The document provides examples of different types of advertising and communication mediums, describing the shorthand communication techniques used in each. Shorthand techniques discussed include color schemes, universal symbols, typeface, mise-en-scene using props and settings, and anchoring. Specific examples analyzed include newspaper front pages, magazine covers, CD and DVD covers, book covers, instruction manuals, billboards, and websites. Across mediums, the consistent use of shorthand techniques like prominent images, limited colors, and clear layouts helps attract audiences and effectively convey information.

1. Different types of
advertising
Harmeet Kaur

2. E-news papers
This is a newspaper front cover of ‘The Times’on E news paper. This is a enhance
written publication. Shorthand commination is used in this an example would be
the colour scheme. The Times has a colour scheme their colour scheme is black and
white this is a very unique type colour scheme because it makes the whole font
cover stand out and its makes it extremely eye catching, not only this but if you look
on the left hand side of the news paper the underground sign and underneath the
pictures the witting colour is red, this makes that part of newspaper more visual
because it is in a differ colour to everything which makes it different from
everything else. This is also a example of mise - en- scene. Underneath the picture
of the terrorist there is some writing this is called anchoring.
This is a E-news paper called ‘The Telegraph 'this is also a enhance written
publication. This also has shorthand communication which is the colour scheme as
well. In this e newspaper the colour scheme used is black, white and red, the white
writing on black stands out a lot which makes it extremely eye catching this also
makes it look bold. Furthermore white writing on red makes it more engaging, this is
also part of mise- en- scene. At the right hand side of the e newspaper you can see a
picture with some writing next to it this is called anchoring.

3. E- Magazine
This is a E- magazine, that is on food it is called ‘ Food network magazine’. It is also
enhanced written publication. Shorthand communications is being used here for
example it uses mise- en-scene; The burger is a prop it is the main image that is being
shown, it is also extremely attractive because it’s the largest picture there which makes
it the main focus for the audience. Another part of mise- en-scene would be the
costumes that the people are wearing in the background, for example in the middle
picture the couple are wearing normal casual everyday cloths, this also connects to
their target audience cause their audience would be adults and couples and the picture
shows that.
This is another E-magazine this is on beauty its called ‘BEAUTY’ This is also enhanced
written published. The shorthand communication that is used in this e-magazine is
also mise-en-scene; There are various props that have been in use in this e-magazine;
here are some examples:
 Make-up brushes
 Eye shadow palates
 Nails
 Lipstick
Another type of shorthand communication that has been used is a colour scheme, as
you can see that they have the colour scheme of pink white and black. The white
writing stands out on dark pink. Also the white writing stands out on the black, they
have done this because it makes it look

4. CD covers
This is a CD cover. This is used to increase sales. The colour scheme
they have used a bright colour scheme, but the main colour is the
background which is dark yellow, it also attracts the audience as it is a
very big. This CD cover has a main image which is of the artist Jason
Derulo, this is the main focus of the audience. They have used a editing
prop, which is the tattoo on the artist's neck. Mise- en scene has been
used an example would be the tattoo that Jason has on his neck, it
attracts the audience attention because it is very colourful, furthermore
Jason's hair style is another attraction to the audience, its very unique
and makes I’m look very different.
This is Justin beibers purpose album CD covers. This is used to increase sales for
Justin beibers album. This CD cover uses shorthand communication, The colour
scheme that this CD cover has used is a black and white colour scheme. This
colour scheme is extremely attractive as it catch's the audiences eye in seconds.
Mise- en scene has been used here, for example Justin beiber is wearing no
shirt, this appeals to the target audience which is young adults aged 15-20
years of age. He is also wearing some jewellery, this is associated with the target
audience he is aiming at. The tattoos are relevant to the target audience as well
and also they match the colour scheme which is black and white. The
background makes the CD cover look outstanding.

5. DVD covers- Films
This is a DVD cover for the film frozen, this is a children's film. This DVD front cover uses
shorthand communication a example would be a colour scheme, the colour scheme they use is
white and light blue, this is a appropriate colour scheme I say this because it attracts their target
audience which is young children under the age of twelve. Furthermore they are primary baby
colours which also is associated with young children not only that but blue is the colour of ice and
ice is frozen. Another shorthand communication they have is a universal symbol which is ‘ Disney’
this is a world renowned children's media company. This DVD front cover has also used mise- en
scene, the figure of the name of the film is made in a ice font, which is associated with the film
frozen. The setting of this DVD front cover is Antarctic, this relates to the title of the film ‘Frozen’
because the Antarctic is frozen. The backgrounds is a really big part of the whole DVD cover, as
you can see the outlining of the film title’ Frozen’ is ice it looks like the title if frozen in the ice it
self. The characters from the film are all at the bottom of the DVD cover stuck in snow, this is also
associated to the film as snow and ice come in the same weather which is winter. The type face and
colour of the title ‘ frozen’ are related to the film as the type face makes it look like it is blocks of ice
which are shaped into letters and the colour is blue which is the same colour of ice.
This is a front cover of a children's film called ‘Lelo and stitch'. This is used to increase its sales.
This DVD front cover uses shorthand communication a example would be a universal symbol, if
you see at the top of the DVD front cover you will see it says ‘ walt Disney’ which is a universal
symbol. Another shorthand communication that has been used is the colour. The colour plays
very a big role in this DVD front cover, I say this because the target audience for this film is
young children and they like bright vibrant colours because this is what attracts them to watch
the film; as you can that this DVD cover uses all the bright colours for example blue, pink and
yellow. Another thing that attracts their target audience is the massive large title of the film in the
middle of the page, this would attract the target audience because the type face looks like a little
child has written it, also the colour is red which is a very bright colour, the reason why is stands
out a lot is because red stands out a lot on blue. They have also used mise- en scene, the setting is
associated with the film. As you can see in the background that it is island with a beach and sea
on it and the characters are on a surfboard surfing the sea, this is related to the film because the
whole setting of the film and the main scenes are on the sea when the characters are surfing.

6. BOOKS- COVERS
This is a book cover called ‘Fall in love stay in love 'this tells a story. This book
cover uses shorthand communication a example would be the colour, there
are only one colours used in this book cover this is orange, but there are
different shades of orange one is dark orange and one is light orange. The
light orange stands out a lot on the light orange. The type face is very fancy,
also on the last letter of the work ‘fall’ the L falls into the in the next word, this
happens in every word of the title. This connects the the title because its called
fall in love stay in love, and the words are falling to each other. It also has two
large images, which are hearts which we all know are associated with love.
This is a front cover of the book ‘ Winnie the pooh’ . This book tells a short story. It is also
photojournalism . This book cover uses shorthand communication an example would be a
universal symbol, displayed on the top middle section of the cover this is a universal symbol.
Another shorthand communication that has been is used colour; the colours used in this front
cover are very bright colours, they have used these colours because their target audience are
young children and young children get attracted more towards bright colours. Not only that
but the orange writing stands out a lot on the blue background. The type face used to write the
title of the book looks very childish like, this attracts the target audience as well because it
looks fancy. Mise-en scene has been used in this cover as well a example would be the setting,
the setting in the background is of where Winnie the pooh and his friends play. This cover has
included al the characters from the book on the front cover, this makes the front cover look
very interesting and appealing to its target audience.

7. Instruction/training manuals-assembly
instructions
This is a instructions guide on how to make Choco crispy cakes, this is done to general interest. This instructions
page uses shorthand communication a example would be colour, there are not that many colours used in this
instructions guide, the reason for this is because it is a instructions guide, which means It should be simple and easy
to read and visualise; having a few colours makes it easy and simple to read and visualise. As you can see that all
the writing is done in black, this is to make the instructions easy and readable for the target audience, which is
adults most the time and some young adults. The images used are in the colours they are usually made in, this is
because it makes the page look a bit more vibrant. The type face they have used for the title of the instruction
guide is a bright and bold, this is because it is a company's name; but on the other hand all the rest of the writing of
the instructions and the ingredients is in a simple form this is because it is important information to be followed in
order to succeed making the Choco Crispy Cakes. Mise- en scene has been used in this instructions page, a example
would be props, they have used many props such as trays, whisks, bowls, shape cutter and many more; they have
done this to make it easy for the person making the cakes because they have visual pictures which are props helping
them. Finally this instruction guide uses anchoring, it uses anchoring so that it can example what is happening or
what is needed in each step to make it easy and simple for the person making it.
This is a assembly instructions guide on how to make a box from a large card board. This is general
interest, this instruction guide used shorthand communication such as a colour scheme; the colour
scheme used is black and white this is because its makes the visual effect better and easier to see and
read. It also has bold arrows this is show to exactly where to told from, they are using these symbols to
be more patsies about what they are talking about. They have used a simple type face, this is done so
that it is clear what is written and what the person has to do. The target audience is adults so the black
and white combination shows it is for mature people. It also uses anchoring, they use this to show what
the visual image is showing. Finally they have used mise- en scene, example would be props (piece card
board), they have used this prop to engage the audience and show what each step should look like.

8. Adverts-electronic billboards
This is a electronic billboard which advertises for McDonalds. This is done to market a product
which in this case is McDonalds burger. This electronic bill board has used shorthand
commination example would be a universal symbol which is the big M and logo underneath it on
the bottom left hand side corner. They have used a bold type face for the writing in the middle
of the billboards, which also takes up most of the billboard. As you can see that they have
decided to put white on top of dark red this is because it makes the white handwriting stand out
more this makes it look more attractive and convincing to go. It has also used mise- en scene for
example a prop in this case the prop is the massive burger, the burger attracts the target
audience in the glance because it has the sine behind it which makes it glow.
This is another electronic billboard for a new movie. This has been put up to promote an event.
This billboards also uses shorthand communication such as a colour scheme, they have used a
orange and white colour scheme; they have chosen this colour scheme as white reflects very
attractively on orange, not only this but the character in the movie is light orange himself so they
have connected his colour to the billboard as well which makes it look attractive; it also drags
attention to its target audience which is children and teenagers. Lastly it uses mise- en scene,
example would be the large image on the right hand side and coming towards the middle of the
page the character from the movie. The characters face looks like it is shock especially from the
expression on his face and the fact that his eyes look extremely wide; this makes the billboards
look wow and more people look at it, also there is not much writing which is a positive point
because their target audience doesn’t like much writing the picture has to be attractive which it
is.

9. Interactive media- websites.
This is a interactive media, which is called Fcaebook, this is do generate
interest. It uses shorthand commutation like a colour scheme its colour
scheme is blue and white which is a very bright and simple looking
combination. As you can see the white writing on the blue stands out a lot.
The type face they use is a clear and simple type face, which means its
easy to read and write on the website page. It also has universal symbol
which is the ;Facebook’ sign’. Mise- en scene has been used as well, the
setting is more like the layout of the website, it is very easy to follow
because it has different columns and navigations to it Is easy to navigate
around the website, it also has a drop down menu. Lastly is uses
anchoring, anchoring is used to example what a specific person has done,
is doing or what has been uploaded.
This is also a interactive media, called MSN, this is where you
receive and sent messages via email. This is general interest.
Shorthand commination has been used here, for example a
universal symbol, which is the ‘MSN’ sign with the little orange
yellow and blue butterfly on the right hand side of it. MSN has a
similar colour scheme to facebook, it has the colour scheme of
blue and white but the blue is just a but darker then Facebooks
blue. This has been used once again because white stands out a
lot on blue. And also it is more appealing to their target
audience which is teenagers and adults.