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TEAM ONE
Dedicated to Color Perfection
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Academy Programs  >> Color Inspection & Design  >> Creative Color Placement  >>  >> The Academy@Baltimore and  Academy@Santa Monica  NORTH AMERICAN EDUCATION >> The Academy@Vancouver and  Academy@Toronto
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Business Programs to Support the Goldwell Color Cycle: ‛ Be More ~ Achieve More’
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],THE PATH TO COLOR PERFECTION – THE 5 STEP PLAN
THE VERY HEART OF COLOR EXPERTISE
COLOR SERVICE – TOOLS ,[object Object]
COLOR SERVICE – NON OXIDATIVE COLOR ,[object Object],[object Object]
LIGHTENERS ,[object Object],[object Object],SilkLift
COLOR MAINTENANCE ,[object Object],KEEPING THE FASCINATION ALIVE STYLING BRILLIANCE COLORGLOW [IQ]
What is Haircolor ,[object Object],[object Object],[object Object]
Artificial Pigments – Colorant Types Demi Temporary Permanent
Primary Colors Secondary/Complimentary Colors Tertiary Colors Red Yellow Blue Orange Green Violet Red Orange Red Violet  Yellow Orange - (Gold) Blue Violet Yellow Green Blue Green What Is Color
Law of Color/ Goldwell Color Wheel
Acidity vs. Alkalinity
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Goldwell Acid Haircolor Brands: - Elumen - Colorance Acid Shades - Soft Color Goldwell Alkaline Haircolor Brands: - Topchic Permanent Haircolor - Colorance Mild Alkaline Shades - Oxycur Platin/Oxycur Platin Ultra/O.P. Highlights/SilkLift
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Depot System and its accessories ensure you can offer  professional, reliable, and accurate color application, leaving you free to focus on the most important service element – creating color perfection for your clients. 1 Topchic Can (6.25 applications) = 4.16 Topchic Tubes 10% Cost per application savings when using Cans vs Tubes (based on MSRP) The Depot System Advantage
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],GOLDWELL Depot System
Measuring Cylinder   Colormat Dosage System Tools
[object Object],Colormat
[object Object],[object Object],[object Object],Color Tableau
[object Object],[object Object],Color Book
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Color Card
[object Object],[object Object],[object Object],Highlift Color Card
Shades and Tones
Shades and Tones G  =  Gold GN = Gold Natural GB = Gold Brown GK = Gold Copper  BG = Brown Gold  B = Brown BN = Brown Natural N =  Natural  NN = Natural (double intensity)  A =  Ash NA = Natural Ash NP = Natural Pearl SB = Silver Brown MB = Matt Browns BP = Pearly Couture Brown BM = Matt Couture Brown BS = Smoky Couture Brown Topchic Neutralights Green-Ash Ash-Ash Blue-Ash Violet-Ash 10P =  Pearl 10V =  Violet
Shades and Tones BKV = Brown Copper Violet BSG – Brown Silver Gold BKP = Brown Copper Pearl NBK = Natural Brown Copper NBR = Natural Brown Red NGB = Natural Gold Brown RB = Red Brown R = Red RR = Red Red RG = Red Gold RV = Red Violet  V = Violet VR = Violet Red K = Copper KN = Copper Natural BK = Brown Copper  KB = Copper Brown  KG = Copper Gold KR = Copper Red OR = Orange Red RO = Red Orange NGP = Natural Gold Pearl NBP = Natural Brown Pearl Color Zoom ’11 MG = Blackened Matt Gold RS = Blackened Red Silver KS = Blackened   Copper Silver
MIX Tones ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MIX Tones Important as Premier Salons will not be starting out with all shades
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MIX Tones
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Topchic MIX Tones
Level   Direction Color Code Determination of Target color Level   Direction
Goldwell System Color Remover Skin is a dermatological tested lotion that safely and gently removes unwanted color residue on the forehead, neck, ears and hands after coloring  Standard Application: 1. Apply to a cotton ball 2. Gently massage on the  stained area until color residue  has been removed 3. Briefly wipe with water System Color Remover Skin

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Team 1 belleza teach back

  • 2. Dedicated to Color Perfection
  • 3.
  • 4. Academy Programs >> Color Inspection & Design >> Creative Color Placement >> >> The Academy@Baltimore and Academy@Santa Monica NORTH AMERICAN EDUCATION >> The Academy@Vancouver and Academy@Toronto
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  • 7. THE VERY HEART OF COLOR EXPERTISE
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  • 9.
  • 10.
  • 11.
  • 12.
  • 13. Artificial Pigments – Colorant Types Demi Temporary Permanent
  • 14. Primary Colors Secondary/Complimentary Colors Tertiary Colors Red Yellow Blue Orange Green Violet Red Orange Red Violet Yellow Orange - (Gold) Blue Violet Yellow Green Blue Green What Is Color
  • 15. Law of Color/ Goldwell Color Wheel
  • 17.
  • 18.
  • 19.
  • 20. Measuring Cylinder Colormat Dosage System Tools
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 27. Shades and Tones G = Gold GN = Gold Natural GB = Gold Brown GK = Gold Copper BG = Brown Gold B = Brown BN = Brown Natural N = Natural NN = Natural (double intensity) A = Ash NA = Natural Ash NP = Natural Pearl SB = Silver Brown MB = Matt Browns BP = Pearly Couture Brown BM = Matt Couture Brown BS = Smoky Couture Brown Topchic Neutralights Green-Ash Ash-Ash Blue-Ash Violet-Ash 10P = Pearl 10V = Violet
  • 28. Shades and Tones BKV = Brown Copper Violet BSG – Brown Silver Gold BKP = Brown Copper Pearl NBK = Natural Brown Copper NBR = Natural Brown Red NGB = Natural Gold Brown RB = Red Brown R = Red RR = Red Red RG = Red Gold RV = Red Violet V = Violet VR = Violet Red K = Copper KN = Copper Natural BK = Brown Copper KB = Copper Brown KG = Copper Gold KR = Copper Red OR = Orange Red RO = Red Orange NGP = Natural Gold Pearl NBP = Natural Brown Pearl Color Zoom ’11 MG = Blackened Matt Gold RS = Blackened Red Silver KS = Blackened Copper Silver
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  • 31.
  • 32. Level Direction Color Code Determination of Target color Level Direction
  • 33. Goldwell System Color Remover Skin is a dermatological tested lotion that safely and gently removes unwanted color residue on the forehead, neck, ears and hands after coloring Standard Application: 1. Apply to a cotton ball 2. Gently massage on the stained area until color residue has been removed 3. Briefly wipe with water System Color Remover Skin

Editor's Notes

  1. Notice that the slides builds – first discussing the north American academies and then some of the programs that are available. The included text is just an example. Within this slide the presenter should profile the national education offer. If you click on the customizable text, you will be hyperlinked to slide where the details can be added.
  2. In-salon business programs: The benefits to the salon and team are immediate. These 1 ½ hour business programs will provide: Enhanced confidence Motivation Team work Improved communication Productivity Customer service Increased business
  3. Step 1 – Consulation – Consultation is a mandatory expectation of all clients visiting professional salons. Demonstrate your communication and color expertise by providing a valuable color consultation at the very start of your color service Getting closer to color clients. Professional client consultation. Hair analysis. Determining the target color. Step 2 – Pre-Color Service – Clients rarely have entirely healthy hair and an even color uptake can be challenging Colorglow [IQ] Pre-Color products contain special ingredients to create the ideal foundation by preparing the stage for a perfect color performance. Determining the color formula. Individual preparation. Step 3 – Color Service – Be aware while applying the color that clients are observing the procedures. Maintain communication with clients by explaining what you are doing and why. Share relevant information to allow them to make informed decisions about the right care at home. Step 4 – Post-Color Service – After processing is complete, important steps for the protection of the color continue – post color service at the shampoo bowl and at the styling station. colorglow [IQ] Color Cleanse SHAMPOO , Color Neutralize CONDITIONER and Color Finish SERUMS Protecting your masterpiece. Individual post color service Re-booking. Step 5 – Post-Color Service – The positive experience results in willingness to take your advice about the most appropriate colorglow[IQ] home hair care program
  4. This slide details step 3 The very heart of color expertise is the theme. The key message to this slide is that the specific color services are at the very center of our product portfolio. This is a entry for the upcoming slides where each color product will be featured.
  5. This slide additionally details step 3 The unique tool system of Topchic and Colorance is the topic of this slide. These application, measuring and storage system is unique to GOLDWELL.
  6. This slide additionally details step 3 Elumen Non-oxidative Color is the topic of this slide.
  7. This slide additionally details step 3 SilkLift
  8. This slide details step 5 Keeping the fascination alive is the theme of this slide. A complete retail range, totally aligned to our back-bar offer is important to support the color service. Important for the presenter to note is that with the two mentioned care ranges, GOLDWELL offers both back-bar and retails products aligned to specific client services and needs.
  9. What is Haircolor In reality, there is no such thing as temporary, semi or permanent haircolor. Longevity of haircolor depends on the porosity of the hair. All color fades – only lift and deposit is a permanent solution!
  10. Remember, although these are categorized, it is our job as a stylist to recommend the proper product based on hair texture, density, and POROSITY! This will determine the longevity.
  11. Make sure to take one step further and discuss other names these colors are given outside the “Color Wheel” Example – “Orange Yellow - Copper” – “Rust” more towards the red side of orange etc. Paint chip samples from Home Depot can be used
  12. Do Playdoh exercise: Mix yellow and red to make orange Mix yellow and blue to make blue Mix blue and red to make violet Compare color with your neighbor and evaluate if it is warmer or cooler (color is what you compare it to) Make the most natural brown you can and compare
  13. Acidic and basic are two extremes that describe a chemical property chemicals. Mixing acids and bases can cancel out or neutralize their extreme effects. A substance that is neither acidic nor basic is neutral. The pH scale is logarithmic and as a result, each whole pH value below 7 is ten times more acidic than the next higher value. For example, pH 4 is ten times more acidic than pH 5 and 100 times (10 times 10) more acidic than pH 6. The same holds true for pH values above 7, each of which is ten times more alkaline (another way to say basic) than the next lower whole value. For example, pH 10 is ten times more alkaline than pH 9 and 100 times (10 times 10) more alkaline than pH 8. To create an understanding of the benefits and limitations between acid and alkaline hair color. Emphasize the benefits of using the proper product selection If hair is too healthy, sometimes it is beneficial to use Topchic with a lower volume or Colorance Mild-Alkaline Product choice should be made by stylist and not the client (think of the marketing terms we spoke about; permanent, semi, demi, etc.) Review Goldwell brand categories & how this applies Exercises: (Optional) Have breakout groups pH test several household and professional products (both alkaline and acidic) using litmus paper
  14. Acid & Alkaline Hair colors: Review differences between acid and alkaline products and the importance of choosing the proper product for your client
  15. Make sure customers know what is available for tools Point out that the shades have been grouped differently than in the past Don’t assume they all how to utilize all the tools to their fullest Have all dispensing tools and demo them. Don’t assume they know Tools will be upgraded in the fall, don’t mention them but did not want to include them in presentation
  16. Intensifiers Can and should be used to brighten fashion shades and promote longevity They are level specific except for VV which can still be used for advante garde results
  17. Drabbers Make sure to emphasize that the drabbers are level specific and they should be careful if they deviate beyond the recommedations
  18. Every shade in the Goldwell Color System is described by a combination of numbers and letters This system facilitates the fast and correct identification of the base color as well as the selection of the target color. The number indicates the level of depth, e.g. “Very Light Blonde” in the case of 9KG. The letters indicate the color character of the shade – KG, for example stands for “Copper Gold”. The first letter indicates the main color character and the second letter the complementing direction.
  19. System Color Remover Skin Goldwell System Color Remover Skin is a dermatological tested lotion that safely and gently removes unwanted color residue on the forehead, neck, ears and hands after coloring. Standard Application: 1. Apply to a cotton ball pad . 2. Gently massage on the stained area until color residue has been removed. 3. Briefly wipe with water.