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1. Presentation

2. What Am I Doing?
• I will be making a range of online things, to gather a social following,
to get more attention to my brand and video. I want to do this
because more people can see my video and hopefully I can get some
positive and constructive feedback

3. Positive of Strategies
• Film festival- A lot of people will see it, makes my project seem more
professional.
• Online communities- Tailored to your target audience, a lot of people
could see it, very easy to do.
• Social media- Easy to do, helps create an online presence, potential of
a career online, massive market.
• Merchandise- Possible to make you money, gives attention to
your video, free advertisement if someone sees the clothing.
• Physical screening- Can make personal relations with whoever that
comes to screening, social.

4. Negatives
• Film festival- My video doesn’t suit the film festival type of movie.
• Online communities- Could get trolls or lots of hate as you don’t know
the people.
• Social media- Could get trolls or lots of hate as you don’t
know the people, could not get a lot of people seeing it If you don’t
have many followers.
• Merchandise- Can't really sell it at this point in time in my journey, I
know nothing about the clothing market.
• Physical screening- Online limited amount of people will come to
the screening, will have to provide food and drinks.

7. Clothing analysis
• I did this as I am trying to make a brand for my video. I think Chasing
Aesthetics, is a very marketable title. I believe I have made some
really nice designs that I would wear myself. I made some t-shirts and
vests to support my bodybuilding brand. I went for a simplistic style,
as I personally know from research that people who go to the gym
don’t tend to like wacky and out-there art on their clothing. I chose a
bold title as it reflects the conventions of the gym lifestyle. I will be
using males as my target audience, so this is why I used a black and
red colour scheme. I also used white as an alternative. I used the
research on merchandise I did from back on my research PowerPoint
for guidance.

8. Water bottle design
• I wanted a professional looking water bottle design for
this, as I think having a smart looking water bottle is
very important. I wanted something a little bit
different as for my design. I decided to use Greek
letters for my title of Chasing Aesthetics because I
think it is important to have variety in your products. I
kept my red and black colour scheme for this, I think
having the bottle red really makes this water bottle
stand out and look smart at the same time. The Greek
lettering makes the design look smart and flashy,
overall adding to the professional look. I decided to do
a water bottle as it fits with my video, being about
fitness. I lastly added a ml measuring scale as tracking
your water intake is a big apart of weight lifting.

9. Social Media Instagram
Firstly, I made an account called Jaybrownworksout. I
chose this name because I feel like it is easy to
remember for whoever is trying to find it. I then
uploaded a range of photos and videos saying that a
video will be dropping soon. I then uploaded a
collection of photos of frames of the video I had
created for this project, and I captioned it with
Youtube link in bio. To help promote this account I
also put it on my private Instagram story. My Youtube
video has now received 153 views in 1 day. I am really
impressed with this turnout.

10. Banner

11. Live Showing
• I will be doing a live showing at my house, for all people who are into the
gym. I will be doing this with people I know and also friends of friends are
invited. This is a chance to increase the amount of people who have seen my
video. I will be creating a poster for this, which I will be putting on my social
media account to advertise this event.

12. Poster Research
• I will be taking inspiration from this image here. I was doing
research on old-school bodybuilding posters as that is the
theme I am picking, and this one is the one that came up. I
know this is not a 'body building poster' however it has the
most famous weightlifter known to man
Arnold Schwarzenegger, so it gets a pass. What I will taking
inspiration from in this poster, is the layered text, and the
colour-scheme. I believe the layered text is a classic in 80's
film posters and gives that old-school look. The colour-
scheme will also fit with my chosen scheme for my project,
so it works great.

13. Posters for Live Event
Final and draft version

14. Poster Analysis
• I really like my posters. The redder one is the one I have liked the most and
the one I will be sharing online. I used a bodybuilder font for this that I got
from Dafont. I also went for a bit of an 80s style with the layered text. This
is because I took inspiration from old-school bodybuilding posters. I kept a
black and red colour scheme, which also fits with my same scheme for all
my project. I used a blending mode for the picture I had, which came from
the footage I used for my video. I had a problem at first as none of the
blending options looked nice until I changed the background to red then
put the subtract blending mode on. I really like using these blending
options as it adds a lot of character to the poster. The one I used still
doesn’t blur the image so you can still see definition of my muscles, so I
think it keeps the theme of the video.

15. Live showing in class
• I really enjoy showing class work that I have done. I think
this is an extremely good way to get feedback and support
for what you have made. This is because personally for my
project my target demographic is the same as the ages of
people in my class, this helps to get feedback from people
who understand your work. I used this format of working
for feedback throughout the stages of my project and it
benefited me greatly. I would talk to people at lunches to
found my idea interesting and I would show them my
video.

16. Banner
• I also created a banner. I did this because when looking at YouTube
channels, I believe having a banner makes the channel look more
professional. This will make my brand seem more appealing to the
audience. I put my Instagram handle as it will link them back to the
Instagram account I made, where I will be posting more content
promoting my video. This will increase my branding network of
followers allowing more people see my video.

17. Reddit online forums
• I posted my video to a Reddit
forums. I posted it to an active
group called Gym motivation. I
have asked for feedback and
hopefully I will get some
comments in the upcoming days. I
have done this to get more people
to see my video and to expand my
brand and hype around my
project. I do believe this was a
great way to get attention to my
video, as I identified it in my
positives and negatives.

18. Has This Been Working?
I believe doing this
marketing has definitely
increased its popularity
and got my brand to many
people. I currently have
530 views in just a few
days. I am very proud with
this, as it shows hard work
pays off.