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- 2. IPC creates contentfor more than 60 different media brands for multiple platforms, across print, online, mobile, tablet and events. As the UK’s leading consumer magazine publisher they engage with 26m UK adults – almost two thirds of UK women and 42% of UK men. IPC are involved with multiple different genres of magazines (circled above in red) from ‘Fashion & Beauty’ to ‘TV Entertainment’. In each genre there is a list of the different brands and magazines they are associated with. For the genre music magazines it is grouped with the ‘Young Men’ section with only 2 magazine brands listed, this shows that IPC isn’t highly involved with music magazines with both ‘NME’ and ‘Uncut’ as the same genre of music magazine also. With their minimal involvement with music magazines it gives a niche for other genres of music magazines to be involved with IPC. The information on the left show the statistics of NME by IPC Media. It includes details about the launch date, the frequency of which it’s published and the main audience age range. It also includes data about the average cover price which is £2.40, this helps me get a better understanding on what price range I could price my magazine at. It also tells me the median age of viewers which is 24, because of the genre of magazine it allows me to get an idea of what age range I want my target audience to be.
- 3. Bauer Media isa division of the Bauer Media Group, Europe’s largest privately owned publishing group. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations. Bauer is a multi-platform UK-based media Group consisting of many companies collected around two main divisions, Magazines and Radio and is widely recognised and rewarded as being industry innovators. Bauer Media are involved with multiple different mediums like Radio and Magazine, for music magazines they are involved with the magazines Q and MOJO, also like IPC, Bauer has minimal involvement with music magazines but is involved with other music mediums like radio and TV. This also shows a niche in the music magazine market with both Q and Mojo are quite similar genres, allowing other genre of music magazines to be involved with their Media Group. The Bauer Media Group website also includes a brief description on each on each brand they are associated with, it gives an idea on what genres they are involved with and helps determine what type of genres they are not involved in.
- 4. The world's mostrevered and respected hard rock magazine, every month Classic Rock Magazine goes behind the scenes to bring the real stories behind rock legends from Led Zeppelin to Guns N Roses, Black Sabbath to Pink Floyd and far beyond. Written by the world's leading rock experts and featuring rock's most renowned photographers, Classic Rock unearths the reality from the myths and brings you the latest in 21st century rock. TeamRock Media spotted a gap in the rock music market, it's called "the rock music market" and they've noticed that rock music fans aren't getting the right access to the content they want, the way they want it, so they changed that. Along with the recent acquisitions of Classic Rock & Metal Hammer magazines, the plan for TeamRock is to keep growing and delivering the content that the viewers want, any time they want it. Based in the UK, the team behind TeamRock are both renowned and revered for their business acumen and media nuance. John Myers and Billy Anderson are also involved. TeamRock are not only associated with just magazine media but is also involved with radio, there is a lot of links from the rock music genre used in the magazines they’re associated with but they also are involved with a rock genre radio station. TeamRock Media has a strong involvement in the genre rock. This could either allow a large niche for other genres to be involved or because of the name TeamRock they may only be associated with Rock music.