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PATHWAYS FOR CHILDREN,
             YOUTH & FAMILIES

                    Board Planning Retreat
                       May 30th, 2009




Presented by Social Media Tools
2009/05/14
PATHWAYS FOR CHILDREN YOUTH & FAMILIES
                 • Brent MacKinnon
 Introductions   • Social Media Tools

                 • My Experiences/Practice
  Youth Work     • Youth – digital literacy/research

                 • Youth; Organizations; Workers
    Trends       • Across spectrum & Groundswell

                 • Service & Practice
 What to Do?     • Leadership & Partnering
BRENT – MY PATH



  Youth    Community
                       Social Media
Programs     Work
SOCIAL MEDIA TOOLS FOR WORK & LEARNING


                        Social Media
            Web Site
                         Strategy to
            Design &
                           engage
          Development
                         audiences



         Social Media
                        Listen, Learn,
          Tools that
                            Adapt,
         Meet Mission
                           Measure
           & Goals
USING SOCIAL MEDIA
Community Resource &
   Learning Room           •Blogs & Wikis
   Youth Community
   Mapping Program         •Blog, Wiki
  Streetjibe, a learning
   community project       •Blog, Wiki
 Youth Mental Health
Working Group wiki TAMI    •Wiki
    National Mental
      Health Day           •DVD Movie
USING SOCIAL MEDIA
Harm Reduction Coalition of
       York Region              •Wiki
     PhotoVoice Project
        VoiceThread             •Community Voices
     Directions – Service
     Collaboration Map          •Wiki
Housing Outreach Transitional
      Support Network           •Ning Network
    The Recovering Play         •DVD Movie
YOUTH – SOCIAL TECH RESEARCH

• Hanging Out, Messing Around, Geeking Out:
  Living and Learning with New Media
• Social Networking Bridges the Digital Divide
  University of Minnesota
• Teenage Life Online – PEW Internet
• Digital Myths – Multi Generational Learning
  Brandon Hall Research
• Laidlaw Foundation – Youth Engagement
YORK REGION TRENDS


                                      Disruptiveness
 Disconnect is         Data and
                                      and Complexity
   growing           Research Gap;
                                         Increases



                                     Population aging/
Digital Literacy –    Poverty and
                                       newcomers/
widening divide      Homelessness
                                         increase
DISCONNECT

          Resiliency
         Framework

   High
                Opportunities
Expectations

           Caring
        Relationships
DISCONNECT - WORKERS &
        ORGANIZATIONS



The disconnect is as       We truly are in the
  pronounced with         same “canoe” going
staff & organizations     over the proverbial
as is it is with youth.          falls.
PROMISING OPPORTUNITIES


  Community            Knowledge             Cloud
Capacity Building      Creation &        Organizations &
    Model               Sharing          Cloud Workers



                    Resiliency, Asset,
 Social Network                           Innovation &
                     Positive Youth
   Enterprises                            Collaboration
                     Development
THE GROUNDSWELL


 PEOPLE          OBJECTIVES

          POST

STRATEGIES         TOOLS
OPPORTUNITIES

Using Social Media as a
“bridging” strategy/tool
  – webinar on multi-
media & youth programs

                Meeting the Needs of
                  Ontario’s Youth
                  Ontario Trillium
                    Foundation
LINKS & RESOURCES


  Streetjibe                        Digital Divide –
                   The Networked
   Learning                              Digital
                      Student
 Community                             Inclusion



                   Cloud Worker –
 Toronto Youth                         Cloud
                    a new career
Action Network                      Organizations
                        path
ABOUT SOCIAL MEDIA TOOLS
• Social Media Tools for Work & Learning
• Brent MacKinnon
• www.socialmediatools.ca
ABOUT IAUTOMATE
• iAutomate
• Alain Hurtubise
• Services
  – Consulting, Development and Web Services
• www.iAutomate.ca

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Pathways For Children Youth & Families Slideshare

  • 1. PATHWAYS FOR CHILDREN, YOUTH & FAMILIES Board Planning Retreat May 30th, 2009 Presented by Social Media Tools 2009/05/14
  • 2. PATHWAYS FOR CHILDREN YOUTH & FAMILIES • Brent MacKinnon Introductions • Social Media Tools • My Experiences/Practice Youth Work • Youth – digital literacy/research • Youth; Organizations; Workers Trends • Across spectrum & Groundswell • Service & Practice What to Do? • Leadership & Partnering
  • 3. BRENT – MY PATH Youth Community Social Media Programs Work
  • 4. SOCIAL MEDIA TOOLS FOR WORK & LEARNING Social Media Web Site Strategy to Design & engage Development audiences Social Media Listen, Learn, Tools that Adapt, Meet Mission Measure & Goals
  • 5. USING SOCIAL MEDIA Community Resource & Learning Room •Blogs & Wikis Youth Community Mapping Program •Blog, Wiki Streetjibe, a learning community project •Blog, Wiki Youth Mental Health Working Group wiki TAMI •Wiki National Mental Health Day •DVD Movie
  • 6. USING SOCIAL MEDIA Harm Reduction Coalition of York Region •Wiki PhotoVoice Project VoiceThread •Community Voices Directions – Service Collaboration Map •Wiki Housing Outreach Transitional Support Network •Ning Network The Recovering Play •DVD Movie
  • 7. YOUTH – SOCIAL TECH RESEARCH • Hanging Out, Messing Around, Geeking Out: Living and Learning with New Media • Social Networking Bridges the Digital Divide University of Minnesota • Teenage Life Online – PEW Internet • Digital Myths – Multi Generational Learning Brandon Hall Research • Laidlaw Foundation – Youth Engagement
  • 8. YORK REGION TRENDS Disruptiveness Disconnect is Data and and Complexity growing Research Gap; Increases Population aging/ Digital Literacy – Poverty and newcomers/ widening divide Homelessness increase
  • 9. DISCONNECT Resiliency Framework High Opportunities Expectations Caring Relationships
  • 10. DISCONNECT - WORKERS & ORGANIZATIONS The disconnect is as We truly are in the pronounced with same “canoe” going staff & organizations over the proverbial as is it is with youth. falls.
  • 11. PROMISING OPPORTUNITIES Community Knowledge Cloud Capacity Building Creation & Organizations & Model Sharing Cloud Workers Resiliency, Asset, Social Network Innovation & Positive Youth Enterprises Collaboration Development
  • 12. THE GROUNDSWELL PEOPLE OBJECTIVES POST STRATEGIES TOOLS
  • 13. OPPORTUNITIES Using Social Media as a “bridging” strategy/tool – webinar on multi- media & youth programs Meeting the Needs of Ontario’s Youth Ontario Trillium Foundation
  • 14. LINKS & RESOURCES Streetjibe Digital Divide – The Networked Learning Digital Student Community Inclusion Cloud Worker – Toronto Youth Cloud a new career Action Network Organizations path
  • 15. ABOUT SOCIAL MEDIA TOOLS • Social Media Tools for Work & Learning • Brent MacKinnon • www.socialmediatools.ca
  • 16. ABOUT IAUTOMATE • iAutomate • Alain Hurtubise • Services – Consulting, Development and Web Services • www.iAutomate.ca

Editor's Notes

  1. Past 6 years using social media in my programming (CR&LR; Youth Community Mapping; Streetjibe; HOTS; Harm Reduction; TAMI; Workshops; DVD authoring – mental health survivorsAttended Social Tech Training experience 2008; learned at deeper level how to implement social tech strategies within organizationsProgram Mgt., Design, DevelopmentYouth work; community based organizations;Service sectors – treatment, street work, residential, settlement, multi services, employment, youth partnerships, school/community etc..
  2. Partner is iautomate – Alain Hurtubise
  3. Hanging Out etc…. (Digital Youth Research – kids informal learning with digital media)Pew Research39% of online teens share their own artistic creations online, such as artwork, photos, stories, or videos, up from 33% in 2004. 􀂄 33% create or work on webpages or blogs for others, including those for groups they belong to, friends, or school assignments, basically unchanged from 2004 (32%). 􀂄 28% have created their own online journal or blog, up from 19% in 2004. 􀂄 27% maintain their own personal webpage, up from 22% in 2004. 􀂄 26% remix content they find online into their own creations, up from 19% in 2004. The percentage of those ages 12-17 who said “yes” to at least one of those five content-creation activities is 64% of online teens, or 59% of all teens. In addition to those core elements of content creation, 55% of online teens ages 12-17 have created a profile on a social networking site such as Facebook or MySpace; 47% of online teens have uploaded photos where others can see them, though many restrict access to the photos in some way; and 14% of online teens have posted videos online. The current survey marks the first time questions about video posting and sharing were asked. This
  4. Disconnect is deep and wide – with youth and services; workers and workers; organizations and organizationsData and Research Gap; who’s doing what – signs of change i.e. Data StationDisruptiveness and ComplexityDigital Literacy – widening dividePoverty and Homelessness riding on a thin illusionary veil – growing awareness of poverty in our neighbourhoods and communitiesCapacity Building/ASSETS/PSD/ WorksKnowledge Sharing/COPs/KM/CBRCloud Organizations – flattening structures/more transparency/fluid/small units/fast response/ - check shaping your organization rather than planning your organization.Social Network EnterprisesYork Region’s population is growing by over 40,000 per year.40% of our population is not Canadian born (2001)Over 65 languages are spokenOur population is aging with a 400% increase in seniors projected by 2026 (66,295 in 2001 to 263,000 by 2026)Over 50% of the people living under the low income cut-off have jobs
  5. Cloud Organizations and Networks - – flattening structures/more transparency/fluid/small units/fast response/ - check shaping your organization rather than planning your organization; cloud workers are understand networks, identities, working for causes & community, capable of adapting, loyal but capable of switching loyalties; etc.Change your organization's culture, work style, and tools to \"look more like a cloud.   He said:If you can permute your organization so that it looks more like the cloud, you’ll have an easier time working with the cloud. Case in point: because of ‘message discipline’, only a very few people are allowed to speak for an organization. Yet, because of the exponential growth in connectivity and Web2.0 technologies, everyone in your organization has more opportunities to speak for your organization than ever before. Can you release control over message discipline, and empower your organization to speak for itself, from any point of contact? Yes, this sounds dangerous, and yes, there are some dangers involved, but the cloud wants to be spoken to authentically, and authenticity has many competing voices, not a single monolithic tone.Communities of Practice/Learning CommunitiesKnowledge Mobilization Research and Community Community Based ResearchStory TellingThe Conversation is Social MediaPositive Youth Development; Development Assets; Resiliency Framework – supported by longitudinal studies as success
  6. This is a transformative process that is long term; Transparencies and Authenticity are integral aspects of this transformation; Social networking is bringing new technology innovations to communications – multimedia, presence; interactivity etc.; Collective Intelligence and Customer experience will lead innovation; Change is sociological rather than technological POST – a systematic framework for establishing an organizations online social media plan.We use a collaborative rather than solo consulting approach. This is important in both understanding all the problems the web is meant to solve, and to glean solutions and useful ideas from different aspects of your organization.
  7. 25 years of program design and management – youth, community & youth development; settlement; employment, outreach, school – community partnerships;Current: Mental Health Working Group/TAMI; Interim Chair Harm Reduction Coalition of York Region; Founding Steering Committee member YRAEH; Founding Member Youth Justice Committee; Chair ACTC Board of Directors; Board member of Krasman Centre & invited to join Aids Committee of York Region; Using social media tools for past 6 years in my projects; graduate of 1st STT training 2008Current projects include: Video for National Mental Health Week;The Recovering PlayWorkshops on social media Exploring use of social media for researchShowcasing and modeling internal web 2.0 tools in my volunteer and committee work
  8. 15 years of experience in the software industry in implementing, developing and supporting a broad range of companies from Not-for-Profit to small and medium-sized businesses to Fortune 500 Companies. These implementation are mostly in ERP (Enterprise Resource Planning). The ERP umbrella consists of Accounting, Human Resources, Distribution and Warehousing, Customer Relationship Management, Resource and Project Planning, and Business Intelligences.Community involvement with Girls Inc of York region – Donation of time and resources to have built and maintain their web site.Wants to continue helping the community by providing services that are affordable, honest, and stand the test of time. Media development (Web sites, Brochure, Videos...) is a passion and having created iAutomate can pursue this area with more dedication.