Ryan Goldsmith, Initial ideas and feedback, ( task 5, resubmission)
Initial Ideas and FeedbackRyan Goldsmith
Idea 1- New parents• The cards could be aimed at new parents helping to show what vegetarian optionscan be most beneficial to them and their baby. This is because most people don’thave a good enough idea of what dishes there are available to them and this willhelp encourage people to try new things.• Colours would be basic white, blue, light pink etc. these colours will be consistentwith the types of colours you associate with babies.• Die-cut finish.
Feedback 1What do you like about the idea?I like the idea of it being for new parents whom are a vegetarian or are thinkabout becoming a vegetarian and I like the idea of the card thinking about anew born.What areas of the idea could be developed?I think there could be more detail about the colour scheme and there couldbe a more about images.What do you find interesting about the idea?I find the idea interest because it is very different and very rare that there willbe recipe cards for new parents and their baby.
Idea 2- University students• Show an array of different dishes that you can make for a limited budget. Thiscould vastly improve the diets of the majority of student who are living on a tightbudget and eating poor quality food because they feel that it is all they can afford.• Use a wide range of colours, this is because a lot of university students might likethe opportunity to express themselves with the colours they choose and therecipes they choose.• Font types- Planet Benson by typodermic fonts, Urban Riot by Beraka fonts• People aged 18+
Feedback 2What do you like about the idea?I like the idea of making vegetarian meals on a limited budget consideringthat this has the target market for students. I also like the idea of it being forstudents as it will encourage more young people in to the vegetarian society.What areas of the idea could be developed?I think more can be developed about the fonts and more specific on thecolour scheme.What do you find interesting about the idea?I find the whole idea interesting about limited budget meal for students
Idea 3- Christmas theme• Aimed primarily at adults• Use Christmas colours i.e. red, green, white, purple, gold etc. these colours havebeen chosen because they are usually consistent with the Christmas period of theyear and will be appropriate.• Show what Christmas classics can be made using vegetarian substitutes this isbecause a lot of vegetarians feel as though they don’t have a good selection tochoose from when it comes to the Christmas dinner which can be a big thing insome families.• Embossed finish• Fonts: king things Christmas, Christmas card by Harold fonts• Border trim idea:
Feedback 3What do you like about the idea?I like the idea of a seasonal recipe card and I like the idea of it being theChristmas as it has very rich colours (greens, reds, golds)What areas of the idea could be developed?the ideas that could be developed in this theme would be the border themeas there is only one option when there could be more interesting onesWhat do you find interesting about the idea?I find the Christmas classics be interesting as there isn’t a lot of vegetarianoptions around this time of year
Idea 4- Vegetarian/vegan desserts• Aimed at all vegetarians and vegans with a sweet tooth. This is to give vegans inparticular more choice since most deserts are made with ingredients that are notvegan friendly, i.e. cheese and milk.• Colour scheme: browns, red, white, black. I feel that these are quite rich colourswhich would work well with some of the mouth watering recipes.• Varnish finish to add to the slick feel from the colour choice and the nature of thedeserts.• Use select focus and depth of field to create nice images.
Feedback 4What do you like about the idea?I like the idea of making card specifically for desserts. And I like the idea ofthe colour scheme.What areas of the idea could be developed?The area that could be developed is the colour scheme as they are darkcolours and there not really an explanation why those colours have beenselected.What do you find interesting about the idea?I find fonts interesting as they are a bit fancy.
Idea 5- Vegetarian main meals• Varnish finish, I feel that this will be consistent with the high end feel that I wouldwant if these were to be printed for use at restaurants.• Aimed at adults, restaurants etc. (good standard of food) this is to try and getmore vegetarian friendly dishes into restaurants and just make them moremainstream so that when vegetarians do eat out they’re not limited to one or twodishes.• Colours: warm colours, wood, browns, subtle tones, red. These would work wellwith the type of ambiance that you would associate with a nice welcoming eatery.
Feedback 5What do you like about the idea?I like the idea about the mains meals being aimed at restaurants as well asadults.What areas of the idea could be developed?The areas that could be developed are the fonts as there isn’t really anyexplanation for themWhat do you find interesting about the idea?I do find the fancy and curly font interesting as they are quite sophisticatedfonts.
Summary of FeedbackWhat do you agree with from your feedback?I agree with the fact that I should expand on some aspects of my ideas such as thecolour scheme for idea 2. On feedback 4 I agree that I should expand upon why I havechosen to use those colours in particular as it may not be very clear why I have chosenthem and what effect I was hoping to achieve by using them. I also agree that ontheme three there could be more choice for the border.What do you disagree with from your feedback?I don’t really agree with saying that I havent said why I have chosen those font stylesfor idea 5 as it should be apparent why those choices have been made as they go handin hand with the idea of appealing to restaurants and trying to attract a moresophisticated market.
Idea EvaluationWhich idea that you came up with is your favourite and why?I think that the idea of creating a series of cards for vegetarian desserts is my favouriteone as it allows a lot of choices and will allow us to target anyone with this i.e.children, teens, adults etc.Which idea, that your team came up with, is your favourite and why?I think that the idea of creating a childrens TV channel theme based set of cards wasthe best as it is a great way to appeal to the young market and will help to get themmore interested in the vegetarian community. The concept of it getting children tobond with their parents is one that is very positive