5. Example formula of Blonding Cream with the HiBlondes Control Example formula of Blonding Cream with a fashion tone Topchic Blonding Cream 40 Volume 50ml 11or 12 Series 15ml Blonding Cream 10ml (In this formula BC has been added as a lift booster to maximize lifting potential) 40 Volume 40ml 7KG 20ml Blonding Cream 20ml
6. Topchic Blonding Cream Ash Example formula of Blonding Cream Ash with the HiBlondes Control 40 Volume 50ml 11 or 12 Series 15ml Blonding Cream Ash 10ml (In this formula Blonding Cream Ash has been added as a lift booster to maximize lifting and controlling in a single process)
10. Targeted Conditioning & Structural balancing inside the hair Smoothing of cuticle structure outside the hair Silkprotein Complex The Silkprotein Complex provides targeted conditioning during the lightening – exactly where needed. It conditions and balances structural differences inside the hair and smoothes the cuticle structure outside the hair. SilkLift
17. Mixing ratio 35ml Conditioning Cream Developer + 1 scoop (25 g) High Performance Lightener 10 – 45 minutes Without heat Processing Time Choice of Cream Developer SilkLift 3% 6% 9% Off scalp X X X On scalp X X
Up to 4 levels when used alone (10,20,30,or 40 volume developer) Great for use in Colormat for baliage and decolorizing when highlighting or color correction applications Keep in mind that when 50% of formula is BLC or BLC ash deposit &/or control will be compromised because BLC will diffuse concentration of pigments When mixed in 11 series or 2-10 formulas it will assist in achieving desired amount of lift Not designed to be applied to scalp when mixed alone but when mixed in 11 series & 2-10 shades, they offer protection (more controlled pH) to be used on scalp
If applying full head/virgin/”full foil” – mixing a smaller ratio could be considered so that product maintains maximum lift & controlling ability
Blonding cream ash is recommended when using with – 11V, 11A, 11P & 11N. Maximum lift and control will be provided when used in this fashion.
Make sure to mix and pass around especially during launch time period
Shield Technology The developer and the serum contain a conditioning Silk Protein Complex Upon mixing the Shield Technology creates a protection shield around the Silk Protein Complex. The Silk Protein Complex stays stable during oxidation and can optimally unfold its conditioning effect. Silk Protein Complex The Silk Protein Complex provides targeted conditioning during lightening exactly where needed It conditions and balances structural differences inside the hair and smoothes the cuticle structure outside the hair
The SilkLift serum is the perfect tool to increase service prices: The serums should be used when the clients’ hair needs extra care for stressed or porous conditions – more often than not this will be the case This visible tool helps to demonstrate that you use a product that delivers extra conditioning when aiming to increase your service price The experience of the service itself and the clearly improved end results profile you in the eyes of your clients Add the serum in front of your client To set the stage for your conditioning blonde service And upgrade your service
Make sure to stress that 40 vol should never be used with any of Goldwell’s bleaching products 40 vol does not work any faster than 30vol it only creates more damage If they need a more aggressive bleach they should use Oxycur Platin
No 40 VOLUME – NO HEAT
Point out that they should start with one scoop and developer and then go from there to aleviate waste
Corrective Shampoo If less lift is desired or hair is fragile 10 volume Topchic Lotion can be used instead of 20 volume
Take this opportunity to discuss toning in depth, the next 2 slides are the only slides that really elaborate on toning Point out that toner choice should never be determined prior to the finish of decolorization Explain the benefits of toning with both products
