The document discusses top technology trends and their implications for organizations. It covers topics like Web 2.0, social networking, software as a service (SaaS), cloud computing, virtualization, location-based services, netbooks, mobile devices, and unified communications. It emphasizes that social networking is important because it allows people to publicly share their identity and connect in meaningful ways through profiles, friends lists, and comments. The presenter argues that organizations should leverage social networks to find experts, share knowledge, and understand how their members currently create and share information.

1. Reggie Henry Chief Technology Officer ASAE & The Center for Association Leadership Work 2.0 – Top Trends in Technology and Implications for Organizations

2. Reginald J. Henry (Reggie) Chief Technology Officer Phone: (202) 326-9547 Email: [email_address] Web Site: http://www.asaecenter.org

3. Safe Haven Policy What we discuss here, stays here!

5. Organizational Technology Culture & The 6-Step Capabilities Continuum

6. Necessary Evil : Fails to see the benefits of technology and avoid it as much as possible. They do not use e-mail and depend more on paper files. Necessary : Uses technology reluctantly. Often, there is not organization-wide use of e-mail, but individual staff members might. They use current equipment and outdated “legacy” equipment in the same office. Some workstations may run on older Windows platforms, some more recent. Necessary Good : View technology as a necessary and important part of their work. They use current hardware/software and the organization uses e-mail heavily. However, this group often has an underutilized web site. Strategic Advantage : Believe that their effective use of technology will give them a strategic advantage. They have invested in technology and try to integrate it into all program functions. It is used extensively in delivering services, fund raising, and both internal and external communications. Technology Cultures in Organizations

11. 1. Web 2.0

12. 1. Web 2.0 How do I understand this stuff? http://www.commoncraft.com/

13. 1. Web 2.0 Read This Book! How do I understand this stuff?

14. This is soooo not about the technology! 1. Web 2.0

15. 1. Web 2.0

16. The philosophy focuses on the idea that the people who consume media, access the Internet, and use the Web shouldn't passively absorb what's available -- rather, they should be active contributors, helping customize media and technology for their own purposes, as well as those of their communities. Alexandra Krasne – Techsoup http://www.techsoup.org/learningcenter/webbuilding/page4233.cfm There’s a new philosophy driving the internet! Why is Social Networking SO important?

19. Why is Social Networking SO important? It’s about us! Our relationships! What we want to say!

20. That’s what this is REALLY all about! There is a group of folks, largely (but not entirely) defined by generation, who communicate differently. They have always communicated differently. They live their lives out loud! The world is changing the way it communicates. The world is changing the way content is created, filtered, consumed, shared, rated…… That’s what this is REALLY all about! That’s what this is REALLY all about! Top trends in technology and implications for organizations

21. The world is changing the way content is created, filtered, consumed, shared……

22. The world is changing the way content is created, filtered, consumed, shared……

23. Oh, and yes, there are some tools! Social Networking Tools

24. Let’s take a brief tour! Social Networking Tools

25. 2. Social Networking Why is this so important?

27. Why is Social Networking SO important? What is a Social Networking site ? Social network sites are the latest generation of ‘mediated publics’ - environments where people can gather publicly through mediating technology.

29. These three features - profiles, Friends lists, and comments - comprise the primary structure of all social network sites, although individual sites provide additional features for further engagement. While SNSes allow visitors to wander from Friend to Friend and communicate with anyone who has a visible profile, the primary use pattern is driven by pre-existing friend groups. People join the sites with their friends and use the different messaging tools to hang out, share cultural artifacts and ideas, and communicate with one another. … hmmmm…sounds like special interests groups to me… Why is Social Networking SO important?

34. Persistence. What you say sticks around. Hmmm…….. Searchability. Usually pretty easy to find someone or something that interests you. Replicability. Digital bits are copyable; this means that you can copy a conversation from one place and paste it into another place. It also means that it’s difficult to determine if the content was doctored. Invisible audiences. While it is common to face strangers in public life, our eyes provide a good sense of who can overhear our expressions. In mediated publics, not only are lurkers invisible, but persistence, searchability, and replicability introduce audiences that were never present at the time when the expression was created. Characteristics of Social Networks Why is Social Networking SO important?

36. Why is Social Networking SO important? What are the benefits to organizations?

39. Why is Social Networking SO important? What you need to do to make SNSs work! Trust the member’s input. Make it easy to contribute to your knowledge base and make it accessible to others. Sense of Efficacy Enable your knowledge base to evolve as processes and concepts change. Sense of Efficacy Allow the member to be known and get credit by measuring their contributions. Build Reputation, Anticipated Reciprocity, Sense of Community Allow other members in the community to measure and respond to contributions. Sense of Community, Build Reputations

40. 3. Software as a Service (SaaS) Software as a Service ( SaaS , typically pronounced 'sass') is a model of software deployment whereby a provider licenses an application to customers for use as a service on demand. The provider usually hosts the software.

44. 5. Virtualization The fact is, most of our servers are woefully underutilized and virtualization is a great way to get a better ROI. Virtualization is the creation of a virtual (rather than actual) version of something, such as a server, a storage device or network resources.

45. 6. Location Based Services A location-based service (LBS) is an information and/or entertainment service, accessible with mobile devices through the mobile network and utilizing the ability to make use of the geographical position of the mobile device-usually through GPS, cell towers, or nearby wireless hub.

46. 6. Location Based Services Example

47. 7. Netbooks Small laptops that are designed for wireless communication and access to the Internet Primarily designed for web browsing and e-mailing, netbooks rely heavily on the Internet for remote access to web-based applications" and are targeted increasingly at cloud computing users. The devices range in size from below 5 inches to over 13, typically weigh 2 to 3 pounds and are often significantly cheaper than general purpose laptops.

48. 8. The Increasing Importance of Mobile Devices – for work

49. 8. The Increasing Importance of Mobile Devices – for life

50. 9. Unified Communications On an average working day, an average user might get 30 e-mail messages, 5 faxes, 12 voicemails, 23 phone calls, and 8 SMS messages. Unified Communications exists to consolidate all the above types of message and store them in one location, for example, Microsoft Outlook.

51. 10. ??? The Crowd!

52. Us Inside! We’ve gone from… … to… 10. ???

54. Final Thoughts - Q & A Thank You for Your Time and Attention