This document outlines Nicola Kilgallon's final plan for promotional materials to support the homeless charity SASH. It describes the font and image choices for a poster, bookmark, and sticker. For the poster, the slogan "A bench is to sit, not to sleep" will be used along with the fact that 39% of the homeless population are young people under 18. The bookmark will feature a small story and logo/website. The sticker slogan is "Saving a life is easy, help the homeless." The document also mentions a color scheme and layout but provides no details.

1. Final Plan
Nicola Kilgallon

2. Fonts
I have chosen this font, Traveling Typewriter as the main title font because it is clear
to read, rough on the edges and not too neat. I think it will suite my products well
as it is about homeless, I don’t want anything too fancy or unreadable.
I chose that as the copy font as it more simple to read so it looks better in a smaller size,
rather than Traveling Typewriter. It is a bit faded in the centre of the words,
representing a homeless person isn’t complete without a home.

3. Images
I have chosen this image
to go on my bookmark
because it is a young girl
within the range of my
target audience, ages 1624.
I am going to use this image on my poster. I
have decided on this one because it is about
benches and this bench is on its own, like a
homeless person would be. The picture is
very Christmassy, but I will edit it so it looks
dark and dull.
I will be using this image as it is she SASH logo
and its important people know the charity that
the products are supporting.
For my sticker, I
will use this
image. I have
chosen this one
because the girl is
saying thank you
because people
have helped her.
She fits within the
target audience
and it is positive.

4. Copy
Poster
My poster will have the slogan ‘A bench is to sit, not to sleep’ I chose this because it tells people that people
should only have to sit on hard benches, not sleep on them.
I will put a fact in my poster so it is more believable and to catch peoples attention, the one I chose is ‘39% of
the homeless population is young people under 18’ I chose this one because its about young people and
so is the charity SASH.
Bookmark
My book mark will have a small story on. It will have the logo and the website too.
Sticker
My sticker will have a thank you sign on to show appreciation and let people know they they are making a
difference. It will have the slogan ‘Saving a life is easy, help the homeless’0

5. Colour scheme

6. Lay out
SASH
Logo
Saving A Life Is Easy
Help The Homeless
Information on
homelessness
SASH website