Analysis of Posters
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The document provides guidance on design elements for posters promoting a park regeneration campaign. It recommends using bright colors and cartoon styles to attract children and families. Specific elements like logos, contact information, and images of ideal parks should promote the brand identity while clearly communicating the campaign's purpose of encouraging community involvement to regenerate local parks. Emotive language like "save" and images of happy children are meant to compel the audience to get involved and help keep parks vital for childhood.
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Analysis of student digipaks
The digipak uses a color scheme of red, black, and white that stands out yet remains subtle. The soft image of the main artist contrasts with the red to white gradient text, pulling focus to the artist and conveying an edgy style. The bold yet simple text focuses attention on the image rather than words. Gradual fading of the red text to white makes the cover less harsh than all red but more eye-catching than all white. The lighting illuminates the artist's face against a black background, drawing the reader in. Consistent use of the color scheme and fonts throughout ties the digipak together professionally.
Task 9: Evaluation
The document compares campaign posters from Surfers Against Sewage (SAS) to posters designed for a younger audience. The SAS posters use dark colors and disturbing images to raise awareness about a serious issue, but the author feels they would be hard to distribute to children. The author's posters use brighter colors and a lighter tone to attract children's attention while still delivering a meaningful message. Both posters employ colorful fonts and layouts to make the text stand out, though the author's provides more information about an upcoming beach cleanup event. Overall, the document analyzes design choices between the SAS posters and the author's to evaluate which better suits different target audiences.
Task 3
The document discusses three different advertisements related to homelessness. The first uses only two colors, with the logo placed on a house shape and the slogan "preventing youth homelessness together". The second has minimal writing in capital letters and a black and white photo of a man on the street to convey homelessness visually. The third centers the slogan in large white text against a dark background, uses a black and white sad-looking image, and includes contact information in a green bar at the bottom.
Brainstorming names milli lamptey
The document discusses the pros and cons of various potential names for a campaign targeting children and teenagers. One name is considered direct but too plain. Another name is seen as catchy for the target audience but possibly too childish for teenagers. A third name is intriguing because it doesn't explicitly state what it's about, but teenagers may still view it as childish. Color schemes and fonts are also considered in terms of attracting attention and including different genders.
Evaluation powerpoint
The combination of the main music video product and ancillary texts like the digipak and print ad are very coherent. Black and white effects, similar lighting styles, matching costumes, and comparable font sizes and types are used to create continuity and a distinctive style. Audience feedback confirmed the black and white successfully conveyed the retro, alternative genre and made the relationship between the artist and missing girl clear. The repetition of black and white across all products amplifies the grieving and loss felt by the father figure beyond just the video. The determined posture of the artist is also coherent between the products to depict his dedication to finding his daughter again.
Existing homeless charitie
This document discusses and analyzes different logos and advertisements used by homeless charities.
It summarizes three advertisements - one using minimal text and imagery to convey a powerful message about homelessness, another using an image of a sad child to manipulate emotions, and a logo for a youth homelessness charity featuring a simple house illustration.
The key aspects evaluated are the use of imagery, fonts, colors and messaging to effectively engage audiences and represent the charities' goals of helping the homeless. Minimal designs that convey clear messages are deemed most effective at attracting attention and understanding.
Final ideas, rosie&milli
The document discusses different branding options for a campaign aimed at renewing public spaces for children and teenagers. It explains that the first name and logo uses bright colors and a fun, bubbly font to appeal to its target audience, while featuring a tree to represent being environmentally friendly. The second option has a bolder dark blue font that could appeal to both children and teenagers while still directing it towards the local community as specified in the brief.
Final plan LO3
The document outlines the final plan for a poster and billboard to help raise awareness for a charity called SASH that helps stop youth homelessness. It describes the color scheme, fonts, images, layout, copy, and products that will be used for the poster and billboard, which include using green and white colors, a quirky font, composite images of sad and happy faces, simple layouts, impactful statements and questions as the copy, and distributing posters in public areas while using billboards on roads for maximum visibility.
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Analysis of student digipaks
The digipak uses a color scheme of red, black, and white that stands out yet remains subtle. The soft image of the main artist contrasts with the red to white gradient text, pulling focus to the artist and conveying an edgy style. The bold yet simple text focuses attention on the image rather than words. Gradual fading of the red text to white makes the cover less harsh than all red but more eye-catching than all white. The lighting illuminates the artist's face against a black background, drawing the reader in. Consistent use of the color scheme and fonts throughout ties the digipak together professionally.
Task 9: Evaluation
The document compares campaign posters from Surfers Against Sewage (SAS) to posters designed for a younger audience. The SAS posters use dark colors and disturbing images to raise awareness about a serious issue, but the author feels they would be hard to distribute to children. The author's posters use brighter colors and a lighter tone to attract children's attention while still delivering a meaningful message. Both posters employ colorful fonts and layouts to make the text stand out, though the author's provides more information about an upcoming beach cleanup event. Overall, the document analyzes design choices between the SAS posters and the author's to evaluate which better suits different target audiences.
Task 3
The document discusses three different advertisements related to homelessness. The first uses only two colors, with the logo placed on a house shape and the slogan "preventing youth homelessness together". The second has minimal writing in capital letters and a black and white photo of a man on the street to convey homelessness visually. The third centers the slogan in large white text against a dark background, uses a black and white sad-looking image, and includes contact information in a green bar at the bottom.
Brainstorming names milli lamptey
The document discusses the pros and cons of various potential names for a campaign targeting children and teenagers. One name is considered direct but too plain. Another name is seen as catchy for the target audience but possibly too childish for teenagers. A third name is intriguing because it doesn't explicitly state what it's about, but teenagers may still view it as childish. Color schemes and fonts are also considered in terms of attracting attention and including different genders.
Evaluation powerpoint
The combination of the main music video product and ancillary texts like the digipak and print ad are very coherent. Black and white effects, similar lighting styles, matching costumes, and comparable font sizes and types are used to create continuity and a distinctive style. Audience feedback confirmed the black and white successfully conveyed the retro, alternative genre and made the relationship between the artist and missing girl clear. The repetition of black and white across all products amplifies the grieving and loss felt by the father figure beyond just the video. The determined posture of the artist is also coherent between the products to depict his dedication to finding his daughter again.
Existing homeless charitie
This document discusses and analyzes different logos and advertisements used by homeless charities.
It summarizes three advertisements - one using minimal text and imagery to convey a powerful message about homelessness, another using an image of a sad child to manipulate emotions, and a logo for a youth homelessness charity featuring a simple house illustration.
The key aspects evaluated are the use of imagery, fonts, colors and messaging to effectively engage audiences and represent the charities' goals of helping the homeless. Minimal designs that convey clear messages are deemed most effective at attracting attention and understanding.
Final ideas, rosie&milli
The document discusses different branding options for a campaign aimed at renewing public spaces for children and teenagers. It explains that the first name and logo uses bright colors and a fun, bubbly font to appeal to its target audience, while featuring a tree to represent being environmentally friendly. The second option has a bolder dark blue font that could appeal to both children and teenagers while still directing it towards the local community as specified in the brief.
Final plan LO3
The document outlines the final plan for a poster and billboard to help raise awareness for a charity called SASH that helps stop youth homelessness. It describes the color scheme, fonts, images, layout, copy, and products that will be used for the poster and billboard, which include using green and white colors, a quirky font, composite images of sad and happy faces, simple layouts, impactful statements and questions as the copy, and distributing posters in public areas while using billboards on roads for maximum visibility.
Q2
The document discusses the design and styling choices made for a digipak, album, and accompanying promotional materials for an indie/pop artist. For the digipak, the artist is shown from the waist down in ordinary clothes to portray him as a normal person. The album title and text are kept simple for readability. Red is used as the main color to appeal to pop fans in addition to indie fans. Continuity across products is achieved through consistent use of the color scheme, effects like changing opacity, and focusing on red roses as the central visual. The music video also uses codes and conventions with a linear narrative and underlying themes connected to the lyrics.
Evaluation question 2
The student created a short film, movie website, and postcard for their advanced portfolio. They used similar themes across the elements to create a sense of branding so audiences would recognize the products were produced by the same company, SB Productions. Specifically, the postcard used a black and white theme to convey the sad story, while the film featured bright colors in costumes and scenes to represent the social drama genre and teenage characters. Pink was also used on the website to connect it to the social drama film. Font styles and colors were kept consistent between the film and website.
Evaluation 2
The document discusses the links between the creator's main video product and accompanying digital pack and advertisements. Key links include:
1) Bright, funky colors and high saturation are used consistently across all materials to match the lighthearted, pop genre of the video.
2) The girls are the central focus in both the video and digital pack, shown through many close-up shots in both.
3) Characters and symbols like Cinderella and apples are featured in both the video narrative and digital pack panels to tie the story and themes together.
4) Similar graphic elements like pink circles and stylized illustrations are repeated across formats to maintain visual cohesion.
Evaluation Question 2 - Script
The students created a music video, magazine advertisement, CD, and booklet to promote a single. They aimed to create synergy between the ancillary texts and the music video through consistent use of color, font, images, and narrative elements. Pink text was used throughout to relate to the singer's pink dress in the video. The same black and white photo used on the magazine ad and CD cover created a singular identity. Feedback confirmed the audience found the products effective at conveying the pop genre and narrative of the song.
Katy Perry Poster Analysis
The document analyzes Katy Perry's poster used to advertise her Teenage Dream Digipak album. The poster uses bright colors like pink, blue, red, and yellow against a white background to represent the pop genre and appeal to her target audience of teens and adults. Katy Perry's name is in a bold, decorative font to make it stand out. The poster also includes links to Katy Perry's social media profiles to give her a relatable aspect and connect with her audience. It portrays Katy Perry as having a "naughty but nice" persona through her seductive expression while surrounded by sweets, similar to the theme of her album.
Q2
The branding for the artist MRS.BEE was highly effective because it maintained a consistent image across all products. The branding targeted a young adult, late teen demographic through the use of bold colors, large fonts, and photos with lyrics on the digipak. Consistency was key - the color scheme, fonts, and elements like an urban setting were all carried through the digipak, poster, and music video. This consistency made it clear the products were linked and helped make the artist easily recognizable. The branding portrayed MRS.BEE as a strong, independent female through elements like costume and location choices in the music video.
Analysis Of Magazine Adverts.
The document summarizes the key elements typically included in music advertisements like posters and discusses design techniques used to promote specific albums. Posters usually feature the artist/band name, album name, image, and release date. Design elements are chosen to convey a sense of fame through the use of symbols like lights or references to success. Font, imagery, and language aim to create a mood that matches the music and encourages audiences to purchase the album.
Evaluation q
Paige Gladstone is a feminist artist who believes in women's equality and enjoys bold, cutting-edge fashion. She experiences deep emotions like grief and fear. Her music video, album digipack, and promotional poster are designed to clearly portray her image and link together. They use similar dark color schemes of black, white, and red to create consistency and allow for easier promotion across marketing materials.
Mood boards and flat plans
The mood board document contains information about different design ideas for marketing materials targeted at various audiences. There are three design ideas summarized:
1) The first is targeted at families and includes bright, eye-catching images of families and children to relate to the audience.
2) The second is targeted at the general public and features simple, bold fonts that are easy to read and capture attention along with images that communicate the experience of homelessness.
3) The third is targeted at teenagers and features images that connect with young people alongside dark and bright colors to convey seriousness but also a welcoming message from the charity. Flat plans then show layouts for different marketing materials like leaflets and business cards.
Creative Evaluation 2
The document discusses the design choices made for the media products promoting a musician named Frank Hamilton. White and red were used to create a calm yet identifiable image. A simple font called "Pristina" was selected for the magazine ad, digipack, and CD to recognize Frank Hamilton. Close-ups of the artist Ian wearing a red tie were featured in the music video to portray a friendly teenage image. Different camera angles of Ian lip syncing were used to reflect the performance nature of the video without becoming boring. Images of sunlight, love hearts, and two figures alone in a room were intended to establish a theme of love for the song's interpretation. The digipack and magazine ad layouts were kept simple to complement
Charity posters
The document summarizes techniques used in a charity poster to provoke an emotional response from viewers. Close-up shots of the subject's face and high camera angles are used to make them look vulnerable. Direct address and eye contact aim to engage the audience. Bold, simple text represents how easy it is to donate. Words like "now" and facts are intended to shock and command action. Childlike fonts and quotation marks suggest the message comes from a child in need.
Final products
The final logo incorporated a heart with two arrows crossing through it. The logo symbolized strength, love, and the ability to defend oneself and move forward after experiencing pain or a broken heart.
Posters featured stripped back images of models to show vulnerability. Images were in black and white to keep them raw and eye-catching while conveying innocence, purity, evil, and sadness. Catchy text stood out against the images and quotes provided context.
Bus advertisements kept a lighthearted tone for varied audiences. They featured the logo, bold fonts, and catchy motto while maintaining a bus theme. Merchandise like keychains, badges, and stickers featured minimal designs with just the logo to promote recognition without
Digipak Analysis (Inside Cover)
The document discusses including a short biography and everyday pictures of the unsigned artist Jose Vanders in the digipak to present her as down-to-earth and relatable to her target audience of young girls. It also mentions adding a handwritten thank you message from Jose to make the audience feel appreciated and improve their relationship with the artist.
Mika digi
The document summarizes the design elements of an album cover. Bright colors are used that conform to genre conventions. All colors reference songs on the album. The album title is small and curved, implying an informal, fun nature and targeting a young audience. Cartoon imagery of a young girl indicates the album reflects childhood in a positive way, consistent with the artist's animated music video style. The small image of the artist suggests the focus is on his artistic style rather than himself as a celebrity. The artist's name uses 3D effects to ensure the audience remembers his name and associates it with his work.
Media wordle
The document discusses how the author used an online tool to analyze the lyrics of a chosen song and pull out key words, which provided inspiration for their storyboard and music video ideas. Some of the main words that inspired scenes where the singer is alone in cold environments were "without, cold, one, empty, lost and somewhere." Additional words like "home, around, surrounded, others, building and concrete" led the author to include a scene where the singer feels more at home with friends making a pyramid structure together.
Mise en-scene of Music Video
We will use mise-en-scene elements like costumes, props, lighting, color, location, and makeup to enhance our music video without being over-the-top. Everyday props like phones, makeup, and cars will be incorporated subtly to seem normal and relatable to our target audience. Colorful lighting and decorations in the bedrooms will create a fun, teenage atmosphere. Locations will include two bedrooms, outside a house, and a party scene, where bold makeup and colorful lighting will be used to match the energetic pop genre.
Analysis of digi pack
This document analyzes a digipak created for the artist Sanaa. The cover uses a black and white filter to highlight Sanaa's hair, which is her unique motif. Bold graffiti font is used to showcase her urban style and attract young audiences. The poster ad enlarges the cd cover picture creatively and uses two differently colored fonts for the artist and album names to stand out.
Fashion spread evaluation
This document contains summaries of several fashion spreads for a skateboarding theme. Each spread aims to show the clothing in a relevant skate park setting and create a happy, relaxed mood. The intentions are to appeal to a teenage target audience by using teenage models and locations. Bright colors, smiles, and calm poses help convey positive meanings. Dark backgrounds in the images provide good contrast for colorful text that helps explain the theme and draws in the audience. [/SUMMARY]
Flat plan 3
This poster will promote donations to help homeless people. It will feature a large background image to attract attention, with the company logo at the top to identify the sponsor. The main text will ask for donations of money or food to provide assistance, while smaller secondary text and contact information at the bottom will provide details on where to donate or find help.
Analysis of charity posters
The NSPCC charity aims to end cruelty towards children in the UK. Their posters and ads must convey this message to continue being successful. The image shows a sad little girl, using her facial expression to depict melancholy. It effectively draws attention and shows the target of the charity. Bold text commands the viewer to take action and stop cruelty towards children, using memorable wording. The target audience is mothers and those working with children, to appeal to their protection of youth.
Proyectos de investigacion latinoamerica
El documento describe varios proyectos educativos en países de América Latina, incluyendo mejoras a la infraestructura tecnológica en universidades de Nicaragua, donaciones para ampliar el acceso a la educación en áreas marginadas de Nicaragua y Panamá, e iniciativas para integrar las TIC y contenidos digitales en la enseñanza en Paraguay, Perú y República Dominicana. También menciona proyectos enfocados en sensibilizar sobre el medio ambiente y dotar a estudiantes con computadoras portátiles con contenido
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Q2
The document discusses the design and styling choices made for a digipak, album, and accompanying promotional materials for an indie/pop artist. For the digipak, the artist is shown from the waist down in ordinary clothes to portray him as a normal person. The album title and text are kept simple for readability. Red is used as the main color to appeal to pop fans in addition to indie fans. Continuity across products is achieved through consistent use of the color scheme, effects like changing opacity, and focusing on red roses as the central visual. The music video also uses codes and conventions with a linear narrative and underlying themes connected to the lyrics.
Evaluation question 2
The student created a short film, movie website, and postcard for their advanced portfolio. They used similar themes across the elements to create a sense of branding so audiences would recognize the products were produced by the same company, SB Productions. Specifically, the postcard used a black and white theme to convey the sad story, while the film featured bright colors in costumes and scenes to represent the social drama genre and teenage characters. Pink was also used on the website to connect it to the social drama film. Font styles and colors were kept consistent between the film and website.
Evaluation 2
The document discusses the links between the creator's main video product and accompanying digital pack and advertisements. Key links include:
1) Bright, funky colors and high saturation are used consistently across all materials to match the lighthearted, pop genre of the video.
2) The girls are the central focus in both the video and digital pack, shown through many close-up shots in both.
3) Characters and symbols like Cinderella and apples are featured in both the video narrative and digital pack panels to tie the story and themes together.
4) Similar graphic elements like pink circles and stylized illustrations are repeated across formats to maintain visual cohesion.
Evaluation Question 2 - Script
The students created a music video, magazine advertisement, CD, and booklet to promote a single. They aimed to create synergy between the ancillary texts and the music video through consistent use of color, font, images, and narrative elements. Pink text was used throughout to relate to the singer's pink dress in the video. The same black and white photo used on the magazine ad and CD cover created a singular identity. Feedback confirmed the audience found the products effective at conveying the pop genre and narrative of the song.
Katy Perry Poster Analysis
The document analyzes Katy Perry's poster used to advertise her Teenage Dream Digipak album. The poster uses bright colors like pink, blue, red, and yellow against a white background to represent the pop genre and appeal to her target audience of teens and adults. Katy Perry's name is in a bold, decorative font to make it stand out. The poster also includes links to Katy Perry's social media profiles to give her a relatable aspect and connect with her audience. It portrays Katy Perry as having a "naughty but nice" persona through her seductive expression while surrounded by sweets, similar to the theme of her album.
Q2
The branding for the artist MRS.BEE was highly effective because it maintained a consistent image across all products. The branding targeted a young adult, late teen demographic through the use of bold colors, large fonts, and photos with lyrics on the digipak. Consistency was key - the color scheme, fonts, and elements like an urban setting were all carried through the digipak, poster, and music video. This consistency made it clear the products were linked and helped make the artist easily recognizable. The branding portrayed MRS.BEE as a strong, independent female through elements like costume and location choices in the music video.
Analysis Of Magazine Adverts.
The document summarizes the key elements typically included in music advertisements like posters and discusses design techniques used to promote specific albums. Posters usually feature the artist/band name, album name, image, and release date. Design elements are chosen to convey a sense of fame through the use of symbols like lights or references to success. Font, imagery, and language aim to create a mood that matches the music and encourages audiences to purchase the album.
Evaluation q
Paige Gladstone is a feminist artist who believes in women's equality and enjoys bold, cutting-edge fashion. She experiences deep emotions like grief and fear. Her music video, album digipack, and promotional poster are designed to clearly portray her image and link together. They use similar dark color schemes of black, white, and red to create consistency and allow for easier promotion across marketing materials.
Mood boards and flat plans
The mood board document contains information about different design ideas for marketing materials targeted at various audiences. There are three design ideas summarized:
1) The first is targeted at families and includes bright, eye-catching images of families and children to relate to the audience.
2) The second is targeted at the general public and features simple, bold fonts that are easy to read and capture attention along with images that communicate the experience of homelessness.
3) The third is targeted at teenagers and features images that connect with young people alongside dark and bright colors to convey seriousness but also a welcoming message from the charity. Flat plans then show layouts for different marketing materials like leaflets and business cards.
Creative Evaluation 2
The document discusses the design choices made for the media products promoting a musician named Frank Hamilton. White and red were used to create a calm yet identifiable image. A simple font called "Pristina" was selected for the magazine ad, digipack, and CD to recognize Frank Hamilton. Close-ups of the artist Ian wearing a red tie were featured in the music video to portray a friendly teenage image. Different camera angles of Ian lip syncing were used to reflect the performance nature of the video without becoming boring. Images of sunlight, love hearts, and two figures alone in a room were intended to establish a theme of love for the song's interpretation. The digipack and magazine ad layouts were kept simple to complement
Charity posters
The document summarizes techniques used in a charity poster to provoke an emotional response from viewers. Close-up shots of the subject's face and high camera angles are used to make them look vulnerable. Direct address and eye contact aim to engage the audience. Bold, simple text represents how easy it is to donate. Words like "now" and facts are intended to shock and command action. Childlike fonts and quotation marks suggest the message comes from a child in need.
Final products
The final logo incorporated a heart with two arrows crossing through it. The logo symbolized strength, love, and the ability to defend oneself and move forward after experiencing pain or a broken heart.
Posters featured stripped back images of models to show vulnerability. Images were in black and white to keep them raw and eye-catching while conveying innocence, purity, evil, and sadness. Catchy text stood out against the images and quotes provided context.
Bus advertisements kept a lighthearted tone for varied audiences. They featured the logo, bold fonts, and catchy motto while maintaining a bus theme. Merchandise like keychains, badges, and stickers featured minimal designs with just the logo to promote recognition without
Digipak Analysis (Inside Cover)
The document discusses including a short biography and everyday pictures of the unsigned artist Jose Vanders in the digipak to present her as down-to-earth and relatable to her target audience of young girls. It also mentions adding a handwritten thank you message from Jose to make the audience feel appreciated and improve their relationship with the artist.
Mika digi
The document summarizes the design elements of an album cover. Bright colors are used that conform to genre conventions. All colors reference songs on the album. The album title is small and curved, implying an informal, fun nature and targeting a young audience. Cartoon imagery of a young girl indicates the album reflects childhood in a positive way, consistent with the artist's animated music video style. The small image of the artist suggests the focus is on his artistic style rather than himself as a celebrity. The artist's name uses 3D effects to ensure the audience remembers his name and associates it with his work.
Media wordle
The document discusses how the author used an online tool to analyze the lyrics of a chosen song and pull out key words, which provided inspiration for their storyboard and music video ideas. Some of the main words that inspired scenes where the singer is alone in cold environments were "without, cold, one, empty, lost and somewhere." Additional words like "home, around, surrounded, others, building and concrete" led the author to include a scene where the singer feels more at home with friends making a pyramid structure together.
Mise en-scene of Music Video
We will use mise-en-scene elements like costumes, props, lighting, color, location, and makeup to enhance our music video without being over-the-top. Everyday props like phones, makeup, and cars will be incorporated subtly to seem normal and relatable to our target audience. Colorful lighting and decorations in the bedrooms will create a fun, teenage atmosphere. Locations will include two bedrooms, outside a house, and a party scene, where bold makeup and colorful lighting will be used to match the energetic pop genre.
Analysis of digi pack
This document analyzes a digipak created for the artist Sanaa. The cover uses a black and white filter to highlight Sanaa's hair, which is her unique motif. Bold graffiti font is used to showcase her urban style and attract young audiences. The poster ad enlarges the cd cover picture creatively and uses two differently colored fonts for the artist and album names to stand out.
Fashion spread evaluation
This document contains summaries of several fashion spreads for a skateboarding theme. Each spread aims to show the clothing in a relevant skate park setting and create a happy, relaxed mood. The intentions are to appeal to a teenage target audience by using teenage models and locations. Bright colors, smiles, and calm poses help convey positive meanings. Dark backgrounds in the images provide good contrast for colorful text that helps explain the theme and draws in the audience. [/SUMMARY]
Flat plan 3
This poster will promote donations to help homeless people. It will feature a large background image to attract attention, with the company logo at the top to identify the sponsor. The main text will ask for donations of money or food to provide assistance, while smaller secondary text and contact information at the bottom will provide details on where to donate or find help.
Analysis of charity posters
The NSPCC charity aims to end cruelty towards children in the UK. Their posters and ads must convey this message to continue being successful. The image shows a sad little girl, using her facial expression to depict melancholy. It effectively draws attention and shows the target of the charity. Bold text commands the viewer to take action and stop cruelty towards children, using memorable wording. The target audience is mothers and those working with children, to appeal to their protection of youth.
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Production Powerpoint
The document provides details on logo designs, campaign posters, merchandise designs, and membership forms for a charity focused on cleaning beaches and protecting wildlife.
The logo designs feature a simple surfboard logo to represent the organization. Campaign posters will use dark tones and emotive imagery to target adults rather than children. Merchandise designs include clothing, accessories, and printed items featuring penguins, starfish, and the charity's logo in bright colors for children or monochrome tones for adults. Membership forms will include information on the charity, benefits of joining, and space to provide contact details.
Production Powerpoint
The document provides details on logo designs, campaign posters, and merchandise designs for a charity campaign aimed at reducing litter on beaches. For the logo, the designer improved it by simplifying the surfboard graphic and using a bold font with thick outlines. Three campaign posters were designed for adults using less imagery and more text in a formal tone. The posters use a deteriorating double exposure effect to emphasize the message. A two-sided membership form and designs for t-shirts, hats and bags are also presented, with the designs focusing on the logo or modern graphics related to beaches and wildlife.
Brainstorming names rosie anderson
The document discusses potential names and designs for a campaign to fund improvements to Mons Avenue Park. It analyzes the names "Mons Avenue Park funding", "Saving Mons Park", "Your Dream Park", and "Fantasy funding". While simple, "Mons Avenue Park funding" is deemed too plain. "Saving Mons Park" is catchy but only targets children and teens. "Your Dream Park" directly conveys the goal but seems too childish for teens. "Fantasy funding" is catchy but doesn't explain the purpose and could seem childish to teens.
Task 8 production
The document provides details on the design of a logo, campaign posters, and merchandise for a marine litter campaign by the organization Surfers Against Sewage. It includes mockups of the main logo, variations of the logo, two poster ideas and the final poster design. It also outlines plans for a range of merchandise including t-shirts, mugs, soft toys, beach equipment and more featuring the campaign characters and logo. Membership forms are proposed with different visual designs including images of the campaign characters and information on sign up details and membership packages.
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This document discusses and evaluates five different logo designs for an environmental campaign focused on parks. The first logo features a tree and ribbon to represent caring for the environment. The second uses clouds but lacks color. The third fits the campaign idea but is boring and lacks the campaign name. The fourth is "dreamy" but too complicated. The fifth features a simple star and swing but lacks color and could be boring.
Evaluation
The document describes the process of designing logos and posters for a children's environmental organization called Seas for Life. The designer created a cartoon crab character logo to appeal to children while incorporating subtle elements of the existing Surfers Against Sewage logo. They refined the logo design through several iterations to make it distinct from the original yet flexible enough to work in different contexts. Three educational posters were also created with simple, clear messaging about litter and how it affects beach animals, tailored to be understood by and engage children. The techniques used, like hand drawing and Photoshop, helped make the logo and posters visually appealing yet understandable for their intended young audience.
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This document discusses and evaluates several potential logos for a children's park campaign. The third logo, featuring a healthy tree with a ribbon, is favored as it presents the campaign as environmentally friendly and shows a commitment to caring for the park's environment, while also including the campaign name for clear identification. Some other logos are deemed too boring, not colorful enough, or possibly too complicated with many small images. Colorfulness, inclusion of the campaign name, and representation of the park environment are qualities discussed as important for an effective logo.
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This document discusses potential slogans for a campaign to improve Mons Avenue Park. It analyzes four different slogan options: 1) "Making Mons Avenue Park a better place" which explains the goal but may not interest the target audience. 2) "Creating your dream park..." which gets people thinking about their ideal park but is not the most direct. 3) "Getting YOU involved!" which directly involves the audience but falsely implies it is only about individuals rather than the community. 4) "Parks for you" is simple and catchy but may be too boring for children in the target audience. The document concludes that a slogan using "Parks for you" in a dark blue font would be the best option.
Evaluation Question 2
The document evaluates the effectiveness of a music video and two promotional items. The music video portrays the friendship of two women overcoming challenges. A digipak and advert were created to promote the video. Both promotional items feature the central image from the video shoot to maintain focus on the characters. Color, fonts, and visual effects like color splashes are carried through each item to keep the theme consistent. The logo also ties the projects together by representing the characters' personalities through their lipstick colors and branding them as "BB", a reference to being blonde.
Task 6!
This mood board focuses on attracting new, older members to an environmental organization. In contrast to previous boards targeting younger audiences and retaining existing customers, it proposes using persuasive text, attractive imagery, and a creative logo featuring a surfer surfing on marine litter to engage potential new members. Merchandise like clothing with the logo would appeal to this audience and help spread the organization's message. The board explores using a distinctive font, providing clear but detailed information, and hosting events to distribute membership forms to new audiences.
Living Package Sells by Itself ——Grant Li, Creative Director, L3 Branding
1) Brand designers help build sensory experiences for consumers through package and product design to create impressions and drive purchases.
2) Living package and product designs that communicate with consumers can establish connections between a brand and its fans through unique identities and experiences.
3) Successful brand designs analyze a company's culture and values to create visual identities that integrate those elements across both online and offline marketing activities.
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The document discusses several potential slogans for a community campaign to build a dream park. It analyzes each slogan's directness, ability to engage the target audience, use of inclusive language, font and color choices, and whether it could bore children. The best slogan makes the campaign feel like it is about the individual but really aims to benefit the whole community, uses a bold but not overpowering dark blue font, and gets straight to the point.
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This document analyzes and summarizes three billboard advertisements. For the first billboard, it notes that the main image is of a waffle sandwich and drink meant to entice drivers. The image is placed to one side with text standing out against an orange background matching the company's color scheme. The second billboard features an enlarged black logo against a white background representing a popular designer brand. A glamorous image allows the logo to stand out. The third billboard uses the largest image depicting a heart shape for a dating website. The sunset background and bold heart shape are meant to feel happy and relaxed, with minimal catchy text.
Research Irn Bru LO1
The document analyzes several Irn Bru advertisements. It discusses the images, fonts, colors, layouts, and tones used in the ads. The images are meant to be humorous and appeal to teenagers. Black and white images portray an old-fashioned style while bright colors like orange and blue are used to attract a younger audience. Fonts are casual and easy to read. Layouts keep the messages concise using different shapes and positioning of text. The tones across all ads are meant to be positive, quirky and humorous in order to appeal to teenagers.
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The document analyzes a Coca-Cola advertisement. It notes that the advertisement targets both children/teenagers and adults by using colorful images of toys. It aims to draw attention to promote buying the product by appealing to basic human needs like survival and affiliation according to Maslow's hierarchy of needs. The main images are cartoons like teddy bears and bicycles shown from a long shot to depict variety of emotions. The bold red color and recognizable Coke bottle logo are meant to attract the target audience.
Target audience
The target audience of the website and campaign is children. Several aspects of the content and design convey this, including cartoon images at the top of the site, a childlike font, and many images of smiling children that were helped by the campaign. The use of simple language, limited text, bright colors, and engaging pictures aim to keep children interested and able to understand the information within the short attention span of the target age group.
Social action evaluation resubmission
The document discusses an advertising campaign created for the charity SASH to prevent youth homelessness. The campaign includes three products: a bookmark, park bench advertisement, and two posters. The author believes the products are fit for purpose because they relate to the charity's goals, use bright colors to catch attention, and look cohesive as part of the same campaign. The products are also deemed appropriate for the target 16-24 year old audience through use of engaging fonts, colors, and simple designs. However, the author notes the products could more clearly communicate the charity's message and services provided.
Task 8
Hannah Richards created layout plans and designs for printed materials to promote the charity SASH, which helps homeless youth. She designed a leaflet in the shape of a house to catch the attention of her target audience of teenagers. The leaflet includes information about SASH and stories from youth they have helped. A detachable bookmark is attached to spread awareness of SASH. Throughout her materials, Hannah used consistent fonts, colors, images and layouts to ensure the products maintained a cohesive style and theme that would appeal to various target audiences.
3. written analysis
The advertisement is for Coca-Cola, targeting teenagers and children. It uses bright colors like red, simple fonts, and images of toys surrounding the Coca-Cola bottle to convey excitement and fun. The goal is to persuade viewers that drinking Coca-Cola will provide enjoyment by fulfilling one's needs, as suggested by the slogan "open up to the coke side of life."
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Analysis of Posters
- 1. ‘Baldock’ in different colours shows clearly where we are aiming to regenerate so that people who live there can see and want to get involved Bright colours attract target audience of children Bold font makes the purpose of the campaign clear and the ‘order’ means that people feel compelled to help Cartoon style is the house style of our posters Logo to promote brand identity Park shows ‘ideal’ – this is what your park could look like if you get involved with the regeneration Green colours link to our logo colour scheme so helps with our brand identity Contact information in bold so that it’s easily seen but doesn’t distract from the poster Logo is noticeable but not distracting, so that it can be seen but doesn’t distract from the message of the poster
- 2. ‘save’ is emotive language so the audience will want to get involved and ‘save’ the parks for the children The word ‘our’ is a direct address so makes the audience feel compelled to get involved Again the park shows an ‘ideal’ for the regeneration campaign to aim for Logo to promote brand identity. ‘my park’ makes the audience want to help the child and give her her park Childish drawings and bright colours are the house style of our posters Bold font to add urgency – save the parks now Contact information is bold and easily seen The child in the drawing gets sympathy from the audience - they want to help the child get the park from their drawings
- 3. Childish font to attract the audience ‘our’ is direct address so the audience feels compelled to get involved ‘keep childhood alive’ makes the audience feel that without parks children are not fully living and that parks are an important part of childhood Bold font makes the message clear and adds a sense of urgency Bright colours and childish drawings are our house style Rainbow is associated with happiness and joy, especially in children, so it makes the audience think that if they regenerate the parks the children will be happy Contact details so audience can find out more and get involved Logo to promote brand identity. It’s not in the way of the message of the poster but is easily seen and remembered