The document provides guidance on design elements for posters promoting a park regeneration campaign. It recommends using bright colors and cartoon styles to attract children and families. Specific elements like logos, contact information, and images of ideal parks should promote the brand identity while clearly communicating the campaign's purpose of encouraging community involvement to regenerate local parks. Emotive language like "save" and images of happy children are meant to compel the audience to get involved and help keep parks vital for childhood.

1. ‘Baldock’ in different
colours shows clearly
where we are aiming
to regenerate so that
people who live there
can see and want to
get involved
Bright colours attract target
audience of children
Bold font makes
the purpose of the
campaign clear and
the ‘order’ means
that people feel
compelled to help
Cartoon style is the
house style of our
posters
Logo to promote brand
identity
Park shows ‘ideal’ – this is
what your park could look
like if you get involved with
the regeneration
Green colours link to our
logo colour scheme so helps
with our brand identity
Contact information in bold
so that it’s easily seen but
doesn’t distract from the
poster
Logo is noticeable but not
distracting, so that it can be seen
but doesn’t distract from the
message of the poster

2. ‘save’ is emotive
language so the
audience will
want to get
involved and
‘save’ the parks
for the children
The word ‘our’ is a direct
address so makes the
audience feel compelled to
get involved
Again the
park shows
an ‘ideal’ for
the
regeneration
campaign to
aim for
Logo to promote brand
identity.
‘my park’ makes the
audience want to help the
child and give her her park
Childish drawings and
bright colours are the house
style of our posters
Bold font to
add urgency –
save the parks
now
Contact
information
is bold and
easily seen
The child in the drawing
gets sympathy from the
audience - they want to
help the child get the park
from their drawings

3. Childish font to
attract the
audience
‘our’ is direct address
so the audience feels
compelled to get
involved
‘keep childhood
alive’ makes the
audience feel that
without parks
children are not
fully living and
that parks are an
important part of
childhood
Bold font
makes the
message
clear and
adds a sense
of urgency
Bright colours and childish
drawings are our house
style
Rainbow is
associated with
happiness and
joy, especially
in children, so
it makes the
audience think
that if they
regenerate the
parks the
children will be
happy
Contact details so audience
can find out more and get
involved
Logo to promote brand
identity. It’s not in the way
of the message of the poster
but is easily seen and
remembered