Bauer is the largest privately owned publishing group in Europe, operating over 300 magazines across 15 countries with over 6,400 employees. It reaches a wide global audience through its multi-platform publications, including magazines, radio, TV, mobile and online content. Bauer works with influential brands like Heat and 80 other titles covering topics like celebrities and various interests to appeal to a diverse range of readers.

1. • Bauer is the largest privately owned publishing group in Europe.
• Bauer is transnational because it offers over 300 magazines in 15 countries
which is an advantage because it gives them an opportunity to reach out to
a wider audience in different parts of the world which gains them more
publicity.
• Bauer employs around 6,400 people suggesting they are a large company
and have a variety of professionals working for Bauer.
• Multi platform- Radio, TV, Magazine, Mobile, Online, this means that
people can access their products through a range of devices which makes it
easier and more appealing because it is widely accessible.
• Bauer Media works with H Bauer Publishing which is the publisher of the
UK‟s biggest TV listings such as Take a Break. This means that they have a
wider spectrum of opportunities to publish their material.

2. • Bauer Media works with 80 influential brand names such as heat which
covers topics like celebrities, it also works with a range of interests for a
variety of people. They work with Parkers, MATCH!,CAR and more.
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This graph shows the number of Kerrang magazines that were distributed into circulations and the number of magazines
that were bought. It shows that the Kerrang magazine is quite popular and even though it never sells out completely there‟s
only a small quantity that gets wasted.

3. Magazine
Kerrang magazine appeals to a wide variety of readers, starting from
teenagers to adults. This audience is more open to a range of rock music,
from „emo‟ to „thrash‟ and so on. Kerrang usually focuses on a different band
in each issue which will attract a bigger spectrum of people. Kerrang stays
on top of the rock world and keeps the audience updated on everything that
is going each week.
Radio
Kerrang also has a radio station which is “the home for everything that
rocks”. It plays songs from bands such as Muse and the Foo Fighters. During
the course of the day the music gets more intense, playing bands such as
Bring Me The Horizon and The Prodigy, this is also a way of attracting a
wider audience because throughout the day they would tune in while their
favourite genre is playing.
.

4. Rock Sound
•
•
•
•
•
Magazine
Festivals/sponsorships
Video
Podcast
Social networking sites-Facebook,
Twitter
• Radiate their information through
Audience
different types of media
• Median age- 21
• Spend £210 million each year on music and attending gigs suggesting
that the magazine encourages the target audience to be passionate
about the music.
• Spend £245 million each year on fashion suggesting that the
magazine is influential in this field.
• 78% of readers discover new bands through Rock Sound
• 585,000 purchase the magazine each month which suggests they
have a stability in the market.
• 59% female 41% male
• 78% aged 15-24
• 52% of the audience follow Rock Sound on the social networking
web which means that their audience is dedicated
• Rock Sound is available at WH Smith, Asda, Tesco, Morrisons and
Sainsburys

5. Alternative Press
•
Began in 1985.
AP has produced and
manufactured the Official Vans
Warped Tour Program
These statistics show that people tend to share
the magazine rather than buy it individually
which suggests that the audience is influenced by
each other.
This magazine is $5.99 which
calculates into £3.66, this is a
relatively similar price to the rock
sound magazine and slightly higher
than Kerrang which suggests that
generally music magazines are in
the same price range.