The document discusses three potential publishers for a new alternative rock music magazine: IPC, Bauer Media Group, and independent distribution. IPC is one of the largest consumer magazine publishers in the UK, distributing over 350 million copies annually. Bauer Media Group is a large German publisher known for rock magazines like Q, Mojo, and Kerrang. The document recommends Bauer as the ideal publisher since they specialize in alternative rock genres and have complementary radio stations and magazines that could aid distribution to the magazine's target 16-25 female audience. Independent distribution is also mentioned through supermarkets, newsagents, and music shops.