The document discusses potential media institutions that could distribute a new dance and pop music magazine. It analyzes IPC Media, Bauer Media, and magazines published by Bauer like Mixmag. Bauer Media is identified as a good option as it is a large, multinational company that already reaches dance music audiences through properties like Mixmag and radio stations. It would offer larger budgets for advertising, promotions, and attracting famous artists. The document also provides details on the Mixmag magazine website and compares it to what an online presence for the new magazine could look like.

1. Evaluation3:
What kind of media institution might distribute your
media product and why?

2. •A institution is
a company
that disperses
a media
product for
audience
consumption.
What is a institution?

3. The IPC (international publishing corporation)
• I think IPC media would be best to distribute my music magazine.
I think its because is a popular media institution and distributes
music. Ipc was formed in 1963,following the merger of the UK’s
leading magazines; George Newness, Ohams Press and Fleetway
Publicatin. Since then the Ipc have published many magazines:
• Women's weekly magazine
• Sport/leisure
• Fashion/gossip
• Lifestyle/home

4. • Media produces over 60 iconic media brands.
• UK women and 42% of UK men, almost 26 million UK
adults while our website collectively reach over 20 million
users every month.
• However the Ipc usually publishes rock/indie magazines as
they have lot of experience working the specific genre of
music as they have published ‘NME’ for many years.
However they wanted to have more experience with other
genres. The new genre of music to create a new ‘top of
the opps’. The dance and pop genre have a very big fan
base and audience therefore they should make a lot of
profit of the magazines.

5. • However the IPC is such a big and well known company, there
should be more advertisement options as it should be both
easier and cheaper to advertised with help from such a big
media institution.
• The institutions to distribute my magazines : newsagents,
WHSmith, Tesco, exc…This variation enables me to meet all my
audience as as most people who want a magazine still goes
straight to the shops.
• Due to more of a variety food stores such as: Tesco, Asda,
Morrison's are a popular choice to buy magazine. However due
to the internet more people Are reading online articles rather
than paper versions.

6. The music magazine publishers:
•Dj mag:
• The publication also features the Top 100 Clubs while offering
reviews, albums as well as
• DJ Magazine fully embodies its mission of “Living & Breathing
Dance Music.
•EDM tunes:
• Mixes, tracks, news, events, and interviews. EDM Tunes has it
all. The simple and easy to navigate page allow you to
discover what you are searching for

7. Examples of their advertisement platforms:
• music is a music channel and station playing the hottest songs
• As well as other platforms such as cars and birds
Their website:
http://www.bauermedia.co.uk/
They have many different options to find
information and to see what they're
advertisement is about.

8. Bauer:
Bauer Media UK is an entertainment network of iconic, multi-platform brands.
The business became part of the Bauer Media Group, Europe’s largest privately-owned
media group, in 2008. Founded in Hamburg in 1875 and now in its fifth generation of
family ownership, the Bauer Media Group operates in 19 countries including the UK,
Germany, Poland, Australia, New Zealand and the USA and has 11,000 employees
worldwide. It’s a multinational company.
• Bauers Magazines:
• Today we are Britain’s biggest magazine publisher.
• Our magazine heritage stretches back to 1953 with the launch of Angling Times and the acquisition in 1956 of Motor Cycle
News, both still iconic brands within our portfolio. More recently, Closer was launched in 2002 and Britain’s first weekly
glossy, Grazia, was launched in 2005.
• Our Women’s Weekly magazines include Take A Break, which has long been the UK’s best-selling women’s weekly title, and
TV Choice, the UK’s biggest selling magazine. In 2015, we created a new niche within the growing gardening market, with
the launch of Modern Gardens, for an audience who want to enjoy their outdoor living space, without having to become
expert gardeners.
• Bauer Media’s radio business:
• Made in1990 with the acquisition of London dance station KISS FM. Today we operate 81 commercial local, national and
digital stations in the UK, including Absolute Radio, Magic, KISS.
• Many songs from the artists we feature in our magazine ae played on the radio

9. • Bauer is a good distributor due to its ability to reach many audiences
like he existing dance music. I believe there is a gap in the magazine
industry for a popular dance magazine as at moment most popular
music magazines seem to be rock.
• They would also have bigger budgets to play with and therefore be
able to attract more people with; add on, giveaways and big artists.
• Bauer isn’t just a magazine they also have websites for there
magazines , a radio and telly music videos.

10. Q- is solely ‘pop’ magazine which
features current music trends. Q’s
unrivalled access to the biggest names
brings music’s most exciting characters
to life. We put the reader in the room
with their favourite artists, helping them
understand what the stars are like to be
with, what they stand for and how their
own journeys have shaped their music.
Our reviews section, Q Review, filters
modern music down to the best and
most important records and gigs every
month.
KERRANG- Is a UK based rock magazine.
It is the most exciting youth culture
brand in existence. The magazine
attracts a truly astounding 8 million
page views per month as well as
engaging with its readers via its 745,000
Facebook fans, 583,000 Twitter
followers and 78,000 Instagram
followers. I would like my website for
my magazine to have these views and
an audience.
MOJO- Is a classical rock magazine often
features Bob Dylan, Elvis and John
Lennon classic rockers. a magazine of
high brand values and integrity. A
carefully crafted musical archive covering
the very best of music across genres.
From classic and modern rock, folk, soul,
country to reggae, electronic and
experimental. It prefers to celebrate
quality over popularity – music that will
stand the test of time.
These 3 magazines are all published by Bauer:

11. Mixmag- Magazine:
These are 3 different magazines from the same brand. They have different colours and cover lines, the background colour is depending on
the colour of the masthead. The yellow has a background of brown but the blue background has a white masthead. And the final cover
background is dark blue and the masthead is white. They all relate to my magazines due to the layout and the bright colours and imagery.
Many female artists on there magazines and powerful music artists, as well as many cover lines like on my magazine. Both mix-mag and vibe
may want to buy my magazine and sell it or advertise it as its modern and fits into there selling brands. They use bright colours and
advertise well known artists.
The first issue was printed on 1 February 1983 as a 16-page black-and-
white magazine published by Disco Mix Club

12. • All magazines have an online presence and a corresponding magazine online. My website would have bright colors such as
yellow to correspond with my magazine covers. Furthermore it’s a unisex color not only for boys or girls but both. As well
as targeting the younger audience as they are people who would most be interested in my music. As we advertise for
festivals online I would put discount on tickets when you subscribe or if you buy a weekly subscription. As well as using
social media as further advertisement, having an Instagram account where we can interact with our subscribers and
customers. And pictures of past events and artists performing. In addition I would make the website clear and labeled with
headings and different options to narrow your search, rather than annoying and confusing. As well as not just music genre
of dance I would have other options for peoples genres to read, and a fashion section for boys and girls clothing and shes;
as it’s a mixed sex website.
This is the Mixmag website its darker toned colors and
although has headings there is a lot of information on the
page leaving it very cluttered. As well as 2 different forms of
advertisement, form Google, and L'Oreal. There magazine has
accepted payment from L'Oreal to advertise there brand on
there website as a form of marketing. This increases there
customers and suggests Mixmag has a lot of viewers reading
there magazine ton advertise to.
Mixmag is a British Magazine dedicated to dance and clubbing music,
they are released monthly. The first issue of Mixmag was released by
Development Hell ltd

13. These 3 brands of magazines are more for pop and dance people. Vibe is an American music and entertainment magazine
founded by producer Quincy Jones. The publication predominantly features R&B and hip hop music artists, actors and
other entertainers. After shutting down production in Summer 2009, Vibe was purchased by the private equity investment
fund. It w found in September 1993; 23 years ago. The magazine's target demographic is predominantly young, urban
followers of hip hop culture.
Vibe magazine was
known for the
creative direction
of their covers.
Vibe magazine: