These stylesheets have within them drafted logos, font ideas and themes.

1. STYLESHEET: ‘BEATS’ MAGAZINE.
Potential logo 1: The font used gives the letters more impact
against the pink backgound as each letter has a repeat outline
3x per letter. It’s angular and has straight cut edges that ‘cut’
the glowing background. It links well with music as it connotes
the ridges engraved in vinyls. The two contrasts are appealing
as they add texture and dimension to the logo. The soft pink
glow is meant to emulate that of neon lights found at the tar-
get audience’s favourite clubs and festivals. To improve this
further in photoshop I would make the glow more luminescent
and put the letters in better focus.
Potential logo 2: This logo is the first of the one’s that incorporate a pictured
background. The triangles in pink and white add stlye and the diamond out-
line signifies opulence and power. Again this logo uses a glow as it gives a
‘softer’ appearance. In lighting , natural light depicts females as as kind and
alluring beings and so the use of the glow associates my company with those
traits. The title uses a futuristic, block lettered font that is dense, which
makes the title have more impact as it is the main focus of the image. As well
as it is in a contrasting colour to stand out from the distracting background.
This logo is better than ‘mixmag’ or ‘Q’ as explained it has many other as-
pects to make it unique other than just a simple font and colour like they
have used in their designs.
Potential logo 3: The pictured heart aims to represent how
my magazine is one that cares about their audience, the
title, the passion my audience has for music, as well as the
extent of the need for my magazine– without it its life
threatening for them!! As the picture is rather detailed the
title font has been kept simple so overall my logo is easy to
process by my target audience.
Potential logo 4: The backgound image as an alternative to
the one used in 3. Its simplicity is still effective as the eye
wonders away from the text to see it extend almost off the
page as well as it is in a separate colour which also draws
attention. The gradient from white to pink works well as it
makes the text appear more fluid and predictable.
Potential logog 5: This logo incorporates a shaw-
dow underneath it to give it more depth, pres-
ence and a stance against the rest of the infor-
mation that’ll be displayed in my magazine. To
improve it further I would have the letters in a
brighter pink so that they’re more prominent.
However I do like that the title appears as though
its rising from smoke.
Potential logo idea 6: This logo particularly makes it
clear that my magazine is a music magazine without
seeing the magazine itself. The fact that the drums are
painted reflects the artistic elements of the magazine
and the union of art and music.

2. STYLESHEET: ‘BEATS’ MAGAZINE.
Colours:
The white is used tp contrast with the black so that the text is more exciting. It doesn’t threaten
the audience as the two colours balance each other out. The fuschia is used to brighten the text
and the page as it is a better colour than just using a generic, all white page for example. Even
more so the colour is significant to the feminine identitiy as girls have been socialised to love
pink, as boys are socialised to love blue. The black is used to signify the edgy side of the maga-
zine, as pop music has been inspired by rock n’ roll, I wanted to incorporate that aspect within all
areas of the magazine. These colours work better than those in ‘Q’ and ‘mixmag’ as they have
more variation and they aren’t just plain primary colours.
Fonts:
The fonts used in the larger parts of the text are more quirky and uniqueas these are the parts of
the text that the target audience will see first before seeing the majority of the content within
my magazine. Therefore they have to stand out from afar in order to draw a much of my target
audience in as possible. The smaller text used for captions and the article text for example, are
more traditional because they’ll need to be read easily as well as this contrast will draw even
more attention to the title. The sizes are characterised by the headings, the more important the
heading e.g. Masthead vs Subheading the larger the size.