IPC Media is the UK's leading consumer magazine publisher, distributing content across print, online, mobile and events to 26 million UK adults. While involved in many genres, IPC has minimal involvement in music magazines, with only two listed - NME and Uncut. This presents an opportunity for other music magazine genres to partner with IPC. Bauer Media is Europe's largest privately owned publishing group, operating over 300 magazines across 15 countries as well as online, TV and radio stations. In music, Bauer publishes Q and Mojo magazines, also leaving space for other genres. TeamRock Media focuses specifically on rock music content, publishing Classic Rock and Metal Hammer magazines as well as operating a rock music radio station. As a rock-

1. Evaluation

2. What kind of Media
Institution might distribute
your product and why?

3. IPC creates content for more than 60 different
media brands for multiple platforms, across
print, online, mobile, tablet and events. As the
UK’s leading consumer magazine publisher
they engage with 26m UK adults – almost two
thirds of UK women and 42% of UK men.
IPC are involved with multiple different genres of magazines (circled above in red) from
‘Fashion & Beauty’ to ‘TV Entertainment’. In each genre there is a list of the different
brands and magazines they are associated with. For the genre music magazines it is
grouped with the ‘Young Men’ section with only 2 magazine brands listed, this shows
that IPC isn’t highly involved with music magazines with both ‘NME’ and ‘Uncut’ as the
same genre of music magazine also. With their minimal involvement with music
magazines it gives a niche for other genres of music magazines to be involved with IPC.
The information on the left show the statistics of NME by IPC Media. It
includes details about the launch date, the frequency of which it’s
published and the main audience age range. It also includes data about the
average cover price which is £2.40, this helps me get a better
understanding on what price range I could price my magazine at. It also
tells me the median age of viewers which is 24, because of the genre of
magazine it allows me to get an idea of what age range I want my target
audience to be.

4. Bauer Media is a division of the Bauer Media Group, Europe’s largest privately
owned publishing group. The Group is a worldwide media empire offering over
300 magazines in 15 countries, as well as online, TV and radio stations. Bauer is a
multi-platform UK-based media Group consisting of many companies collected
around two main divisions, Magazines and Radio and is widely recognised and
rewarded as being industry innovators.
Bauer Media are involved with multiple different mediums like Radio and Magazine, for music
magazines they are involved with the magazines Q and MOJO, also like IPC, Bauer has minimal
involvement with music magazines but is involved with other music mediums like radio and TV. This
also shows a niche in the music magazine market with both Q and Mojo are quite similar genres,
allowing other genre of music magazines to be involved with their Media Group.
The Bauer Media Group website also includes a
brief description on each on each brand they are
associated with, it gives an idea on what genres
they are involved with and helps determine what
type of genres they are not involved in.

5. The world's most revered and respected hard rock magazine, every
month Classic Rock Magazine goes behind the scenes to bring the
real stories behind rock legends from Led Zeppelin to Guns N
Roses, Black Sabbath to Pink Floyd and far beyond. Written by the
world's leading rock experts and featuring rock's most renowned
photographers, Classic Rock unearths the reality from the myths
and brings you the latest in 21st century rock.
TeamRock Media spotted a gap in the rock music market, it's
called "the rock music market" and they've noticed that rock
music fans aren't getting the right access to the content they
want, the way they want it, so they changed that. Along with the
recent acquisitions of Classic Rock & Metal Hammer magazines,
the plan for TeamRock is to keep growing and delivering the
content that the viewers want, any time they want it. Based in
the UK, the team behind TeamRock are both renowned and
revered for their business acumen and media nuance. John
Myers and Billy Anderson are also involved.
TeamRock are not only associated
with just magazine media but is
also involved with radio, there is
a lot of links from the rock music
genre used in the magazines
they’re associated with but they
also are involved with a rock
genre radio station. TeamRock
Media has a strong involvement
in the genre rock. This could
either allow a large niche for
other genres to be involved or
because of the name TeamRock
they may only be associated with
Rock music.