This document contains 6 development summaries for a magazine advertisement design project. Each summary includes sections on what is going well, what is not going well, and how the design could be improved. Over the developments, the designer experiments with different themes, layouts, images and slogans related to promoting an energy drink. The key aspects that improve are filling negative space, enlarging the drink can image, adding social media engagement, and focusing on themes relevant to the target audience like youth and sports. Areas still needing work include font consistency and positioning of the drink can image.

1. Development of Magazine
Advert
Task 6

2. Development 1
What is going well?
As this is my first development of my magazine advertisement there is only a few things
which I think that is going quite well. I like the use of my colours I think that they are
very consistent for my can. I also think the layout of my advertisement is similar to
the irn bru 32 can as I have included the same language, colour scheme and fonts. I
think that this is a successful aspect to my design as it is clear that my can and the
advertisement is a set as the designs are both consistent.
What is not going so well?
I think that the poster advertisement needs improving in many aspects although this is
just my basic design I think that it needs quite a lot of work. Such as adding more
features on the front of the front of the poster. I also think that I could improve my
design by including a slogan. I think that developing my font and also maybe
changing the layout to landscape could improve the appearance of my
advertisement.
How could I improve my design?
I think that I could improve this design by including different examples of the images of
the men. I think that I could add more photos of the men doing different activities
including running and different exercising activities as this will give an example to
the audience what the effect irn bru can have. I also think that I could improve this
design by maybe having a larger image of the can in the middle of the
advertisement as this is clear to the audience what the can looks like so they will
recognise it when they are looking for it in the shops.

3. Development 2
What is going well?
There are a few things which I think is going well on this design. I think
that this design has developed from my first idea by having adding
more features and adjusting a few things. I think the colour scheme
which I have used is a strong point and the way in which I have
applied the colours on my design is also going quite well as it is a
similar design to the front and back sides of the can. Another
feature which I think is going well is the layout. The way in which I
have positioned my text and images is very clear to read. It doesn’t
look too busy. I also think another positive aspect to my magazine
advertisement is the way in which I have used the images. I have
started off with a man drinking the irn bru can and I have then
used different images to show examples of activities which he is
capable of because he has drunk the irn bru drink. By seeing this
the audience will get the impression that they will be able to
complete all these activities by drinking irn bru drink.
What is not going so well?
Although that I think my layout is quite strong I think that there is quite a
lot of spaces to be filed on my design. By maybe moving the images
around instead of having them in a horizontal line.
How could I improve my design?
I think that I could slightly improve my design by enlarging the can of irn
bru and having vector images around the can. This way it will be
straight to the point and I think this could make a stronger
advertisement. Also as my audience will be interested in social
websites I think that including social websites which the audience
can discuss and share ideas about irn bru will interest the audience.

4. Development 3
What is going well?
I think that there is quite a lot of things which are going well during
this project. The first thing is the layout. I think that I have
improved my layout since my first design as the layout is
unique as the spaces are filled and there is not much
negative space. Another strong point to my design is the
larger image of the can on my advertisement. This stands out
more and is clear to the audience what the can looks like. All
the activities which I have included are very energetic and
give an example for the audience of what activities can be
taken place when they drink irn bru.
What is not going so well?
There is a few things on my design which is not going so well. I
think that I could improve on the copy as the amount of text
on the advertisement is very limited. I think that I could
include a description of the can and maybe include the
ingredients. I also think that the font on the advertisement
could be developed so that it is the same font as what is on
the can of irn bru.
How could I improve my design?
I think that I could improve my design by using sports which are
very popular in Scotland to show that it is a Scottish drink. As
well as this I think that it will be more suitable for my target
audience.

5. Development 4
What is going well?
I think that the main idea of my poster is going quite well. I have decided
to pick a theme which is more suitable for my audience. I have
decided to completely re design my advertisement however
keeping some of the same features. My theme in this design is
youth. I have decided to compare another energy drink with the irn
bru drink. By comparing the difference. I have decided to use youth
as the theme as I would like people to get the impression that
when they drink the energy drink that they have a lot of energy
such as when they was a child. I also think that this design is going
well because I have made my advertisement more modern by
allowing the audience to get involved with their thoughts. I have
done this by putting a sentence saying ‘tell us about your youth
with irn bru’ I have then put a hashtag and then irnbruyouth. This
will allow the audience to share stories and thoughts about the irn
bru drink on social networking website. I think that this is a
successful feature as it will set a trend off and as more and more of
the audience discuss. The drink will become more popular,
increasing sales. I also think another successful feature of my
design is the slogan. It is catchy, memorable and also rhymes.
What is not going so well?
I think that there are a few things which I could improve on my design.
They include the fonts for the title. I think that the colours for the
magazine advert and the can need to be the same however they
look slightly different.
How could I improve my design?
I think that I could improve my design by having the same font running
throughout my magazine advertisement because this will look
more consistent and professional.

6. Development 5
What is going well?
I have decided to create a new design. I have kept a similar theme of
sport from my first idea however I have decided to develop it into a
more in depth and a more extent magazine advertisement. Some
of the things which is going well when making this poster is that it
looks more professional. The poster has a main focus and I think
that it is a suitable poster for an energy drink. I also think that this
magazine advertisement would be successful because I have
shown an athlete before a race. This is an example of people who
drink the drink for energy. This is very encouraging to the audience
as they will be persuaded that the drink is an energy drink.
Although that this poster is quite basic it is straight to the point and
I don’t think that it needs any more text because the poster
doesn’t need explaining. Another successful feature of my poster is
the catchy slogan. I have decided to use the slogan ‘Athletes drink
it, so should you’ because it rhymes with irn bru 32 and it also fits
in with the theme of athletes.
What is not going so well?
I think that there is a few things which aren't going to well. I think that
colours could be improved for example I think that I could include
more orange and blue for the Scottish theme. Although I have used
mostly blue I think that this design will be more suitable if I
included more orange and white. To make my poster even more
interesting I think that I could add more images of athletes maybe
running in a race.
How could I improve my design?
I think that I could improve my design in different ways firstly I think that I
could take away the picture of the can or I think that I could move
it around the poster and see which position the can looks best in. I
also think to improve my advert that I could develop the font on
the design. It is quite straight forward and boring however maybe
adding a glow or a stroke onto the font would make it stand out
more on this design.

7. Development 6
What is going well?
I think that this design is quite strong. I think that it is a interesting
design and that there is quite a lot to look at. I have decided to
carry on with the theme of athletes and I have also decided to
consider my development ideas from my other design and add
some of the ideas to my design. For example I have included
more athletes and I have also added more colours to my
design to make it suitable for the irn bru theme. I think that
this advert Is suitable for my audience and suits the
advertisement of an energy drink because I have used an
example of people who will need energy. By showing athletes
the audience will feel that if they drink the energy drink they
will be able to accomplish things what an athlete does.
Another aspect which I think is successful is the numbers on
the athletes shorts. I have decided to use 32 as a theme to fit
into my design for irn bru 32. I also think that my slogan for
this design is catchy and will encourage my audience to buy
the drink. As I have used words such as ‘power’ and ‘you’. I
think that this will encourage to audience to be persuaded to
buy the energy drink.
What is not going so well?
A feature which I think is not going so well on this design is the
placement of the can. I am not to sure which position to put
the can as I think it needs to be in a place which will be noticed
on the advert. I also found it quite hard to get the detail of the
image when rota scoping I think this is also something which I
could improve upon.
How could I improve my design?
I think that I could improve this design by rota scoping more. Rota
scoping the background and also rota scoping the can will give
everything a cartoon look and I think that this could give a final
better look. I also think that I could improve this design by
including Scottish athletes. As Irn Bru is a Scottish drink
including Scottish athletes will be more suitable for my
audience.