The document summarizes the responses from a survey about supernatural horror films. It discusses the demographics of respondents and their preferences and expectations regarding horror movie plots, trailers, marketing, and favorites. Key findings include that most respondents were ages 15-20, expect possessed characters and graphic violence in horror plots, and prefer to learn about new films through online advertisements and trailers.

2. The majority of the
people who answered
this survey were all in
the age range of 15-20 .
However, 3 of them
were 21- 30 which
would give different
opinions throughout
the survey which would
give a range of answers.
This is important so that
I am able to think about
ideas that would appeal
to different age groups.

3. I have a fairly balanced
amount of male and
females who took the
survey which would show
a contrast in opinions and
answers on the questions
I have created. However 1
more female took my
survey
This is important so that
the answers given would
reflect the ideas that
would be considered
when it comes to planning
my trailer.

4. With the responses that I
received from this question, the
answers varied. However most
of the people who took my
survey have said that they go to
the cinema 3-4 times a year.
However, only one person said
they go to the cinema once or
twice a year which shows that
the majority of my target
audience do go to the cinema to
watch new movies which is
helpful and useful information.

5. For this question, I required
qualitative data responses from what
people expected from the plots of
supernatural horror films. My results
all roughly lean towards a similar
direction. I believe this type of data is
more helpful as it gives more detailed
opinions from my target audience
which helps me get a greater
understanding of their ideas which I
so greatly value.
They mainly expected possessed
characters, bloody violent scenes and
aggressive antagonists, vulnerable
victims, revenge, death and the use of
super natural powers. Regarding the
repertoire of elements for super
natural horror films, it appears that
the people who took my survey know
an awful lot about conventional
horror movie features and elements.
Other answers said having blood and
grime, scary scenes and lots of stuff
which means this genre has a lot of
iconography and ideological themes
involved.
I honestly found these responses
extremely helpful and would try my
best to incorporate most of these
points into the planning of my trailer.

6. Many people said that they
would be surprised with no
survivors as there is usually
a survivor but some people
said that it would be a good
plot twist which shows it
would draw people into
watching the movie form
just watching the trailer.
However, some people said
they would not be surprised
and wouldn’t mind as it
would be pointless or that it
would be interesting to see
change which shows it
would attract them to watch
the trailer/film.

7. From this question it is
evident that most people are
more in favour of horror
movies being released on
Friday the 13th as opposed to
Halloween. However both are
quite stereotypical dates to
release new horror movies.
However almost half of the
people selected ‘whenever’
meaning that maybe the
releases of horror movies isn’t
that important to my target
group.
This information will definitely
be used when deciding on a
release date for my trailer in
planning stages as I would like
to release my trailer at a
suitable time.

8. In 2015 – at the height of the technology age with
the wide almost inevitable use of the internet
(web 2.0) and user generated social media sites,
especially in the western world. I had expected to
see most of the ways my target audience would
find out about new films to be technology based
outlets such as adverts (either online or on TV),
word of mouth, social media and trailers (on TV or
online) all reaching over 50% of the responses.
Because my target audience are quite young and
have a greater understanding of technology and
engage in a variety of social media platforms,
marketing my products through adverts online
(YouTube) and on television would be an effective
marketing strategy for better circulation of my
film as 100% of the survey takers related to that
strategy.
Social media can be used as an extremely
effective promotional platform such as Twitter,
YouTube and Instagram so when I’m thinking
about marketing strategies I shall bare in mind
these popular ways to promote my products.
Posters seemed to only have 2 responses and
newspapers had 0 responses. This may be due to
the decline in the purchases and use of
newspapers by the younger generous as the years
progress. When thinking about other possible
promotional strategies for my trailer in the future
I won’t be considering promoting my film in a
newspaper as it wouldn’t be effective or aimed at
my target group.

9. There is a clear cut that some
people have the same favourite
supernatural horror film as these
were the most recent films that
came out in 2014 The Conjuring
which appears to be one of their
favourites. There are other
answers that shows some people
like older supernatural horror
movies.
One person said they do not
know and another said Casper
the friendly ghost which I found
quite comical due the film not
being a super natural horror.
That particular person was
probably was not really sure of
the genre or how to distinguish
it. This could also show the
persons lack of interest in horror
movies as maybe they haven’t
really watched any.

10. Two people said that The Conjuring
was an effective trailer as it does not
give away the plot and that it was
attention grabbing. This may be a
considerable narrative feature for my
trailer during the planning stages.
Two other said Annabelle as it used a
doll to possess and that it gave a good
image for the film but the film was not
as good as the trailer. This shows the
trailer was effective to make the
person watch it, however the
consistency wasn’t achieved, it did not
get the result they were hoping.
Others mentioned Carrie 2013 and
Insidious as the film began to build up
and that the whole plot was not given
away.
I have taken all of this feedback and
will consider this in my planning and
production stages.