This document discusses various codes and conventions for producing effective radio content. It outlines that wording, voice, ambience, music, cliffhanger endings, flashbacks/extracts, narration, and targeting the appropriate audience are all important considerations. Specifically, it notes that wording must be crafted to engage listeners without visuals, voices should be clear and expressive, ambience can set the scene, music shapes mood, cliffhangers build intrigue, extracts preview content, narration conveys key details, and targeting ensures reaching the right demographic.

1. Codes and Conventions of Radio
Emily Jones

2. Wording
Wording are very important in media
production and especially in radio drama, words
are a audible way of telling a story to the
audience or information. Wording is very
important in Radio drama, the key to a good
radio trail/drama it must be worded in the
correct way, or else the interest of the audience
is lost.

3. Voice
Voice/tone is another key important thing, the
voice again plays an major role due to their
being no visual for the audience. There voice
must be easy to understand, clear, strong and
well spoken so it is easy for the audience to
understand and again not loose interest. If it is
for a radio drama it must express the feelings of
the character whereas for a trail advertisement
it must have a clear understanding voice about
what they are trying to advertise/sell.

4. Ambience
Ambience is a key code for producing a radio
trail. For example if it was a radio drama and
the setting was in a park there would be the
sound of distant children playing, slightly
windy maybe and birds etc. Whereas if it was
a radio trail of for example the grand prix it
would have previous recordings of other
grand prix.

5. Music
Music can determined the mood and style of
the radio trail, for example if it is a exciting
build up tension it may play something where
it slowly gets louder maybe and it builds the
tension. If it is a radio trail for a documentary,
considering the type of documentary and the
target audience, for example a documentary
aimed at a older audience may have soft
classical music. The music can create the
mood and makes the radio trail interesting.

6. Cliff hanger endings
To build tension for the audience to want to find
out more about the documentary or product,
this makes the audience want to find out more
and will do more research into it or want to
watch for example the documentary, it creates
the tension and driving force for the audience to
want to discover what it is about.

7. Flashbacks/extracts
Extracts from the tv programme, documentary
etc. is a good way to give out more information
about what will be said or will be discussed in
the documentary (example) and the audience
may agree or disagree. For example with a
documentary about teen pregnancy, this could
have a teenage mom, just a small outstanding
sentence that she says about teenage
pregnancy.

8. Narration
• A clear voice that narratives what is
happening or what will go on in the
documentary/TV programme, what it will be
about, this will help the audience understand
what is going on and what it will be about, it
makes it a lot more clear for the audience, the
narration is the story telling for the audience.

9. Target Audience
Needs to be aimed at the right target audience
for example if it is a radio advert for a new
band/artist’s album they would small samples of
their work, and it would be on the right radio
channel, like if it was a classical album it may be
advertise on Classical fm.