You can view an article for this presentation at: http://www.mastey.com/organic-hair-color-what-you-should-know Organic Hair Color is a very popular term right now in the professional beauty industry. Unfortunately it is a falsehood that has been spread by marketing and not real organic product creation. This presentation walks you through how to check to see if your "Organic Color" is really Organic. SPOILER: There are NO Truly Organic Hair Colors on the market today from any country in the world.

1. Green is the New Black
How to transform your salon
& promote your eco friendly services online.

2. Erick Calderon
erick@mastey.com
facebook.com/erick.calderon.750
+20 Years Tech Industry
12 Years Hair Care Industry

3. Brought to you by:
www.facebook.com/masteyhaircare

4. Over 40 years of creating gentler products
for the professional beauty industry
Sulfate Free since 1978
Ammonia Free since 1982
PPD Free since 2010

5. Our goal today:
Arm you with the information
you need to create your own
ECO Friendly Green Salon Space

6. A lot of Facts
& a little bit of opinion

7. Have common sense
with your environmentalism

8. Steps to a Green Salon
• Research
• The 3 R’s of Recycling
• The People Who Change
• Online Salon Promotion
• Making Happy Customers your voice

9. Ingredients Brands & Products Certi!cations Support
Research

10. www.ewg.orgwww.ctfa.org
ec.europa.eu fda.gov
Ingredient Research

11. The Cosmetic Ingredient Review (CIR) studies individual
chemical compounds as they are used in cosmetic products.
For 35 years the Cosmetic Ingredient Review has worked with FDA,
the cosmetics industry, and consumers to help keep cosmetics safe.
BUSINESSGOVERNMENT

12. Launched in 2004
BUSINESS
GOVERNEMENT
EWG's Skin Deep database gives you practical solutions to
protect yourself & your family from exposures to chemicals.
ENVIRONMENTALISTS

13. Governmental Organizations that make
guidance for ingredient use based on testing
and publish reports on ingredient use

14. You make your own educated
choice of what you want to use.

15. There are city and state certification programs
check to see if your city or state has one.

16. ALL OF THEM ARE DIFFERENT :)
No one can decide on the right standard
It can be political and expensive

17. Implement procedures, technology,
and practices that are energy
and eco friendly.
•
Lower your carbon footprint
and contribute to a healthier planet.

18. Pretty Words

19. ??

20. What?

21. Green Salon
Level 1

23. It starts with you!
and in this example me :)

24. I Love Starbucks
Average < 10 visits a month
Loyal = 16 visits per month
Me = Everyday / Sometimes twice
365 Days a year!

25. Trenta Cup is
7.2 inches Tall

26. 1 year of
my Trenta Cups are
2628 inches Tall

27. My Trenta Cups are
as tall as a 21 story building
Every year!

28. The last 8 years =
175 Story Skyscraper

29. Common Sense Fix:
Reduce my waste by using a reusable cup
:)

30. Water
Electricity
Garbage

31. Reduce Water Waste
Use low flow faucets
Use low flow toilets
Use water efficient washing machines
Install water filtration system for drinking
Use glass cups not paper or Styrofoam

32. Reduce Electricity Waste
Use Energy Star rated equipment
Use sensor lighting in rooms and outside
Check out solar if you can
Unplug your devices at night
Don’t charge something that is already charged

33. Reduce Waste
Go Paperless
for everything that you can go paperless
Recycle your paper and aluminum products
Use Post Consumer Recycled Items
Office paper, toilet paper, paper towels, napkins
Compost

34. Product Use
Furniture
Reuse

35. Use
Healthier and Gentler Products
Environmentally gentler cleaning products
LED Lighting
Clean Air Filter Systems
On Demand Water Heaters

36. Donate Hair
10 in. or Longer
Locks of Love or Beautiful Lengths…
Less than 10 in. and hair trimmings
Clean Wave for oil spills

37. Reuse Salon Equipment
You can buy expensive new furniture
or
Buy nice pre-owned furniture
You’re reusing, it’s not old it’s vintage

39. Recycle
Office paper & Paper products
Newspapers & Magazines
Aluminum Foil & Aluminum Cans
Plastic
Computer Ink Cartridges

40. What are customers looking for?

41. Organic • Green • Eco Friendly

42. Gentler Healthier Product Choices
No Sulfates
No Ammonia
No PPD
No Parabens
???Straighteners???
???Nails???

43. The problem with the term
“Organic Hair Color”

44. U.S. Organic
Product Standards
100% Organic!
100% Organic Ingredients
Organic!
95% Organic Ingredients
Made with or Contains Organic Ingredients!
At least 70% Organic Ingredients

45. Does any
permanent or semi permanent
hair color on the market
meet the Organic Standard?

46. NO

47. If a hair color has 40 ingredients
and 6 ingredients are certified organic.
Is that hair color organic?

48. NO

49. What if they even put
“ORGANIC” in the name of the company?
Is that hair color organic?

50. NO

51. Are there ways to color hair
with Organic Alternatives…
Henna
Too Orange
Indigo
Too Purple
Co!ee
Tones Very Limited
Tea
Very Unpredictable

52. Problems for the professional salon
Limited Tonal Values
Uncontrollable Results
Very dark and very off tone
Over time products coat the hair shaft
Give it a plastic like texture

53. Madelyne
Salon Owner / Mastey Educator - Sweden
25+ years experience with other brands
Developed Severe Allergies to Color
Tried Teas and Coffee for a few years
2011 - Found Mastey Hair Color
Can color again with no health problems

54. Using the terms like
Organic • Organic Color System
Certifiably Organic
when referencing hair color that is
NOT ORGANIC
is confusing and deceptive to both stylists and consumers

55. Organic is just a buzz word to salons
But Organic is a real word in the real world

56. What are customers really looking for?

57. Healthier Hair
Gentler Ingredients
Better Results

58. What do stylists really want?

59. Healthier Hair
Gentler Ingredients
Better Results
Something that works!
Because we use it 5 to 10 times a day

60. Ginny
Salon Owner / Mastey Educator - USA
25+ years experience with other brands
Developed Severe Allergies to specific chemicals in Colors and Bleaches
Could no longer do any color
Found Mastey Hair Color
now can color again with no health problems

61. Knowledge in your product of choice

62. Don’t be the
Snake Oil Salesman

63. Don’t take short cuts
with your results!
If the result is worth something,
it takes time & hard work
to achieve it.

64. How?

65. GREEN SALON
LOOP

66. 1
Plan
Write down what you are committed to doing
as an owner, a stylist and a team

67. Create your own Green

68. 2
Commit
Employees and Contractors
must sign and adhere to the salons choices.
No exceptions.

69. 3
Constantly Improve
Discuss your green efforts at staff meetings:
where you are & where you are going
how you can all get there together

70. 4
Communicate
Promote your Green practices in your salon,
to your customers, and in your community,
especially online

71. 5
Evaluate
Measure what works, what doesn’t,
modify the plan and repeat the loop

72. Never Stop Learning!

73. Halina
Salon Owner / Mastey Educator - USA
40+ years experience
Continues to learn new ways to better herself & her staff
Just started doing platform work at trade shows last year
Constantly pushes herself to learn new trends

74. You are responsible for
what you promise your client
& what ingredients you expose yourself to

75. Real People

76. As business owners and stylists
you’re worried about your own health
and your working environment
You need to take steps in the right direction

77. Keep moving forward

78. Thank You for being with us!
www.mastey.com
www.brandsavvi.com