This document discusses using social media for business purposes. It provides tips on how to advocate for social media use within a company and how to get approval from management. Some common objections to social media use are addressed, such as concerns about time wasted, lack of understanding, and inability to prove return on investment. Overall, the document encourages businesses to engage in social media as a way to connect with customers and gain valuable insights from online conversations.
Social Networking Site - A new era in communicationVidur Pandit
The document discusses the rise of social networking sites and their impact on communication. It provides background on early social networking sites like MySpace and Facebook. People began using these sites to fulfill various social needs, like forming relationships, belonging to groups, and satisfying curiosity about others. This led to their rapid growth and popularity. The sites transformed how people communicate by allowing them to connect with friends and family across distances. Today, social media continues to revolutionize communication and play a major role in peoples' social lives.
This document provides an overview of social media and how to develop an effective social media strategy. It discusses preparing for social media by researching trends, choosing the right tools, and planning. It provides examples of successful social media case studies and best practices around content, engagement, transparency, and analytics. The presentation emphasizes listening to customers, adding value, and focusing on people over business. It stresses the importance of mobile and having a cross-platform social media presence.
An effective on-site social optimization strategy consists of three key components: social connectivity, the connected experience, and social analytics. Social connectivity involves connecting a site to social networks like Facebook, Twitter, and LinkedIn using their APIs. This allows users to register using their social identities and share content. The connected experience enhances how users can share and interact socially on the site. Social analytics analyzes the results to improve the social business strategy and see returns from increased traffic, sales, and brand awareness.
The document discusses social networking sites and provides statistics about key players and markets in 2010. It summarizes user numbers, revenues, and rankings of top social networking sites like Facebook, Twitter, Myspace, and LinkedIn. It also provides data on the top social networking markets and sites in India and average time spent on different Indian sites. Finally, it discusses revenue models, an external environment analysis, factors for success, and analyzing competitiveness of social media companies.
The document discusses key trends in web strategy for marketers, including: (1) The rise of social media and user-generated content; (2) Prioritizing search engine optimization; (3) Increasing use of visual content like images and videos; (4) Importance of responsive design and fast load times; and (5) Growing mobile internet usage. It emphasizes engaging customers through conversations on social platforms and creating high-quality content that can be discovered and shared across the web.
This document discusses how to effectively use various online tools and social media for public relations purposes. It provides tips on creating an engaging website, using social media to build your brand and generate leads, monitoring online conversations, and managing your online reputation. While social media allows anyone to share their message, the document emphasizes that simply having an online presence is not enough - you must provide valuable, engaging content to attract and retain an audience. It also cautions that negative online conversations can damage your reputation, so issues should be addressed promptly and respectfully.
A history and description of social media channels for small to medium sized businesses. Motaz Hajaj presented this to the Jeddah Chamber 26 December, 2016.
Social Networking Site - A new era in communicationVidur Pandit
The document discusses the rise of social networking sites and their impact on communication. It provides background on early social networking sites like MySpace and Facebook. People began using these sites to fulfill various social needs, like forming relationships, belonging to groups, and satisfying curiosity about others. This led to their rapid growth and popularity. The sites transformed how people communicate by allowing them to connect with friends and family across distances. Today, social media continues to revolutionize communication and play a major role in peoples' social lives.
This document provides an overview of social media and how to develop an effective social media strategy. It discusses preparing for social media by researching trends, choosing the right tools, and planning. It provides examples of successful social media case studies and best practices around content, engagement, transparency, and analytics. The presentation emphasizes listening to customers, adding value, and focusing on people over business. It stresses the importance of mobile and having a cross-platform social media presence.
An effective on-site social optimization strategy consists of three key components: social connectivity, the connected experience, and social analytics. Social connectivity involves connecting a site to social networks like Facebook, Twitter, and LinkedIn using their APIs. This allows users to register using their social identities and share content. The connected experience enhances how users can share and interact socially on the site. Social analytics analyzes the results to improve the social business strategy and see returns from increased traffic, sales, and brand awareness.
The document discusses social networking sites and provides statistics about key players and markets in 2010. It summarizes user numbers, revenues, and rankings of top social networking sites like Facebook, Twitter, Myspace, and LinkedIn. It also provides data on the top social networking markets and sites in India and average time spent on different Indian sites. Finally, it discusses revenue models, an external environment analysis, factors for success, and analyzing competitiveness of social media companies.
The document discusses key trends in web strategy for marketers, including: (1) The rise of social media and user-generated content; (2) Prioritizing search engine optimization; (3) Increasing use of visual content like images and videos; (4) Importance of responsive design and fast load times; and (5) Growing mobile internet usage. It emphasizes engaging customers through conversations on social platforms and creating high-quality content that can be discovered and shared across the web.
This document discusses how to effectively use various online tools and social media for public relations purposes. It provides tips on creating an engaging website, using social media to build your brand and generate leads, monitoring online conversations, and managing your online reputation. While social media allows anyone to share their message, the document emphasizes that simply having an online presence is not enough - you must provide valuable, engaging content to attract and retain an audience. It also cautions that negative online conversations can damage your reputation, so issues should be addressed promptly and respectfully.
A history and description of social media channels for small to medium sized businesses. Motaz Hajaj presented this to the Jeddah Chamber 26 December, 2016.
This document discusses social media marketing strategies. It defines social media as enabling many-to-many conversations rather than one-way broadcasting. Some key metrics are mentioned, such as 500 million Facebook users and nearly 3 billion Google searches per day. The document outlines how several major companies use social media for purposes like customer service, lead generation, branding and thought leadership. It also provides best practices for social media marketing, such as getting to know target audiences and determining their goals. Overall trends are discussed, such as more marketers planning to increase their use of platforms like Facebook, Twitter and video marketing in 2010 and beyond.
How Social Media Influences Consumer Behavior Michael Lazerow
Social media has become a major influence on consumer behavior. Nearly 1 in 5 minutes online is spent on social networks. Facebook in particular dominates social networking, accounting for 55% of global users and 1 in 7 minutes spent online. This document discusses how brands can leverage social media to engage consumers and influence purchasing decisions. It provides data showing that when brands create engaging content on Facebook, they can gain exposure to not just fans but also fans' friends, amplifying the brand's reach. It also shows that these friends of fans often demonstrate similar behaviors to fans such as visiting the brand's website. The key is for brands to understand their fans and their friends in order to create effective social media strategies.
We keep hearing about Social Media and its importance everywhere around us. "What is the future of Social Media Marketing and how brands will benefit from it in future?" was the question I had in my mind and this is what I could find.
The impact of social media on purchase behaviourRalph Risk
The document discusses research from the Global Web Index on the impact of social media on consumer behavior and purchase decisions. Some key findings include:
- Social media usage is highest in BRIC countries and Germany/UK are most purchase-oriented online
- Motivations for social media usage vary significantly by country and include staying connected with friends/news, entertainment, research
- People's online social connections influence their brand opinions and purchase decisions
- Consumers extensively research products online prior to purchases, with search engines an important information source
Social Media’s Influence in Purchase DecisionHasan Ali MIRZA
The objective of this study is to understand the influence of social media in purchase decision making. The focus of the study is to understand the consumer buying behavior and influence of social media’s in decision making. The sample size taken for this study was 100 qualified respondents with diverse backgrounds across the country. An exploratory research was done to understand the nature of social networking and online consumer behaviour followed by a primary research where questionnaire were administered both personally and online.
Quick presentation about the future of social media - and more specifically how social media will change the future of your business, focusing on the key trends:
- integration across business
- crowdsourcing
- customer service
- visual emphasis
- experience
NeoCloud Marketing is a consulting firm focused on internet marketing and social media strategies for small and medium businesses. The document discusses navigating the evolving online landscape, developing an engaging web presence through content and social media, and how NeoCloud can help clients succeed through web assessments, design, SEO, social media marketing and more. With experience in both technology and business, NeoCloud combines technical expertise with an understanding of sales and customer service.
Wondering How To Drive Social Media to Your Hybrid Event?
See Tomeeka's presentation on how to use various social media platforms to drive engagement to your hybrid event.
Social Media Project Presentation (PPT) for NIITNIIT
This presentation discusses the top social media platforms, with a focus on Facebook. It provides statistics showing that Facebook has the most users and is the most effective platform. It describes some of Facebook's key features, such as status updates, photo sharing, and ads. It argues that Facebook will likely remain the number one social media platform for the next three years if it continues to innovate and address issues like security, privacy settings, and fake profiles. The presentation was delivered by Soumen Chakraborty and Kamalkali Maity.
The NEWs Cycle: How People Interact With Media In The Social AgeTunheim
There used to be something called a “news cycle” in which any story had a beginning and an end. But in this age of instant communication, citizen journalism and social technologies, media is being created, distributed and consumed in ways never imagined.
Learn how people get, create and distribute news,
and how people interact with media, from breaking
TV news to Google search to Facebook. Learn how
personal brand-driven journalism is changing audience loyalty and how Foursquare and augmented reality will shape the future of journalism.
This presentation was given by David Erickson & Natalie Wires of Tunheim Partners (http://tunheim.com ) for the Associated Collegiate Press' National College Summer Journalism Workshops held at the University of Minnesota on July 23, 2010.
David Erickson blogs at http://e-StrategyBlog.com and can be found on Twitter at http://twitter.com/derickson
Natalie Wires blogs at http://NatalieWires.com and can be found on Twitter at http://twitter.com/nataliewires
The document discusses establishing an online community for a magazine's readers to enhance engagement and open new revenue opportunities. It proposes giving readers personalized profiles and spaces to communicate with each other and the magazine in real-time through various tools like social networking, reviews, recommendations, and e-commerce functions integrated into the community. The goal is to transition from one-way communication to an ongoing dialogue that better serves readers and allows new forms of targeted advertising.
Using Analytics To Investigate, Evaluate & DecideTunheim
Presentation by Noelle Hawton, David Erickson and Natalie Wires of Tunheim Partners on February 4, 2010, before the Minnesota Council on Nonprofits Communicator Series: Communication to Conversation: Engaging in Today’s World.
This document provides an overview of using social media to connect with target audiences. The agenda includes welcoming remarks, a social media overview discussing popular platforms like YouTube, Facebook, Twitter, and LinkedIn. It also covers emerging trends, getting started with social media, and case studies on using platforms like YouTube, Facebook, Twitter for public health outreach and e-learning. The presentation aims to demonstrate how social media can help public health organizations engage with communities and provide training.
Social Media - Finding and Maximizing the Right Channel(s) For Your BusinessHeidi Richards Mooney
In today’s society where technology is changing at the speed of light, social media has become an essential part of business success. With so many different social media platforms, its become increasingly difficult to know which one will be successful for your business. To help you to decide which social media platform will be suitable for your business, Heidi will discuss the top 5+ social media channels, how they are best used, why they should matter to your business, including:
How to decide which channel(s) to participate in, and what to share on your best platform
How to Promote Your Social Media Channel to Find and Increase Your Audience/Prospects
How to Use Social Media to Become the Go-to Expert in Your Industry, Where Everybody Knows Your Name
The document discusses the shift from traditional to social media and how brands are losing control of their message. It provides examples of popular social media platforms like Facebook, LinkedIn, Twitter, YouTube and Delicious. It emphasizes developing a digital strategy using these different platforms to engage customers and move them through the purchasing process.
The document summarizes various web analytics and social media analytics tools that can be used to track website, blog, social media, and email performance. It discusses tools like Google Analytics, Clicktale, CrazyEgg, Facebook Insights, TweetReach, and others that provide metrics on user demographics, engagement, traffic sources, and more. The goal is to help organizations understand user behavior and optimize communications.
In less than 20 years the Internet has evolved from an academic exercise of interconnected computers, to communication systems that redefine corporate communication. From a few thousand static web pages, to always-on on-demand multimedia news and entertainment channels. From providing simple discussion forums and chat rooms to a hugely popular web of experiences for real-time social interaction. So what comes next? Social media will infiltrate and enhance all of our personal and commercial, private and public endeavors faster than you think.
The document provides information and guidance for chapter leaders on using social media. It defines social media and explains why it is important. It also outlines the major types of social media and best practices for using each one. The document provides templates and steps for chapters to create a social media plan, implement initiatives, engage members, and measure effectiveness. Examples are given of how some ASTD chapters are successfully using social media.
How to Use Social Media to Brand Yourself a Leader
Presented by: Tomeeka Farrington
Principal/Founder, Spotlight Communications
Presented at: Center for Collaborative Leadership, UMass Boston
The career path of Public Relations is changing with the rise of social media. This presentation walks through the evolution of PR 1.0 to PR 2.0 and how to manage social media channels properly.
This document discusses social media marketing strategies. It defines social media as enabling many-to-many conversations rather than one-way broadcasting. Some key metrics are mentioned, such as 500 million Facebook users and nearly 3 billion Google searches per day. The document outlines how several major companies use social media for purposes like customer service, lead generation, branding and thought leadership. It also provides best practices for social media marketing, such as getting to know target audiences and determining their goals. Overall trends are discussed, such as more marketers planning to increase their use of platforms like Facebook, Twitter and video marketing in 2010 and beyond.
How Social Media Influences Consumer Behavior Michael Lazerow
Social media has become a major influence on consumer behavior. Nearly 1 in 5 minutes online is spent on social networks. Facebook in particular dominates social networking, accounting for 55% of global users and 1 in 7 minutes spent online. This document discusses how brands can leverage social media to engage consumers and influence purchasing decisions. It provides data showing that when brands create engaging content on Facebook, they can gain exposure to not just fans but also fans' friends, amplifying the brand's reach. It also shows that these friends of fans often demonstrate similar behaviors to fans such as visiting the brand's website. The key is for brands to understand their fans and their friends in order to create effective social media strategies.
We keep hearing about Social Media and its importance everywhere around us. "What is the future of Social Media Marketing and how brands will benefit from it in future?" was the question I had in my mind and this is what I could find.
The impact of social media on purchase behaviourRalph Risk
The document discusses research from the Global Web Index on the impact of social media on consumer behavior and purchase decisions. Some key findings include:
- Social media usage is highest in BRIC countries and Germany/UK are most purchase-oriented online
- Motivations for social media usage vary significantly by country and include staying connected with friends/news, entertainment, research
- People's online social connections influence their brand opinions and purchase decisions
- Consumers extensively research products online prior to purchases, with search engines an important information source
Social Media’s Influence in Purchase DecisionHasan Ali MIRZA
The objective of this study is to understand the influence of social media in purchase decision making. The focus of the study is to understand the consumer buying behavior and influence of social media’s in decision making. The sample size taken for this study was 100 qualified respondents with diverse backgrounds across the country. An exploratory research was done to understand the nature of social networking and online consumer behaviour followed by a primary research where questionnaire were administered both personally and online.
Quick presentation about the future of social media - and more specifically how social media will change the future of your business, focusing on the key trends:
- integration across business
- crowdsourcing
- customer service
- visual emphasis
- experience
NeoCloud Marketing is a consulting firm focused on internet marketing and social media strategies for small and medium businesses. The document discusses navigating the evolving online landscape, developing an engaging web presence through content and social media, and how NeoCloud can help clients succeed through web assessments, design, SEO, social media marketing and more. With experience in both technology and business, NeoCloud combines technical expertise with an understanding of sales and customer service.
Wondering How To Drive Social Media to Your Hybrid Event?
See Tomeeka's presentation on how to use various social media platforms to drive engagement to your hybrid event.
Social Media Project Presentation (PPT) for NIITNIIT
This presentation discusses the top social media platforms, with a focus on Facebook. It provides statistics showing that Facebook has the most users and is the most effective platform. It describes some of Facebook's key features, such as status updates, photo sharing, and ads. It argues that Facebook will likely remain the number one social media platform for the next three years if it continues to innovate and address issues like security, privacy settings, and fake profiles. The presentation was delivered by Soumen Chakraborty and Kamalkali Maity.
The NEWs Cycle: How People Interact With Media In The Social AgeTunheim
There used to be something called a “news cycle” in which any story had a beginning and an end. But in this age of instant communication, citizen journalism and social technologies, media is being created, distributed and consumed in ways never imagined.
Learn how people get, create and distribute news,
and how people interact with media, from breaking
TV news to Google search to Facebook. Learn how
personal brand-driven journalism is changing audience loyalty and how Foursquare and augmented reality will shape the future of journalism.
This presentation was given by David Erickson & Natalie Wires of Tunheim Partners (http://tunheim.com ) for the Associated Collegiate Press' National College Summer Journalism Workshops held at the University of Minnesota on July 23, 2010.
David Erickson blogs at http://e-StrategyBlog.com and can be found on Twitter at http://twitter.com/derickson
Natalie Wires blogs at http://NatalieWires.com and can be found on Twitter at http://twitter.com/nataliewires
The document discusses establishing an online community for a magazine's readers to enhance engagement and open new revenue opportunities. It proposes giving readers personalized profiles and spaces to communicate with each other and the magazine in real-time through various tools like social networking, reviews, recommendations, and e-commerce functions integrated into the community. The goal is to transition from one-way communication to an ongoing dialogue that better serves readers and allows new forms of targeted advertising.
Using Analytics To Investigate, Evaluate & DecideTunheim
Presentation by Noelle Hawton, David Erickson and Natalie Wires of Tunheim Partners on February 4, 2010, before the Minnesota Council on Nonprofits Communicator Series: Communication to Conversation: Engaging in Today’s World.
This document provides an overview of using social media to connect with target audiences. The agenda includes welcoming remarks, a social media overview discussing popular platforms like YouTube, Facebook, Twitter, and LinkedIn. It also covers emerging trends, getting started with social media, and case studies on using platforms like YouTube, Facebook, Twitter for public health outreach and e-learning. The presentation aims to demonstrate how social media can help public health organizations engage with communities and provide training.
Social Media - Finding and Maximizing the Right Channel(s) For Your BusinessHeidi Richards Mooney
In today’s society where technology is changing at the speed of light, social media has become an essential part of business success. With so many different social media platforms, its become increasingly difficult to know which one will be successful for your business. To help you to decide which social media platform will be suitable for your business, Heidi will discuss the top 5+ social media channels, how they are best used, why they should matter to your business, including:
How to decide which channel(s) to participate in, and what to share on your best platform
How to Promote Your Social Media Channel to Find and Increase Your Audience/Prospects
How to Use Social Media to Become the Go-to Expert in Your Industry, Where Everybody Knows Your Name
The document discusses the shift from traditional to social media and how brands are losing control of their message. It provides examples of popular social media platforms like Facebook, LinkedIn, Twitter, YouTube and Delicious. It emphasizes developing a digital strategy using these different platforms to engage customers and move them through the purchasing process.
The document summarizes various web analytics and social media analytics tools that can be used to track website, blog, social media, and email performance. It discusses tools like Google Analytics, Clicktale, CrazyEgg, Facebook Insights, TweetReach, and others that provide metrics on user demographics, engagement, traffic sources, and more. The goal is to help organizations understand user behavior and optimize communications.
In less than 20 years the Internet has evolved from an academic exercise of interconnected computers, to communication systems that redefine corporate communication. From a few thousand static web pages, to always-on on-demand multimedia news and entertainment channels. From providing simple discussion forums and chat rooms to a hugely popular web of experiences for real-time social interaction. So what comes next? Social media will infiltrate and enhance all of our personal and commercial, private and public endeavors faster than you think.
The document provides information and guidance for chapter leaders on using social media. It defines social media and explains why it is important. It also outlines the major types of social media and best practices for using each one. The document provides templates and steps for chapters to create a social media plan, implement initiatives, engage members, and measure effectiveness. Examples are given of how some ASTD chapters are successfully using social media.
How to Use Social Media to Brand Yourself a Leader
Presented by: Tomeeka Farrington
Principal/Founder, Spotlight Communications
Presented at: Center for Collaborative Leadership, UMass Boston
The career path of Public Relations is changing with the rise of social media. This presentation walks through the evolution of PR 1.0 to PR 2.0 and how to manage social media channels properly.
This presentation provides an overview of social media and its growing role in healthcare. It discusses how social media is a conversation that allows patients, physicians, employees and others to connect online. Examples are given of how social media platforms like blogs, social networks and videos are being used to share health information and experiences. The presentation emphasizes that healthcare organizations need to actively engage in social media conversations to better understand consumers and provide them with information.
Lisa Cruz, owner of Red Shoes PR, shares her thoughts on social media and how it is working for small businesses. The presentation includes case studies, social media tips and what the future will bring.
Kicking it up a notch (strategically) in social mediaRed Shoes PR
The document provides tips for using social media strategically to engage audiences and increase business. It recommends generating content to get people to share information about themselves, using images and location-specific hashtags. Both consistent posting and trying new tactics are advised. Collaboration with other local businesses and focusing content on community assets are also suggested as effective strategies. The document stresses that social media requires ongoing work to see results.
This document provides guidance on developing an effective social media strategy for an organization. It discusses several key points, including developing objectives, integrating social media with other online platforms, preparing organizational culture for change, allocating necessary resources, selecting appropriate tools and tactics for the target audience, and establishing metrics to measure performance. The takeaway is that a social media strategy needs to have clearly defined goals that support the overall mission and plan for engaging the target community in a two-way conversation.
This document provides an overview of social media and its uses for marketing and business. It discusses popular social media tools like Facebook, Twitter, blogs, podcasts and videos and how they can be used to engage customers, build communities, and gain a competitive advantage. It emphasizes that social media is about building relationships and relevance over time, not just tactics, and recommends developing a strategy to measure success based on goals like sales, engagement, retention or influence. It also cautions that social media requires a long-term time commitment to see benefits and balancing participation with other work.
This document summarizes an inbound marketing strategy that uses SEO, social media, and content creation to attract potential customers. It advocates generating keyword-rich content like blogs, eBooks and videos that address customers' needs and will be found via search engines. It also recommends spreading this content on social media where customers spend more time and are influenced by experts. The goal is to position the company as an industry expert to naturally drive leads and sales.
Advertising & Marketing Trends 2014 | Marketing Retirement Communities and Se...Our Kids Media
Marketing tips and marketing trends for retirement communities, retirement homes and senior care. Marketing to Canadian boomers and seniors. [Comfort Life Marketing Academy, Lunch & Learn, November 2013, Presented by Agnes Stawicki]
Advertising & Marketing Trends 2014 | Marketing Private Schools and Summer CampsOur Kids Media
Marketing tips and marketing trends for privates schools, summer camps and kids programs about marketing to moms in Canada. [Our Kid Marketing Academy, Lunch & Learn, November 2013, Presented by Agnes Stawicki]
Updated slides show 2012 research on social media network usage as a marketing tool among North American small to medium-sized business and industrial companies.
This document discusses how social media can help B2B companies reach more customers online. It notes that over 90% of B2B purchases now have some online component, so companies need more than basic brochure websites. Social media allows for "pull marketing" where customers control when they engage, as opposed to traditional "push marketing". The document provides an overview of social media platforms like LinkedIn, Facebook, and Twitter that B2B companies can use to drive traffic, build relationships, and learn from customers. It stresses developing a social media strategy with measurable goals.
Fresh Business Thinking - Social Media Event - Cedric Chambazfbtslides
Making it personal.
This document summarizes a presentation given by Cedric Chambaz, EMEA Marketing Lead at Microsoft, at the Hit Me Summit on June 28th 2010 about using social information to improve search relevancy and personalization. It discusses how search engines and social media are converging, with search engines now using social data to provide more personalized search results based on a user's social connections and interactions.
The document discusses the evolution of the World Wide Web and how businesses can leverage new technologies. It describes how Web 1.0 allowed one-way communication through static websites while Web 2.0 enables two-way interaction and user-generated content. Web 3.0 is predicted to incorporate 3D virtual worlds and semantic technologies. The document advises businesses to engage customers through online content like blogs, webinars, and social media in order to drive people into the purchasing process. It provides tips on developing an effective online strategy and integrated online and offline initiatives to maximize marketing effectiveness.
The document discusses top technology trends and their implications for organizations. It covers topics like Web 2.0, social networking, software as a service (SaaS), cloud computing, virtualization, location-based services, netbooks, mobile devices, and unified communications. It emphasizes that social networking is important because it allows people to publicly share their identity and connect in meaningful ways through profiles, friends lists, and comments. The presenter argues that organizations should leverage social networks to find experts, share knowledge, and understand how their members currently create and share information.
This document discusses the evolution of the web and importance of social media for businesses. It explains that while Web 1.0 allowed one-way publishing of content, Web 2.0 enabled user-generated content and sharing through sites like blogs, wikis and social networks. It emphasizes that social media allows people to publicly share opinions, which influences purchasing decisions more than traditional advertising. The document recommends that businesses develop a social media strategy to engage customers, create and share content across key platforms like LinkedIn, Facebook, Twitter to attract new customers and increase sales.
Social media and social networking have become essential tools for commercial real estate professionals. Social media allows CRE professionals to form and maintain relationships with current and prospective clients, build their personal brand and company awareness, and stay informed on industry trends. The most important social media platforms for CRE professionals are LinkedIn for networking, Facebook for direct communication, Twitter for short updates, Google+ for search engine optimization, and Instagram for visual content. CRE professionals must utilize hashtags, post quality content regularly, and use tools like Hootsuite to effectively engage across multiple social media channels.
PostRank monitors social media engagement with online content in real-time across multiple platforms. It tracks over 15 million daily social interactions and uses this data to provide analytics and reports to publishers and brands to understand influence and reach. PostRank recommends using URL-based monitoring rather than keyword searches to more precisely track relevant conversations and map how content spreads across the social web. This allows brands to better understand their own and competitors' content performance and identify influencers and growth opportunities.
So, there you have it. Everything you need to know to get started on creating your social media app. It’s important to consider all of the features and costs involved, as well as the benefits for both users and businesses before diving in. With the right planning and execution, your social media app can be a huge success. Have you created a social media app? What were some of the toughest challenges you faced? Let us know in the comments below!
This document provides an overview of social computing and collaboration both inside and outside organizations. It defines key terms like social networking and enterprise 2.0. It discusses popular social media sites and how they are used both personally and professionally. It also outlines benefits of social computing for businesses, like improved collaboration, knowledge sharing, and innovation. The document proposes using SharePoint and NewsGator social sites to enable internal social networking and communities. It concludes with discussing how to assess an organization's readiness for social computing and providing a roadmap.
Try 25 best social search engines to get social information in 2022 (1)Olivia Russell CIRS, MS
These social media search engines and analytics tools let you search for certain datasets, but they are not extensive. Customers use social media platforms to track social mentions, content and outreach opportunities, and a collective filtering mechanism to boost the success of exciting and relevant content.
Similar to How to be a Killer Social Media Advocate and Sell it to Your Boss (20)
The document contains a list of 1013 lessons from Lisa Cruz, president of Red Shoes PR, INC. Some of the key lessons include: have confidence, work hard and then work harder, communicate effectively, follow your passion, be authentic and have fun. The document also includes questions to consider about addressing pain points, why people should listen to you, your point of difference and passions. Cruz's personal brand vision is to be the best in PR while having fun, kicking ass and always pushing limits for clients and employees to use communication to make the world a better place.
What is social media all about? How can caregivers get involved in the latest web 2.0 trend?
Social Media caregivers was created to answer these questions. This presentation discusses how Web 2.0 has changed communication and how sites like Twitter, Facebook and YouTube are helping create caregiver communities.
This document provides guidance on using LinkedIn for professional and social networking purposes. It outlines the key components of LinkedIn profiles including photos, experience, education and connections. It also provides tips for setting up an account and profile, engaging with contacts, and maintaining an active online presence through regular updates and participation in groups. The overall purpose is to help users maximize their LinkedIn experience for career and business development opportunities.
The Age of Slacktivism Motivating the MassesRed Shoes PR
1. Slacktivism describes feel-good measures, in support of an issue or social cause, that have little or no practical effect or real impact, beyond raising awareness. It often involves things like liking or sharing social media posts.
2. Slacktivists tend to require little personal effort or sacrifice from the slacktivist. The acts also don't necessarily require the slacktivist to engage directly with or support the groups working on the issues.
3. While slacktivism can help spread awareness, true engagement and impact requires more substantive actions that support organizations and efforts in meaningful ways, such as
How to Execute Effective Media RelationsRed Shoes PR
Media relations is not sending out press releases and keeping your fingers crossed that it gets picked up. Nor is it calling a reporter when you need something. Media relations are continuous, proactive communications that builds relationships with reporters and bloggers.
The time to prepare for a crisis isn't when you get the call. The time is now to start putting a process in place to handle crisis communications to help save your organization's reputation.
Create a personal brand vision statementRed Shoes PR
This document discusses personal branding and provides guidance on creating a personal brand vision statement. It emphasizes defining what you stand for, your expertise, and what problem you address for others. Examples of personal brand visions are given. Advice is provided on using online content to establish authority and value in your brand through memorable, honest messaging that builds involvement with your target audience. The key takeaways are to define your personal brand vision, be consistent, engage others, use effective channels, and ensure everything you produce reflects your personal brand.
It's so easy to skip right to the fun tactics in PR and social media but it's the communications strategy that sets the course. Lisa Cruz shares some insights on how to better reach your target audience.
Wisconsin Association of Health Underwriters.pptRed Shoes PR
1) The document discusses how social media has shifted power to individuals and communities, and outlines various social media platforms like Facebook, Twitter, and LinkedIn that companies can use to engage customers, generate leads, and drive traffic to their website.
2) It emphasizes providing valuable, relevant content online through blogging and thought leadership to establish expertise and build trust with prospects.
3) The presentation provides tips on social media etiquette, listening to customers, accepting criticism, and using social platforms as a way to further conversations rather than just broadcast messages.
This document provides an overview of using social media platforms like LinkedIn, Twitter, and blogs to build an online personal brand and network for career and job searching purposes. It discusses defining your personal brand, the power of in-person and online networking, and how to get started using key social media platforms like setting up profiles, engaging with contacts, and sharing relevant content. Examples of social media etiquette and managing your online reputation are also provided.
ProSocial Behaviour - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Procrastination is a common challenge that many individuals face when it comes to completing tasks and achieving goals. It can hinder productivity and lead to feelings of stress and frustration.
However, with the right strategies and mindset, it is possible to overcome procrastination and increase productivity.
In this article, we will explore the causes of procrastination, how to recognize the signs of procrastination in oneself, and effective strategies for overcoming procrastination and boosting productivity.
You may be stressed about revealing your cancer diagnosis to your child or children.
Children love stories and these often provide parents with a means of broaching tricky subjects and so the ‘The Secret Warrior’ book was especially written for CANSA TLC, by creative writer and social worker, Sally Ann Carter.
Find out more:
https://cansa.org.za/resources-to-help-share-a-parent-or-loved-ones-cancer-diagnosis-with-a-child/
As we navigate through the ebbs and flows of life, it is natural to experience moments of low motivation and dwindling passion for our goals.
However, it is important to remember that this is a common hurdle that can be overcome with the right strategies in place.
In this guide, we will explore ways to rekindle the fire within you and stay motivated towards your aspirations.
Understanding of Self - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Aggression - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Aggression - Applied Social Psychology - Psychology SuperNotes
How to be a Killer Social Media Advocate and Sell it to Your Boss
1.
2. ! Social media is a great way to connect
with your network, but it is also a great
resource for connecting with your
customers. Young professionals bring a
wealth of information to the table
especially when it comes to Web 2.0
and social media channels.
This session will give you pointers on
being the best social media advocate
for your company and how to sell that
to your boss so that you can
get started.
3. Questions for the Audience
! Who is involved in social media for business
! Who isn t but would like to be?
! Who in this room is trying to sell sm to
the higher ups?
! What are the objections?
4. Anticipated Objections
! Blocked at work
! Time waster
! Don t understand SM
! Expensive
! Can t prove ROI
! That s not where my customers are
! Negative stories
5. 5
Social media defined
! Internet-based tools used for sharing and discussing
information among people
! Activities that integrate technology, social interaction
and the construction of words, pictures, videos and
audio
! Information depends on the varied perspectives and
building of shared meaning among communities
- Wikipedia
6. 6
Shift of power
The power to define and control a brand
is shifting from corporations and institutions
to individuals and communities
7. 7
Social media is a conversation
Social media is a
conversation online
! Look who’s talking:
! your employees
! your critics
! your fans
! your competition....
! anyone who has Internet
access and an opinion.
8. 8
Social media is a channel
! The conversation in Social
Media is not:
! controlled
! organized
! “on message”
! The conversation is:
! organic
! complex
! speaks in a human voice
! Social media is not a strategy
it’s simply a channel
9. 9
Why you should care about
social media
! 87% trust a friend’s recommendation over a critic’s review -
Marketing Sherpa
! 3 times more likely to trust peer opinions over
advertising for purchasing
decisions - Jupiter Research
! 1 word-of-mouth conversation has
impact of 200 TV ads - BuzzAgent
* Slide courtesy of Digital Influence Group
10. 10
How do people
make purchasing
decisions today?
Information
gathering through …
11. 11
The Internet makes information available.
Google makes information accessible.
- Hal Varian, Chief Economist at Google
12. 12
Social media
! Social Networking
! News & Bookmarking
! Blogs
! Microblogging
! Video Sharing
! Photo Sharing
! Wikis
! Geo Location Tools
! Virtual Reality
! Related:
! Podcasts
! Real Simple Syndication (RSS)
! Social Media Press Release
13. 13
More than just a trend
Social media sites are the fastest-growing category on
the Web, doubling traffic over the last year.
! 73% of active online users have read a blog
! 45% have started their own blog
! 39% subscribe to an RSS feed
! 57% have joined a social network
! 55% have uploaded photos
! 83% have watched video clips
Universal McCann’s Comparative Study on Social Media Trends,
April 2008. 17,000 respondents from 29 countries
14. 14
The Power of your Website
! The influence of professional
services websites on purchasing
decisions has increased
significantly over the past
four years.
According to the survey,
74% of buyers report the
provider s website holds
at least some influence
over their ultimate decision
to buy services from the provider.
Raintoday.com survey
15. Reasons for Social Media
1. Listening & Research to your customers
to find out their wants, wishes and pain points.
We live in a Web 2.0 world, if you re not a part
of it you re missing out on a lot of information.
2. Communicating with your customers
and prospects, not just about your products
and services.
3. SEO: Social media is more than just
communications and connections, it is a
powerful business tool.
4. News & Information: Consumer habits have
changed, people rely on their
social networks and other Web 2.0 sources for
news and information.
5. It is in line with the business
objectives.
16.
17. Listening
! It is important to listen to your
audience.
! The media in Social media
by nature means to
communicate, but
there's a time and a
place for talking.
Listening is
important
! Real time information
on your brand 24/7/365
19. Listening Example #2
! Comcast & Dell
! They have brand managers that do nothing but
listen & Help
! Social media is a perfect tool to find out exactly
what people are saying about your brand
24. How to Engage in SM?
! Connect to your Audience
! Ask Questions that Invite Discussion
! Be transparent
! Be yourself
! Don t pretend
! Know your followers; keep
in touch with them…
! Highlight content generated by your followers
25.
26. “Search Engine Optimization!
is the process of taking a page
built by humans and making it
easily consumable for both other
humans and search engine
bots.” !
" " " "!
- SEOmoz, www.seomoz.org
"
27. As more and more people use search
engines to answer their questions
online, companies needs to surface as
a resource to provide answers to those
questions.
A successful SEO strategy will require a
robust back-end (keywords, meta
descriptions, tags, etc.) and a front-end
that is rich in relevant consumer-centric
content. Once the foundation is
established for SEO on the back-end,
content on the front-end needs to be
targeted and strategic to optimize
search engine results.
All too often people think the job is
complete when the back-end is set up,
but that is just the beginning. Search
engines such as Google, Bing and
Yahoo crawl the sites for keywords and
tags (backend) but are increasingly
placing a greater emphasis on the
content (front-end). Therefore, both
components play a critical role in any
website development project.
28. The mechanics of SEO
The exact algorithm behind search engines is
unknown. The reason it is unknown is to
protect consumers. If the algorithm were known, anyone and
everyone could take the appropriate steps to optimize their website
to rank higher in search results. Without knowing the exact algorithm,
a few things are known to impact SEO.
1. It changes daily and therefore so does your site
2. Traffic to your site
3. Inbound links
4. Relevancy of information
5. Keywords
6. Social graph metrics (social media usage)
7. Bounce rate (stickiness of site)
8. Domain registration (how long
have you owned your URL? And is it a .com or .info, etc.?)
29. Search engine bots
Google and other search engines use
“bots” or “spiders” to search web pages.
These bots continuously search web
pages to index and rank sites.
Obviously, you want to make your
website as easy to read and navigate
for these bots as possible. While the
bots are not as complicated as they
seem, they have become more
sophisticated to read the content on
your site as a consumer would.
Meaning, they cannot read images so
you must tell them what the image is of
(through keywords and descriptions).
They read the content line by line and
when they encounter a link they send
another bot to that site to see if it is
relevant to the previous content, if so,
your page rank increases.
30. 1990s: search engines mostly relied on the backend of sites to tell them what
information was contained on the page: meta keywords, tags and descriptions
2004: More importance was placed on the frontend than only on the backend,
because search engines were being deceived by inaccurate keywords and tags.
2010: Things changed again with the rise of social media. There is now more
importance placed on the “humanness” and frontend of the website rather than
the backend. What search engines deem as most important is the relevance
and importance of the content. Because search engines are technical
bots they are relying more and more on how people (humans) are
sharing, linking and using the content contained on a website.
31. 4 Functions of search engines
1. Crawling websites
2. Building an index of
sites crawled that can be
called upon later when
someone performs a s
earch.
3. Calculating relevancy
and rankings of those
sites and information
contained within the site.
4. Serving results
32. Search engines look for two
things when indexing sites
1. Relevancy: Based on what the
consumer is searching for, what
sites in the index best fit the
search query.
2. Importance (popularity):
Based on the relevant
sites, which are the most
popular (received more
traffic, have more links
to the site, more
outbound links, etc.)?
33.
34. 5 O Clock News
! How many people in here
watch the 5 PM news??
Why not?
We no longer
wait for the news,
the news finds us!
35. What started it all – Social Media
Driving the communication
! Who remembers this picture?
! Flight 1549
! Hudson River
! Twitter had
the Scoop 1st
! NOT CNN, FOX
MSNBC -Majors
NO ONE!!!
Janis Krums who Twittered it from his iPhone,
and posted via TwitPic.