2. How we carried out the research.
• For this research we created 2 surveys consisting of 10 questions each, we then
uploaded the surveys to a website called survey monkey. This gave us a place to
monitor all of the responses that we got. The website provided us with a URL link
that we could then share wherever we wanted to.
• We then shared the link on social media sites like Facebook, twitter and chat
rooms this gave us a good amount of exposure and allowed us to target groups
specifically by searching them on Facebook etc.
• Another way that we gained responses for the surveys was by using a printed
version of the document and getting people to fill them in in person.
• An advantage of putting our survey on line and on these sites was that it helped us
gain exposure to our target market. A disadvantage was that a lot of people simply
ignore the links when they pop up on Facebook or twitter.
• An advantage of doing the surveys face to face is that you can see the persons
response to the question and tell if they are taking it seriously, another advantage
is that they might expand on their answers more if they can talk to you in person
so this in tern will give you more information to use for the results.
3. Summary of data for the vegetarian
survey.
• From the information gained we can tell that 65% of the 20 people who
answered our vegetarian survey are female. 70% of the people where
aged 11-20, 70% of the people also became vegetarian aged 11-20. There
are two main reasons why people have become vegetarian that are
apparent in the survey and they are concerning animal welfare and being
healthier. The main concern about being a vegetarian seems to be that
there is an apparent lack of choice when eating out at a restaurant for
example.
4. Question 1
• This information has showed us that the
majority of the people that answered our
vegetarian survey are female. This could mean
that when we are considering options for our
finished product we may want to think about
making our recipe cards more appealing to the
female audience if they are going to be a
majority audience. This could mean a change in
fonts colour scheme etc. to make it more female
appropriate. However we could go the other
way and try to make sure that our cards appeal
to both male and female audiences this will give
us a larger market but will be difficult to execute
effectively.
5. Question 2
• This information shows us that 70%
of the people that answered our
survey are aged 11-20.
• I think that this shows that our target
audience age can be a lot larger than
initially expected as I did not envisage
people of that age range to take an
interest in vegetarianism to the point
of taking time out to complete a
survey.
6. Question 3
• This information tells us that the age
of making the transition to vegetarian
happened at the age of 11-20 for
70% of the people.
• This shows us that we could work on
advertising to the whole spectrum of
ages to try and encourage more
people to become vegetarian even at
an older age or younger than 11-20.
• This tells us that the people where
most likely in high school when they
decided to make the change and so
we could come up with a way of
getting the cards into schools for the
children to read and take home to try
out for themselves.
7. Question 4
• This question helped to show us the
main reasons why people make the
choice to become vegetarian the
main ones were to be healthier and
also living a lifestyle that is more
animal friendly.
• This shows that these people are
concerned with being healthy and we
could adapt our recipe cards to
appeal to people involved in sport for
instance. This could mean making a
series of sports nutrition cards that
relate different dishes to the best
suited sport.
8. Question 5
• This gave us a few ideas of what
types of vegetarian meals people like
to eat and also showed that there are
a vast range of favourites out there.
This gives us plenty of ideas for what
to base our cards around so we
should be able to make a range of
cards that appeal to a large portion of
the vegetarian community.
9. Question 6
• I think that in a way this answer goes
hand in hand with the last one as the
main point of these answers is saying
that there is not enough choice when
it comes to vegetarian meals when in
fact the previous question showed
that there is a wide range of dishes
available. Our recipe cards could help
to show people that just because you
are a vegetarian you don’t have to be
restricted with the amount of choice
that you have.
10. Question 7
• This question shows us that 60% of
the people that answered the
questionnaire do not have another
family member that is also a
vegetarian. This was surprising to me
as a lot of the time people will
become vegetarian because their
parents are where as these responses
show that these people have made
the decision of their own accord.
11. Question 8
• This question is closely related to
question 4 and brings up a couple of
the same points i.e. eating healthier
and the safety of animals. This
information is a good way for us to
see what people enjoy and what will
catch their attention if we can
somehow incorporate these themes
into our recipe cards. This
information will be useful when
trying to determine who our best
target audience is and how we can
target them specifically.
12. Question 9
• This question helps to show us
whether or not people found it
difficult making the necessary
changes to their lifestyle when
becoming a vegetarian.
• This information isn’t inherently vital
with the production of our cards it
was just a way of getting to know a
little more in depth about people
making the transition to becoming
vegetarian especially when the
majority were aged 11-20 when they
did and this is a time when you are
subjected to all of the advertising
that would often influence the eating
of meat.
13. Question 10
• This question was just regarding any
further information people who did
find it difficult making the change
had about why they did but as 80%
answered saying that they didn’t find
it difficult there isn’t a lot that can be
taken from these results.
14. conclusion
• I think that the results that I have gained from my research has helped me to see
that the majority of the people that we asked were aged 11-20 and 65% are
female so the target audience for our product may be best suited to those in that
age range and also female. Our cards could also be aimed at those people who like
to live a healthy lifestyle and are also concerned with the safety of animals. This
helped t give me a few ideas for related cards regarding fitness and wellbeing. We
also learnt that people decide to change their way of eating when they are young
mostly aged 11-20 so the people we advertise to may be newly vegetarian so our
cards could help with giving them advice and options.
• I feel that the way we went about getting our results was the correct way to do it
however I was disappointed with the total responses that we gained from it. One
thing I think we should have done was push it a bit more and put it out there so
more people would see it and hopefully they would feel obliged to fill it in.
• Another way of gathering more responses could have been by going around more
people face to face to gather information from them rather than relying on people
stumbling across it on a website or page etc.
