Reaching New Audiences - Connecting to Your Audience Online
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This is a presentation given to CapitolBeat attendees, members of the Association of Capitol Reporters and Editors in Raleigh, NC in November 2008. It covers parts of my social media 101 teachings with a small amount of strategy tips for more advanced users.
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Social media uses web-based technologies to facilitate interactive dialogue and the co-creation of value through social interaction. It allows for inexpensive and accessible publication of information by private individuals. In contrast to traditional media, social media is decentralized, less hierarchical, and allows for instantaneous publication and response.
Different social media platforms emphasize different combinations of functional building blocks like identity, conversations, sharing, relationships and groups. For example, LinkedIn focuses on identity, reputation and relationships while YouTube's primary functions are sharing, conversations, groups and reputation.
Facebook has become hugely influential due to its massive user base of over 900 million people. It dominates other social networks and accounts for a significant amount of time spent online by users.
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This document discusses social media and its importance. It begins by describing different types of social media users from casual to evangelist. It then defines social media as online activities and practices used to share information among communities. The document explains that social media matters because it allows participation in online conversations. It provides statistics on social media usage and growth. It outlines what users need to know about social media including timely content, commitment, and openness to experimentation. The document discusses how social media can make life easier through connections, education, and collaboration. It emphasizes measuring social media effectiveness and experimenting to refine
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The document discusses the importance of social media for businesses and how the social media landscape has changed dramatically since 2007. It notes that social media has overtaken search as the dominant online activity and recommends that businesses focus on engaging with customers on social media through strategies that build trust and peer recommendations rather than just broadcasting messages. Businesses are advised to listen to customers online, have social media policies and guidance for staff, and get involved in digital conversations to build their brands and gain customer insights.
Socia
Social media provides opportunities for non-profit organizations to connect with potential volunteers, donors and supporters interested in their cause. It allows for cheap and accessible promotion of projects and engagement with audiences. Research shows the greatest opportunities are with people aged 30-49, as Australians spend on average seven hours per month on social media platforms like Facebook, YouTube and Twitter. To be effective, non-profits must engage audiences, participate in conversations, offer useful information and allow people to contribute - focusing on audience needs rather than hype. Different social media suit different communication goals like building relationships, measuring engagement or facilitating donations.
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Social Media Gurukul provides an overview of social media and its importance. It discusses key statistics about major social media platforms like Facebook, Twitter, LinkedIn, and YouTube. It explains that users are having conversations on these platforms by seeking advice, giving advice, commenting, sharing, and discussing. The importance of social media is highlighted as improving search results, building online profiles, increasing brand awareness, and networking. Case studies demonstrate how social media works and its impact. The presentation emphasizes the need for marketers to adapt their strategies to the growth of social media.
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Week 3 social media (rk)
Social media uses web-based technologies to facilitate interactive dialogue and the co-creation of value through social interaction. It allows for inexpensive and accessible publication of information by private individuals. In contrast to traditional media, social media is decentralized, less hierarchical, and allows for instantaneous publication and response.
Different social media platforms emphasize different combinations of functional building blocks like identity, conversations, sharing, relationships and groups. For example, LinkedIn focuses on identity, reputation and relationships while YouTube's primary functions are sharing, conversations, groups and reputation.
Facebook has become hugely influential due to its massive user base of over 900 million people. It dominates other social networks and accounts for a significant amount of time spent online by users.
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This document discusses social media and its importance. It begins by describing different types of social media users from casual to evangelist. It then defines social media as online activities and practices used to share information among communities. The document explains that social media matters because it allows participation in online conversations. It provides statistics on social media usage and growth. It outlines what users need to know about social media including timely content, commitment, and openness to experimentation. The document discusses how social media can make life easier through connections, education, and collaboration. It emphasizes measuring social media effectiveness and experimenting to refine
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The document discusses the importance of social media for businesses and how the social media landscape has changed dramatically since 2007. It notes that social media has overtaken search as the dominant online activity and recommends that businesses focus on engaging with customers on social media through strategies that build trust and peer recommendations rather than just broadcasting messages. Businesses are advised to listen to customers online, have social media policies and guidance for staff, and get involved in digital conversations to build their brands and gain customer insights.
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Social media provides opportunities for non-profit organizations to connect with potential volunteers, donors and supporters interested in their cause. It allows for cheap and accessible promotion of projects and engagement with audiences. Research shows the greatest opportunities are with people aged 30-49, as Australians spend on average seven hours per month on social media platforms like Facebook, YouTube and Twitter. To be effective, non-profits must engage audiences, participate in conversations, offer useful information and allow people to contribute - focusing on audience needs rather than hype. Different social media suit different communication goals like building relationships, measuring engagement or facilitating donations.
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This keynote presentation discusses how social media can be used to enhance teaching, student learning, and engagement with professional networks. It provides examples of how students at Sheffield Hallam University have created social media groups to facilitate peer learning. The presentation also outlines how academics can develop an online presence through professional networking platforms like LinkedIn and building a personal learning network on Twitter to stay informed on their field and collaborate with international colleagues. Building an online scholarly identity and participating in digital communities of practice are presented as important aspects of becoming a digitally savvy academic.
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What is social media all about? How can caregivers get involved in the latest web 2.0 trend?
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This document provides an overview of social media and its uses for marketing and business. It discusses popular social media tools like Facebook, Twitter, blogs, podcasts and videos and how they can be used to engage customers, build communities, and gain a competitive advantage. It emphasizes that social media is about building relationships and relevance over time, not just tactics, and recommends developing a strategy to measure success based on goals like sales, engagement, retention or influence. It also cautions that social media requires a long-term time commitment to see benefits and balancing participation with other work.
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Social media are online platforms that allow users to share content, information and communicate with other users. Some of the earliest social media sites included Six Degrees and blogging sites in the late 1990s. Today, social media has become an important tool for communication, news, and decision making. Popular social media sites include Facebook, Twitter, Instagram, YouTube and WhatsApp. While social media provides advantages like large audiences and brand building, it also poses disadvantages such as decreased face-to-face skills and privacy issues.
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This document discusses various social media platforms and the author's experiences using social media. It begins with an overview of SlideShare and defines social media. It then discusses specific platforms like Twitter and LinkedIn, providing examples of how they can be used. The author shares their positive experience using a Facebook page for a capstone team. In the end, the document emphasizes that social media is a learning process but can create long-term relationships and benefit one's professional network.
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The document discusses research from the Global Web Index on the impact of social media on consumer behavior and purchase decisions. Some key findings include:
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- People's online social connections influence their brand opinions and purchase decisions
- Consumers extensively research products online prior to purchases, with search engines an important information source
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Key learning: -
Understanding the benefits of using social media
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Key social media tools, what they’re good for and how to use them
The do’s and don’ts of social media
Examples of effective use of social media for not-for-profits
This workshop will be delivered by Ben Teoh from Connecting Up.
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For enquiries please call or email:
Rhys Moult
rmoult@salisbury.sa.gov.au
(08) 8260 8205
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1. BuzzFeed began in 2006 as "BuzzFeed Labs" while founder Jonah Peretti was at Huffington Post. He left Huffington Post in 2011 to focus on BuzzFeed full-time.
2. BuzzFeed now has roughly 150 monthly unique visitors and is projected to generate $120 million in revenue. It publishes 400 items daily, originating much of its own content.
3. BuzzFeed's viral strategy relies on sharing content that resonates with specific audiences through social media rather than a traditional front page model. It analyzes which content spreads most rapidly to optimize promotion.
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Social media allows for two-way conversations and engagement between brands and customers. It is important for brands to have an authentic personality and use storytelling to build relationships through social platforms. While social media opens opportunities for collaboration and knowledge sharing, it should be part of an integrated marketing strategy rather than relied on exclusively. Brands must listen to customers, treat them as partners, and engage authentically online.
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Social media is about building relationships and fostering communities through online conversations. The document discusses why social media is relevant for organizations, providing statistics on its widespread use. It then covers how to develop a social media plan, including understanding objectives and audience, choosing appropriate platforms to match goals, and maintaining an online presence through regular updates. The key is focusing on people over tools and using social media as a way to tell your story and have two-way discussions.
Media sosial
This document provides information about various social media platforms. It discusses definitions of social media and media platforms like blogs, Facebook, Twitter, and YouTube. It provides statistics and tips on how to use each platform, including suggesting posting frequencies and types of content to share. The key platforms covered are blogs, Facebook, Twitter, and YouTube.
How Social Media Can Seriously Help Your Business
This document discusses how social media can help businesses and provides statistics on social media usage. It notes that social media allows for conversations at scale and has enabled new platforms like Facebook and Twitter to gain 50 million users much faster than previous technologies. The document argues that businesses should engage in social media rather than just advertising, as people trust recommendations from friends over ads. It promotes the services of SocialCreeper for developing social media strategies and connecting businesses to relevant networks.
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1. Corey McPherson Nash discussed using social media to engage audiences by first understanding who the target audiences are and what goals and strategies will be used.
2. They recommend having authentic conversations to strengthen current audiences and engage new ones by providing remarkable content for people to discuss.
3. Organizations should monitor social media to understand their brand perception and engage with audiences by asking questions and facilitating discussions in a way that fits their culture.
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The document discusses how social media tools like Facebook, LinkedIn, Twitter, MySpace and blogging can be used to build a business. It provides key statistics about the size and demographics of major social networks and explains how businesses can connect with customers through a social media presence. The company Tin Cans Unlimited is also introduced as offering experience using social media for marketing in the digital age.
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This document discusses how we cannot serve both God and money (mammon) based on several Bible passages. It explains that the love of money leads to evil, and serving mammon means having the opposite spirit of God. Instead, we should use our money for righteous purposes by making friends through charitable giving so that we can lay up treasures in heaven rather than on earth. Faithfulness in small monetary matters translates to faithfulness in larger matters as well. The overall message encourages prioritizing spiritual wealth over material wealth.
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The document summarizes the results of a survey about social media use. It found that most participants were younger than 29, with the average time spent on social media correlated to age. The most commonly used social media apps were Facebook, Instagram, Snapchat and TikTok. Respondents reported using social media primarily to stay connected with friends and family. Most felt social media influences their daily lives and were aware of potential dangers like cyberbullying.
Social Media 101
This document provides an overview of social media and its uses for marketing and business. It discusses popular social media tools like Facebook, Twitter, blogs, podcasts and videos and how they can be used to engage customers, build communities, and gain a competitive advantage. It emphasizes that social media is about building relationships and relevance over time, not just tactics, and recommends developing a strategy to measure success based on goals like sales, engagement, retention or influence. It also cautions that social media requires a long-term time commitment to see benefits and balancing participation with other work.
Social media
Social media are online platforms that allow users to share content, information and communicate with other users. Some of the earliest social media sites included Six Degrees and blogging sites in the late 1990s. Today, social media has become an important tool for communication, news, and decision making. Popular social media sites include Facebook, Twitter, Instagram, YouTube and WhatsApp. While social media provides advantages like large audiences and brand building, it also poses disadvantages such as decreased face-to-face skills and privacy issues.
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95.7% of social media-savvy organizations in India use social media to build communities and advocate usage, while 76.1% use it to highlight brand news. Facebook is the most important social media platform for marketers in India to engage customers, followed by Twitter, YouTube, and blogging. The continued growth of social media is driven by increased mobile access and the proliferation of new social media sites. Consumers now use social media as a shared experience while watching TV or seeking customer service.
Basic Practice - Social Media for Business
Basic practice social media for business and commerce. Presented to 25 coorporate brands marketing manager and PR in Balikpapan on 2014. Visit us on ww.soclab.co
Social Media Awareness for Students
This document discusses various social media platforms and the author's experiences using social media. It begins with an overview of SlideShare and defines social media. It then discusses specific platforms like Twitter and LinkedIn, providing examples of how they can be used. The author shares their positive experience using a Facebook page for a capstone team. In the end, the document emphasizes that social media is a learning process but can create long-term relationships and benefit one's professional network.
The impact of social media on purchase behaviour
The document discusses research from the Global Web Index on the impact of social media on consumer behavior and purchase decisions. Some key findings include:
- Social media usage is highest in BRIC countries and Germany/UK are most purchase-oriented online
- Motivations for social media usage vary significantly by country and include staying connected with friends/news, entertainment, research
- People's online social connections influence their brand opinions and purchase decisions
- Consumers extensively research products online prior to purchases, with search engines an important information source
Social Media for Small Business
This document provides an introduction to using social media for small businesses. It discusses how social media has evolved from Web 1.0 to Web 2.0 to Web 3.0, allowing for more user interactivity and user-generated content. The document defines social media and differentiates it from traditional media. It provides examples of popular social media tools and discusses how social media differs from traditional media in encouraging discussions and shared meanings. The document also outlines the power of social media and citizen marketers, and provides tips for small businesses to build online communities and measure their social media efforts.
Introduction to social media for Not for Profits
Everyone is talking about social media. Facebook, Twitter and YouTube are just a few of the social platforms out there. How do you know where to start with setting up social media presence for your not-for-profit?
Key learning: -
Understanding the benefits of using social media
Understanding how the NBN will enable improved online community engagement
Key social media tools, what they’re good for and how to use them
The do’s and don’ts of social media
Examples of effective use of social media for not-for-profits
This workshop will be delivered by Ben Teoh from Connecting Up.
This FREE event is targeted at not for profits but all businesses with an ABN and fewer than 200 employees are welcome to attend.
For enquiries please call or email:
Rhys Moult
rmoult@salisbury.sa.gov.au
(08) 8260 8205
paycheck ux
1. BuzzFeed began in 2006 as "BuzzFeed Labs" while founder Jonah Peretti was at Huffington Post. He left Huffington Post in 2011 to focus on BuzzFeed full-time.
2. BuzzFeed now has roughly 150 monthly unique visitors and is projected to generate $120 million in revenue. It publishes 400 items daily, originating much of its own content.
3. BuzzFeed's viral strategy relies on sharing content that resonates with specific audiences through social media rather than a traditional front page model. It analyzes which content spreads most rapidly to optimize promotion.
Duende Social Media 101
Social media allows for two-way conversations and engagement between brands and customers. It is important for brands to have an authentic personality and use storytelling to build relationships through social platforms. While social media opens opportunities for collaboration and knowledge sharing, it should be part of an integrated marketing strategy rather than relied on exclusively. Brands must listen to customers, treat them as partners, and engage authentically online.
Archway Wardens Social Media Talk
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Social media is about building relationships and fostering communities through online conversations. The document discusses why social media is relevant for organizations, providing statistics on its widespread use. It then covers how to develop a social media plan, including understanding objectives and audience, choosing appropriate platforms to match goals, and maintaining an online presence through regular updates. The key is focusing on people over tools and using social media as a way to tell your story and have two-way discussions.
Media sosial
This document provides information about various social media platforms. It discusses definitions of social media and media platforms like blogs, Facebook, Twitter, and YouTube. It provides statistics and tips on how to use each platform, including suggesting posting frequencies and types of content to share. The key platforms covered are blogs, Facebook, Twitter, and YouTube.
How Social Media Can Seriously Help Your Business
This document discusses how social media can help businesses and provides statistics on social media usage. It notes that social media allows for conversations at scale and has enabled new platforms like Facebook and Twitter to gain 50 million users much faster than previous technologies. The document argues that businesses should engage in social media rather than just advertising, as people trust recommendations from friends over ads. It promotes the services of SocialCreeper for developing social media strategies and connecting businesses to relevant networks.
Using Social Media to Engage Your Audiences
1. Corey McPherson Nash discussed using social media to engage audiences by first understanding who the target audiences are and what goals and strategies will be used.
2. They recommend having authentic conversations to strengthen current audiences and engage new ones by providing remarkable content for people to discuss.
3. Organizations should monitor social media to understand their brand perception and engage with audiences by asking questions and facilitating discussions in a way that fits their culture.
Using Social Networking Tools to Build Your Business
The document discusses how social media tools like Facebook, LinkedIn, Twitter, MySpace and blogging can be used to build a business. It provides key statistics about the size and demographics of major social networks and explains how businesses can connect with customers through a social media presence. The company Tin Cans Unlimited is also introduced as offering experience using social media for marketing in the digital age.
Social Media Overview (Women Business Leaders)
An overview of social media for the Eugene Chamber's Women Business Leaders group - including how to maximize your reach on the social Web by partnering with Citizen Marketers.
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ALIGN 2011 social media session
This document discusses using social media and new media tools for organizations. It provides an overview of social media options like websites, blogs, Facebook, Twitter, YouTube and LinkedIn. It encourages organizations to think about their communications goals, audiences, and strategy before engaging with these tools. The document provides tips on getting started with social media, including listening first on Twitter, taking and sharing photos/videos, and building an online presence through a website and fan base on Facebook. It emphasizes the importance of being strategic and finding the right tools to fit an organization's goals.
Social Media Now: Adapting to Facebook and Twitter while Anticipating the Nex...
Throw out the old model you've been using with traditional media. Social media isn't your grandma's audience. Not only does your new audience listen, they want to help you create. Find out how to adapt to social media by adjusting to two-or-more-way communication.
Social Media Marketing Explained .pdf
In this ebook you'll learn how enhance your global presence and increase your customer base. Get direct information about the industry trends through competitor’s pages. Build a core network of loyal followers or supporters. learn the best way to pitch your products in a more direct and humane way. discover how conduct market surveys and research without investing a great deal of effort. additionally you'll learn how build your reputation among your customers. Guarantee better service to your clients and reach out to a much larger audience and connect with them. Adopt a more proactive and interactive branding process. Get more comprehensive feedback about your service.s
Social media Marketing
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Social media whitepaper from d13 march 2001
This document discusses the evolving uses of social media networking for organizations. It argues that social media is here to stay and organizations need to have a strategic plan for how to use it. The document provides examples of how social media has been used successfully for fundraising, knowledge translation, and internally within companies. It emphasizes that for social media strategies to be effective, organizations need to monitor and measure the results.
Evolving uses of social media
The document discusses the evolving uses of social media networking and provides guidance on developing a strategic social media plan. It notes that social media is now widely adopted and outlines key steps to developing an effective plan, including defining goals, choosing appropriate channels, investing time and money, and monitoring results. It also provides an example of how social media was used successfully for fundraising in the 2008 US presidential election.
Social Media Workshop - Derby
Slides used in the ITEM3 / Purple Zebra Social Media Workshops for voluntary sector organisations on September 7th (Voluntary Action Leicestershire) and 13th (Community Action Derby). Presented by Paul Webster
Massnonprofit.org :
The document discusses how social media can help nonprofits engage donors on a personal level and recruit new audiences. It recommends that nonprofits determine organizational goals for social media, create buyer personas to understand target audiences, think like publishers to generate engaging content, appoint a social media leader, and create a content calendar to stay active online. An example is given of a video by a hospital that reached 6 million views and raised awareness for breast cancer.
Communications and Social Media
Slides used during the Communications and Social Media workshops.
These are the base slides actual slides used at each workshop will vary slightly.
Social Media for Support Organisations
Slides from social media workshop delivered to Lincolnshire Support and Infrastructure Organisations
7th July 2011
Social Media for Organisations
Slides used in the Purple Zebra #item3 Social Media for Organisations workshops in Northampton on 11th October and Worksop on 18th October delivered by Paul Webster.
Social Media for Organisations
Slides from the Social Media for Organisations 1 day workshop.
This was delivered on 20th July 2012 to local infrastructure and support provider organisations at Nottingham CVS.
It is an overview of social media and an introduction to a wide range of social media too
Developing a Social Media Strategy for Children's Mental Health
This webinar from Brittany Smith, Director of Community Management for the Children's Mental Health Network, will focus on developing a social media strategy for your organization, community or system of care development effort. Most folks approach social media from a platformspecific perspective. This webinar will take it from a strategy development perspective. Learn the critical questions to ask like, who's your audience, how do they use social media, what's your intended goal for using social media. Based on these answers, the attendees will be able to decide what specific platform(s) they want to use. It's a "people first" approach that focuses on the target audience rather than the technology. Attendees will walk away with a toolkit that they can bring back to develop a more comprehensive plan that they can then implement.
Social Media Marketing
Social media is certainly the buzz of today, but what is it, how can it benefit you, and why do you really care? Glad
you asked.
First, let’s stress that if you think social media is a fad that’s going to disappear you couldn’t be further
from the truth.
Social media is a phenomenon and it’s taking the internet by storm. Those who were quick to jump on the bandwagon and take the time to understand social media marketing have already taken their businesses miles ahead of the competition. Over the next decade, we can expect social media’s role in marketing and business to grow by leaps and bounds.
So what is social media? By definition (Wikipedia), social media refers to the use of web-based and mobile technologies to turn communication into interactive dialogue.
So how big is social media? It’s huge! To give you an idea of how huge here are some recent stats.
• There are more than 750 million active users on social networking site Facebook.
• There are more than 156 million blogs.
• There are more than 490 million YouTube videos.
מדיה חברתית בארגונים
The document discusses social media trends and best practices. It defines social media as online conversations and outlines popular social media platforms. Statistics show the massive scale of social media usage. The benefits of social media for businesses include increasing visibility, engagement, and finding new customers. The document recommends developing a social media strategy that identifies goals, target audiences, and which platforms to use based on audience preferences. It also emphasizes listening to online conversations, appointing social media owners, training employees, and measuring results. Examples are given of companies that are effectively leveraging social media.
CharityComms Guide to Social Media for Charities: Part One
This document provides an introduction to using social media for charities. It discusses the basics of various social networking sites like Facebook, Twitter, YouTube, and LinkedIn. It explains how each site can be used to engage supporters and spread awareness of a charity's work. The document also covers deciding who will manage an organization's social media presence, allocating time for social media activities, and establishing policies and metrics for measuring success. The overall aim is to help charities understand how to build relationships and campaign cost-effectively using social media.
PSP Social Media - How to grow your business.
Darrell W. Gunter shares his thoughts and ideas about how you can use social media to grow your business.
Mekkora az arcod?
This document provides an overview of several popular social media platforms, including their key features and statistics. It discusses Twitter, noting that it allows users to post short messages called tweets. It outlines Facebook's core features of user profiles and connections between friends. Usage statistics for Facebook in Hungary are presented. Foursquare is described as a location-based social app where users check-in at venues. YouTube is summarized as a video sharing site where users can upload, view and share videos. FarmVille is characterized as a social farming game on Facebook. Wikipedia is defined as a free, collaborative online encyclopedia. Flickr is noted as an image and video hosting site. In closing, the document states there are many other social media services beyond
Social Media Marketing
The document discusses how social media can be used as an effective marketing tool for organizations, non-profits, and campaigns by allowing them to tell stories, have conversations, and find people who can help make a difference, while also choosing the right social media platforms to engage their target audiences. It provides tips on developing a social media strategy, including defining objectives, researching audiences, choosing appropriate tools, implementing a plan, and sustaining conversations to keep supporters informed.
Social Media For Organisations Workshop
This document summarizes a social media workshop presentation. The presentation covers:
- An introduction and overview of what will be covered in the workshop
- A discussion of what social media is and why it is relevant for community groups
- Statistics on internet and social media usage in the UK
- The benefits social media can provide for organizations, such as increasing communication speed, reach, and engagement
- Tips for developing a social media plan, including understanding objectives, audience, and strategy
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Social Media Now: Adapting to Facebook and Twitter while Anticipating the Nex...
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5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
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Reaching New Audiences - Connecting to Your Audience Online
- 1. 1 Reaching New Audiences Using social media to connect online
- 2. 2 Today’s Discussion What is Social Media? Why Should I Care? How Can I Use It? What Next?
- 3. 3 What is Social Media social interaction, conversation, civic engagement, and multiple media online Many forms: blogs, micro blogs, rss, widgets, discussion boards, wikis, podcasts, mashups, social networks, so much more!
- 4. 4 What Social Media Isn’t Something you create | A one- way street | Broadcasting | Heavily edited | As scary as it seems | Threatening | Publishing | You controlling all of the message (only some of it) | You loosing control
- 5. 5 Why Should I Care?
- 6. 6 Your Audience is Waiting The tools for communicating online are now easy enough for anyone to use.
- 8. 8 There are 140 Million Facebook Users How many are in your community?
- 9. 9 60% of Americans expect to interact with companies via social media tools
- 10. 10 70% of adults use email (But 75% of all email is spam)
- 11. 11 Why Bother? •Social media enhances traditional media delivery with diversity in opinion and reach. •Social media fosters public dialogue and civic engagement. •Social media builds powerful links between people, brands, and content.
- 12. 12 How can it work for me? Content now drives the tools we choose
- 13. 13 for good Twitter isn’t just a quirky site for techy types @JohnMcCain vs @BarackObama @Fox5NewsEdge vs @Statesman @Starbucks vs @ComcastCares
- 14. 14 What Twitter users want you to know
- 15. 15 Facebook Fans How can I use Facebook to connect and draw from the community? Outreach, promotion, research Fan Pages Finding the pulse of your community
- 16. 16 Tapping the Wisdom of Crowds Other Outlets HARO - Help a Reporter Out 37,000 sources LinkedIn Answers Live Example 1 Live Example 2
- 17. 17 What’s Next?
- 18. 18 Getting Started The Strategy Set goals for your social media outreach What’s your audience like? What resources are available to you (time, buy-in, commitment)? How do I determine an ROI? You can do a lot in a short amount of time
- 19. 19 Ready, Set, Go! Getting Started Stake your claim It’s a land-grab! (remember, your audience is waiting) Build confidence and workflows, introduce seed content It takes time to build up followers, fans, and connections
- 20. 20 Top 5 Takeaways Know your audience and know yourself. Find online spaces -- like YouTube, Facebook or Twitter -- where people passionate about similar content are already congregating. Create and populate social media platforms with your message and your questions Make time to connect with your users, both new and existing. It's important to know you can do a lot with just a few minutes a day. Don’t start a social media project just because you feel like you have to. Think of a strategy that makes sense for you and your content. Set realistic expectations for yourself. It takes time to do this well.
- 21. 21 Contact Info Jonathan Coffman, Assoc. Product Manager, PBS Engage Email: jonathan@jonathancoffman.com Blog: http://www.jonathancoffman.com/blog Twitter: @jdcoffman PBS Engage: http://www.pbs.org/engage