Social Media and Business Buzz
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The document discusses the growth and success of a blog and its author's personal brand over a period of time. Some key metrics mentioned include over 1,000 page views and 1,000 unique visitors per week, being ranked #1 in the country for readership, and averaging 12 new subscribers per day. The blog has generated various business opportunities, including partnerships with executive search firms and invitations to speak at conferences. It is described as the leading blog in its sector and among the top 100 blogs in the world.
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Social Media and Business Buzz
- 4. As at May 26th 2008...at about 2100K Over 1,000 page views a week Over 1 000 page views a week 18 unique visitors...each day Ranked #1 in the country for its readership f Averages 12 new subscribers each day 34 posts 9 categories t i 105 tags 5 g
- 5. Is following 59 (62) other like minded people on Twitter.. Twitter And Has 41 like minded followers (43 now)
- 6. nds on 29 frien 31 friends on 69 direct connections and 4 4 recommendations
- 7. ...and over 500 interactions a week on and over 500 interactions a week on
- 8. Giving them access to over 327,400 READERS •READERS •ADVOCATES •MARKETERS •EXPERTS FANS d •FANS...and •CUSTOMERS ...and growing all the time
- 9. www.harveypalmer.com.au www.harveypalmer.com.au/ourblog
- 10. But what business has this generated? But, what business QUOTED IN Leading blog on the planet in its sector “The Personal Branding Blog” 3 new blogs each week (average) UNCOVERED Partnerships with #2 Executive and Non‐Executive Director Search and Selection Agency Request to submit proposal to senior member of the Federal Opposition to provide services Opportunity to present to Board of ABL (Australian Business Limited) BEEN INVITED to speak at blogging conference in Las Vegas to Seattle, Hong Kong and San Diego , g g g to present as leading contributor on chosen subject for Flying Solo #1 blog for small business owners in Australia j g g join the Warringah Forum – thought leaders on Federal Liberal Policy
- 11. 3 (not so) SECRETS to generating MORE business and BUZZ using Social Media (in under 15 minutes)
- 12. 3 Tips for Increasing your reach and being POPULAR DEFINE DEFINE – PLAN ‐ PERFORM
- 13. DEFINE
- 14. DEFINE What are your passions, skills and talents
- 15. DEFINE Who is your target audience
- 16. DEFINE What is your PVP
- 17. DEFINE •I work with... •Who have difficulty with...and Who •Who would like to... •What separates me from... •Is that I....
- 18. PLAN
- 20. Vice President ‐ Toastmasters Vice President – Toastmasters...again Stefan on Facebook Business Adviser – good! General Manager – Toshiba and Laservision Australia – commentary on BBC forum!
- 21. Something about Rove (and not Howard) Proximo – good stuff! Bit more Proximo and Chamber of Commerce Wayne Swan – member for Lilley? Is Howard up for a Logie? LinkedIn – phew, last entry
- 22. Distant relative in Switzerland? Inform Group ‐ nice! Something in French about a book! Distant Royal relative! Di t t R l l ti ! IIB – IIB GOLD! LinkedIn – looking good LinkedIn Another relative My Personal Favourite – MARINE!
- 23. Wow – Proactive Business Support! Proactive Newsletter LinkedIn – storming! Profile on GNI! P fil GNI! More Proactive ‐ businessadviser More Proactive Shady Hotel Past y Tourism Council
- 24. My Website ‐ good start More website – specific link to LinkedIn GNI – Business Broker Business Adviser ‐ good! Some cycling results Naymz – search for reputable professionals National Championship results #1 blog in the world reference to Luke
- 26. Intellectual Actua hysical BRAND YOU al Perform Ph Principle p
- 27. What you probably need to take away from today DEFINE – PLAN ‐ PERFORM
- 28. Thank you...
- 29. •Average age of the top 100 bloggers in the world – 33.8yrs •Average tenure of the top 100 blogs in the world – 28 months Average tenure of the top 100 blogs in the world •57.5% of all internet users are older than 35 (18% are above 55) •Average age of Facebook users = 35 1.3million users join LinkedIn every month •1.3million users join LinkedIn every month •Average age of LinkedIn users = 41 •Average income of LinkedIn users = US$110,000 p j g p p 5 •We pass judgement on other people when we first meet them 11 times in the first 5 seconds •75% of all search companies use the internet to research candidates