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1. Evaluation

2. What are the technical qualities of
your work?
The technical qualities of my work are those which I have
designed and created myself. The most technical and
creative idea I had was for the magazine poster. I designed
a car on a race track pattern background. This was to
represent the energy which the drink gives people.
I created the car using a Rota-scoping method. An original
image from Google which was then re-designed using a
variety of shapes with different colours.
When Rota-scoping this image, I found that adding strokes to
each shape made the car look much more professionally
made. Without the stroke, the car seemed to look flat and
odd.

3. To create the racing banner, I first used the custom
shape tool, to get the banner.
However this just came as an original shape without
the pattern I was wanting.
Therefore I had to create this myself. I did this by
adding lots of rulers to get the square shapes, the
rulers helped the squares become the same size
throughout the banner. When all the squares
were set, I then added the actual squares by
using the rectangular marquee tool. I made sure
that there was a pattern flowing throughout the
banner and that there would not be two colours
directly next to each other.

4. The fonts I used across all pieces of work all fit in
together because there was only 2 different
ones which I chose to use. There was a font
for the nutritional side as well as the URL’s for
websites etc. Where as the second font was
for the tag line, logo and slogan. I thought this
would be a good idea so that all the work tied
in nicely together to make it much nicer and
professional.

5. What are the aesthetic qualities of
your work?
Starting with my magazine
advert, I think that the
technical qualities are good,
however the aesthetic
qualities are below average
and it could look a lot
better. If I was to work on
this advert again, I would
design it again so that it all
fit in together, it would then
be a lot more easier to
understand the purpose.

6. However, I think that the website banner looks a lot better,
more professional and very much tidier. Although this piece
of work is much more plain and simple, it does look lot
better than the magazine advert does.
I am still very undecided which website banner I would like to
use, therefore I am looking from a point of view from both
banners. I think that I would use the top banner as it
includes the slogan, which is probably a good idea as a
slogan becomes very important for a product.

7. I think that I product packaging has been put
together very nicely. This is definitely my
favourite piece of work for this project. This is
because I had much more enthusiastic for the
product at the beginning of the project.
I like the progression which this piece of work had.
As this packaging looked very poor to when I
had finished doing mini evaluations and put
more effort into it.
The thing that makes this can work most of all, is
the colours. The colours are definitely the thing
that links the can together and makes it look
professional.
As time passes as i forget all the ideas which I had
at the first. In the future when I am working on
things like this, I will be sure to write down all
my ideas. I think that this is a very good idea so
that I do not get lost in the work.

8. Are there opportunities for further
development in your work?
There is definitely more
room for improvement
on the task of creating a
magazine advert. This is
because, although there
is plenty of detail in the
design, there is so much
white background which
makes the poster seem
very boring and
unfinished.

9. When creating the packaging for IrnBru 32 I spent a lot a time on
Photoshop trying to improve it so
that it was up to the best standards
possible. However when I look at
my design now, I see that there is
still quite a clear amount of space
where some extra detail could have
been added.
However I would not be quite sure on
what details could be added as it
may disturb the design I already
have created and make it look tacky
and unprofessional.

10. Are your final pieces fit for purpose?
I think that the work I created is very much fit for
purpose, especially the packaging and website
banner.
The magazine advert is my least favourite piece of
work for this project as it does not exactly fit its
purpose very well. This is because it seems to
send out a message that it gives energy to have
fast races, however some people are most
probably not going to understand this.
This advert is still fitting its purpose well, because
of the fact it is advertising the drink and giving
information about the websites etc.
The point of the BRUuuuuum is the combination
the cars noises, and the irn-’bru’. I thought this
would be a catchy tag line which perhaps could
work on further advertisement.
When writing BRUuuuuum I thought it would be
best suited to do this in the same font as the
logo. This would help link things together.

11. The packaging of Irn-Bru
32 which I designed
works very well in my
opinion as it has all the
nutritional information
on, the website
information and also
the slogan. The slogan
says a lot about the
drink which will
probably help sell it
more.

12. The website banner is supposed to be like an advert, just added to a
smaller dimension which is then added to the top of a website.
Therefore I chose to use details from my can packaging rather than
my magazine advert. This is because I thought that the packaging
looked much more professional than the advert did and I would
rather my website banner be up to the highest standard.
My website banner includes the Barr logo, the Irn-Bru logo which I
created, and my own slogan for the drink. This slogan was added to
promote the drink as it says that it will keep moods away, in other
words, this drink will keep you happy.
I think that website banners should have a minimum amount of detail
to them as more detail should be added to the website itself.

13. What areas of planning and
development worked well?
When I was planning my work, I decided that I wanted
to use a Serif font. This fit in nicely with the theme
due to it being a Scottish drink and Serif fonts being a
traditional font.
However when I was creating the packaging I found that
this serif font did not look very nice or professional.
To which I then decided I wanted to use a Sans serif
font which I think worked much better.
Another aspect of my work which worked particularly
well due to planning it in advance, was the colour
scheme. Before I started my production, I created
numerous rectangle shapes with the word Irnbru in
the middle of it. I then played around with the
colours for the fonts and the rectangle, which then
give me a clear idea as to which colours worked and
which did not.
Worked well
Worked bad

14. What areas of planning and
development could have done with
more work?
When I was planning, I wish that I would have planned
the work which I actually created.
The reason I never planned the work I created is because
I planned to do other work, which I then changed my
mind about and did not want to develop further.
I am glad I made this decision as I think the ideas I had
were very limited and I could have become stuck with
things to base my design on.
However when it came to fonts, I should have definitely
experimented with more to try them out, to see which
worked and which did not.

15. What affect did you think your
development stages had on your final
product?
I think that the development stages helped my work a lot and
I would much prefer to work like this in the future.
When I had done the first draft, I then looked for faults which I
could mend. On some areas of the development stages I
even asked for peer feedback which helped even more.
I feel that my work would be at a very poor standard now if I
didn’t go back and look at it again. For example, when I was
working on the packaging, I had done a first draft and
looked it again in further detail, the second time I looked, I
saw that I had wrote 32 Irn-Bru rather than Irn-Bru 32. This
could have been a very big mistake throughout my work.