Jan 26 2011 gta rewards breakfast web 2 0 and hr
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Building an HR Social Media Strategy focuses on harnessing social media tools--social networks, blogs and wikis--for use in recruiting, employee engagement, training and corporate culture building. During this breakfast session we will review and discuss what social media tools are out there and how they can be used in recruiting, employee engagement, training and corporate culture building, as well as examine case studies and examples of internal social media success stories.
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Jan 26 2011 gta rewards breakfast web 2 0 and hr
- 1. January 26, 2011 and HR – Engage, Connect, Succeed Cathy McKnight
- 2. What its Social media all about Social Social Marketing networking Collaborate Communicate Connect Workforce Intranet 2.0 2.0 Web 2.0 Engage … Connect … Succeed 2
- 3. What does it all mean? • It is the move toward a more social, collaborative, interactive and responsive web. • It is the process of putting us into the web. • It is people connecting with other people. • It is an easier Internet or intranet. Engage … Connect … Succeed 3
- 4. Reality Check #1 • Employees are having online conversations regardless if a company provides the tools to do so or not … Facebook, Twitter, Digg. * Pew Internet & American Life, 2009 Engage … Connect … Succeed 4
- 5. Reality Check #2 • Employees are collaborating online regardless if a company provides the secure tools to do so or not … Slideshare, Delicious, Flickr. * Pew Internet & American Life, 2009 Engage … Connect … Succeed 5
- 6. Reality Check #3 • 96% of Millennials belong to some kind of social network*, and expect to have access to these capabilities … and will consider not taking a job if they won't. * Pew Internet & American Life, 2009 Engage … Connect … Succeed 6
- 7. Lets level set … Social media Social media is… is not… • Access on demand • Regularly scheduled • Dialogue updates • Transparent • A monologue • Inclusive • Controlled • Authentic • Contrived • Dynamic • Exclusive • Mobile • Product driven • Listening device • Static • To be embraced • To be feared Engage … Connect … Succeed 7
- 8. Just a few Social Media tools Engage … Connect … Succeed 8
- 9. Blogs • Simple • Easy • Personal • Creates dialogue • Interactive • Timely • Proactive and reactive Engage … Connect … Succeed 9
- 10. Social Networking Engage … Connect … Succeed 10
- 11. Crowdsourcing 11 Engage … Connect … Succeed 11
- 12. Forums & Discussion Boards • Generate FAQs to address common questions • Intellectual exchange • Learning new ideas and refining old ones • Enjoying community membership • Contributing to others • New business leads Forums need governance • Keeping up with current events • Learning about new opportunities 12 Engage … Connect … Succeed 12
- 13. Microblogging • Quick and timely • Short messages • Interactive • Great for reminders • Teasers for promotion of events, articles, activities • Keeps web spaces (intranet, portal, blogs) fresh with new content via automatic feeds Engage … Connect … Succeed 13
- 14. Other Social Media Outlets Widgets Presentation Sharing Social Bookmarking Online Video 14 Engage … Connect … Succeed 14
- 15. Don't forget about your current website • Update your website with more about the company – A day in the life – The recruitment process – What you can expect your 1st week, 1st month, 1st year – What is your company's EVP (employee value proposition) Engage … Connect … Succeed 15
- 16. Workforce 2.0 – how far have you gone? • Blogs • Microblogs • Videos, podcasts • User forums, Discussion Boards • Social Networking • Wikis • Instant Messaging Engage … Connect … Succeed 16
- 17. Why consider Social Media for HR communication? 80% of North Americans use social media monthly 2/3 of the world’s population use social networks Time spent on social networks is growing 6 times faster than time spent online Sources: Forrester, The Broad Reach of Social Technologies, August 25, 2009 Neilsen, Global Place & Networked Places, 2009 Engage … Connect … Succeed 17
- 18. By the numbers… More than 500 million active users Ages 35 & Older: Fastest growing demographic facebook 50% of active users log on each day Source: Facebook Press Room - http://www.facebook.com/press/info.php?statistics Engage … Connect … Succeed 18
- 19. By the numbers… Year-over-year growth = 1,448% from 1.2 million unique users in May 2008 to 18.2 million unique users in May 2009 Twitter Source: Aon Consulting Web 2.0 and Employee Communications Survey, March 2009 Engage … Connect … Succeed
- 20. By the numbers… A new member joins every second More than 50 million users worldwide Is available in six LinkedIn languages Source: Aon Consulting Web 2.0 and Employee Communications Survey, March 2009 Engage … Connect … Succeed 20
- 21. Today’s Workforce Babyboomers Generation X Generation Y/ Millennials Traditionalist • Generation C Today's (1982 – 1992) Workforce <1946 1946 1965 1982 Engage … Connect … Succeed
- 22. Who's using these tools? Gen X & Boomers Gen X & Y Boomers Gen Y/C Gen X Engage … Connect … Succeed 22
- 23. Not using it? • Then you are missing the best opportunity to connect with all your customers: – Clients – Employees – Prospects – Candidates Engage … Connect … Succeed 23
- 24. Building a company "Socially" Engage … Connect … Succeed 24
- 25. Which Channel & Why 25 Engage … Connect … Succeed 25
- 26. Communications channels have changed – have you? 26 Engage … Connect … Succeed 26
- 27. WORKFORCE 2.0 IN ACTION Engage … Connect … Succeed
- 28. IBM's Beehive Engage … Connect … Succeed 28
- 29. SabreTown Engage … Connect … Succeed 29
- 30. What you need to succeed A compelling vision Executive support Empowered champion Coordinated team Understanding of audiences Alignment with business objectives Realistic assessment of technology Phased and executable implementation plan Communications plan Change management plan Engage … Connect … Succeed 30
- 31. But what about … • Employee negativity • Personal versus organisational voice • If nobody uses it • The perception that social/new media tools are a "waste of time" • We are already suffering from information overload • The lack of understanding on how to use the tools • Concerns over privacy and security Engage … Connect … Succeed 31
- 32. People make mistakes Engage … Connect … Succeed 32
- 33. Thank you! cathy.mcknight@aonhewitt.com www.aonhewitt.com www.Twitter.com/cathymcknight http://ca.linkedin.com/in/cathymcknight Engage … Connect … Succeed 33 33