This document analyzes the typography, layout, colors, images, language, and conventions used across the front cover, content page, and double page spread of a magazine. It finds that the magazine uses sans serif fonts, bright colors like pink and red, and images of young celebrities like Rihanna to target a young, female audience. While the layouts and some language is more casual to appeal to youth, other aspects like formal writing style and ordered page designs signal an attempt to also engage older readers. Overall the brand identity conveyed aims to be fresh, youthful and feminine through its visual design choices.

1. Task 3
Brand Identity and Mode of Address Analysis
Typography
This Billboard front cover uses the
font sans serif. This front has a
youthful look to it, which would
appeal to more younger people.
The use of the pink/red colour that
gives this cover a feminine
appearance. The typography gives
off the brand identity as quite
informal from used of the fonts.
Layout
The layout of this front cover is not
very ordered which give it a young
look and relates to the genre of
pop.
Colour
The use of the bright colours give
the magazine a younger looking
sense. The emphasis on the colour
of her hair makes the whole
magazine stand out and it catches
your eye. This could influence the reader to copy hair colour/style for example. The
colours give off the brand identity as fairly fresh and young.
Image
The image that is used is of the famous artist Rihanna who herself is young, which
means that most of her fans will also be young. She has a wider range of female fans
than male which means mostly this magazine would attract females. The image gives off
the impression that it is fairly feminine. . The route of the eye has been used in this
magazine cover as the image of Rihanna is the first place you look when the reader looks
at the magazine.
Language
This cover uses a formal text which appeals to more adults than children although the
use of the image of a famous artist could also attract the younger generation. The
language ‘My fans don’t really know who I am’ is informal which links to the target
audience.
Conventions
This magazine is known for having its masthead not fully viable as the whole magazine
is so popular people know what it is without the magazine stating its fully name.

2. Typography
This content page uses the font
san serif for the mast head
which is the same as the front
cover. The masthead at the top
of the page is bigger than the
rest of the text which is fairly
conventional.
Layout
The layout of this content page
is ordered. There is no text
overlapping any images which
gives a professional look to the
page which is more based on
adults than children. The
layout of the text on this
content page is in columns.
Colour
The colours that are used are
mostly black, white and blue
these are quite adult colours as
they are bright.
Image
This content page uses a variety of images, of which some are cartoon. This appeals to a
range of audiences such as teenagers and young adults.
Language
The language that has been used is more formal that informal, this appeals to more
adults than children.
Conventions
A convention of this magazine is to have the recent album/song music chart.

3. Typography
The font that is use across this page the font san serif is used. It give a female vibe
because the text is fairly close together and some of the text is pink which connotes
romance and femininity.
Layout
The layout for this double page spread is ordered as all the text fits around the image in
columns, this gives an adult theme as it would not interest children to read this
magazine as there are not bright colours and loads of images.
Colour
There are limited colours used on this double page spread. Mostly the colours black,
white and pink have been used this gives a simple look to the page which would appeal
more to adults than children. The mode of address for this magazine is the used of the
colours using the colour pink would appeal to women.
Image
This Billboard double page spread has a large image which uses the route of the eye as it
is the first place the reader looks when looking at the page.
Language
The language is formal which is based more on adults that children as they use more
slang words.
Conventions
A convention for this double page spread is the use of the columns which gives a
professional look the page which would be more based on adults.