The target audience for the film trailer is 16-21 year olds interested in supernatural/horror movies. People in London are also a target audience as the film is set in East London, unlike most American-set supernatural films. Both qualitative and quantitative methods were used to collect primary data from a questionnaire and secondary data from websites like IMDb and Wikipedia to understand the target consumer profile. Feedback from the questionnaire showed that while some people did not like the genre, most enjoyed it. It also provided information on cinema attendance and expectations for release dates and common scenes in supernatural horror films to inform the trailer. However, some responses lacked detail.

1. Evaluation:
Question 3
What have you learned from
your audience feedback?

2. Identify who your target audience
is?
○ The target audience that we chose for our film trailer are
between the ages of 16-21. The reason for this is that some
of the scenes may not be suitable for those of younger age.
The main target audience are those who are interested in
watching supernatural/horror movies and enjoy the thrill of the
movie plot.
○ People that live in areas such as London are also the target
audience as, normally, supernatural/horror movies are mainly
set in America in the suburbs. However we have subverted
this convention and we set our trailer in an urban area - East
London.

3. Types of methods we used…
○ The types of methods we used were qualitative
and quantitative.
○ We used primary and secondary data. The
primary data that we collected was the
questionnaire/survey however the secondary
source that we used was imdb.com
○ We also used sources such as Wikipedia to gain a
maximum knowledge of who are consumer profile
would be.

4. Audience feedback

5. Questionnaire reply’s (examples)
What is your gender? Do you like watching supernatural
horror movies?We asked 9 people what gender they
were and 4 females and 5 males. This
showed that there was a fair amount of
people who was answering my survey
based on my chosen genre.
Four out of the nine people wo answered my
survey stated that they do not like watching the
genre as they prefer other genres and they are
too repetitive.
Other five said they liked the genre as it
interest them and it’s good for the imagination.

6. How often do you go to the cinema in
a month?
We asked our audience how often they go to
the cinema because we wanted to have an
insight of how often people go. My findings
showed that there was a significant amount
that people went to the cinemas 3-4 and 5+ a
year which means that if the movie appealed to
them they would go and watch it.
When do you expect to see a horror
movie release?
This question was asked to give us a rough
idea of what release date we should put on our
trailer and poster. The majority of the answers
were on Friday the 13th. However, some
people also selected whenever which was a
problem as it didn’t help us pick when the
release date would be.. Bringing all our
findings together we said “This October”
because it would be much more suitable.

7. What do you expect to see in a
supernatural horror film?
These responses helped my
group think about what kind of
scenes we could include in our
trailer as it is what our target
audience would want to see in a
movie.
However, some of the responses
were too vague so it didn’t give us
a clear idea of what they meant
and how we would include it.