Evaluation Question 2 How effective is the combination of your main product and ancillary texts?

1. T A L A L Z E I A N I
Evaluation (2)
H O W E F F E C T I V E I S T H E C O M B I N A T I O N O F
Y O U R M A I N P R O D U C T A N D A N C I L L A R Y
T E X T S ?

2. DIGIPAK FRONT COVER
 The ancillary texts are composed of the
digipak production and poster. The
digipak consists of an image of our
artist in a 3D effect throughout the
front and back cover. We used this
artistic nature in order to add creativity
to our digipak, also the artists eyes are
black and his mouth is covered creating
a devilish effect. he covering of the
artist's mouth in the front cover of the
digipak suggests there is explicit
language language which is also
signified in the parental advisory
warning label. The use of profanity
used by the artist adheres to the
conventions of the hip-hop genre.
Profanity is based on the artist's strong
emotions mostly composed of anger
and aggression.

3. POSTER
 Our final poster production consists of a large image outlining
the artist to be the dominant figure of the poster and present in
the main product. The female figure in the background does
not support the combination between the main product and the
ancillary texts, but correlates with the Laura Mulvey's male
gaze theory stating that women are viewed from a secondary
perspective and are dominated by the male gender, as seen in
this poster. The font of the 'Travis Scott' was created on
Photoshop and is an exact replica of the one used in the
digipak. The name of the album is the most revealing and is
written in the 'Cambria (body)' with a 72pp size. The artist's
image and the name of the album are the largest on the poster,
we did this to appeal to the target audience and be
recognisable. The link between the ancillary texts and the video
is the constant connection between the two, this connection is
established through the colour scheme and use of editing
present throughout, also the image of the artist. The overlays,
3D effects and dominant dark blue/purple is present right
through.
 The bottom part of the page highlights the use of brand
identity. A brand is a name, term, logo which distinguishes
itself from other sellers. It can take many forms, including a
name, sign, symbol or slogan. A legally registered brand is
often referred to as a trademark. In this instance, we have
placed the trademarks 'hustle gang/mgp/grand hustle/rubicon
brand management/acoo" underneath our poster
advertisement.

4. ADVERTISEMENT
I think that my advert will sell my digipak to my target audience as the
image on the advert is similar to the one presented on the digipak. This
allows my target audience to recognise who the artist is and the name of
the album. The Arial font on the title of the album is also replicated on
the digipak. The image on the advert promotes a creative element
within it, therefore making the advert more appealing. The creative
element is also shown through the Smokey effect layer under the main
image portraying the colour purple which is the dominant colour
scheme used throughout our production. The colour scheme on the
advert is similar to the colour scheme presented on the digipak, this
then makes it more recognisable for the target audience for when they
come to buy the album. The covering of his mouth suggests that there
will be profanity used in the album, profanity is based on the artist's
strong emotion and aggression which is something the target audience
would like to see. This also resembles the covering of the mouth on the
digipak front cover making it more recognisable. Furthermore, the use
of profanity adheres to the hip-hop convention therefore it would be
something the target audience would expect. The three key elements of
the advert which will help the digipak sell are; the image of the artist
(for the audience to easily recognise), the name of the album and the
release date (to inform the audience when the album will come out).

5. DIGIPAK DESIGN
 My digipak design will sell/appeal to my target audience. Our initial plan from the outset
was to present our digipak in more of an art from as opposed to just a CD cover at first
glance. The selling point within the digipak is the image of the artist as opposed to the
digipak as a whole. His blacked out eyes emphasises the intoxicated state the artist is in
reinforcing the creativity. The covering of the mouth highlights the profanity used in the
album, this is evident with the 'parental advisory album logo at the bottom.

6. COLOUR
 This was composed through the music video as
I used the red overlay effect resembling this
devilish effect as the colour red is associated
with danger and power. The covering of the
artist's mouth in the front cover of the digipak
suggests there is explicit language language
which is also signified in the parental advisory
warning label. The use of profanity used by the
artist adheres to the conventions of the hip-hop
genre. Profanity is based on the artist's strong
emotions mostly composed of anger and
aggression. The colour red is one of the two
colours which make up purple, the dominant
colour in our production. This effect reinforces
the psychedelic, dreamy mood the artist is in.
Initially, we intended to use red lighting or light
bulb for the corridor reflections. Also to adhere
to the hip-hop genre as the colour red is
associated with passion love and desire, the
conventions of a hip-hop lifestyle revolve
around the artist's sexual desires. Typically,
artists show sexualised representations of
women often portraying them as objects.

7. HOUSE STYLE
 The house style is a style guide which is set of standards for the writing and design of documents. The benefits
of using a style guide is it provides consistency, recognisability to the target audience and great organisation.
The importance of using a house style emphasises the excellence of your products and presentation therefore
having a good effect on the audience's and resulting in an immense turnover. In contrast, poor presentation
and organisation skills lead to a negative first impression with the consumer therefore not making it intriguing
enough to buy resulting in a poor turnover. For the house style I decided to experiment with different shades of
the colour purple. This colour adheres to the conventions of a hip-hop music video and works extremely well to
connote the message and mood created by the artist. The colour purple, which is used throughout our ancillary
texts and main product, is the colour of people seeking spiritual fulfilment. With the swift combination of red
and blue, purple has been used to symbolise magic and mystery and often associated with meditation.
 House styles can be identified by portraying a constant colour scheme by a similar layout/style of image. House
styles are key in reflecting presentation and organisation skills used therefore enabling the product to be
successful. Furthermore a clear house style further enhances the product's quality and makes it look neat and
tidy, which appeals to the target audience even more and sets a good first impression.

8. BRAND IDENTITY
Brand identity is often consistently displayed within the media products, this is a way of
getting the target audience to recognise this by the use of font, logo, image or colour schemes.
The importance of branding is a way of separating or helping your product stand out from
other competitors in order to sell to your target audience.
The importance of brand identity is ensuring our multiple media products link together in
order for it to proficiently link back to our main product. This is key, as it enables our target
audience to easily recognise our product therefore benefiting both popularly and
financially. Throughout my production, I have used the constant colour of purple throughout
my advertisement poster and digipaks; my focus on the colour scheme was important as it was
a common convention often used throughout all media based products. The constant colour
scheme throughout my media product proved to be effective as it links well with the main
product. Also the constant colour scheme enhances the product quality subsequently making
my product look appealing and professional. In our music video, the correlation between the
colour scheme and the artist's face enhances the effectiveness of the combination of our main
product and ancillary texts. The shade of purple is evident in our multiple media products
gaining the recognisability from the audience. Also the distorted lighting effects used
throughout our main product and ancillary texts. This effect, along with our entire music
video, was created on Final Cut Pro where the 'directional blur' and 'gaussian blur' are used to
create a blurring streaking affect.