The presenter discussed how social media and new technologies are changing healthcare marketing and communications. Some key points:
- Social media tools like Facebook, LinkedIn, blogs and videos are increasingly popular ways for people to get information and connect with each other.
- Younger generations, called "Net Gen", expect more freedom, customization, collaboration and speed in their work and daily lives. Healthcare marketers need to understand these changing expectations.
- Marketers should use social media to build relationships, boost their reputation and expertise, and engage customers in conversations to stay relevant in today's fast-changing environment.
- The first steps are to educate yourself on various social media tools, create online profiles, start
Social Media is no longer optional. CPAs are using social media to stay on top of major trends, increase their recognition in markets, and being recognized as thought leaders. This preso is from a special 4 hour session at MACPA's Beach Retreat on July 3rd, 2010 in Ocean City, MD
What is social media all about? How can caregivers get involved in the latest web 2.0 trend?
Social Media caregivers was created to answer these questions. This presentation discusses how Web 2.0 has changed communication and how sites like Twitter, Facebook and YouTube are helping create caregiver communities.
CPAs & Social Media - presentation for CCH User Conference - Tuesday, October 27th, 2009 10:30 am - 12:10pm at the Gaylord National Convention Center, National Harbor, MD
Who is your Social Media Self? College Student Motivation and Vulnerability O...Paul Brown
Originally presented at Boston University in December of 2016 as a part of a digital technology and higher education speaker series. Presents my original research on social and digital technology and college students.
Slides used in the ITEM3 / Purple Zebra Social Media Workshops for voluntary sector organisations on September 7th (Voluntary Action Leicestershire) and 13th (Community Action Derby). Presented by Paul Webster
Social Media - Passing Fad or Valuable Tool - Update for NYSSCPA Higher Education Conference on March 25, 2011.
Using case studies from CPAs using social media, MACPA's experience with three major benefits - communication, marketing, and learning. Also featuring our groundbreaking work in Second Life with the AICPA Tech + Conference adn XBRL International
Social Media is no longer optional. CPAs are using social media to stay on top of major trends, increase their recognition in markets, and being recognized as thought leaders. This preso is from a special 4 hour session at MACPA's Beach Retreat on July 3rd, 2010 in Ocean City, MD
What is social media all about? How can caregivers get involved in the latest web 2.0 trend?
Social Media caregivers was created to answer these questions. This presentation discusses how Web 2.0 has changed communication and how sites like Twitter, Facebook and YouTube are helping create caregiver communities.
CPAs & Social Media - presentation for CCH User Conference - Tuesday, October 27th, 2009 10:30 am - 12:10pm at the Gaylord National Convention Center, National Harbor, MD
Who is your Social Media Self? College Student Motivation and Vulnerability O...Paul Brown
Originally presented at Boston University in December of 2016 as a part of a digital technology and higher education speaker series. Presents my original research on social and digital technology and college students.
Slides used in the ITEM3 / Purple Zebra Social Media Workshops for voluntary sector organisations on September 7th (Voluntary Action Leicestershire) and 13th (Community Action Derby). Presented by Paul Webster
Social Media - Passing Fad or Valuable Tool - Update for NYSSCPA Higher Education Conference on March 25, 2011.
Using case studies from CPAs using social media, MACPA's experience with three major benefits - communication, marketing, and learning. Also featuring our groundbreaking work in Second Life with the AICPA Tech + Conference adn XBRL International
Top Tips for Tech Balance & Digital Wellness with Leigh-Chantelle for Humane ...Leigh-Chantelle
Leigh-Chantelle's presentation on tips to help with technology balance was presented on 17 November 2021 to Humane Technology Australia.
In this session, Leigh-Chantelle gave tips and tricks to help with understanding technology consumption, balancing technology needs, and practices for conscious and mindful lifelong healthy habits and digital boundaries to thrive online in our always-on digital culture.
The tips are available in poster form: https://digital-equilibrium.com/resources
Video on Youtube: https://www.youtube.com/watch?v=LNlTRPnFDYk
NEW website: https://digital-equilibrium.com
See more on Humane Technology Australia: https://humanetechnology.com.au
Social Media Gurukul provides and overview on the importance of social media. This presentation on social media is backed by social media statistics, facts and figure.
Gov 2.0 for Texas Certified Public Manager (CPM ) ProgramGovLoop
Workshop delivered for the Texas Certified Public Manager (CPM ) Program, June 2010.
For more information on Gov 2.0, please visit http://topics.govloop.com/gov20
The Big Picture: Beyond Social Learning, Think Social Talent ManagementTaleo Research
A presentation first delivered at Learning 2011 in November, 2011. Provides an overview of social learning, including the specific role that particular social concepts play. Then the same concepts are seen to apply to other areas of talent management, such as recruiting, onboarding, and performance management.
Writing Outcomes for Digital Student DevelopmentPaul Brown
Originally presented in Cincinnati, Ohio, at the annual conference of the Great Lakes Association of College and University Housing Officers in November of 2016. This session provides a overview of college student learning in digital contexts as well as suggested draft learning outcomes to guide in education around digital issues.
Measuring and Capturing Value of Government CommunicationGovLoop
Measuring and Capturing Value of Government Communication describes a methodology of government communications to go from clicks to engagement to real mission results
A paradigm shift in Education by Web2.0 technologiesLukas Ritzel
a webcast presentation done by lukas ritzel during World conference of AIAER on
Higher education: Need for priAm variate reforms, August 03-05, 2009 Organized by
Lovely School of Education, Lovely Professional University, Phagwara, Punjab and supported by IMI University Centre, Luzern, Switzerland
Slides from the Social Media for Organisations 1 day workshop.
This was delivered on 20th July 2012 to local infrastructure and support provider organisations at Nottingham CVS.
It is an overview of social media and an introduction to a wide range of social media too
Rules of Engagement - Meaningful Communications Strategies in the Digital Ag...Lars Voedisch
•Social Media Today
•The Big Cultural Shift
•Role of New Media Engagements
•Overcoming Challenges
•Integrating Communications with Your Business Strategy
Top Tips for Tech Balance & Digital Wellness with Leigh-Chantelle for Humane ...Leigh-Chantelle
Leigh-Chantelle's presentation on tips to help with technology balance was presented on 17 November 2021 to Humane Technology Australia.
In this session, Leigh-Chantelle gave tips and tricks to help with understanding technology consumption, balancing technology needs, and practices for conscious and mindful lifelong healthy habits and digital boundaries to thrive online in our always-on digital culture.
The tips are available in poster form: https://digital-equilibrium.com/resources
Video on Youtube: https://www.youtube.com/watch?v=LNlTRPnFDYk
NEW website: https://digital-equilibrium.com
See more on Humane Technology Australia: https://humanetechnology.com.au
Social Media Gurukul provides and overview on the importance of social media. This presentation on social media is backed by social media statistics, facts and figure.
Gov 2.0 for Texas Certified Public Manager (CPM ) ProgramGovLoop
Workshop delivered for the Texas Certified Public Manager (CPM ) Program, June 2010.
For more information on Gov 2.0, please visit http://topics.govloop.com/gov20
The Big Picture: Beyond Social Learning, Think Social Talent ManagementTaleo Research
A presentation first delivered at Learning 2011 in November, 2011. Provides an overview of social learning, including the specific role that particular social concepts play. Then the same concepts are seen to apply to other areas of talent management, such as recruiting, onboarding, and performance management.
Writing Outcomes for Digital Student DevelopmentPaul Brown
Originally presented in Cincinnati, Ohio, at the annual conference of the Great Lakes Association of College and University Housing Officers in November of 2016. This session provides a overview of college student learning in digital contexts as well as suggested draft learning outcomes to guide in education around digital issues.
Measuring and Capturing Value of Government CommunicationGovLoop
Measuring and Capturing Value of Government Communication describes a methodology of government communications to go from clicks to engagement to real mission results
A paradigm shift in Education by Web2.0 technologiesLukas Ritzel
a webcast presentation done by lukas ritzel during World conference of AIAER on
Higher education: Need for priAm variate reforms, August 03-05, 2009 Organized by
Lovely School of Education, Lovely Professional University, Phagwara, Punjab and supported by IMI University Centre, Luzern, Switzerland
Slides from the Social Media for Organisations 1 day workshop.
This was delivered on 20th July 2012 to local infrastructure and support provider organisations at Nottingham CVS.
It is an overview of social media and an introduction to a wide range of social media too
Rules of Engagement - Meaningful Communications Strategies in the Digital Ag...Lars Voedisch
•Social Media Today
•The Big Cultural Shift
•Role of New Media Engagements
•Overcoming Challenges
•Integrating Communications with Your Business Strategy
Wondering about introducing Social Media to your organisation? This presentation goes through:
1. Internet trends in business and life
2. Digital business insights
3. Personal branding insight and tips
Here for you to learn and enjoy. If you're wondering about any element or have any comments, leave a comment. Thank you! ~Sam
Leadership & Technology presenation to the Baltimore County Pubic Schools - Office of Fiscal Services Featuring Insights to Action, Social Media, Mindmanager, XBRL.
För mig som "early adopter" av sociala media känns social selling mer som ett sätt att vara än en uttänkt strategi. Att stötta och hjälpa mina kontakter är naturligt och jag tror själv att det är nyckeln till framgång!
Technology Tools for Leaders - presentation to the National State Auditors Association in Harrisburg on September 30, 2009. Features I2A - Insights to Action - a strategic thinking system, CPA Vision Project, Social Media, and Mindmanager CPA edition, XBRL.
This presentation describes the disconnect existing between baby boomer business leaders and social media networking. Includes Pews Research statistics and possible explanations for the disconnect. Also explores the value of the presenter's new book, "The Boomer's Guide to Social Media Success: Harnessing Your Inner Expert to Promote Your Business."
4. The pace of
change in Health
Care today is
making us all feel
a bit
overwhelmed.
5. “As it relates to science and technology, the rate of
change in the next decade, is likely to be 4 to7 times
faster than in the last decade. If it is 4x faster it
would be like planning for 2011 in 1911, if it is 7x
faster it would be like planning for 2011 in 1670.”
Expert on education- the Aspen Institute
10. Today, you will learn
how social media &
Web 2.0 can help
you with two of the
top issues facing
Health Care Marketers 1)
keeping
up with change;
and 2) marketing &
practice growth.
12. So Why Are we Here?
Facebook: 500 million
users
LinkedIn: 70 million
users
Twitter: 75 million
users
13. Among active Internet users …
• 73% have read a blog
• 45% have started their own
blog
• 39% subscribe to an RSS feed
• 57% have joined a social
network
• 55% have uploaded photos
• 83% have watched videos
14. Here are five major benefits that The
Economist
report says that social media has created:
1. Trusted online venues where real people
can meet up using their real identities.
2. New ways for firms and organizations to
reach their customers and those who
influence them.
3. Reduced friction in labor markets by
allowing employers and prospective
employees to find each other and connect.
4. Faster information flow and
communication inside companies and
organizations.
5. A "free and immensely powerful set of
communication and collaboration tools to
everyone on Earth who has access to a
broadband internet connection."
15. Three Drivers of Change
The Net
Web 2.0 Generation
i cs Inspired by Don
‐
m
ino
Wik New Order Tapscott
The omic
n
Eco
16.
17. Here comes the Net Generation
"There is plenty of cause for alarm and/or optimism
when it comes to my generation; even I can see that.
Still I think the negative views of us come from a fear of
the unknown, a fear of change. Our world is evolving at
a rapid rate, and that can be scary for older generations
— Savannah Jones, 17, Portland, Oregon
NGenophobia—the irrational
and morbid fear
of youth, especially with
regards to their use of
the Internet
18. Meet your future employees
“over 64% of students in
grades K‐12 play online
and/or electronics based
games regularly
Downloading music is the # 1
activity by middle and high
school students
40% of middle school,
67% of high school students have
a personal web site,
Facebook,Myspace Source- Project Tomorrow
19. erational Gap? Or Generational Lap?
Generation Gap? Or Generation Lap?
“In 1997, y
were recog
authoritie
revolution
interactive
– Don Tap
20. Eight Net Gen Norms
1. Freedom – The freedom to work when and
where you want
2. Customization – My job my life
3. Scrutiny – I know what you did last night
4. Integrity – Be a good company to work for
5. Collaboration – Teamwork
6. Entertainment – Work should be fun
7. Speed – Let’s make things happen now!
8. Innovation – Let me invent
21. Social Media is a Game Changer
• Social media is changing the
business of your profession,
longstanding industries, marketing
and communications
• People trust the opinions of other
people as much as, or sometimes
more than the “experts” – and
definitely more than
spokespeople
• Relationships are an important
“The Net Gen’s eight norms provide
part of today’s commerce a manifesto for change that will
revolutionize the workplace of
tomorrow. These norms will also
provide competitive advantage to
companies that embrace these
norms today.” – Don Tapscott
22. Social Media for HCM-steps to take
1.Understand the tools
2.Increase your
relationships
3.Boost your social capital
4.Marketing 2.0
5.Follow the leader
6.Challenges
7.Next Steps
27. What is a Blog? Interactive
A Web site of news and commentary that
allows readers to give feedback about what
•Conversational
they are reading. • Cost-effective
• Powerful
connectors
28. What Can a Blog do for You?
Establish Your Organization as
a Thought Leader
Reinvent Your Marketing
Strategy
Build Communities and
Improve Client Relations
Enhance legislative advocacy
Expand Your Brand
Get you Found on Search
Engines
47. How do you compare to your
competition?
www.blogpulse.com
Great visuals to track you
and your competition’s online
activity and Buzz
48. Next Steps
1. Educate yourself –
2. Create your digital footprint. Create
profiles on Facebook, LinkedIn and
Google.
3. Start listening. Use Google Reader or
Bloglines to begin reading thought
leaders in your profession or areas of
interest.
4. Continue listening. Create your Twitter
account and follow your profession and
areas of interest.
5. Start sharing. Create a blog and record
your thoughts.
6. Share. Recognize and promote the people you find
interesting