Elumen is a revolutionary new hair color from Goldwell that uses direct dyes and a unique penetration system to produce vibrant, long-lasting color results without damage. It offers 105 shades without mixing through its 21 shades plus clear that can be used on different levels and mixed endlessly. Elumen provides benefits for all types of clients from those wanting intense fashion shades to those seeking subtle natural color, with options like permanent color, gloss treatments, and toning.
Policy Engagement through Digital Participation (Serious Games)Abertay University
This presentation discusses the use of video games as a medium for engaging in civic issues. It provides a broad justification of video games and civic engagement as exhibiting similar goals and attributes, notable examples of engagement-centric games for a social purpose (a section of "serious games"), and recent work undertaken by the speaker.
As the hair dye mostly made of synthetic material, you have to be careful about choosing a perfect hair dye. We can help you with this. Yes! We reviewed some best hair dyes for you.
Hair Color - Professional Organic Hair ColorScott Mitchell
Organic Color Systems is the first range of long-lasting, permanent hair colors containing certified organic extracts and natural ingredients, which have been formulated to cover all grey hair. You can create infinite natural tones and exciting fashion colors. This ammonia-free hair color maintains the hair's essential moisture and protein levels, so the hair is not damaged by the coloring process.
You can create any color imaginable with Organic Color Systems products; fiery reds, intense coppers, rich golds, auburn browns, frosty platinums and infinite natural tones. What is more, these are colors that are true to the color chart; colors that don’t fade; colors with unrivaled coverage even on resistant grey hair; colors with natural shine and gloss.
Policy Engagement through Digital Participation (Serious Games)Abertay University
This presentation discusses the use of video games as a medium for engaging in civic issues. It provides a broad justification of video games and civic engagement as exhibiting similar goals and attributes, notable examples of engagement-centric games for a social purpose (a section of "serious games"), and recent work undertaken by the speaker.
As the hair dye mostly made of synthetic material, you have to be careful about choosing a perfect hair dye. We can help you with this. Yes! We reviewed some best hair dyes for you.
Hair Color - Professional Organic Hair ColorScott Mitchell
Organic Color Systems is the first range of long-lasting, permanent hair colors containing certified organic extracts and natural ingredients, which have been formulated to cover all grey hair. You can create infinite natural tones and exciting fashion colors. This ammonia-free hair color maintains the hair's essential moisture and protein levels, so the hair is not damaged by the coloring process.
You can create any color imaginable with Organic Color Systems products; fiery reds, intense coppers, rich golds, auburn browns, frosty platinums and infinite natural tones. What is more, these are colors that are true to the color chart; colors that don’t fade; colors with unrivaled coverage even on resistant grey hair; colors with natural shine and gloss.
Hair Color - Organic Color Systems Hair Color SeminarScott Mitchell
Professional only, permanent, organic, natural, and cruelty-free hair color without ammonia, formaldehyde, parabens, or other dangerous toxins.
Organic Colour, Curl, Care and Control Systems are free from ammonia, resorcinol and parabens and have been developed using natural products wherever possible. The result is uncompromising quality and performance, which hairdressers can rely on, while providing a safer and more pleasant environment both for clients and staff.
Volumizing Hair Cream - Add Volume and Fullness to Limp Hair!Scott Mitchell
Volumizing Hair Cream from O'Right and Organic Color Systems - Gives fine and limp hair more volume and fullness. Also gets rid of greasy, unhealthy feelings. Lasts over 48 hours.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
1. get the light of a new color
ELUMEN Hair Color
Superior Technology. Illuminating Hair.
GOLDWELL COSMETICS
981 Corporate Boulevard
Linthicum Heights, MD 21090
USA
1100 Courtneypark Drive, Unit 1
Mississauga, Ontario, L5T 1L7
Canada
Hotline for Technical Assistance
1-800-333 CHIC (U.S. and Canada)
In Quebec Call: 1-888-246-3670
Mon. 9:00 am - 5:00 pm E.S.T.
Tues. - Fri. 9:00 am - 6:00 pm E.S.T.
Sat. 9:30 am - 3:00 pm E.S.T.
www.elumen-haircolor.com
Goldwell is available exclusively to professional salons in...
Australia / Austria / Belgium / Canada / Croatia / Cyprus / Czech Republic / Denmark
Estonia / Finland / France / Germany / Greece / Hong Kong / Hungary / Indonesia / Italy
Japan / Korea / Latvia / Lithuania / Malaysia / Mexico / Netherlands / New Zealand
Norway / Poland / Portugal / Russia / Singapore / Slovania / South Africa / Spain / Sweden
Switzerland / Taiwan / Turkey / United Kingdom / USA / Yugoslavia
81159Copyright2003Goldwell
6603/Elumen Sales Brochure 2/6/08 3:13 PM Page 1
2. A Revolutionary New Hair Color
ELUMEN:
Experience:
Breakthrough patented technology, developed
exclusively for professional stylists worldwide
The first high-performance, oxidant-free hair color
without ammonia, without peroxide, without
mixing
No damage - a color as gentle as the best
semi/demi hair color available
Outstanding vibrancy, shine and durability
105 effects without mixing - quick and easy to
apply with 21 shades + clear
Elumen - seeing is believing.
6603/Elumen Sales Brochure 2/6/08 3:14 PM Page 2
3. A Revolutionary New Hair Color
ELUMEN:
Experience:
Breakthrough patented technology, developed
exclusively for professional stylists worldwide
The first high-performance, oxidant-free hair color
without ammonia, without peroxide, without
mixing
No damage - a color as gentle as the best
semi/demi hair color available
Outstanding vibrancy, shine and durability
105 effects without mixing - quick and easy to
apply with 21 shades + clear
Elumen - seeing is believing.
6603/Elumen Sales Brochure 2/6/08 3:14 PM Page 2
4. Elumen at a Glance
ELUMEN:
Brilliant shine
Vibrant shades
Long lasting durability
No damage
Be a part of the revolution of hair color.
ELUMEN Hair Color
Superior Technology. Illuminating Hair.
A New Hair Color Category On Its Own
Expand Your Opportunities:
Offer a unique service and stand out from the crowd
Give your clients reds that stay red, blondes that stay true
and coppers that stay intense - address these and the
many other wishes of your color clientele
Address your non-color clients with the benefits of
Elumen
Gain new clientele as your existing clients become
walking billboards for your salon
Raise your revenue by increasing your color service price
- join salons worldwide who are enjoying success
… welcome to the world of Elumen.
ELUMEN
Semi-Permanent
Color
Demi-Permanent
Color
Permanent Hair
Color
Temporary
Color
increasingintensity/durability
increasing hair damage
6603/Elumen Sales Brochure 2/6/08 3:14 PM Page 3
5. Elumen at a Glance
ELUMEN:
Brilliant shine
Vibrant shades
Long lasting durability
No damage
Be a part of the revolution of hair color.
ELUMEN Hair Color
Superior Technology. Illuminating Hair.
A New Hair Color Category On Its Own
Expand Your Opportunities:
Offer a unique service and stand out from the crowd
Give your clients reds that stay red, blondes that stay true
and coppers that stay intense - address these and the
many other wishes of your color clientele
Address your non-color clients with the benefits of
Elumen
Gain new clientele as your existing clients become
walking billboards for your salon
Raise your revenue by increasing your color service price
- join salons worldwide who are enjoying success
… welcome to the world of Elumen.
ELUMEN
Semi-Permanent
Color
Demi-Permanent
Color
Permanent Hair
Color
Temporary
Color
increasingintensity/durability
increasing hair damage
6603/Elumen Sales Brochure 2/6/08 3:14 PM Page 3
6. Expressive Fashion
Clients
Client’s Desire:
- “I want my fashion shade
to last longer!”
Benefits with Elumen:
- Offer intense fashion
shades with long durability,
extreme shine and
vibrancy
Your Service Options:
- Permanent “Power Color”
Blonde Clients
Client’s Desire:
- “My hair is stressed from
highlifting and highlighting. I
want my toner to last and
not go brassy.”
Benefits with Elumen:
- Offer beautiful and durable
blonde tones
- No additional damage or
stress from oxidation
- Brilliant long-lasting shine
and improved hair
structure
Your Service Options:
- Permanent “blonde toning”
/ color refreshing
- Gloss treatment
Semi/Demi
Permanent Clients
Client’s Desire:
- “I want more durability and
color performance but
don’t want to damage my
hair.”
Benefits with Elumen:
- Longer durability and color
depth
- No damage from oxidation
- More intense, but still
natural grey blending
Your Service Options:
- Damage-free permanent
hair color
Elumen - Brilliant for Business
Different customers - different benefits.
A look at the service options with Elumen. Versatility
Each Elumen shade can achieve striking results on a variety of levels
Without mixing, Elumen offers 105 opportunities to illuminate hair color
With mixing, the versatility is endless
10
09
08
07
06
05
04
03
02
GK@all
KK@all
RR@all
RV@all
VV@all
BB@all
NA@2
NB@4
NB@5
AB@6
BV@6
NG@6
BG@6
BK@6
BR@6
KB@7
BG@7
BG@8
BK@9
GB@9
AB@9
BASESHADE
P U R E D E E P B R I G H T L I G H T
6603/Elumen Sales Brochure 2/6/08 3:14 PM Page 4
7. Expressive Fashion
Clients
Client’s Desire:
- “I want my fashion shade
to last longer!”
Benefits with Elumen:
- Offer intense fashion
shades with long durability,
extreme shine and
vibrancy
Your Service Options:
- Permanent “Power Color”
Blonde Clients
Client’s Desire:
- “My hair is stressed from
highlifting and highlighting. I
want my toner to last and
not go brassy.”
Benefits with Elumen:
- Offer beautiful and durable
blonde tones
- No additional damage or
stress from oxidation
- Brilliant long-lasting shine
and improved hair
structure
Your Service Options:
- Permanent “blonde toning”
/ color refreshing
- Gloss treatment
Semi/Demi
Permanent Clients
Client’s Desire:
- “I want more durability and
color performance but
don’t want to damage my
hair.”
Benefits with Elumen:
- Longer durability and color
depth
- No damage from oxidation
- More intense, but still
natural grey blending
Your Service Options:
- Damage-free permanent
hair color
Elumen - Brilliant for Business
Different customers - different benefits.
A look at the service options with Elumen. Versatility
Each Elumen shade can achieve striking results on a variety of levels
Without mixing, Elumen offers 105 opportunities to illuminate hair color
With mixing, the versatility is endless
10
09
08
07
06
05
04
03
02
GK@all
KK@all
RR@all
RV@all
VV@all
BB@all
NA@2
NB@4
NB@5
AB@6
BV@6
NG@6
BG@6
BK@6
BR@6
KB@7
BG@7
BG@8
BK@9
GB@9
AB@9
BASESHADE
P U R E D E E P B R I G H T L I G H T
6603/Elumen Sales Brochure 2/6/08 3:14 PM Page 4
8. A Compact Assortment
with Unlimited Shade Possibilities
ELUMEN:
21 shades plus Clear
Every shade is suitable for use on several levels = 105 target colors
All shades are intermixable = unlimited possibilities
Pure: Intense Fashion Shades
Deep: Deep Dark Shades
NA@2
Bright: Brown Shades with Fashion Character
AB@6
Light: Beautiful Beige Base Color with Iridescent Effects
KB@7
GK@all
NB@4
BV@6
BG@7
KK@all
NB@5
NG@6
BG@8
RR@all
BG@6
BK@9
RV@all
BK@6
GB@9
VV@all
BR@6
AB@9
BB@all
Color Shy Clients
Client’s Desire:
- “I would like to slightly
change my hair color and
cover my first greys but I
am afraid of damaging my
hair.”
Benefits with Elumen:
- Natural results without
looking “dyed”
- Extremely gentle - no
damage
- Brilliant shine
Your Service Options:
- “Gloss treatment”
- “Tone-on-tone treatment”
Color Refresh
Clients
Client’s Desire:
- “I want my hair to have
better condition and my
vibrancy and shine to last
longer.”
Benefits with Elumen:
- Repair effect for colored
hair
- Fuller hair structure
- Brilliant shine and lasting
color
Your Service Options:
- Color refresher
Male Clients
Client’s Desire:
- “I would like to try something
different with my color but,
I do not want to look like I
dye my hair!”
Benefits with Elumen:
- Natural results that revitalize
hair color
- Grey blending
Extra-benefits for men:
- More textured and fuller
hair structure
- New, unique application
technique
Your Service Options:
- Natural blending
- Tone-on-tone treatment
Used by itself or in combination with oxidative hair color, highlift color and decolorizer
– Elumen offers a variety of new possibilities.
6603/Elumen Sales Brochure 2/6/08 3:14 PM Page 5
9. A Compact Assortment
with Unlimited Shade Possibilities
ELUMEN:
21 shades plus Clear
Every shade is suitable for use on several levels = 105 target colors
All shades are intermixable = unlimited possibilities
Pure: Intense Fashion Shades
Deep: Deep Dark Shades
NA@2
Bright: Brown Shades with Fashion Character
AB@6
Light: Beautiful Beige Base Color with Iridescent Effects
KB@7
GK@all
NB@4
BV@6
BG@7
KK@all
NB@5
NG@6
BG@8
RR@all
BG@6
BK@9
RV@all
BK@6
GB@9
VV@all
BR@6
AB@9
BB@all
Color Shy Clients
Client’s Desire:
- “I would like to slightly
change my hair color and
cover my first greys but I
am afraid of damaging my
hair.”
Benefits with Elumen:
- Natural results without
looking “dyed”
- Extremely gentle - no
damage
- Brilliant shine
Your Service Options:
- “Gloss treatment”
- “Tone-on-tone treatment”
Color Refresh
Clients
Client’s Desire:
- “I want my hair to have
better condition and my
vibrancy and shine to last
longer.”
Benefits with Elumen:
- Repair effect for colored
hair
- Fuller hair structure
- Brilliant shine and lasting
color
Your Service Options:
- Color refresher
Male Clients
Client’s Desire:
- “I would like to try something
different with my color but,
I do not want to look like I
dye my hair!”
Benefits with Elumen:
- Natural results that revitalize
hair color
- Grey blending
Extra-benefits for men:
- More textured and fuller
hair structure
- New, unique application
technique
Your Service Options:
- Natural blending
- Tone-on-tone treatment
Used by itself or in combination with oxidative hair color, highlift color and decolorizer
– Elumen offers a variety of new possibilities.
6603/Elumen Sales Brochure 2/6/08 3:14 PM Page 5
10. Breakthrough Technology
For Vibrant and Lasting Results
ELUMEN:
Direct Color Dyes
Elumen works only with pure, acidic direct dyes
Direct dyes are the most vibrant and intense of all dyes
… for outstanding brilliant results.
A Unique Penetration System
Keeps direct dyes separated, allowing them to
penetrate the closed cuticle and “glide” inside the hair
Dyes are protected deeply inside the hair from
external influences
… for extraordinary long lasting and intense colors.
Hair Color Based on Physical Principles
Elumen dyes are held inside the hair by a kind of
magnetic attraction
No oxidation, no peroxide, no ammonia is needed
… for extra-mild, damage-free color results.
Elumen Color Care
Specialized Care for Illuminated Hair
A technologically advanced hair color deserves
technologically advanced at-home color maintenance.
Elumen Color Care Products, Wash, Care and Treat, are pH-
adjusted to complement the Elumen technology:
Acidic pH-value secures Elumen color pigments within the hair during
shampooing and conditioning
Care levels complement Elumen colored hair - and hair receives the care
it needs
Elumen brilliance and shine are maintained longer - bleeding of hair color
is reduced
Care
Shampoo
Light Leave-In
Conditioning
Spray
Intensive
Rinse-Off
Treatment
6603/Elumen Sales Brochure 2/6/08 3:14 PM Page 6
11. Breakthrough Technology
For Vibrant and Lasting Results
ELUMEN:
Direct Color Dyes
Elumen works only with pure, acidic direct dyes
Direct dyes are the most vibrant and intense of all dyes
… for outstanding brilliant results.
A Unique Penetration System
Keeps direct dyes separated, allowing them to
penetrate the closed cuticle and “glide” inside the hair
Dyes are protected deeply inside the hair from
external influences
… for extraordinary long lasting and intense colors.
Hair Color Based on Physical Principles
Elumen dyes are held inside the hair by a kind of
magnetic attraction
No oxidation, no peroxide, no ammonia is needed
… for extra-mild, damage-free color results.
Elumen Color Care
Specialized Care for Illuminated Hair
A technologically advanced hair color deserves
technologically advanced at-home color maintenance.
Elumen Color Care Products, Wash, Care and Treat, are pH-
adjusted to complement the Elumen technology:
Acidic pH-value secures Elumen color pigments within the hair during
shampooing and conditioning
Care levels complement Elumen colored hair - and hair receives the care
it needs
Elumen brilliance and shine are maintained longer - bleeding of hair color
is reduced
Care
Shampoo
Light Leave-In
Conditioning
Spray
Intensive
Rinse-Off
Treatment
6603/Elumen Sales Brochure 2/6/08 3:14 PM Page 6
12. Applicator Comb
- Quick and simple application
- Fits directly onto Elumen and/or
applicator bottle
- Ideal for application close to
scalp
Nozzle
- Suitable for off the scalp work
for thick and curly hair
Brush and Bowl
- Ideal for creative techniques
CurvBoard
- Multi-functional color board for
professional color placements
that follow the natural shape of
the head
Innovative Tools
New Ways to Professionally Apply Hair Color
ELUMEN:
Applicator Comb and Nozzle
Brush and Bowl CurvBoard
The Proof
Intense, brilliant color with superior durability
Sparkling Shine from a Repair Effect –
Another Elumen Benefit
Porous areas in the hair reduce shine
The astringent effect of Elumen’s acid formula
reduces the porous areas within the hair
The result: sparkling shine, brilliant color results
and improved hair structure
Hair colored with a
conventional direct dye
Hair colored with an
oxidative hair color
Hair colored with Elumen
Hair treated with an
oxidative hair color
Hair treated with
Elumen Hair Color
Virgin hair
Porous hair prior to the
application of Elumen Clear
Porous hair after the
application of Elumen Clear
Damage-free results – no peroxide – no ammonia
6603/Elumen Sales Brochure 2/6/08 3:14 PM Page 7
13. Applicator Comb
- Quick and simple application
- Fits directly onto Elumen and/or
applicator bottle
- Ideal for application close to
scalp
Nozzle
- Suitable for off the scalp work
for thick and curly hair
Brush and Bowl
- Ideal for creative techniques
CurvBoard
- Multi-functional color board for
professional color placements
that follow the natural shape of
the head
Innovative Tools
New Ways to Professionally Apply Hair Color
ELUMEN:
Applicator Comb and Nozzle
Brush and Bowl CurvBoard
The Proof
Intense, brilliant color with superior durability
Sparkling Shine from a Repair Effect –
Another Elumen Benefit
Porous areas in the hair reduce shine
The astringent effect of Elumen’s acid formula
reduces the porous areas within the hair
The result: sparkling shine, brilliant color results
and improved hair structure
Hair colored with a
conventional direct dye
Hair colored with an
oxidative hair color
Hair colored with Elumen
Hair treated with an
oxidative hair color
Hair treated with
Elumen Hair Color
Virgin hair
Porous hair prior to the
application of Elumen Clear
Porous hair after the
application of Elumen Clear
Damage-free results – no peroxide – no ammonia
6603/Elumen Sales Brochure 2/6/08 3:14 PM Page 7
14. High
Performance
Hair Color
Innovative Products
The Future of Professional Hair Color
ELUMEN:
Hair Color
Sealer
Hair Color
Reducer
Skin Stain
Remover
Pre-color
Treatment for
Highlifted/
Highlighted
Hair
Return - An Intensity Reducing Tool
Prepare - Boost Longevity, Brilliance and Color
Intensity on Stressed Highlifted / Highlighted Hair
Elumen Return is an option to gently reduce or remove Elumen
hair color in a purely physical process, ideally directly after the
application. As with permanent oxidative hair color, the degree of
Return depends on the shade used and the hair structure prior to
application.
Return reverses the polarity within
the hair to a negative charge
Negative Elumen dyes are repelled
from the hair
Elumen is removed or reduced
gently
Neutralizes the negative charges
inside the hair
Creates ideal charge condition inside
the hair for the Elumen service
Improves durability, brilliance and
intensity
Also an ideal tool for quick
acidification after fresh highlights
Re-
polarisation
Elumen Prepare is a pre-color treatment specifically designed
to prepare heavily damaged highlifted / highlighted hair for
Elumen hair color.
6603/Elumen Sales Brochure 2/6/08 3:14 PM Page 8
15. High
Performance
Hair Color
Innovative Products
The Future of Professional Hair Color
ELUMEN:
Hair Color
Sealer
Hair Color
Reducer
Skin Stain
Remover
Pre-color
Treatment for
Highlifted/
Highlighted
Hair
Return - An Intensity Reducing Tool
Prepare - Boost Longevity, Brilliance and Color
Intensity on Stressed Highlifted / Highlighted Hair
Elumen Return is an option to gently reduce or remove Elumen
hair color in a purely physical process, ideally directly after the
application. As with permanent oxidative hair color, the degree of
Return depends on the shade used and the hair structure prior to
application.
Return reverses the polarity within
the hair to a negative charge
Negative Elumen dyes are repelled
from the hair
Elumen is removed or reduced
gently
Neutralizes the negative charges
inside the hair
Creates ideal charge condition inside
the hair for the Elumen service
Improves durability, brilliance and
intensity
Also an ideal tool for quick
acidification after fresh highlights
Re-
polarisation
Elumen Prepare is a pre-color treatment specifically designed
to prepare heavily damaged highlifted / highlighted hair for
Elumen hair color.
6603/Elumen Sales Brochure 2/6/08 3:14 PM Page 8
16. get the light of a new color
ELUMEN Hair Color
Superior Technology. Illuminating Hair.
GOLDWELL COSMETICS
981 Corporate Boulevard
Linthicum Heights, MD 21090
USA
1100 Courtneypark Drive, Unit 1
Mississauga, Ontario, L5T 1L7
Canada
Hotline for Technical Assistance
1-800-333 CHIC (U.S. and Canada)
In Quebec Call: 1-888-246-3670
Mon. 9:00 am - 5:00 pm E.S.T.
Tues. - Fri. 9:00 am - 6:00 pm E.S.T.
Sat. 9:30 am - 3:00 pm E.S.T.
www.elumen-haircolor.com
Goldwell is available exclusively to professional salons in...
Australia / Austria / Belgium / Canada / Croatia / Cyprus / Czech Republic / Denmark
Estonia / Finland / France / Germany / Greece / Hong Kong / Hungary / Indonesia / Italy
Japan / Korea / Latvia / Lithuania / Malaysia / Mexico / Netherlands / New Zealand
Norway / Poland / Portugal / Russia / Singapore / Slovania / South Africa / Spain / Sweden
Switzerland / Taiwan / Turkey / United Kingdom / USA / Yugoslavia
81159Copyright2003Goldwell
6603/Elumen Sales Brochure 2/6/08 3:13 PM Page 1