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Innovative Media for a Digital Ecnonmy (imde) 2009

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Dr Mariann Hardey
Dr Mariann Hardey

Final report for the EPSRC Research Cluster, 2009. Details 'community' awareness of user-generated content, social media, location-aware social sorting and introduces construct of the Productive Consumer.

Technology
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Innovative Media for a Digital Economy (IMDE)with TrustedPlaces.com* * Project report for the EPSRC, Research Cluster, 2009 Author Dr MariannHardey, Social Media Analyst
IMDE Research Project: TrustedPlaces Search Location aware Personal profile Revenue Community Rate Feedback Review
Consumer (thanks, Wikipedia)
Consumer as Producer
Individualised http://darmano.typepad.com/logic_emotion/images/2007/12/17/people_jaffe.gif
Productive Consumer http://jwartenb.files.wordpress.com/2009/01/prosumer.jpg
Creating content
Tracking
‘…with people like me’
TasteMatcher - Play Social Initiate contact Visual/’tactile’ Drag and drop Profile and ‘taste’ generator Shared content Link to others - Community http://www.everydayux.com/2008/12/04/design-in-the-wild-trustedplaces-tastematcher/
Identity
Reputation
Cultural industry
Wanting to be heard
Influence
Strategy
Gordon Brown http://www.hmg.gov.uk/workingtogether/forward.aspx
Productive Consumer’s help make decisions
Key points Real experiences Live updates Real time Informed Quick choices On-the-move Dataveillance http://www.yatzer.com/
END. Dr Mariann Hardey Social Media Analyst e.mariann@mariannhardey.net twitter: @mazphd

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