The document summarizes data from questionnaires given to an audience that viewed a short film. It provides details on: - The majority of the audience was aged 16-18 (70%) and female (90%). - Most audience members enjoyed the film and thought the narration at the beginning was effective. - The target audience is seen as teenagers. While most found the main character relatable, some did not. - The genre is identified as romance and most felt it should receive a 12 age rating. Many said they would watch it again.

1. ‘PROMISE’ Audience Response –
Quantitate Data From
Questionnaires

2. Age
Age
12- 15
years
16-18
years
35-45
years
• The most present age at our film
screening was those of the age
between 16-18 as they made up
just under 70% of the audience.
• We intentionally aimed our target
audience at this age as the film
includes some mature themes of
illness and death. However, it is
still a fil accessible to audiences
outside this bracket as shown by
our preproduction interviews.
• All three age brackets have their
own points of interest towards
the film, however arguable the
middle age range is more
desirable as it will be aimed at
new film students / enthusiasts.

3. Gender
Gender
Female
Male
Out of the 30 attendees to the
film screening 27 were female
equating to around 90%. Within
post production briefing myself
and my partner were expecting a
higher female audience because
of the romantic drama nature.
Male cinema goers are more
likely to be interested in films of a
more graphic and action filled
nature according to recent
studies. Which could explain the
unbalanced ratio of male to
female viewers of our short film.

4. Did you enjoy the film?
Did you enjoy the short
film?
Yes
No
• The majority of our
audience said they enjoyed
our short film and would be
interested to see any
associated materials.
• There was a small group
who said there were
aspects of the film they did
not enjoy, however this
could be personal
preference or the film not
meeting certain
expectations from previous
mainstream texts.

5. Narration
Do you think the narration
worked well?
Yes
No
• Around 95% of the audience
agreed that the added
narration at the beginning of
the film worked effectively
with the film.
• It was proven in early narrative
research that the unexplained
death of Ellie’s mother may
cause confusion with the
audience , therefore by
including this short
introduction we were able to
explain that she had died and
that the family was very close.

6. Target audience
Who do you think is the
target audience
Children
Teenagers
Adults
• It is clear from the
results of this question
that the main audience
of our short film is that
of adolescents. Myself
and my partner knew
this would be the case
due to researching the
most popular audiences
for similar texts.

7. Protagonist
Did you find Ellie's
character relatable?
Yes
Quite
Not really
Not at all
• It was made apparent
that there were some
members of the
audience that did not
find Ellie’s character
relatable.
• This could have been
due to a difference in
age, style or culture.

8. Genre
What is the genre of the
film
Romance
• We found all of the
participants were aware
of the genre of the film.

9. Age certificate
What age rating would you
give this film?
PG
12
15
18
• The majority of the
audience were able to
establish this film as a 12
rated piece.
• Some assumed higher
which could be have been
because of the use of some
strong language. However
after researching the terms
of each rating our piece
would fit that of a 12 as the
language is not constant or
offensive enough.

10. Star rating
• From this question we
established that many
of the audience found
our film excellent with
minor points of
improvement.
What rating would you give
this film?
0-2
3
4
5

11. The conclusion
Was the ending
predictable?
Yes
No
• Many of our audience said
that the ending was not
predictable.
• Other interpretations have
been that the conclusion
was apprehended to be
Ellie’s death and in fact it be
the resolution of Sam and
Dave’s hatred.
• However, there were some
that said they knew from
other endings that this
would likely be the
conclusion to the film.

12. Strongest elements
• This was a very close
result showing how
many thought the
camera work was the
strongest part of the
film
• However, there is also
evidence to suggest
that the acting helped
with the dramatic side
of the film.
What was the strongest
part of the film?
Filming
Acting

13. Would you watch this film again?
Would you watch this film
again?
Yes
No
• This positive result was
shown more than on
paper. 95% said they
would definitely watch
this film again because of
it’s intensity at points.
• Furthermore, after the
screening 5 peers that
came to view the film for
the first time stayed
behind to watch the film
again which was a great
response.