The combination of the main music promo video and ancillary magazine advert and digipak is effective. The products portray the same innocent yet strong female star persona of the artist Hannah MacLeod. Hannah wore the same makeup and outfit in all products so audiences would recognize her. Using the same font, black and white images, and locations across all products allowed audiences to link the pieces and recognize Hannah. Feedback showed the audience recognized the links between the video, magazine, and digipak.

1. How effective is the
combination of your main
product and ancillary
texts?

2. The combination of my main product (music promo video) and ancillary tasks
(magazine advert and digipak) is very effective. When creating and developing
each of my three products in order to promote Hannah MacLeod, I made sure that
they all integrated well. They each portray the same star persona of my artist that I
had anticipated to create. The star persona I looked to create throughout my work
was a innocent yet strong, inspiring young female, who could be seen as a role
model to other adolescents. For the photoshoot for the mag advert and
digipak, Hannah wore natural make-up and a casual outfit – like she did for the
video shooting. I thought it was important that she looked the same (i.e same
clothes and make-up) so that the audience may recognize her if they had only
previously seen one of my pieces. Creating this link may also make the audience be
more likely to buy the digipak because they feel like they are recognizing Hannah
and forming a relationship with her.

3. I decided to use 6 photos to create a collage-
like effect on the left inside page. I felt that
showing Hannah expressing different
emotions would successfully represent the
music on her album because all the songs are
about different emotions. In two of the six
pictures Hannah is smiling. These photos
represent "I Do" and "3am" because they have a
happy and the lyrics are positive. In contrast,
the top right photo represents her song
"Lonely" because the lyrics are about Hannah
feeling upset, alone and helpless. Using a
number of photos of Hannah also allowed the
audience to get to know her face, which is
promoting her.

4. I used the same font throughout the 3 of my
pieces to allow the audience to recognize that
they are linked – this proved successful from my
audience feedback. The font I chose to use is
called "Chalkduster". It has a handwritten look
to it, which compliments the idea of Hannah
being innocent and also the lyrics of ‘Bigger
Than Me’, about her childhood, because it looks
a little like a young child's handwriting.
Another link that I created throughout my
pieces is the use of black and white images. I
chose to remove the colour of my photos to add
a more serious feel to the song, as the lyrics are
deep and meaningful.

5. I have included a black and white image of the house in my digipak, which
features a lot in the bigger than me video, where Hannah used to live as a
child. 'Bigger Than Me' is the first track on the album and is her most popular
song so I thought it would be a good idea to give the audience a chance to
recognize some of the scenery from the ‘Bigger Than Me’ video. This black
and white image of the house on the right inside of my digipak also allows the
pink CD itself to stand out. The repeated print of ‘Bigger Than Me’ on the CD
also stands out because there isn't any other text on the inside prints of my
digipak. It also is there to remind the audience of the name of the album, so it
stays in their head.

6. In my music promo, I decided to have a lot
of negative space in my shots to make
Hannah look small. This represented her
album title ‘Bigger Than Me’, because the
space around her actually was bigger than
her. I used the same location to take photos
of Hannah for my ancillary tasks as I did
for the promo video, to give the audience a
chance to recognize her surroundings.

7. I chose to use a light pink to mix with
the monochrome shades with in my
ancillary tasks because light pink is
stereotypically a young girl's
favourite colour – and Hannah’s song
‘Bigger Than Me’ is about when she
was a child. Light pink also conveys a
sense of innocence - which Hannah is
in the 'Bigger Than Me' video.

8. When asking my audience for feedback, they recognized the links that I
had created between my three pieces. These links included; using the
same text, the pink colour scheme, the location I used and the black &
white images/film footage. This is proof that my three pieces have an
effective combination because they could recognize the similarities
between them.
AudienceFeedback: