This document provides research on potential publishers for a rock/alternative music magazine. It examines the British publisher Bauer Media Group, which publishes various magazines and operates radio stations and TV channels focused on genres like rock, pop, and R&B. The document outlines Bauer Media's revenues, employees, and history of acquiring and closing different music and entertainment magazines/TV channels over the years. It concludes that Bauer Media would be a suitable publisher due to its experience across multiple media platforms and genres like rock that match the intended magazine.

1. TASK 4: MUSIC RESEARCH
INTO INDUSTRIES AND
INSTITUTIONS

2. TASK 4B
1) Sub Genre Music Magazine Choice
I have chosen to base my following magazine on the genre of Rock/
alternative.
The reasons I have decided to choose this particular sub genre is because I
personally enjoy listening to this genre of music and this acts as a benefit as I
would enjoy making this magazine more since I personally like it. In addition,
I am familiar with rock/alternative rock magazines to an extent – the basic
knowledge I know will help. In addition this subgenre is one of the most
popular genres nowadays so its bound to be publically liked more and have a
large audience. Finally, there are many codes and conventions particular to
rock/alternative which I find more interesting to incorporate into my own.

3. 2) Rock Magazine Research
Kerrang:
• Editor: James McMahan
• Frequency: Weekly
• Publisher: Bauer Media Group
• Circulation: 37,603
• Founder: Alan Lewis
• Genre: Music, rock, metal,
• First Issue: 6th June 1981
• Country: United Kingdom
• Language: English
• HQ: London
• Target Audience: Teenage –
25yrs, Unisex
The main links between this magazine and
the one I'm planning of doing is the
location and language, England, English,
the genre is close to mine although lacks
alternative and the target audience may
be one my magazine may apply to too.
The publishing company behind Kerrang
is Bauer Media Group.

4. 3) Publisher Research
TV:
Radio (FM):
Bauer Media Group:
• Heat
• Kiss
• Kerrang
• Magic
General:
• Smash Hits
• Cool
• Founded: 1875
• Kiss
• Rock
• Revenue: 2.4 billion Euros (2013)
• Magic
• Kerrang
• The Box
• Employees: 11,000 (2013)
• HQ: Germany
Magazines Bauer have been associated with over the years
Bauer are a multiplatform based publishing company whereby they specialise in: print, digital, radio, Tv pirnt
home, postal services, distribution & marketing services. One reason already to why it is a good company is
sheerly because of all these different platforms – they have experience in many aspects of media which
makes them more trustworthy.
Q: A music magazine which began in 1986 in the Uk and released monthly. Q expanded into different
platforms as QTV was launched in 2000 broadcasting Indie, rock and alternative. In 2008 Qradio began
broadcasting and similarly to the QTV focused on alternative and rock. However both the Tv and Radio closed
down years later and were replaced by Heat and Kiss. The fact they were closed can deter publishing with
them as evidently they weren’t successful enough to continue although the fact of them being replaced into
something new shows creativity, reparation and now they are very successful. In addition, an annual awards
show Q awards followed after furthering the profit of Bauer.
The Debrief was published in 2014, it is an online magazine once again emphasises the platform ability of
Bauer Media and the target audience of this were particularly women. 1989 was the launch date of Empire a
film magazine which released monthly. The circulation rate – from 2013- is 145,117 – the advance in
technology helps make this magazine more popular and is more read now then when it was released due to
the increase in release of film and Tv series. The Closer was released in 2005 and is an entertainment with a
target audience of women, 20+, not particularly upmarket, working – middle class considered. Closer is
produced weekly and now has a circulation of 351,632 very popular but has been criticised for their
photographs being "grotesque and unjustifiable invasion of privacy"; after the French version included topless
images of Princess Kate

5. Grazia is a women's weekly magazine first published in 2005. The target audience evidently being women with
a marge age range and various classes, ethnicities targeted – more of a niche market. Gazia is a multiplatform
brand whereby it thrives in print and digitally.
Heat was launched in 1999, an entertainment magazine centred around gossip, celebrity's, advice etc…
Another female targeted magazine. It is available in print, online, TV and radio.
2012 saw one of the first magazines form Bauer which targets women over 50’s called Yours. It is a lifestyle
magazine evidence of a wider reaching audience. In addition the majority of the magazine were female
dominant nowadays although from 1950s-1980’s the magazines were mainly male dominated as “Motor Cycle
News” and “Parkers car Guide” are both male focused magazines. Motor Cycle News was launched as a
newspaper in 1955 appealing to middle class, educated, males.
Music Genres Bauer are most likely to produce
The music Genres they currently look at are: Rock, metal, pop, alternative, Indie and RnB. They cover this via
their radio channels and Tv channels: 4Music, Heat, Smash Hits, Magic, Kiss, Kerrang and The Box. Bauer
cover a vast range of music genres and so hold a lot of experience in all the fields which is why they are a
good company to commit to. The music subgenre they would do next could be another one of the ones they’ve
already done as Smash hits, 4music and heat all specialise in the same type of music, new hits in pop and
alternative and kiss and magic incorporate a varity of genres. I estimate the next genre chosen would be
different to the previously listed and maybe drift into more rap, hip hop, grime type music – to break the chain
and go into something different. Either that or they stay within the comfort zones they’ve been used to for long
and focus on Rock and pop.

6. BAUER MEDIA PRODUCTS
EXAMPLES