By Will Dann designed the magazine "RIFF" to attract young male readers interested in indie rock music. The masthead, cover image of an indie rock artist looking straight at the camera with a rebellious expression, and color scheme of red and blue were meant to catch the target audience's attention. Inside, Dann continued these design elements and a band index on the contents page to maintain consistency and help readers easily identify the magazine.

1. 5. How did you attract/address
your audience?
By Will Dann

2. Front cover masthead
• For my magazine masthead I decided to name it
‘RIFF’ this is because it is short and snappy
therefore catches my readers attention. As well
as this, riff has connotations of guitars, therefore
my target audience will instantly know what
genre my magazine is. As well as this the colour
of my title is bright red with a black stroke round
the outside as I believe it stands out on the page.
Also, after conducting my primary research I
found out that the majority of my target audience
wanted these bright colours.

3. Front cover Main image
• For my main image I decided to
use a medium close up so my
target readers can really focus
on his facial expressions. This
image will also attract my
readers as that is what the
majority wanted when filling in
my questionnaires. I also tried
to attract my target audience by
getting the artist to look straight
at the camera with a rebellious
look on his face. By doing this
captures the readers eye as he
looks striking and fits in with the
indie rock genre

4. Front cover overall layout
• The overall layout of my music magazine is
designed around the main image and the
masthead as they are the things that I
want my readers to focus on. I decided to
go with the colour scheme of red and blue
as I believe they are the stereotypical
colours for young males which is who my
magazine is aimed at. As well as this they
stand out on the page. I decided to use the
colour white to highlight the main cover
line so the readers notice it straight away
and also know who the artist is on the
front cover. I have also included a footer to
include what other bands and artists will
be featured in my magazine

5. Contents page- Band index
• I decided to include a band index on my
contents page as it shows the readers
what other bands are included in the
magazine and also the page that they
are on. I have gone for the same colour
scheme as the front cover, which are
red and blue. I have done this because it
makes my magazine look more
professional as it is showing consistency
throughout my magazine, which my
readers will appreciate and also help
them to be familiar with my magazine.

6. Contents page title
• My contents title is very similar to my masthead. As you can
see it is same colour and font, as well as the same stroke
round the outside to make it stand out. I have done this so
that my magazine looks consistent throughout and so that the
readers can identify that it is my magazine quickly. You may
also notice I have included my masthead on the contents
page, I have done this because it makes the contents stand
out more and also creates a brand recognition towards my
readers

7. Double page spread title
• The double page spread title is again the same font
and colour with also a stroke round the edge. This
shows consistency though my magazine, the title
itself will appeal to my target audience as it is left on
a cliff-hanger which will encourage my readers to
read the full article as they will want to find out.

8. Double page spread image
• The image I have used for my
double page spread is the same as
the artist on my front cover. I did
this for continuation and because
the name of this artist is the main
sell line on the front cover. His
pose is a typical indie rock pose, as
he gives off the impression of not
caring and being rebellious which
fits in with the genre of my
magazine. The image is also eye
catching and takes up half of the
double page spread, therefore it
makes it interesting for the readers
to look at as it is not all text.