This document analyzes and summarizes three different charity advertisements. The NSPCC advertisement uses an aerial shot and black background to emphasize the sad image and elicit feelings of sympathy from viewers. The MG advertisement features three people to represent that abuse can affect all ages. It uses the colors white and red which typically have opposing connotations to portray a lack of love. The Cancer Research advertisement uses minimal text to get straight to the point. It uses the colors blue and pink, which symbolize different genders, to show anyone can participate. The arrow formation symbolizes moving forward, which is the charity's focus.

1. Charity Advert Analysis By Hannah Marshall

2. NSPCCOn this advert the image is larger and more dominant than the text, this could emphasis that the picture is of importance.The text around the picture dictates the image linking the both together.An aerial shot establishes the scene and allows the audience to understand the image .The contrasting background of black allows the mood of sadness and sympathy to be felt by the audience thereby fulfilling the purpose of the advert.

3. MGThis image of an advert was taken from a bus stop, however the advert is set on a plain black background along with the two remaining colours of white and red.Connotations for red include pain, anger, heartache, love however the images on this picture contradict this and portray a lack of love.Connotations for white may include purity and innocence; with the use of a child that has been centralised could symbolise their innocence and purity and that this is something forced upon them, in turn adding a sense of sympathy with counteracts with the purpose of the advert.The shot type used is a 3shot that includes the different people included in the shot, the 3 people used may represent that this can occur in any age.Ironically, the caption’ GIVE US A SMILE’ gives the opposite idea to what the advert is really about.

4. Cancer Research This advert is composed mainly of text, however minimum amount of words have been used to highlight the fact that the wish to get straight to the point.The slogan ‘race for life’ is a line with many meaning; one being racing to raise money to sae a life, another one being race that you do that you’ll remember for life.Using the colour blue and pink symbolises that any gender can do this, blue is usually related to boys and pink related to girls.The arrow formation portrays a possible meaning of moving forward which is the initial idea and the main focus of this charity.