This week, we distill insights around PlanBig - a platform created by Bendigo and Adelaide Bank to connect changemakers and support them in bringing their ideas to reality.
100+ thinkers and planners within MSLGROUP share and discuss inspiring projects on social data, crowdsourcing, storytelling and citizenship on the MSLGROUP Insights Network.
Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights with you on our People’s Insights blog and compile the best insights from the network and the blog in the People’s Insights Quarterly Magazine, as a showcase of our capabilities.
We have further synthesized the insights to provide foresights for business leaders and changemakers — in the ten-part People’s Insights annual report titled Now & Next: Ten Frontiers for the Future of Engagement, now available as a Kindle eBook.
For more, see: http://peopleslab.mslgroup.com/future-of-engagement
Participant Media + TakePart: People's Insights Vol. 2 Issue 8MSL
This week, we distill insights around the Participant Media model of using powerful stories and social advocacy platform TakePart to inspire and energize people to take social action.
100+ thinkers and planners within MSLGROUP share and discuss inspiring projects on social data, crowdsourcing, storytelling and citizenship on the MSLGROUP Insights Network.
Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities.
For more, see: http://peopleslab.mslgroup.com
Panel: Across The Specturm of Social Media - How Nonprofit Organizations of A...Chad Norman
Panel discussion covering ways nonprofit organizations are using social media and virtual communities to raise money, connect at events, and promote action. Featuring Susan Tenby (TechSoup) and Janet Fouts of (Tatu Digital Media), and Chad Norman (Blackbaud)
Korea-Australia-New Zealand Broadband Summit 2011: Digital FuturesCollabforge
The KANZ Broadband Summit provides a unique opportunity for industry, research and policy representatives from Australia, Korea and New Zealand to share insights into trends and challenges in our increasing digital future.
Dr Mark Elliott is the founder of Collabforge, an innovative consultancy responsible for a number of cutting-edge digital government initiatives within Australia and abroad. These include the City of Melbourne's Future Melbourne, a multi award winning world-first ‘City plan that anyone can edit’, as well as wePlan Parks Victoria, which leverages social media for the first time to ‘Help guide the future of Victoria’s parks’, and the Southern California Bicycle & Pedestrian Planning Wiki, comprising a new approach to public involvement in transportation planning.
Building Community In The Civic Space-revitalizing communities in America.Betsey Merkel
This presentation offers an introduction to building open, neutral spaces for collaborative communities to create new conversations in the Civic Space. The material includes an overview of real examples of community and social media use . Written by Betsey Merkel, Co-Founder and Director, The Institute for Open Economic Networks, Dec 2008.
This week, we distill insights around PlanBig - a platform created by Bendigo and Adelaide Bank to connect changemakers and support them in bringing their ideas to reality.
100+ thinkers and planners within MSLGROUP share and discuss inspiring projects on social data, crowdsourcing, storytelling and citizenship on the MSLGROUP Insights Network.
Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights with you on our People’s Insights blog and compile the best insights from the network and the blog in the People’s Insights Quarterly Magazine, as a showcase of our capabilities.
We have further synthesized the insights to provide foresights for business leaders and changemakers — in the ten-part People’s Insights annual report titled Now & Next: Ten Frontiers for the Future of Engagement, now available as a Kindle eBook.
For more, see: http://peopleslab.mslgroup.com/future-of-engagement
Participant Media + TakePart: People's Insights Vol. 2 Issue 8MSL
This week, we distill insights around the Participant Media model of using powerful stories and social advocacy platform TakePart to inspire and energize people to take social action.
100+ thinkers and planners within MSLGROUP share and discuss inspiring projects on social data, crowdsourcing, storytelling and citizenship on the MSLGROUP Insights Network.
Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities.
For more, see: http://peopleslab.mslgroup.com
Panel: Across The Specturm of Social Media - How Nonprofit Organizations of A...Chad Norman
Panel discussion covering ways nonprofit organizations are using social media and virtual communities to raise money, connect at events, and promote action. Featuring Susan Tenby (TechSoup) and Janet Fouts of (Tatu Digital Media), and Chad Norman (Blackbaud)
Korea-Australia-New Zealand Broadband Summit 2011: Digital FuturesCollabforge
The KANZ Broadband Summit provides a unique opportunity for industry, research and policy representatives from Australia, Korea and New Zealand to share insights into trends and challenges in our increasing digital future.
Dr Mark Elliott is the founder of Collabforge, an innovative consultancy responsible for a number of cutting-edge digital government initiatives within Australia and abroad. These include the City of Melbourne's Future Melbourne, a multi award winning world-first ‘City plan that anyone can edit’, as well as wePlan Parks Victoria, which leverages social media for the first time to ‘Help guide the future of Victoria’s parks’, and the Southern California Bicycle & Pedestrian Planning Wiki, comprising a new approach to public involvement in transportation planning.
Building Community In The Civic Space-revitalizing communities in America.Betsey Merkel
This presentation offers an introduction to building open, neutral spaces for collaborative communities to create new conversations in the Civic Space. The material includes an overview of real examples of community and social media use . Written by Betsey Merkel, Co-Founder and Director, The Institute for Open Economic Networks, Dec 2008.
Are museums a dial that only goes to 5? Michael Edson
For Social Media Week, Washington, D.C., "Defining and measuring social media success in museums and arts organizations." http://socialmediaweek.org/blog/event/are-you-remarkable-defining-and-measuring-social-media-success-in-museums-and-arts-organizations/#.US4XyOtARCQ
Summary presentation about I-Open's work in Northeast Ohio and nationally building collaborative community to strengthen economic development.
Visit the Institute for Open Economic Networks (I-Open) at http://www.i-open.org
The Social Media Spine: Building the backbone to your online presenceStacy Lukasavitz Steele
Slides for the presentation I gave to Leadership Genesee on social media - very bare-bones approach to building an online presence, doesn't go too deep.
The following pages document my responses to the online discussion questions in the Spring 2017 version of ARC 211 American Diversity and Design at the University at Buffalo – State University of New York.
Ideavibes and Urban Resilience - Crowdsourcing for Citizen Engagement and Ope...Ideavibes | Paul Dombowsky
Ideavibes and Urban Resilience ran a workshop in Calgary to participants from the City, Public Institutions, environmental groups, etc. with a focus on helping them utilize crowdsourcing in their citizen engagement and open innovation initiatives.
Obervatoire de l'e-pub - Projections 2013 - SRIAd6 Media
Pour donner un nouvel éclairage au marché français de la publicité digitale, nous avons apporté deux évolutions majeures au cadre d’analyse :
Le découpage du marché est désormais structuré autour de trois logiques
Par modes de vente
Par devices
Par formats
Des éléments de mise en perspective internationale sont apportés pour éclairer les tendances identifiées, sur la base des études que PwC mène au sein des autres pays de référence
Les tendances clés
Le marché digital maintient sa croissance dans un contexte média général tendu. Le digital est impacté par la tendance déflationniste observée sur les autres médias
La part du digital dans les dépenses média sur le marché français reste significativement moins élevée que dans les autres pays de référence
Les ad exchanges explosent. Ce mouvement reconfigure le marché. Ils s’ouvrent rapidement à la vidéo et aux inventaires premium
Le dynamisme de la vidéo et l’innovation dans les opérations spéciales permettent aux sites de marques de dynamiser leurs inventaires. Les CPM se revalorisent pour les inventaires premium
La recherche de performance reste importante chez les annonceurs. Le search consolide sa place dans le mix digital
Le mobile connaît une forte croissance au premier semestre mais reste largement sous-investi en comparaison aux marchés étrangers
Section 1 – Quelle évolution du marché digital ?
Are museums a dial that only goes to 5? Michael Edson
For Social Media Week, Washington, D.C., "Defining and measuring social media success in museums and arts organizations." http://socialmediaweek.org/blog/event/are-you-remarkable-defining-and-measuring-social-media-success-in-museums-and-arts-organizations/#.US4XyOtARCQ
Summary presentation about I-Open's work in Northeast Ohio and nationally building collaborative community to strengthen economic development.
Visit the Institute for Open Economic Networks (I-Open) at http://www.i-open.org
The Social Media Spine: Building the backbone to your online presenceStacy Lukasavitz Steele
Slides for the presentation I gave to Leadership Genesee on social media - very bare-bones approach to building an online presence, doesn't go too deep.
The following pages document my responses to the online discussion questions in the Spring 2017 version of ARC 211 American Diversity and Design at the University at Buffalo – State University of New York.
Ideavibes and Urban Resilience - Crowdsourcing for Citizen Engagement and Ope...Ideavibes | Paul Dombowsky
Ideavibes and Urban Resilience ran a workshop in Calgary to participants from the City, Public Institutions, environmental groups, etc. with a focus on helping them utilize crowdsourcing in their citizen engagement and open innovation initiatives.
Obervatoire de l'e-pub - Projections 2013 - SRIAd6 Media
Pour donner un nouvel éclairage au marché français de la publicité digitale, nous avons apporté deux évolutions majeures au cadre d’analyse :
Le découpage du marché est désormais structuré autour de trois logiques
Par modes de vente
Par devices
Par formats
Des éléments de mise en perspective internationale sont apportés pour éclairer les tendances identifiées, sur la base des études que PwC mène au sein des autres pays de référence
Les tendances clés
Le marché digital maintient sa croissance dans un contexte média général tendu. Le digital est impacté par la tendance déflationniste observée sur les autres médias
La part du digital dans les dépenses média sur le marché français reste significativement moins élevée que dans les autres pays de référence
Les ad exchanges explosent. Ce mouvement reconfigure le marché. Ils s’ouvrent rapidement à la vidéo et aux inventaires premium
Le dynamisme de la vidéo et l’innovation dans les opérations spéciales permettent aux sites de marques de dynamiser leurs inventaires. Les CPM se revalorisent pour les inventaires premium
La recherche de performance reste importante chez les annonceurs. Le search consolide sa place dans le mix digital
Le mobile connaît une forte croissance au premier semestre mais reste largement sous-investi en comparaison aux marchés étrangers
Section 1 – Quelle évolution du marché digital ?
Pages and Profiles: Understanding Facebook & Pinterest Susan Chesley Fant
These slides are an introduction to the University of Alabama Masters of Marketing Sciences course: MKT597 - Digital & Social Media Marketing. Focused on developing a bridge between personal use of Facebook and Pinterest to a professional use of these social places. Utilizes discussion of a McKinsey Quarterly white paper and examples of corporate social media campaigns including, Mountain Dew, Gatorade, Ford Escape and New Girl, Old Spice and Nordstrom.
Now, businesses are also using Pinterest to tell their stories via pictures and extend their reach. By pinning
product images, infographics, how-to information, designs, bits of inspiration, and more, businesses are appealing
to our proclivity to look when there’s something to see.
The concept of 'social media' is vast and therefore this presentation looks at three key areas:
- The origins of social media
- Where social media is today + case studies of best practice
- Where we expect social media to go next
Social media has always been a personal and professional passion of mine so I wanted to tell story. Much of the research about the history of social media is taken from the work of Tom Standage, deputy editor of The Economist and author of 'Writing on the Wall', a historical look at social media over the last 2,000 years.
One of the key aspects of the presentation I would like people to take away is what I defined as the 'five key tenets of social media':
• Connection
• Engagement
• Shared interests
• Content
• Conversation
We were asked to speak at #SMByyc65 on Jun19th and speak about Pinterest.
We were honoured and put together a presentation that focused on the nuances of this social behemoth, the sociology, the interesting and where it's leading us now that it's carving its own path.
Here it for you to enjoy, ask your own questions and have your input!
Company Case Pinterest Revolutionizing the Web—AgainBen Silberm.docxdonnajames55
Company Case Pinterest: Revolutionizing the Web—Again
Ben Silbermann runs ragged. And it isn’t because the 31-yearold
husband is up before dawn every morning with his infant son.
It has a lot more to do with the fact that he is the founder and
CEO of Pinterest, the latest “hottest Web site on the planet.” In
less than two years, Pinterest reached the milestone of 10 million
unique monthly visitors—faster than any other online site in history.
At that time, it was driving more traffic than Google+, You-
Tube, and LinkedIn combined. A year later, it reached 50 million
unique monthly visitors. So far, 70 million members have created
750 million Pinterest boards and have pinned 30 billion items.
Pinterest is growing so fast that trying to quantify its success with
such numbers seems pointless.
Rather, the impact of this brash young start-up can be observed
in more substantial ways. In fact, Pinterest seems to have
accomplished the unlikely achievement of revolutionizing the
Web—something that seems to happen only every few years.
Like Amazon, Google, Facebook, and others before it, Pinterest
has put businesses and other online sites everywhere on notice
that they’d better orient themselves around its platform or be left
behind. And like other Internet revolutionists before it, Pinterest’s
impact has caused even the online giants to stop and take notice.
Indeed, Pinterest is changing Web design. It is also changing
e-commerce. And it looks as though Pinterest has solved one of
the Internet’s biggest problems—discovery.
The Discovery Problem
At first blush, Pinterest may seem like any other social media site,
full of people sharing images and commenting on them. Silbermann’s
big idea for Pinterest came as he and college buddy Paul
Sciarra struggled to make a business out of their first product,
a shopping app called Tote. Although Tote failed to take off, it
revealed a pent-up need among Internet users. Tote users didn’t
buy things (kind of a necessity for a shopping app). But they did
e-mail themselves pictures of products to view later.
Silbermann—a lifetime collector of “stuff”—could identify with
that. As a boy, he had a particular fascination with collecting bugs. “I
really liked insects,” he says. “All kinds: flies, grasshoppers, weevils.”
He spent his youth collecting, pinning, drying, tagging—creating his
own private museum of natural history. So when Silbermann and
Sciarra met Pinterest’s third co-founder, Evan Sharp, the idea of digital
collections—of books, clothes, or even insects—as a powerful
medium for self-expression began to take shape.
As the three began working on developing Pinterest, something
about all-things-Internet bothered Silbermann. Despite the
seemingly infinite possibilities for exploration, expression, and
creation, he felt that the Internet was organized in a way that
boxed people in. For starters, the nature of “search” in any online
context may seem to promote discovery, but it actually stunts it.
For example, Goog.
Alcance Media Group conecta a marcas de calidad con el mercado hispano en los Estados Unidos y Latinoamérica a través de una red de display, móvil y video
Ayudamos a las agencias de medios y sus clientes a alcanzar los hispanos en EE.UU. y los mercados de América Latina a través de medios digitales. Costo eficaz para los anunciantes de marcas enfocadas.
La Asociación Mexicana de Internet (AMIPCI) presenta su 9vo. Estudio
sobre los hábitos de los internautas en México
Para ello, se actualizaron los principales indicadores que se han presentado en estudios pasados, como los universos, el perfil y los principales hábitos de los internautas de nuestro país mostrando una representatividad Nacional.
Adicionalmente este año hemos profundizado en las preguntas sobre redes sociales para medir su impacto en los Internautas Mexicanos.
On the Rise: The Growing Influence of the Hispanic ShopperAlcance Media Group
The Hispanic market is a bright spot in the U.S. grocery shopping landscape. The fastest growing ethnic segment in the U.S. has massive buying power and broad influence that extends well beyond its own ethnic group.
Adobe Marketing Cloud provides a full set of advertising analysis, social, orientation and management solutions for web experience and a scoreboard in real-time which brings together everything you need to know about the marketing campaigns.
What Top-Tier Industries Are Telling Us About Building Relationships Through Social Media, Mobile Solutions, Big Data, Interactive Technology and Online Marketing.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
https://skyeresidences.com/
https://skyeresidences.com/about-us/
https://skyeresidences.com/gallery/
https://skyeresidences.com/rooms/
https://skyeresidences.com/near-by-attractions/
https://skyeresidences.com/commute/
https://skyeresidences.com/contact/
https://skyeresidences.com/queen-suite-with-sofa-bed/
https://skyeresidences.com/queen-suite-with-sofa-bed-and-balcony/
https://skyeresidences.com/queen-suite-with-sofa-bed-accessible/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-king-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed-accessible/
#Skye Residences Etobicoke, #Skye Residences Near Toronto Airport, #Skye Residences Toronto, #Skye Hotel Toronto, #Skye Hotel Near Toronto Airport, #Hotel Near Toronto Airport, #Near Toronto Airport Accommodation, #Suites Near Toronto Airport, #Etobicoke Suites Near Airport, #Hotel Near Toronto Pearson International Airport, #Toronto Airport Suite Rentals, #Pearson Airport Hotel Suites
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
2. Table of Contents
4 What is Pinterest?
Growth
History
How People Use Pinterest
The Act of Pinning
7 What’s Driving the Pinterest Craze?
Digital Starts Reflecting Real Life
A Shift from Creation to Curation
9 The Data
A Pinterest Snapshot
The Average User
Where Pins Come From
Categories
Location, Location, Location
14 Opportunities for Brands
You’re Already There
It’s Connective Tissue
There is Female Buying Power
The Sheer Momentum
17 Getting Started
Rules of the Road
Search Engine Optimization
20 Risks
Copyright Matters
Beware of Brand Squatting
22 Potential Game Changers
Web Analytics
APIs
24 Case Studies
Board of Man
Chobani
27 About Us
28 Appendix
3. It seems you can’t go a day
without reading or hearing
about social’s newest
sweetheart – Pinterest. The
social network has exploded
in the last few months as
a visual platform ripe for
brands that value the aesthetic,
although it’s not without its risks.
There are a number of brands already testing
the waters, including Chobani, Gap, West Elm
and Michaels. While there is real value in the
platform, before jumping in, companies need
to understand the role Pinterest will play,
not just in their social mix, but also in their
entire marketing program.
To get a handle on the opportunities, we
needed to sift through the buzz, explore the
usage patterns and analyze the data. So we
worked with HPCC Systems from LexisNexis®
Risk Solutions – an open source, enterprise-
proven Big Data analytics provider.
4. 001
What is Pinterest?
Pinterest is a “virtual pinboard” where
people can collect, organize and share
the things they discover on the Web.
The company says their mission is to
“connect everyone in the world through
the things they find interesting.” You
might even call it a visual search
engine.
Pinterest users organize their finds
(pins) into self-categorized image
boards, which can link back to the
source. For example, a user might have
a “Fashion” board, or a “Humor” board,
or a “Books Worth Reading” board.
5. 001
Growth Pinterest is the fastest growing website in history. In
June 2011, the platform had around 400,000 users.
Today, less than a year later, Pinterest has surpassed
429% growth
10 million users. What’s most exciting about this
from September to
growth is its organic spread – they achieved this in
December 2011.
both beta and an “invites only” phase.
- ComScore
Ben Silbermann and Evan Sharp created
History Nov.
2009
a website designed for visual collections.
Ben’s fiancée came up with the name
“Pinterest.”
Mar.
2010 “Closed Beta” launched
Aug.
2011 Named one of TIME Magazine’s “50 Best Websites of 2011”
$27MM in funding from Andreessen Horowitz, put value of
Oct.
2011 company at $200MM • Web traffic surpassed Etsy • More than
421MM page views
Jan. Launched as one of Facebook’s first Open Graph Timeline apps •
2012
Named best New Startup of 2011 by TechCrunch
Feb. Officially drove more traffic to retailers than LinkedIn,
2012
YouTube and Google+
5
6. 001
How People Pinterest reverses the concept of Google+ Circles. Instead of the user controlling
with whom they share content, Pinterest puts that control in the visitors’ hands.
Use Pinterest Visitors can choose to select all or just some of the boards of another user. For
example, a guy may want to follow a girl’s “Books Worth Reading” board but not
care about her “Wedding Inspiration” board.
It’s a model that is reflected in the way people are using the platform. A recent
Engauge Power Panel study showed that 90% of people said they use Pinterest to get
ideas. Some even said that it makes them “feel like they can do anything.” The study
also indicated that Pinterest helps people:
• Get inspiration for their careers or hobbies (57%)
• Store images of things they dream of having (53%)
• Keep their thoughts and ideas organized (47%)
• Share their ideas with others (32%)
Pinterest is also becoming a place where people choose to hang out online. The same
study indicated that two-thirds of people using the platform use it between 8pm and
midnight and are on the site each day. 40% of users also indicated that they log on
multiple times per day.
The Act of People can pin content in many ways:
•
Pinning Uploading directly to Pinterest
• Using the Pinmarklet, a browser plug-in that lets people pin images on the fly
• Using a “Pin It” button (where available) – similar to the Like, Tweet, and Digg
buttons that let you share content to your social networks
6
7. 002
What’s Driving the
Pinterest Craze?
There are a number of factors that are
converging at the same time to create a perfect
storm for Pinterest. First, our lives have a shared
fluidity to them that prompts us to talk, to share,
and to try new things – like holidays, the birth of
a child, marriages, and even home renovations.
Add to this a confluence of digital trends, like
the volume and availability of content, the rise
of niche communities and the growing comfort
and interest in curating and sharing content.
Pinterest has quickly become a solution that
gives people a frictionless way of doing all of
these things.
In fact, Pinterest’s user behavior and content
patterns are reflecting a shift in how content is
shared and consumed.
8. 002
Digital Starts Reflecting Real Life
People are more open to, if not expectant of, experiences online that mimic real life ones. That’s why we see success in
commerce-driven social actions that do this. Remember “haul videos,” those show-and-tell shopping videos posted by
teens on YouTube? It was something teens started doing on the Web because it’s something they did in real life. Online,
it complements and socializes the shopping experience.
A couple of years ago, JCPenney took advantage of this trend, turning haul videos into a central component of their back
to school initiative. Not soon after, American Eagle and Forever 21 followed suit.
Facebook is the 100-pound gorilla in the room and most consumers’ central “personal brand” hub. Yet social commerce
will live and grow in other niche platforms too, like Pinterest, Tumblr, Instagram, Path and Meebo.
A Shift from Creation to Curation
Sharing images and content isn’t a new thing; the earliest social media
success stories relied heavily on users creating and sharing their own
content. Whether it was creating a photo album on Flickr, writing a status
update on Facebook, writing a blog post, or uploading a video to YouTube,
the social media world’s main focus centered on driving content creation.
With visual content front and center, Pinterest allows it to be consumed
more easily than text-based content. It’s this emphasis on visuals that has
helped improve the “shareability” of their content.
Now we’re seeing people shift more energy toward curating interesting
and compelling content. People stare into a fire hose of information every
day, and it’s having an impact. They’re actively seeking ways to not only
filter and organize what they find, but also to less stressfully consume
more content. That is the behavior Pinterest exploits.
8
9. 003
The
Data
To understand the value of Pinterest, we need
to know two things: how people are using the
platform, so we can identify opportunities
and “white space,” and where it falls in a
consumer’s social media “consideration set.”
First, where it falls in the consideration set.
In Engauge’s Power Panel survey, we learned
that 60% of people are using Pinterest even
more than they did before. Yet only 38% said
that it meant they were spending less time on
other social networks. 61% indicated that they
weren’t actually changing their time spent
on other networks. What this tells us is that
people aren’t abandoning Facebook as their
“social hub.” Rather, their increasing use of
Pinterest is something different, and will likely
take away from other more niche networks.
The rest of the data in this paper covers how
people are using Pinterest - all data Engauge
uncovered using LexisNexis’ HPCC Systems Big
Data Platform.
10. 003
A Pinterest Methodology: We obtained the data below by reviewing
publicly accessible Pinterest user profiles and cleaned,
Snapshot processed and analyzed the data using the HPCC Systems Big
Data platform.
Keep in mind that this data represents a snapshot in time. The platform will
continue to grow and evolve, and it’s our job to keep an eye on its progress and seek
out the opportunities this data uncovers.
The Average User
* Comscore, ** Econsultancy.com, *** Compete.com
10
11. 003
Where Pins Come From
Somewhat surprisingly, of the pins we collected, more pins came from
user submitted content than from any other source.
Top 10 Sources of Pins*
User Upload 59.05% Source % of Total % of Top 10
User Uploaded 7% 59%
Etsy 9.36%
Etsy 1% 9%
Google 8.25% Google 1% 8%
Sources of Google Pins Tumblr 1% 6%
Image Search 82.9% polyvore 0.5% 5%
Other 11.59% flickr 0.5% 4%
Google Reader 2.78%
weheartit 0.3% 3%
houzz 0.2% 2%
Google Search 2.73%
bhg 0.2% 2%
Tumblr 5.88% imgfave 0.2% 2%
polyvore 4.51% * The top ten sources of pins by number of pins with the
percentage of total pins, and percentage of the top 10.
flickr 4.26%
We Heart It 2.89%
houzz 2.065%
bhg 1.89%
imgfave 1.80%
Google seems to be the odd man out; among the top ten, it is the only
source that is just a search engine, so that raises the question: What
are people Googling? Our data suggests most people pinning Google
links are searching through Google image search and pinning an image
preview. For this reason, Google doesn’t carry the same weight as the
others on this list.
11
12. 003
Categories We used the Machine Learning Library from HPCC Systems to generate a list of
the top categories that boards fall into.
The 10 Most Popular Board Categories
Fashion 2.76%
Desserts 2.21%
Plain 1.92%
Clothes 1.86%
Birthday 1.13%
Inspirational 1.12%
Worth 1.12%
Funnies 1.11%
Cute 1.02%
Beach 0.97%
The next 10 categories: Kid, Romance, Entertaining,
Valentines, Cozy, Gadgets, Sayings, Easter, Patio, Vintage
What these categories are telling us is that if you’re in one of these big spaces,
you need to get in. It also tells us that there are unexplored spaces. Boards on
Pinterest are what users choose to make them. That means there is plenty of
undiscovered opportunity out there – see The Board of Man case study at the
end of this paper for an example. It also displays the weight and importance of
life stages in Pinterest, which just happens to be fundamental to relationship
marketing (see Valentines).
12
13. 003
Location, Location, Location
Top 10 locations for Pinterest users
Percent by Top 10 location
Portland - 7%
Minneapolis - 10%
New York - 22%
Chicago - 8%
San Francisco - 8%
Los Angeles - 15%
San Diego - 6% Atlanta - 7%
Dallas - 7%
Austin - 10%
Top Pin Sources by Contrasting Cities
Top Pin Sources Top Pin Sources
California Minnesota
Percentage by Top 10 Percentage by Top 10
Uploaded by user 33% Uploaded by user 30%
etsy.com 19% google.com 16%
google.com 12% etsy.com 16%
flickr.com 11% flickr.com 7%
tumblr.com 6% polyvore.com 6%
weheartit.com 5% mommysavers.com 6%
marthastewart.com 4% amazon.com 5%
wheatpaste.com 4% tumblr.com 5%
stylemepretty.com 3% thekitchn.com 5%
polyvore.com 3% weheartit.com 4%
13
14. 004
Opportunities for Brands
One of Pinterest’s most distinctive characteristics
is the kind of interaction the platform invites
between user and brand. There’s an authenticity
that is created when fans of the brand are invited
to post and share. It becomes not just the brand’s
view, but also their influencers’ view of, and
experience with, the brand. It’s a very real and
substantive perspective. The platform also creates
a unique environment where a brand succeeds
based on the story they tell with their images.
That being said, there are a number of reasons
Pinterest is ripe for brand engagement now.
15. 004
You’re When Facebook and Twitter hit full swing,
brands needed their own profile page to
Already exist in the platforms. That’s not the
case with Pinterest. Brands can end
There up on the platform even if they don’t
have a page, simply through people
Find out if you’ve been posted to Pinterest:
finding and posting their imagery.
Just exchange your URL for amazon.com
in this link:
So help people out. Make sure
http://pinterest.com/source/amazoncom/
your content and imagery is easily
pinnable. Even if you’re not ready
to create a Pinterest page, you can
implement the “Pin It” button to allow
customers to pin your products and other
content to their boards.
It’s Once upon a time, Facebook proclaimed their brand pages would make the website
obsolete. Today, we know better. And Platforms like Pinterest are emphasizing why.
Connective Social networks like Pinterest act as the connective tissue between a person’s social
Tissue media experience and the brand’s “home base,” the website. It drives people from
its platform back to the brand site – to more information, products, service and
purchase. As a result, the website has never been more important. Neither have the
social experiences that are adding life and exposure to those websites.
Zappos has a great example of
this with their TweetWall; this
aggregated content page features
product tweets from customers. On
this page, people can click through
to the website to learn more or buy
the product. Or, from the TweetWall,
they can pin content. It’s a great
multi-prong social effort that
showcases the way that social can
play hand-in-hand with the website.
15
16. 004
There is Female Buying Power
While it’s interesting that millions of women were the first to jump
into this technology start-up, brands shouldn’t discount this figure
as some sort of disadvantage. Instead, they should embrace it.
Women control 80% of household discretionary spending
(according to the U.S. Census Bureau). Clearly, if women are
important to your brand, then you want to reach them here.
The Sheer Momentum
According to a January 2012 study by Shareholic, Pinterest has
surpassed content sharing power players LinkedIn, YouTube and
even Google+. That means there’s more Web referral traffic from
Pinterest than almost any other site. In fact, Pinterest is closing in on
Twitter and could exceed it in the near future.
Their base is now at 10 million users (January 2012), which is smaller than the top
social networks. Yet they have achieved a high rate of referral traffic with a user base
far smaller than that of LinkedIn and the others.
16
17. 005
Getting Started
There’s no shortage of social platforms for
brands to create engagement. It can be easy to
attack every one with the same fervor. But it’s
important to take a step back and consider the
role that each platform plays.
Before hitting the road, a Pinterest strategy
needs to roll up into an overarching digital and
marketing strategy. Then, there are steps brands
can follow to get started the right way.
18. 005
Rules of the Road
Goal What is the implementation goal? What can Pinterest provide the brand that is not
offered elsewhere across the Web?
Editorial Team Who will participate in decision making for the platform and brainstorm board and
pin topics? How will legal play a part in agreeing on what can and cannot be shared on
Pinterest?
Team Structure How often will the Editorial Team meet?
Audience Who are you trying to reach? (Demographics, psychographics)
Voice/Tone What is the personality you intend to portray? (Funny, serious, friendly, informative)
Content Strategy What boards will you create and what are the pins that best suit each board? (The
number of boards and pins on each)
Contribution Allocation Who will contribute to each board? (Just the brand or will other people have rights to
add pins and collaborate?)
Pin Recommendation Who will find, produce and recommend pins? Who will approve the pins prior to
& Approval uploading?
Community Managers Who will monitor the page? How many people will monitor the community? (This will
need to be re-evaluated as page content and activity grows.)
Pinning Calendar When will you post the boards and pins? (Timing and frequency)
Moderation Schedule How often will boards be monitored? How often will the community manager respond to
comments?
Moderation Style What will you monitor? Will you monitor the entire platform?
Moderation Keywords What keywords will you monitor? Brand, industry, competitors, spokespeople,
executives? (This can be done via a Google search (Search string: “Pinterest: [keyword])
Response Matrix What will you do if a user comments on a pin?
Monitoring Schedule Who will monitor boards and how often?
Follow Strategy Which user accounts will you follow to start? What is your ongoing strategy for
following users?
Crisis Plan How will you react if there is a negative response to a pin or board?
Launch Plan How will you bring people to your page? (Other social channels, .com sites, in-store
promotions, QR codes, email)
18
19. 005
Search Engine Optimization
Pinterest can help build valuable backlinks (incoming links or links back to a website
or Web page) that can seriously ramp up a site’s SEO efforts.
No matter the method of posting content (Pinmarklet, “Pin It” button, etc.), a
backlink is created to the originating content source. Think of these as “votes” in
the eyes of the search engines. The more backlinks to your content, the better the
chance a site has to be ranked higher in search engine results.
The Power of Viral Syndication
Once a user promotes a pinned item on their board, their followers can re-pin to
their own boards. This process of re-pinning creates a viral syndication for the origi-
nal content, with each re-pin creating a new, unique backlink from Pinterest to the
site that provided the content. Each re-pin creates a new backlink. That means an in-
teresting piece of content that goes viral could generate hundreds or even thousands
of unique backlinks to the site that originally sourced the content.
Without geeking out too much, suffice it to say that Pinterest is clearly in a learning
mode. As they grow content, users and boards, we expect their linking policies will
be more fluid and flex to best fit the needs of the platform and the community.
19
20. 006
Risks
Social marketing experts have been preaching
to brands the benefits of letting their content
be free for years. And while we don’t want to
steer brands away from the fundamentals of
this philosophy, it’s important to understand the
risks and the rewards before jumping in.
21. 006
Copyright Pinterest’s growth and early adoption has not been without a few growing pains.
While no known court cases have been filed as of yet, there are rumblings and
Matters concerns from photographers, stock image providers and others about concern
over their copyrighted content being sourced by non-owners. Since the potential to
go viral is so strong on Pinterest, there are concerns that original content is being
pinned and then re-pinned without the owner’s knowledge, or approval, which
creates a potential for thousands of copyright infringements from a single upload or
pin from the Web.
Pinterest has certain measures in place such as a Take Down Policy and an official
stance on copyrighted images. Even so, Pinterest, like ISPs, YouTube and others,
claims protection via the Digital Millennium Copyright Act (DMCA).
It’s also important to understand that the current Pinterest operator’s (Cold Brew
Labs) terms of service says they own what you post.
Images are already being pulled from your site and shared. If you haven’t thought
through how you feel about this and how it affects your business (positively or
negatively), then Pinterest should drive you to take a stand either way. For most
companies, the more their images are shared, the better it is for business. But, if you
are in the image business and need to take copyright terms seriously, you may want
to follow the Flickr model, meaning that photos uploaded or Pin-enabled should
include a Creative Commons license. Most corporate product images will most likely
be best protected under a Creative Commons license (Attribution-NonCommercial-
NoDerivs 3.0 Unported [CC BY-NC-ND 3.0]).
Beware If you don’t have a Pinterest page secured, do it. Brand squatting, a lot like domain
squatting, is becoming an increasing hazard for brands. For example, http://pinterest.
of Brand com/zappos is definitely NOT Zappos.
Squatting With only a handful of major brands actually on Pinterest, it leaves a lot of
opportunities for regular people to grab your name, with good or bad intentions.
Either way, they don’t have your brand standards in mind. Our recommendation is
to grab your name, even if you don’t plan to use it right away.
21
22. 007
Potential Game Changers
While Pinterest is clearly not having trouble
attracting users, there’s always room for growth –
and for improving the experience. For marketers,
two big additions need to happen to really blow
out the brand experience: an analytics platform
and an open API.
23. 007
Web Analytics
For marketers to truly understand the value of this platform, they need
the ability to measure. And, right now, there is no clean or easy way to
understand the success of accounts, boards or pins. Websites are able
to track referrals from Pinterest via tools like Google Analytics, but
that’s about it. There’s really no way to track impressions of a pin
or traffic to a page or board. Without an analytics platform, there
isn’t a good way to test the life cycle of a pin, including virality,
reach, engagement, and time of day best practices in the same way
you can with Facebook analytics.
APIs
The API bit is around the corner. In February, Pinterest announced an API, and
then quickly pulled all information about it. Still, certain parts of the API are publicly
accessible. An open API would open the door to significantly more customization options and future
integrations for Pinterest into other real estate on the Web.
What is API?
“An application-programming interface (API) is a set of programming instructions and standards for
accessing a Web-based software application or Web tool. A software company releases its API to the
public so that other software developers can design products that are powered by its service.”
— HowStuffWorks.com
For example, Yelp uses Google’s API to layer their maps on top of their search results.
23
25. 008
Board
of Man
Unlike most startups, Pinterest’s early adopters weren’t
tech junkies. Instead, it attracted women, who found a
home using the site to find and share recipes, decorate their
homes, and share the images that moved and inspired them.
It started to look really female. So when men signed up, they
felt pretty out of place.
When Engauge’s Drew Hawkins joined Pinterest, it was part
lark, part experiment. Could you create a board that would
attract and engage men? He created “Board of Man” to
find out. Drew and his collaborators began pinning semi-
stereotypical “man” pins – lumberjacks, bacon, beer and
photos of Sean Connery. It was a test meant to see if it was
functionality that steered men away, or if it was simply an
issue of content.
What Brands Can Learn
Board of Man grew only slightly in its first few weeks. Gathering followers from all of its contributors, the board garnered
about 1,000 followers in a month, with several comments from men saying how Board of Man “got them off the bench”
with Pinterest.
Then, the board caught fire. Today, Board of Man grows by nearly 2,000 followers daily. Drew had uncovered an untapped
white space in the platform. The board proved to help men gain a common ground before creating their own space.
Drew learned that having a board with like-minded contributors helps build a community at a much quicker rate than
simply creating and adding to boards at an individual level. When a contributor added a pin, the content was shared among
all of their followers along with any other follower of Board of Man. It was a lesson in brand advocacy and the ways in which
leveraging online influencers as board contributors can help build a large community.
In Pinterest, audiences are built around one thing: content. Board of Man proved that men weren’t disinterested in Pinterest
because pinning was unmanly. They avoided the platform because there wasn’t any content that resonated with them.
Building a place for men to gather got them over the hump – they needed to be welcomed and have an example to follow.
Drew’s highly targeted board eventually resonated with thousands of men and helped shift the demographics of the fastest
growing websites out there.
25
26. 008
Chobani
While e-commerce brands could see Pinterest as a logical extension of their digital catalogues, some are using
the platform to tell a brand story. Chobani Greek Yogurt is leveraging the unique attributes of Pinterest, which
means developing an advanced version of their social media strategy, going beyond traditional status updates
and community management.
They created their Pinterest profile in October of 2011 and have forged a position as a brand leader on the
platform. They have a very clearly defined strategy that is markedly quieter than their heavily managed Facebook
and Twitter pages.
Chobani drives traffic to their own properties
from Pinterest by using boards like “Chobani
Kitchen,” which is one of their websites. Far more
impressive, though, is their ability to drive traffic
to external sites, like third-party blogs. Investing
in these relationships is a forward-thinking public
relations strategy. They understand the value of
tapping the people in the blog community who are
shaping the conversations around their product.
The main Chobani Pinterest account has 3,114
followers (as of March 1, 2012); that’s the number
of users who follow the whole set of their boards.
However, there are over 7,000 followers of their
“Chobaniac Creations” board.
What Chobani is Doing Right
• Humanizing their brand — They share relevant, valuable information that people want to discover.
• Promoting yogurt consumption through recipes — They drive interest in their category by aligning with their
audience’s lifestyles. It’s also opened up an entirely new portfolio of imagery.
• Allowing users to self-select content — Chobani organizes their content by unique Pinboards. This lets their followers
select the images and conversations that best fit them, be it Quotes, Recipes, or Inspiration.
• Limiting the number of pinboards and pins — More pins don’t equal a better board. This is a best practice of all
brands’ social channels, but has become increasingly important for Pinterest. Followers respect the “quiet” fashion
in which Chobani uses the platform. And as the number of strategically defined boards increases, so does the
opportunity for future growth.
26
27. 009
About Us
Engauge is a marketing
agency for the digital age.
Engauge is a full-service agency for the digital and social age.
We help grow our clients’ businesses by leveraging creativity
and technology to connect brands and consumers through
the most relevant content and channels.
The proliferation of content and channel opportunities
for both consumers and brands has forever changed the
communications landscape. What haven’t changed are
the core fundamentals of marketing: the ability to richly
understand a consumer; to derive a thoughtful insight; and
to create a big idea. For the past several years, Engauge has
helped lead its clients by staying true to these fundamentals,
while focusing on talent, technology, innovation and building
a dynamic range of capabilities – from the tried and true, to
social, mobile and whatever’s next.
Today’s marketing is assuredly more complex, but to us the
premise is still quite simple: listen to the client. Listen to the
consumer. And deliver big ideas at the right time and place.
For more information, contact:
Joe Koufman Engauge
Vice President, Business 1230 Peachtree Street NE
Development & Marketing Suite 2200
404.601.4367 Atlanta, Georgia 30309
jkoufman@engauge.com engauge.com
28. Appendix
Pinterest: Data and Methodology
Quinn Chrzan1
Abstract
We discuss the methodology we used for obtaining and analyzing the Pinterest data.
We also present data on the pin sources of an average user.
1. Introduction 1.2. Data Analysis
1.1. Data Acquisition The data we acquired was cleaned, processed, and
analyzed using the HPCC Systems Big Data platform.
The bulk of the data discussed in this paper was obtained We first cleaned and normalized the data, and then used
from spidering through Pinterest user profiles obtained ECL to process the data so it could be analyzed. We used
from Google search results and scraping the relevant several built-in machine learning methods for generating
HTML. We also used frequency lists of gender and our results.
forename provided by the U.S. Census to help determine
the gender of Pinterest users. The scraping method was 2. Data
chosen because Pinterest did not have an API at the time
analysis began. After this project had started Pinterest The average Pinterest user has 171 pins. With such an
briefly announced an API, then pulled all information active user base, we are interested in first determining
about it, but left certain parts of the API publicly the content and distribution of those pins and then
accessible. analyzing the demographics of the users.
For the most part, the data we collected was unbiased. 2.1. Pins
The method we chose for collecting data did skew some
of the data on Pinterest users. Since we used Google to 2.1.1. Pin Distribution
get the list of users to begin spidering through, the users
we started with all tended to have a higher than average We start by looking at the top sources for pins. We
number of followers. In our initial pull of data, number collected 1,194,201 pins. Somewhat surprisingly, of the
of followers per user was heavily skewed toward the top. pins we collected, more pins came from user submitted
While our final data was much less skewed, it still showed content than from any other source. Table 2.2.1 shows
a slight bias toward a higher number of followers. the breakdown of the top sources for pins.
28
29. Appendix
500
Source % of Total % of Top 10
450
User Uploaded 6.6 59.05
400
Etsy 1.04 9.36
350
Google 0.92 8.25
300
Tumblr 0.65 5.88
polyvore 0.50 4.51 250
flickr 0.47 4.26 200
weheartit 0.32 2.89 150
houzz 0.23 2.06 100
bhg 0.21 1.89 50
imgfave .20 1.80 0
0 100 200 300 400 500 600 700 800 900 1000
Table 2.1.1: The top ten sources of pins by number of pins with
Figure 2.1.1: Distribution of pin prices with a fitted Pareto
the percentage of total pins, and percentage of the top 10.
distribution in red.
Google seems to be the odd man out; among the top
We can use the fitted distribution as well as our data on
ten it is the only source that is just a search engine, so
repins to develop an estimate for expected “pinability,”
that raises the question: What are people Googling? Our
this tells us how likely an item is to be pinned and
data suggests that most people pinning Google links are
repinned based on price. First, lets find the optimum
searching through Google image search and pinning an
prices. Table 2.1.3 lists the price points that maximize
image preview.
and minimize the chance of being repinned.
Source % of Total
Image Search 82.9
Google reader 2.78
Google Search 2.73
Table 2.1.2 has the breakdown for the top Google sources.
2.1.2. Pin Prices
Next, we look out how pins are priced. Not surprisingly,
there is a large drop off in the number of pins as price
increases. As one might expect, the distribution of pins
follows a power law. Figure 2.1.1 shows the histogram of
the prices along with a fitted Pareto distribution.
29
30. Appendix
2.1.4. Pin Categories
Maxima (USD) Minima (USD)
1.00 1.05 We also want to know what people are pinning. We used
1.50 1.99 the Machine Learning Library from HPCC Systems to
2.00 2.55 generate a list of the top categories that boards fall into.
First we cleaned the board names and removed common
3.00 3.80
words, we then used an agglomerative hierarchical
4.00 5.80 clustering algorithm for generating the categories. Table
8.00 8.99 2.1.4 lists the top 10 categories in descending order
9.00 9.95
9.99 11.50 Category % of Total % of Top 30
12.95 13.99 FASHION 2.76 9.85
22.00 22.95 DESSERTS 2.21 7.89
25.99 27.80 PLAIN 1.92 6.85
29.50 29.90 CLOTHES 1.86 6.63
29.99 31.00 BIRTHDAY 1.13 4.03
34.95 39.94 INSPIRATIONAL 1.11 3.98
42.00 51.40 WORTH 1.11 3.98
82.00 88.00 FUNNIES 1.11 3.96
230.00 248.00 CUTE 1.02 3.63
250.00 268.00 BEACH 0.97 3.46
KID 0.93 3.34
Table 2.1.3: The local maxima and minima of the number of ROMANCE 0.92 3.29
repins based on price.
ENTERTAINING 0.89 3.16
So what do these extrema tell us? It means if your item VALENTINES 0.84 2.99
costs about a dollar, you’re much better off pricing it at COZY 0.77 2.74
$1.00 instead of $1.05, at least if you want it repinned. GADGETS 0.67 2.4
We want to estimate our “pinnability” based on price. So
SAYINGS 0.66 2.37
we first need the coefficients for our Pareto distribution,
our fit from figure yielded coefficients: scale = 25.0183, EASTER 0.65 2.32
shape = 0.6010. PATIO 0.65 2.32
VINTAGE 0.59 2.1
We then fit a least squares polynomial to the average
number of repins based on price, and use this as our DINNER 0.57 2.05
weight function to calculate the expected value of YUMMY 0.57 2.05
“pinability” based on price. From this we find that PRECIOUS 0.57 2.03
“pinability” drops off steeply after $5.00, so the optimum
PACKAGING 0.52 1.88
price for the average item on Pinterest is in the less than
$5.00 range. COLORS 0.52 1.85
PLAYROOM 0.52 1.85
HAPPY 0.5 1.80
LOOKS 0.5 1.80
HOUSES 0.46 1.65
ARCHITECTURE 0.44 1.58
Table 2.1.5: The most popular board categories.
30
31. Appendix
2.2. Users
Table 2.2.1 shows the statistics for the average Pinterest User.
Mean
Followers 229.3
Following 19.64
Pins 171.44
Likes 28.33
Boards 2.93
Table 2.2.1: Average of followers, following, pins, likes, and
boards over all users
The average user has ten times more followers than
people they are following. 17% of users are male,
16.13% of users have a Twitter account connected to
their Pinterest account, 16.34% provided a location, and
17.11% provided a description of themselves. The most
popular locations for Pinterest users are as follows:
City % of Top 10
New York 22
Los Angeles 15
Austin 10
Minneapolis 10
San Francisco 8
Chicago 8
Portland 7
Dallas 7
Atlanta 7
San Diego 6
Table 2.2.2: Top locations and percent of Top10 by location.
31