Unit 01 power point survey

OCR –
Level 3 Cambridge Introductory Diploma in
Media
Unit 01:
Analyzing Media Products and Audiences
Evidence
Name: Rhia De Carlo
Candidate Number: 2040
Center Name: St. Andrew’s Catholic School
Center Number: 64135
Set Brief - Print
Project/Brief –
Music Magazine & Promotion

Contents
3. Focus Publisher and product
5. Ownership structure
6. Operating model
7. Brand ideology/Ethos
8. Technological Convergence
9. Associated products
10. Market position
11. Competitors
12. Product Analysis
13. Front cover annotations
15. Double page spread annotations
16. Primary research-target audience
17. Target audience
18. Audience Theories
19. Maslow's Hierarchy of needs
20. Demographics – Socio Economic Factors of readers
21.Phsycographics
22-31. Survey Monkey results and Analysis
32. Secondary research
34. Distribution Analysis
35.Product advertising and Marketing
36.Advertising
37.Marketing Above or bellow the line
39-41. Legal & Ethical Issues

Focus Publisher and Product
Publisher Product
• MOJO is a popular music magazine published
initially by Emap
• Mojo has been published by Bauer since January
2008
• It is published monthly in the United Kingdom.
• Following the success of the magazine Q, publishers
Emap were looking for a title that would cater for the
burgeoning interest in classic rock music.
• MOJO was first published on 15 October 1993
• MOJO magazine is designed for those who truly love
music
• A hand-compiled collector’s CD is free with every
issue
http://www.bauermedia.co.uk/
• Bauer has been publishing Mojo magazine since January 2008
• Bauer Media is a division of the Bauer Media Group, Europe’s
largest privately owned publishing Group.
• Bauer Media is a multi-platform UK-based media Group
consisting of many companies collected around two main
divisions – Magazines and Radio - widely recognised and
rewarded as being industry innovators.
• In 1994, the company bought a small magazine called For Him
Magazine which is now the core of the best-selling
international multi-platform brand FHM.
• Continuing its history of magazine launches, Closer was
launched in 2002 and Britain’s first weekly glossy, GRAZIA,
was launched in 2005.
• Bauer Media is a sister company of H Bauer Publishing,
publisher of the UK's biggest TV listings, Take a Break and
Bella.

Ownership Structure
http://www.bauermedia.co.uk/about
Bauer media is a global company as its
magazines are sold worldwide.
• Matthew Stanton became CEO of Bauer Media
during January of 2012 and is responsible for
all Bauer Media business in Australia, New
Zealand and Hong Kong.
• Andrew Stedwell became CFO of Bauer Media
Group during January of 2012. he has spent 16
years at Bauer Media in various roles in the
company prior to his promotion of CFO.

Brand Ideology/Ethos
• Slogan –we think popular –I couldn’t find a definition for ‘we think popular’ however my understanding is that it is
referring to the magazine having popular content which will be shown by the artists and songs chosen etc.
• History- MOJO magazine debuted on the news-stands of Britain in 1993.
• Its marking of a cover story was an account of the complex bond between Bob Dylan and John Lennon. People responded
with general amazement that the age of sound bite culture should create a magazine which revelled in 16-page features of
an uncompromising standard. since, it has revelled in the stories of the all time greats in music and recommended new
music of a higher standard and integrity of the classics of now and tomorrow.
• Founding editor Paul Du Noyer, quoted “that had sensibilities of a fanzine and the design values of vogue”.
• The title of the magazine was chosen as a front page for Delta blues mythology and as a reminder and as a reminder of the
magic that is music.
• Initially published by Emap, until January 2008 where Bauer took over. Which is now issued monthly in the UK.
• Emap first published ‘Q’ magazine and then looked for a suitable title to fit there classic Rock magazine which was then
first published on the 15th of October 1993.

Technological Convergence
Bauer media does publish its magazines
online however you can subscribe to
there website and receive a monthly
issue.
Bauer uses social media as a form of
advertisement for there products such
as twitter, facebook, linked in, flickr
etc. Through having access to more
than one social media site gives Bauer a
bigger opportunity to market their
products to a wider target audience.
This will improve sales across their
product range for a relatively small
outlay since most social media sites
provide free advertising which then has
the potential to go viral amongst the
site users.

Associated Products
• As well as the Magazine itself Mojo
also has a online store where you can
buy a variety of products related to
the genre (classic rock).
• On the online store you can find a
wide range of merchandise, from T-
shirts to Mugs.
• As well as the online store Mojo’s
website also has an online
competition where you have the
chance to win a variety of music
related products such as ipods.

Market Position
Bauer
• MOJO magazine is a Popular classic rock magazine, Published monthly by Bauer in the Uk
since 2008 MOJO was first published on 15 October 1993; in keeping with its classic rock
aesthetic, the first issue had Bob Dylan and John Lennon as its first cover stars. It was
Noted for its in-depth coverage of popular and cult acts acting as the inspiration for
Blender and Uncut. A large number of noted music critics have written for it including
Charles Shaar Murray, Greil Marcus, Nick Kent and Jon Savage. The launch editor of
MOJO was Paul Du Noyer and his successors have included Mat Snow, Paul Trynka and
Pat Gilbert.
• Mojo Sold copies in 2012: 84,560
• Kerrang! is also UK-based published by Bauer. The magazine is devoted to rock music. It
was first published on 6 June 1981 however only as a one-off supplement in the Sounds
newspaper. Kerrang was Named after the onomatopoeic word that derives from the sound
made when playing a power chord on a distorted electric guitar, The magazine was initially
devoted to the New Wave of British Heavy Metal and hard rock acts. In the early 2000s it
became the best-selling British music newspaper.
• Kerrang Sold copies in 2012: 39,950

Competitors
Kerrang Magazine like Mojo, is targeted at classic rock fans &
Published by Bauer media. It is a UK-based magazine devoted to
rock music. It was first published on 6 June 1981 as a one-off
supplement in the Sounds newspaper.
Q magazine is considered a competitor, of Mojo magazine as it is also
published by bauer media, however it is not a classic rock magazine.
This magazine has an extensive review section, featuring: new music
releases, reissues, music compilations, film and live concert reviews, as
well as radio and television reviews. It uses a star-rating system from
one to five stars; the rating an album receives in Q is often added to
print and television advertising for the album in the UK and Ireland.
Classic rock magazine is considered a competitor to Mojo magazine as it is also
targeted at classic rock fans, and has a similarity in content however this magazine
is of a different publisher (TeamRock).
Classic Rock is a British magazine dedicated to the radio format of classic rock,
Although firmly focusing on key bands from the 1960s through early 1990s, it also
includes articles and reviews of contemporary and upcoming artists it deems worthy
of note.

Product Analysis
• Purpose The purpose of Mojo magazine is to give classic rock fans the latest
information on classic rock bands and the latest classic rock hits.
• The strapline goes with the theme of the magazine due to the yellow, red, blue
and white colours
• The strapline includes Studio reports on bands such as Architects and Lost
prophets. Both theses bands fit under the rock genre which would appeal to the
target audience who are in the E demographic category.
• Also the strapline reads ‘Still hell raising!’ which again attracts the target
audience by hinting the rebellious nature that rock music tends to have
• There is a picture of ‘Asking Alexandria’ and as a heavy metal band this would
draw in the target audience.
• Genre Mojo magazines sub-genre is classic rock, which means that Kerrang and
Classic Rock magazine are suitable competitors considering they have the same
subgenre .
• The style In both MOJO magazine the bold masthead is highlighted by the
intensity of the background. This relates to the genre of the music magazine.
MOJO has parts of the masthead covered as it is a well known, and established
magazine. The Coverlines attract the audience and make them want to read
more. Like, if someone likes Queen of the Stone Age or Radiohead they will buy
the magazine because they will want to know the latest gossip on the bands and
when their next tour may be for example.

Promotion: A free CD
increases the potential
purchase by the costumer
of the magazine, as they
will be gaining a free CD.
Someone trying to move
into a higher social class
would be interested in the
promotion of a ‘free CD’.
Headline: Bold to the bottom
right of the picture of the
main story, rather than the
usual position at the bottom
of the page.
Picture: Black and white
image, which allows the
coloured advertisements to
stand out. The Beatles are
used to show that this
particular issue is based on
them.
Which indicates that this
magazine is targeted at
there fans and the age group
the Beatles perform to.
Story: ‘ A year of Dangerous
living’ & ‘ The survivors tell
their tale’ gets customers
intrigued, making them want to
read on by buying the
magazine.
Price: £4.99
Date: March
2014
Masthead: Large, bold, text above the
picture makes the brand of magazine more
recognisable, and eye catching.
Story Separators:
lack of any visible
story breakers,
although the
headlines are placed
in a position to show
that they are
separate stories.
• Genre – classic rock music suited to the older generation / however has
also covered ‘The white stripes’ more suited to the younger
generation.
• First issue – November 1993
• Frequency – monthly issues
Puff – an incentive normally placed around
the shape to make the text stand out and
encourages the reader to turn the page.
Secondary images – these
are images on the front
cover which isn’t
necessarily as important
as the main image
Anchorage text: This provides
another hook into the article
giving the reader a few more
clues as to what to expect.
Anchorage
text: ‘the
music
magazine’
This suggests
that it is a
music magazine

Contents page
Very basic colour
scheme, with a grey
background and black
and gold text.
The black and gold text
stands out more as
there is a plain
background. The black
bold text shows the title
of each article and the
name of the people
being interviewed or
talking within the article.
The smaller writing
however, gives the
reader more details on
what the article is about.
The masthead at the top
is in a large font which
makes it stand out on
the page, and making it
clear that this page
belongs to Mojo
magazine.
Beneath the mast head
are the names of the
cities most iconic for
music
The issue number shows that
the magazine has been around
for a decent amount of time as
this is the 193rd issue.
The outfit of the person in
the picture contrasts with
the basic background and
makes him stand out from
the page. Which shows he
is the focus of the page.
The angle of which the
image has been taken is
a high angle shot. Which
emphasises the idea of
him being a huge part of
the magazine.
Here they have
included a quote from
one of the main
articles. Which will
give the reader an
idea of what the
article is about and
want to read on.

Double Page Spread (DPS) and Annotated Codes &
Conventions
Stand first is
the most
important as it
is often used to
grab the
audiences
attention. Some
of the wording
is in bold to
highlight who
the journalists
are giving them
recognition for
there work.
Format: The article is mainly informal so that the personality of the
journalist shines through to the reader feels directly spoken to.
Font & Style:
simple yet
consistent colour
scheme.
The use of red as a
background colour
suggests danger,
daring, all of which
are part of the
stereotypical image
of a rock band.
Layout is in columns,
normally 2-3 per page.
When the two pages are
layout linked together
like this one it creates a
coherent DPS.
The direct address is
used for the main
image as the
photographer is trying
to engage with the
audience of the
magazine.
Double page spreads
are good for this as
when the audience
reads the main body
text the image can
relate to it.
The mise-en-scene of the photograph found on this
double page spread is reflecting the band’s clothing,
instruments and musical talent in action. This will
give the reader a sense of their individual musical
skills making them feel like they know the band
members more.
Drop Capital: Draws the
reader into the start of
the article.
Pull out comment: This is lifted from
the article to give readers a teaser of
what they are about to read.
Marker – This is drawing the readers
attention to the magazine website. The
yellow and black provides a striking contrast
as does the arrow as it “points them” towards
the website.

Production process of
• Pre, During and Post-Production – The first thing in a production process is to set up the date of publication, the
date of publication is merely the date that you want your magazine to be released to the public as a final finished
product. Doing the date of publication first gives you a schedule to operate by, this will help to plan how the
production process will occur.
• Managing the schedule also plays a very important part in the production process for if you want your magazine
to be produced successfully then you must properly manage the schedule in a way that there are provisions for
certain mishaps so that even when these mishaps occur, you can always meet the deadline.For this reason,
managing the schedule is vital in the production process of a magazine.
• Next you must work on an Editorial, this involves the editorial team assembling and deciding on what topics will
be featured in the next issue of the magazine. The editorial team will talk about a variety of contents to make up
the magazine. Once they have decided on the types of article ideas, or topics, news stories, illustrations and
photographs to be featured in this magazine, the editorial team will then make decisions on the budgetary. This
means hey will look at the money available to them and how it can be spent towards the production of the
magazine.
• The next step is content acquisition this process is said to be the most important step in the production process
of a magazine because without the content there is no magazine. The content can be gathered in two ways, firstly
is through the house staff writers and secondly is through the external writers whom are commissioned to write on
topics that are specialist in nature. During this step artwork and graphics are also worked on.
• Artwork is simply illustrations and pictures which are going to be placed in the magazine. The graphics however
are the pictures or images which are created or designed on a computer program.

• Sub editing is the next step, it focuses on quality control, if the media organisation is big enough to have
sub editor the he shall be responsible for this job, if not then the editor will do this job which involves
checking of the accuracy of all facts in the articles. Making sure that words are properly spelt, making
sure that grammar and punctuation are used correctly, making sure that all articles follow the house-
style.
• Working on the page layout: Then comes the page layout, in big publications there is a time especially
responsible for the page layouts, we call them the layout staff. The layout staff typeset and layout the
variety of pages which form the magazine. By taking part in this task they use very high tech desktop
publishing (DTP) for example InDesign or PageMaker to do so. This is where the adverts are placed into
the content.
• Once the page layout is complete it is time for proofreading, during this stage the editorial department
will print out a hardcopy of the magazine for correcting mistakes, they use a hardcopy because it is
easier to proofread than a softcopy. When they spot a mistake they correct it quickly on the DTP. The
editorial team them proofreads until every member of staff is happy and believes all the mistakes are
gone.
• Then we move on to the filing and printing of the magazine, this is where the term “pre press "comes in.
this means they check the correct fonts and images are being used for the magazine, once done the
printing takes place , each copy the printer prints is the final finished product which means that the final
step is the distribution, this means the magazines are packaged neatly and sent to the warehouse before
they are distributed and sold to the public.
Source :http://hosbeg.com/the-magazine-production-process/

Primary Research - Target Audience
• Bauer Media Claims “MOJO is THE MUSIC EXPERT – a magazine of high brand
values and integrity. A carefully crafted musical archive covering the very best of
music across genres. From classic and modern rock, folk, soul, country to
reggae, electronic and experimental. It prefers to celebrate quality over
popularity – music that will stand the test of time.”
• Mojo magazine itself claims that Mojo magazine is “the worlds finest music
magazine”
Spending Power
Mojo magazines spending power is high because the demographic is C1/C2. this is
influenced by the UK price which is £4.99 although the demographic is average
everyone in this demographic are likely to be able to afford this.
The target audience for Mojo magazine is definitely the older generation, being a
teenager myself I would class the classic rock as a slightly boring genre of music found
less appealing to my generation.
I would target mojo magazine at more mature music lovers, Age 35 and above however
both genres would appeal to this magazine. Mojo focus on a genre of music and the
magazine is a representation of it. It focus on the love for classic rock and the
artists/bands involved. Mojo targets it’s audience by concentrating on classic rock e.g.
: Boy Dylan, Pink Floyd, The White Stripes, Guns and roses etc. All rock artists. The
ideology of Mojo is to show that rock music also has a value due to the amount of
classic rock artists focused on in the magazine having more articles in then it does with
reviews of gig and festivals like Kerrang magazine. MOJO would normally feature more
older and wiser Bands/Artists hence why it is more appealing to the older generation.

Target Audience
• Mojo magazine has had a circulation of 70, 667 (Jan- Jun '14) in the UK alone.
• If you subscribe to Mojo magazine you can recieve a mothly issue by post or if
you chose you may read it online.
• The demographic profile of the magazine audeince is ABC1 so this is quite wide
and varied. Statistics also show that it is a prodominately male audience in the
45-54 age range. This connotes that the magazine is more popular amongst
ageing rockers who have found themselves in less than exciting jobs.

Audience Theories
• Uses & gratifications (Katz) – surveillance and information, music
magazines such as Mojo magazine provide various kinds of information
about music artists, and the music business itself so the audience can
learn things, and find out what is happening ‘out there.’
• Escape and diversion, Music magazines can provide an escape from
people’s own everyday life; the audience can get involved with different
artists and stories; they can get carried away with drama or excitement
and forget about their own lives and worries for a while.

Maslow’s Hierarchy of needs
• I believe that readers of Mojo
magazine are in the Hierarchy of
physiological needs, as stereotypically
classic rock fans are quite base their
lives around rebellion, drugs, alcohol
therefore they do not have self
actualization, self-esteem, love and
belonging, or safety and security so I
have put the Mojo magazines readers
into the physiological needs category.
However in order to afford a magazine
you need to have met the first two
initial needs of the hierarchy.

Demographics – socio-economic
factors of readers
The target audience for my magazine are
predominately men aged 45+ as classic rock is a
genre targeted more at the older generation as is
mainly older bands. The readers of my magazine
would be people in jobs who can afford to buy a
magazine and people looking for a little more
excitement in their lives, perhaps hankering after
their lost youth.
I think this because the genre of my magazine is
classic rock and the typical classic rock fans are
bikers, so are into rebellion, drugs and of course
rock.
This description of stereotypical rock fans are that
they are unemployed, casual workers, pensioners and
occasionally students. Clearly this does not reflect
the magazine specified demographic previously
mentioned.

Psychographics
Given that research shows
that Mojo has a less than
typical readership I think
the readers fit into the
reformers category as many
of them are older and
possibly thinking about
their past lives and reading
the magazine helps them to
realise this.
Also Mojo perhaps gives
them a sense of danger
which takes them out of
reality for a short time.

Survey Monkey Results & Analysis
The results from my
questionnaire show that the
majority of people asked do
read magazines, however they
do not read them that often.
This teaches me that to
increase the readers of my
magazine I must improve where
other magazines have gone
wrong, so that readers are more
interested in reading magazines,
which will increase the readers
of my magazine.

From the results of the question
asked ‘what is your favourite music
magazine?’ I can see that the most
frequent answer is ‘Mojo’ & ‘Vibe’
magazine.
From these results I can see that my
magazine should have similarities to
‘Mojo’ & ‘Vibe’ as they are the
most popular in my survey.
As ‘Mojo’ is my magazine of
inspiration it will meet the audience’s
expectations more than it would,
should my magazine have been
inspired by ‘Top of the Pops’ or
‘Rock sound’.
In conclusion I can see that the
majority of the people I have asked
like classic Rock music which means
my magazine will appeal to them as
classic rock is my chosen Genre.

From the results of my survey I can see
that the majority of my target audience
are 16.
Knowing the age of my target audience
helps me make decisions for my
magazine in a way that it will be suitable
for that age range.
Also as I know that my target audience is
16+ I can create my magazine by
focusing on things that that age range
enjoy.
This can help me to suitable content for
my magazine that these teenagers will be
drawn to and enjoy.

magazine target audience is both male and
female.
This helps me know that I will have to
feature content and make the appearance
suitable to both genders.
For example as the magazine is targeted
to the male gender as well as female, I
can’t feature lots of pink and feminine
things in my magazine as the male gender
would not appeal to the magazine.
Likewise I also can’t feature lots of
masculine content, I have to find a balance
between the two.
I have to make sure that the magazine
appeals to both genders.

From the results to the
question “what do you look
for in a music magazine?” I
can see that my target
audience like to find
interviews, information, new
songs, advertisements for
new things coming out, free
CD’s, pictures and recent
news, pretty and exotic
pictures, interesting gossip
about celebs, fashion, band
gossip, gig’s, concert dates
and album releases.
This information gives me an
idea of what to feature in my
magazine as I now know
what my target audience
find appealing.

target audience like a variety of music
genre’s this gives me the opportunity to
introduce them to the genre of music my
magazine is based of, which is classic
rock.
As my target audience like different
genres of music there is no saying they
wont like the genre of my magazine.

• As the majority of people answered no to going to concerts, my magazine might appeal to them as I am
featuring information in my magazine informing readers of upcoming concerts which will give them an
opportunity to go to concerts for the first time or to go to one again.

From these answers
I have inspiration of
what to include in
my magazine to
interest my target
audience.
I know that my
target audience like
to see colour and
images in magazine
as well as bands and
information on
gigs,festivals,concert
s etc. so I will
include these in my
magazine.

• From this
question I have
found that the
majority of my
target audience
do not currently
read to Mojo,
Kerrang, we love
pop, or Q
magazine.
• However out of
those they said
they did
currently read
Mojo magazine
was the most
popular.

From my questionnaire
results I have discovered
that people are more likely
to buy a magazine if it is
£1-£3.00 so I should base
the price of my magazine on
those results.
It also be an idea to offer
freebies by disguising this in
the cost of the magazine so
that my profits are not
affected too much.

Secondary Research
• Magazine Reviews
From the reviews I can see that Mojo magazine is a fairly popular magazine and
received a 4 out of 5 star rating which indicates that reader think it is a really
good magazine but amazing.

Distribution Analysis
• Like most magazines my magazine is going to be
distributed through mail, through sales by newsstands,
bookstores etc.
• It will be available for description as well as sold in
stores and online.
• By subscribing you pay a certain amount of money
once a year and receive an issue each month for the
rest of the year without having to worry about paying
each month. The subscription will be delivered to your
home so you wont need to leave your home in order
to collect your magazine.
http://www.newsstand.co.uk/195-Rock-Music-
Magazines/1215-Subscribe-to-MOJO-Magazine-
Subscription.aspx
Retail outlets- WH smith, leading
supermarkets e.g. Sainsbury's, Tesco's…
Mojo is a UK only publication however
readers abroad can order copies online
although it will still be in the English
language.

Product Advertising & Marketing
• Mojo magazine has its own website which allows it to be advertised there as well
as on its publisher (Bauer Media)’s website.
• Mojo Magazine is promoted using the internet and radio which is a part of Bauer
media.

Advertising
Mojo magazine is advertised online, for example
‘Great magazines.co.uk’ where it is described as
being a magazine designed for true lovers of
music.
And having a hand -compiled collectors CD free
with every issue.
Including this in the advertisement helps to
attract buyers as they know they are getting
more than they are paying for.
Great magazines.co.uk also claims that they do a
discount on their magazine subscriptions, this will
make buyers want to buy from them as they are
getting a cheaper deal.
‘let MOJO take you to the heart and soul of
music with unique depth, insight and passion’ –
this use of wording about Mojo magazine makes is
seem so much more than just a magazine, which
shows its importance to the target audience.

• Mojo magazines marketing is bellow the line as it is advertised on the internet which is the
cheaper way of advertising apposed to advertising on the television or radio.
• This suggests that they are not in the correct financial position to advertise in marketing
above the line, on television or radio and therefore have resorted in advertising on
websites.
Marketing Above or Below the line
Viral marketing – buzzwords which refer to marketing techniques which use pre-
existing social networking services and other technologies in order to increase the
brands awareness to achieve other marketing objectives such as product sales
through self-replicating viral. http://webmarketingtoday.com/articles/viral-
principles/

Ethical & Legal issues
• Impact and Effect of the product on the audience –Katz theory
Uses & gratifications (Katz) – surveillance and information, music magazines such as Mojo magazine provide various
kinds of information about music artists, and the music business itself so the audience can learn things, and find out
what is happening ‘out there.’Escape and diversion: Music magazines can provide an escape from people’s own
everyday life; the audience can get involved with different artists and stories; they can get carried away with drama or
excitement and forget about their own lives and worries for a while.
The genre of my magazine is classic rock which stereotypes classic rock artists as people who enjoy drugs, sex and of
course rock. They are portrayed as quite scruffy people.
Personal Identity - finding yourself reflected in texts, learning behaviour and values from texts
My magazine may influence its audience to act in the same way as these artists as they are fans of this type of music
they may idolise these artists and see there behaviour as “cool” and then might want to live the same lifestyle which
may encourage them to do drugs etc.
Representation – Stereotypes
The typical classic rock stereotypes shown in my magazine are long haired, white and associated with drugs, sex and
alcohol. For my magazine I have used “the rolling stones” to show the stereotype of classic rock.
Mick Jagger for example, the lead singer of “the rolling stones” claims that “you start playing rock n’ roll so you can
have sex and do drugs, but you end up doing drugs so you can play rock n’ roll and have sex.”
This stereotype may have a bad impact on the sale of my magazine as people may be afraid of them reading a magazine
with that perceived stereotype to mean they are within that category as well. Another reason why this issue may
effect the sale of my magazine is because these artists publically
associating themselves with sex, drugs, and alcohol gives off a bad image, which
may put fans and readers off.

• The behaviour of these artists could influence individuals badly as people may see them as icons and
try and copy their behaviour. These artists seem to have a ‘couldn’t care less’ attitude as some
have done drugs on stage or even just before they are about to go on stage, some have even
appeared on stage drunk.
• Some individuals may get the impression that what these artists are doing is cool and decide to copy
them which could have serious consequences.
• There are artists however who have worked really hard to get where they wanted to be, which can
act as inspiration to younger musicians and inspire them to strive to be the best they can and to
work hard for what they want to achieve.
• Racism and Sexism can also become a problem when it comes to rock as many artists use both
racist and sexist lyrics in there songs.
• The rolling stones have many songs in which they are being sexist towards women, ‘Brown Sugar’
for example is one of there many sexist songs and also racist.
The lyrics of the song objectify that young black women
are one of the most sexist statements in rock history.
With lyrics such as "Brown sugar/ How come you taste
so good?/just like a black girl should “it’s hardly
sending a good message to fans, and also making out
to individuals that this sort of language and behaviour
towards women of any race is acceptable.

Legal Issues
There are many legal constraints the company need to abide and take into account when publishing a magazine.
This is especially important in magazines based around people and gossip.
This is because a person or group of people can easily be represented the wrong way and there are rules and legal
constraints as to what can be published and what cant out of what the editors write.
There is a company called ‘press complaints commission’ which is where the decide what can and what can’t be
published as well as the Advertisement standards agency. Both companies are based in the UK and are regulating
bodies for publishing and advertising.
The Advertisement standards agency play a less significant role in comparison to the Press complaints commission,
however they still have the same impact during the publishing of a magazine.
The Advertisement standards agency is self explanatory as they are in control of what can and what cant be advertised.
They control marketing campaigns and deal with any complaints there may be. If someone complains about a particular
advertisement in Mojo magazine then they would have to complain and raise the issue with the ASA.
Another important regulating body used to be the press complaints commission. This regulating body monitors what the
magazine companies actually publish in there magazine and as they play such a big role they can decide what can be
published and what cant be . In order for them to do this they must set up an editors code, this code must abided by all
magazine editors, The codes regulations are that the articles must be accurate and have good quality images and
information. Also they must be able to reply to inaccuracy’s when needed. Most importantly they must Peoples life
privacy and home life must all be kept private. Just like the ASA, when a complaint occurs with those issues mentioned
then peoples complaints must got to the PCC. This organisation has now been replaced with IPSO who carry out a
similar role.

IPSOMaking a complaint
The IPSO holds the highest standards of journalism, they maintain this by monitoring and maintaining the standards set out
in the Editors’ Code of practice, providing support and redress for those wishing to complain about certain breaches of the
code.
The IPSO are committed to working with the newspaper and magazine industry. They help maintain and enhance the
freedom and authority of the press through effective and independent regulation.
IPSO is continuing to build the new standards-raising functions which allow them to implement the full system of
independent regulation of which the magazine and newspaper industry has agreed to establish and support.
https://www.ipso.co.uk/IPSO/makeacomplain
t.html

Copyright and trademark
• Types of work protected
– Literary song lyrics, manuscripts, manuals, computer programs, commercial documents, leaflets, newsletters & articles
etc.
– Artistic photography, painting, sculptures, architecture, technical drawings/diagrams, maps, logos.
– Typographical arrangement of published editions magazines, periodicals, etc.
• The Copyright (Computer Programs) Regulations 1992 extended the rules covering literary works to include computer
programs.
• Licensing schemes: There are a number of agencies that operate licensing schemes and collect royalties on behalf of copyright
owners, the most notable are:
– Copyright Licensing Agency (CLA)The Copyright Licensing Agency provides licenses for organisations, such as schools
and libraries, to copy extracts from print and digital publications. There are several different licences (photocopying,
scanning, electronic reproduction, etc.).
– State schools may be able to obtain CLA licences via their local education authority if the authority is a CLA agent.
– The Design and Artists Copyright Society (DACS)The Design and Artists Copyright Society operates a licensing scheme
and on behalf of artists and visual creators.
All magazines must ensure that copyright infringements do not occur as hefty fines are handed out to publishers following
legal action which the copyright owner may choose to pursue.
• Source: https://www.copyrightservice.co.uk/copyright/p01_uk_copyright_law
Trademarks
• When you register you’ll be able to:
• take legal action against anyone who uses your brand without your permission, including counterfeiters
• put the ® symbol next to your brand - to show that it’s yours and warn others against using it
• sell and license your brand
If no one objects you can register your trademark, then if someone uses your property you can sue them.
• Source: https://www.gov.uk/how-to-register-a-trade-mark

Unit 01 power point survey

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Unit 01 power point survey