Week 2 of the training covers increasing social media connections on platforms like Facebook, LinkedIn, Twitter, YouTube and Posterous. It then discusses monitoring your brand's presence by tracking keywords and mentions. The document concludes with an overview of ways to measure social media ROI and monetize social media activity through models like joint ventures, content sponsorship, and affiliate marketing.

1. week 2
(welcome back?)

2. Week 2
0830-0900 - Review of previous week
0900-1000 - Increasing your connections
1000-1030 - Coffee break
1030-1130 - Measuring and monitoring social media
1130-1200 - Monetising your social media activity
1200-1230 - Review of material

3. goal setting

6. Increasing your connections

7. Facebook
Adding friends
• find friends
• establish a fan page
• join fan pages/groups

8. LinkedIn
adding connections
• Seek past colleagues
• Join groups
• Ask questions
• Answer questions
• Become a LION
• Invite your current
connections
• include in your email footer

9. Twitter
adding followers
• find people you like – follow
their followers
• search for common interests
• participate in conversations
• retweet
• follow people on lists
• tweet regularly
• include in your email footer

10. YouTube
adding subscribers and views
• follow recommended people
• create a YouTube channel
• promote on your videos
• subscribe to channels
• record video series
• capture favourites

11. Posterous
adding subscribers and views
• subscribe to other posterous
• comment on other posterous
• autopost to key channels
• set up feedburner

12. Monitoring

13. Monitoring • Your name
what to monitor?
• Company name
• Brand name(s)
• Company executives
• Media spokespeople
• Slogan
• Competition
• Industry
• Business partners
• Clients

14. If you’re not quite ready for all of that RSS reader nonsense, you can still
keep track of the latest buzz via email. Google Alerts let you track web, blogs,
news and groups for any phrase you want. Select daily, weekly or “as it
happens” updates and you’ll get an email whenever your company name is
mentioned.

15. One of the best ways to track mainstream media mentions of your company is to
use Google News. Enter your company name, sort the results by date published
and then subscribe to the RSS feed. You’ll get instant RSS updates of any news
items that mention your business. Example for “apple“.

16. You don’t have to be a developer in order to create your own custom
buzz monitoring tool. Thanks to Yahoo Pipes, you can quickly set up
your own RSS tracking, complete with filters. Want to track Twitter for
mentions of your company? Not a problem with Yahoo Pipes.

22. ROI = (X – Y) / Y
where
X
is
your
final
value
and
Y
is
your
star4ng
value.
If
you
invest
$5
and
get
back
$20,
your
ROI
is
(20
–
5)
/
5
=
3
4mes
your
ini4al
investment

23. Finding trends and tracking them back to their
point of origin is the key to measuring ROI.

30. will help you determine what consumer sentiment is toward your brand based
on social media mentions.

31. Finding trends and tracking them back to their
point of origin is the key to measuring ROI.

32. Monetisation

33. some models…
• joint ventures
• content driven (sponsorship/ad)
• continuity
– Fixed
• list Marketing
– sales pipeline
– affiliate

34. You said….
• Advertise on Facebook
• Twitter use
• Improve/More Business (new prospects)
• Finding work
• Find more prospects
• More Clients/ referrals (more Clientele)
• Understand more / feel Younger
• Learn More – Help members
• Convert Interest into Action
• Work out what people want
• Engage community - rules