
- 33. ‘Tune in togood health’ with Dr. Galati www.yourhealthfirst.com
- 34. RSS - Monitorthe Commotion How does it all work?
- 36. Online Video Showoff your expertise Share your message
- 37. Medical university hosts ownYouTube channel
- 38. Images are powerful:be visual communicators www.flickr.com www.picasaweb.google.com
- 39. Facebook: It isn'tjust for college kids anymore
- 40. News in anew way from a cancer center
- 41. Careflash: Community whenit matters most www.careflash.com
- 43. Marketing Strategy 2.0 Web Site Email Newsletters Blog Social Networks
- 44. Get Found LinkedIn SlideShare Presentations Blog
- 45. Reputation Management In a Web 2.0 World
- 46. What are theysaying about you?
- 47. How do youcompare to your competition? www.blogpulse.com Great visuals to track you and your competition’s online activity and Buzz
- 48. Next Steps 1. Educate yourself – 2. Create your digital footprint. Create profiles on Facebook, LinkedIn and Google. 3. Start listening. Use Google Reader or Bloglines to begin reading thought leaders in your profession or areas of interest. 4. Continue listening. Create your Twitter account and follow your profession and areas of interest. 5. Start sharing. Create a blog and record your thoughts. 6. Share. Recognize and promote the people you find interesting
- 49. Do You WantTo Be Like This?
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- 52. You Can….Ignore It,Fight It or Harness Its Power
- 53. Its about theRelationships, Not the Technology
- 54. Questions? Email: gsackandy @intelmarx .com
- 55. Thank you forattending